Cory Zechmann San Francisco Bay Area
http://silencenogood.net
Summary Content strategist, editor, and operations lead. Love listening to music, podcasts, and people. Experience Content Strategy Lead Himalaya Nov 2019 - Present (9 months +) • Curate, merchandise, and analyze podcast collections, episode playlists, articles, and audiograms to help listeners discover stories and conversations that enrich their lives. Channels include Himalaya's homepage, newsletter, push notifications, recommendation system, and social accounts. • Lead international content operations for the US, LATAM, China, Japan, and other emerging markets. Established standards for documentation, processes, and analysis through Coda, Asana, and Amplitude. • Maintain a comprehensive inventory and content map to create structure and depth in podcasts for Himalaya Learning and podcourses. • Manage three direct reports with a priority to connect the Product team to its users through industry & user research, and bug reporting. • Created a Podclub internally to get the Himalaya team listening! Founder & Editor Silence Nogood Aug 2009 - Present (11 years +) • Curate and write articles on emerging musicians for over 25,000 listeners per month. • Cover live music festivals and music-tech conferences across the country, including Coachella, SXSW, Outside Lands, SF MusicTech, and many more. • Panel speaker & moderator for the 2018-2020 Balanced Breakfast Music Summit. • Cohost of the Mission Music show on SF’s local Mutiny Radio, formerly Pirate Cat Radio. • Over 30,000 followers total on Spotify, SoundCloud, Hype Machine, Instagram, and Twitter. • The first subscriber to Beats Music, now Apple Music. Editorial Project Manager TuneIn Sep 2017 - Aug 2018 (1 year) • Provided day-to-day insights for the editorial team, which laid the groundwork to the team’s overall strategy: what we recommend to listeners. • Researched and defined variables in curating the hip-hop and comedy channels, which increased returned users by almost three times compared with non-curated channels. • Led weekly meetings with editors to provide fresh and relevant curation on the home and main browse pages, which increased home banner listening on average from .5% to 3% overall. • Presented quarterly analytics reports to the Content and Marketing teams to provide guidance in content partnerships and social media strategy. • Built and managed TuneIn’s blog. Coordinated with writers to ensure articles were released on time, met requirements, and maintained a coherent voice. Cory Zechmann - page 1 • Created documentation standards via Google Docs & Sheets, Trello, Confluence, and Jira. • Restructured genre and tagging taxonomy for TuneIn’s scan feature, which accounted for a substantial increase in listening time per user. Broadcaster Support TuneIn Nov 2013 - Sep 2017 (3 years 11 months) • Led outsourced support team via Slack and Zoom, which assisted over 100,000 podcasters and radio broadcasters. Coordinated internal and external FAQ documentation. • Conceptualized and helped develop TuneIn’s embed player, one of its top referral sources. • Collaborated on a cross-functional team to improve podcast experience. • Specialized in technical support for TuneIn’s most popular home & auto devices, including Amazon Echo, Google Home, Sonos, Bose, and Tesla. Workshop Specialist Apple Oct 2012 - Nov 2013 (1 year 2 months) • Educated and supported customers on Apple technology with an empathetic and honest approach. • Led group workshops on iOS, OS X, iLife, and iWork applications. Digital Marketing Intern Universal Music Group Jan 2009 - Jun 2009 (6 months) • Designed email advertisements and developed microsites for artists signed under the label. Education University of Arizona Bachelor of Science in Business Administration, Management Information Systems and Marketing 2004 - 2009 • Double majored in Management Information Systems (M.I.S.) and Marketing. • M.I.S program is consistently top-ranked in the U.S. News & World Report. • Completed semester abroad at the University of Westminster in London. • Multimedia Consultant for the University's library. University of Westminster Marketing, Music 2009 - 2009 Skills Content Strategy • Music • Podcasting • Content Operations • Analysis • Curation • Leadership
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