TogetherIssue 17 2017 Th e offi cial journal of ukactive

More people, More active, More often | www.ukactive.com

Iron Bars to Iron Man. Th e National Summit

Inside: Featuring Global Active Leaders, Our new charity partner and the Flame 2017 winners. 17 Code of Practice Success 24 Flame 2017 Speakers 36 Key Summit 2017 Th emes

Amended Indesign doc.indd 1 06/10/2017 15:19 Turning ambitions into reality

#beginwithbetter

Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector, designing qualifications that support clear career pathways. We pride ourselves on providing excellent customer service whilst providing high quality resources for our qualifications, enabling training providers and employers to offer positive learning experiences.

Find out more at: www.activeiq.co.uk

Amended Indesign doc.indd 2 06/10/2017 15:19 Welcome Writing this just a week after the culmination of National Fitness Day, it would be remiss of me not to remark on my enjoyment at the images and videos I’ve seen of the events taking place across the country. National Fitness Day demonstrates our sector at its very best and everyone involved can be proud of their eff orts to make NFD 2017 the most active day of the year once again. Contents Looking back at the last few months rounded off by National Fitness Day – it’s certainly been an eventful summer. Th e ukactive Research Institute brought their pioneering insights onto the international stage, travelling to Germany for the Annual Congress of the European College of Sport Science in July Regulars to orally present three paper abstracts. You can read more about this vital research, building the case for the physical activity sector, on page 18. 10 Strategic Partner News Meanwhile Flame 2017 was bigger than ever - the enthusiasm among delegates over the two days further demonstrating the commitment from the 12 Member News sector to continually raising the bar. It was particularly pleasing to see a room full of delegates for the new Ignite Conference, with General Managers fully 16 Public Aff airs Update engaged and taking part in fascinating discussions. Standards Update Flame 2017 culminated once again in another excellent Flame Awards, where 17 we also announced our new Charity Partner of the year. It’s great to be working Research Update alongside the youth mental health charity Th e Mix – there are so many 18 opportunities to work together exploring how we can use physical activity to ukactive Events Diary battle mounting youth mental health issues – more on this on page 35. 42 Now we turn our attentions to National Summit, the marquee political event in the physical activity sector, taking place at the Westminster’s QEII Centre on the 1st November. Th is year’s event will explore physical activity as the ‘golden Features thread’ running through the burning issues facing society – including health, education and social cohesion. Our Public Aff airs and Communications team Jonathan Edwards Q&A have tackled some of these issues in this journal, giving a taste of the intriguing 4 debate taking place at Summit, which you can read on pages 36-38. 7 Golden thread for Brexit Britain November is once again set to be a very busy month for the organisation, with the Active Training Awards seeing out the month (p30) celebrating the very best in ukactive Manifesto learning and development within the physical activity sector on 30th November. 8 Th e Active Training Awards will also provide the setting for the launch of 28 John McAvoy – National Summit Global Active Leaders, an exciting new training programme for top-level executives within the physical activity sector. Global Active Leaders, which builds on the success of the Future Leaders Programme, will give leaders the 40 Lets Get Moving tools to drive forward the sector as part of a global movement to turn the tide of physical inactivity. More information on this exciting new programme can be found on page 31. Th e Skills section All in all, it looks like the next few months at ukactive will be as busy as ever, and we wouldn’t want it any other way. We look forward to seeing you all at Summit and Active Training Awards to help build on the summer’s momentum 30 Future Leaders Blog and raise the physical activity agenda to new heights. 34 PT Study

Steven Ward Executive Director, ukactive 2017 events 24 Flame & Ignite Review @_ukactive Getukactive ukactive 32 miha FIBO review ukactive journal has been published by Redactive Editors National Summit Tel: 020 7880 6200 36 Editor Joe Robinson 17 Britton Street London EC1M 5TP Deputy Editor Luke Holland www.redactive.co.uk Whilst every care has been taken in compiling this publication Contact and the statements contained herein are believed to be correct, [email protected] the publishers and the promoters will not accept responsibility for any inaccuracies. Reproduction of any part of this publication Th is communication is from ukactive. without permission is strictly forbidden. Registered in England with company ukactive and the publishers make no recommendations in respect no. 2589238 of any of the advertisers and no recommendation may be implied ukactive journal Issue 17 2017 3 by way of the presence of their advertisement.

Amended Indesign doc.indd 3 06/10/2017 15:19 Jonathan Edwards Q&A for Together Magazine

With the IAAF World Where do you come down on Championships heading the sport funding debate that’s certainly seems to be very unfair, but to London this August, hit the headlines in recent months? Does the relentless don’t forget there are diff erent bodies Olympic gold medallist and to do diff erent things and UK Sport pursuit of medals inspire is about medals, Sport England is still triple jump world record grassroots participation or about participation. holder Jonathan Edwards should we divert more money talks to Jak Phillips about to community facilities? How do we build on the legacy its potential to get the I think what’s lost sometimes in this of 2012 and make the most of nation moving more and debate is that funding elite sport is the incredible atmosphere UK Sport’s remit and you have Sport and occasion that London the role athletes can play England, who have a diff erent pot of 2017 will off er? in this. money for participation – and the two should work together. My own It’s diffi cult, because London 2017 was always a guiding light and something Five years on from London thoughts regarding participation is that inspiration is fi ne to a degree, but if you to aim for in terms of the legacy of 2012, what do the IAAF haven’t got the opportunity where you London 2012, but what the next stage World Championships live, the school you go to, or the local in that journey is, I’m not entirely mean for Britain? athletics club, then it’s meaningless. sure, but I think it will be diffi cult. Schools in particular were always Th e sparkle of 2012 becomes ever London 2012 stood out from my focus when working on London fainter, 2017 will come and go and be anything I’ve experienced as 2012 and the legacy work I did was amazing, but you need a focus and I’m an athlete or a broadcaster, the working with schools, providing PE, not quite sure what that will be after. atmosphere was remarkable and high quality opportunities and links to And as I’ve alluded to, athletics has it the IAAF World Championships clubs. You can watch the best athletes challenges in terms of participation coming up – the ticket sales and the at London 2017, but if you go back to opportunities for young people to fact that it’s Usain Bolt’s swan-song school and there’s no opportunity, get involved. Th is is particularly true – mean the event will be electric. I then what do you do? You can’t create around the club network – look at some of the County Championships which can be very poorly attended Measurement is maybe not ideal, but you have events which are really challenged for to play by the rules of the game and how else competitors in many of the events. I don’t have an answer right now, but can you ensure children are being given the it’s certainly a live issue to address. support that they need? Should there be more of a love KJT and watching the trials and role for former athletes an athletics career on your own. You tribulations of her over the last couple in helping to inspire can’t learn how to pole vault because of years has been fascinating as she grassroots participation? you’ve watched Renaud Lavillenie has so much talent. And then I guess if there’s no opportunity with a local Yes, there is a role to be played, in my own event, Christian Taylor is club, or particularly a local school. And but there are only so many former going to be very determined to break then you’re relying on parent support athletes and they can only go to so my world record! I think this summer networks, so school for me is the key many taster sessions. What you need is going to be awesome. thing. But in terms of the funding, it’s is a really well-resourced network of diffi cult for me to comment without coaches. Take school, that’s where having all of the details and some of it you’ve got your captive audience. I

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Amended Indesign doc.indd 4 06/10/2017 15:19 wouldn’t be a triple jumper if it wasn’t top. Th at’s why the dismantling of targets, in this modern world I think if for the fact there was an athletics the School Sports Network was so you are going to be able to improve PE opportunity at school and there was sad and as I understand it – although and physical literacy you probably do a triple jump pit there – it’s as simple I’m a bit away from it now – this need targets in the same way you do as that. Th ere were lots of steps hasn’t been replaced. for other core subjects like maths and after, but if I hadn’t had those initial English. Measurement is maybe not ideal, but you have to play by the rules of the game and how else can you You can’t create an athletics career on ensure children are being given the your own. You can’t learn how to pole vault support that they need? because you’ve watched Renaud Lavillenie Jonathan Edwards was speaking to Together opportunities in PE lessons where Similar to medal targets, do Magazine at an event they teach you all the athletics events hosted by STH Live www. then I would never have become an you think we need fi tness sthlive.com in association athlete. It’s simply about opportunity measurement in schools to with the IAAF World – your PE teacher at school is 100 ensure that our children are Championships Exclusive times more important for inspiring on track in terms of health and Hospitality www.hospitality. participation than Jessica Ennis-Hill. physical development? london2017athletics.com. She might give you the spark, but she isn’t going to give you the drive you When it comes to legislation, although need to work 10 years to get to the I don’t agree with having loads of

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Amended Indesign doc.indd 5 06/10/2017 15:19 ukactive making progress in Westminster by Steven Ward

Th e physical activity Our sector has a crucial role to play in investment in our country’s leisure helping the government to deliver on stock. Th ese endeavours have also sector is making good its core agenda of creating a healthier, led to dozens of activity-focused progress in Westminster, more productive nation. We know questions being asked in the but there are many that physical inactivity costs the House of Commons and I’m economy £20bn per year, while the confi dent that our unrelenting battles ahead. ukactive majority of Britain’s 131 million annual eff orts will soon be rewarded with executive director sick days are due to back, neck and a signifi cant breakthrough. muscle pain, which can largely be Steven Ward explains. avoided through regular movement Fighting for fi tness How far up the political agenda and strength exercises. Physical activity’s growing standing has the physical activity sector in Westminster leaves much room progressed in recent years? A heck Best possible use for optimism, but the Spring Budget of a long way, according to sports Many of these problems start in the was a sobering reminder that there minister Tracey Crouch. At the recent playground, so it’s hugely encouraging are many battles ahead. Chancellor ukactive Parliamentary Reception, that the government has recently Philip Hammond confi rmed that the MP for Chatham and Aylesford pledged to ring-fence £415m of funding sport and physical activity will be noted that “partnerships like those from the Soft Drinks Industry Levy to omitted from the 15 core employment with ukactive and the wider physical promote activity and healthy eating pathways as part of the new Post- activity sector have a major role to in schools. However, we believe this 16 Skills Plan for vocational and play in supporting the government to money will have a limited impact unless technical education recommended deliver a healthier nation”. schools adopt fi tness measurements by the Sainsbury Review. Th is glaring We have an awfully long way to go nationwide. Th e ukactive public aff airs omission drastically underestimates before we can say we’ve truly turned team has been working to build cross- the importance of our sector to the the tide on our physical activity party consensus behind this fl agship future of UK PLC. epidemic, but we’re heading in the policy objective. By failing to provide a clear career right direction. Th e reception brought In fact, the team has held meetings pathway into the physical activity ukactive members and partners with more than 50 senior sector for young people, the together with nearly 50 leading parliamentarians over the past year, government risks weakening the parliamentarians for a valuable growing support for pro-physical workforce at a time when it’s never evening of networking and discussion. activity policies and a £1bn capital been needed more. Th e physical activity and sport sector employs over 500,000 people and holds the key to some of the biggest societal challenges that we face today. We’re winning some friends in Westminster, but we must strive to win many more hearts and minds.

Originally published in Health Club Management 2017 issue 5

www.healthclubmanagement. co.uk

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Amended Indesign doc.indd 6 06/10/2017 15:19 Activity is the golden Following the outcome thread for of the general election, ukactive’s public aff airs Brexit Britain director Huw Edwards looks at the opportunities for the by Huw Edwards physical activity sector

Th ere’s now a great and the public. Th is is the message health, so now is the time to adopt ukactive is taking to government, policies that boost the wellbeing of opportunity to position off ering our sector’s practical support our workforce. physical activity as the in addressing some of Britain’s biggest ‘golden thread’ that runs societal challenges. Cycle To Work through the nation’s Th e obvious place to start is with To this end, we’re lobbying the young people. Today’s children are Treasury to expand the hugely psyche, positively the least active ever, and we need a successful cycle to work salary infl uencing key serious shake-up of the school day sacrifi ce scheme – estimated to have national issues. if we are to save Generation Inactive saved £5.1bn through health benefi ts from a lifetime of ill-health. It’s not accrued through participation – to As the nation rebounds from a just a case of buying more bats and encompass gym passes, fi tness shock election result straight into balls for the PE cupboard, we have products and accessories. one of the most defi ning periods in to embrace creative solutions. Th at’s Active schools and workplaces will our history – the Brexit negotiations why we’re calling for a commitment bring huge physical and mental health – our sector faces signifi cant to regular in-school measurement of benefi ts, but the societal impact of challenges to keep physical activity children’s activity levels and the rollout physical activity is often overlooked. high on the political agenda. of active mile schemes to ensure children are moving every day. By putting activity at the heart of Th ere was arguably a collective community infrastructure, we can failure from the main political empower all sections of society to lead parties across the election more active lifestyles. campaign to recognise and discuss We’re continuing to push the case the importance of physical activity for a £1bn regeneration scheme to to the country. And yet, other big transform ageing leisure centres into ticket issues – the ageing population new community wellness hubs that and crisis in social care, the future of can serve as the preventative frontline the NHS, childhood obesity, mental of the NHS. health, disconnected and isolated communities – all rightly received Th is is a tumultuous political period, the oxygen of national debate. but we’re confi dent that building a more productive relationship between Worthwhile Conversation the government and our sector will greatly improve our economic and Th ese are wide-ranging issues, social prosperity. To build a healthier but what links them is our sector’s and wealthier nation, we must make potential to play a key role in physical activity the natural choice for each solution. Th ere’s now a great all aspects of society. opportunity for ukactive – with its members and partners – to position Giving our children an active start in Originally published in Health Club physical activity as the ‘golden thread’ life is essential, but how do we help Management 2017 issue 7 that runs through the nation’s psyche, maintain active lifestyles once they’re positively infl uencing national issues in the workplace? Sedentary offi ce publicaff [email protected] in a way that will retain the attention culture is wreaking havoc on workers’ of decision makers, commentators

ukactive journal Issue 17 2017 7

Amended Indesign doc.indd 7 06/10/2017 15:19 ukactive Manifesto

Th e General Election on interventions to safeguard children ukactive has worked with who are at risk of ill health due to accountancy specialist Saff ery June 8th was arguably their fi tness levels. Champness to conduct a cost- the most important for a benefi t analysis of the economic Active mile concepts should be outcomes of enacting ‘Workout generation and will have rolled out across all schools in the from Work’. Th e analysis found UK. Inactive childhoods cause huge implications for the that for every £1 spent on the immediate damage to physical scheme, the government would future of the UK. development, attention span and save over £2.60 in NHS treatment academic performance – why As well as the opportunity to decide costs and productivity increases, not take simple and easy steps to our political future, ukactive believes helping to tackle the sedentary counter this? this vote off ers the chance to decide offi ce cultures fuelling the UK’s on the type of society that we and our Funding from the Sugar Tax physical inactivity crisis. children want to live in. If we want this should be used to open up schools to be a healthy, successful, productive over holiday periods for holistic Industrial Strategy and vibrant society, then physical Summer camps off ering all children activity must form a central pillar. – particularly the most deprived – Th e Government’s Industrial Strategy must recognise that our Every day, husbands, wives, parents access to free activity sessions and public health infrastructure is just and grandparents are dying needlessly healthy meals. ukactive research as important as our train or plane because they live in a society that shows that children are losing networks. Th is should be driven doesn’t value physical activity highly around 80 per cent of the fi tness by a £1bn regeneration scheme to enough. Physical inactivity costs the they build up during the school year transform the UK’s ageing fl eet of UK economy an estimated £20bn per due to inactive summer holidays, leisure centres into new community year and causes 37,000 deaths per with poor nutrition and excess wellness hubs that can serve as the annum. With an ageing population screen time having a huge impact preventative frontline of the NHS. and an NHS at breaking point, we on the health of our children. must build movement back into our Th ese wellness hubs combine daily lives to reap the physical mental Workplaces swimming pools, gyms and sports and social benefi ts before it is too late. halls, with GP drop-in centres, It is time to tackle the tackle the libraries and police services, Be it at school, work, home or at play, toxic toll of sedentary offi ce culture to create a one-stop-shop for we must make physical activity the wreaking havoc on our workers’ public services. With government natural choice from cradle to grave. health and performance. Sitting borrowing costs at an all-time low, We urge all parties in this election to at a desk for eight hours a day now is the perfect opportunity to pledge to put the health of the country increases the risk of premature invest in our future. Transforming at the heart of their campaigns, and to death by up to 60 per cent. Many our infrastructure to inspire commit to policies in their manifestos workers struggle to fi t exercise into movement can catalyse the cultural that encourage, support, and promote their busy working days, leading shift needed to inspire a more an Active Britain. to higher rates of absenteeism active Britain. (which costs the UK £29bn a year) Schools and reduced productivity across Putting physical activity - the workforce. described by the Academy of Government should roll out fi tness Medical Royal Colleges as a miracle Government should expand measurement programmes in cure - at the heart of community the successful ‘Cycle to Work’ schools that are fun and enjoyable infrastructure is the only long- scheme to include gym passes and for kids, easy to implement and term solution to save the NHS from equipment to off er workers more welcomed by parents. As with bankruptcy and empower society ways to get active under a policy English and Maths tests, schools to lead more active lifestyles. will then able to make direct called ‘Workout from Work’.

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Amended Indesign doc.indd 8 06/10/2017 15:19 Th e Government’s Industrial Strategy Blueprint for an Active Britain must recognise that our public health Published in November 2016, ukactive’s Blueprint for an Active infrastructure is just as important as our Britain: Milestone Review outlined a series of clear and achievable policy train or plane networks. calls on how to harness the power of physical activity to get more people, more active, more often. Healthy High Streets Active Ageing

Britain’s unhealthy high streets are Sedentary lifestyles are sending a refl ection of our warped lifestyle our ageing crisis into overdrive priorities. Archaic planning laws and this will bankrupt our health currently make it easier to open system unless we shift focus from takeaways and betting shops than prevention onto cure. ukactive businesses that make a positive analysis has found that getting contribution – economically, Britons aged over 60 to do fi ve socially and physically – to the 30-minute dance classes a week community. could help save the NHS £11bn, preventing almost 850,000 cases Government should enact more of disease and injury and saving fl exible planning regulations and billions more in social care costs. business rates to maximise the transformational health impact Government should commit to that businesses such as gyms the mandatory formation of can have on communities. Every physical activity strategies in town in Britain deserves a healthy care and residential homes to To read more recommendations high street, with physical activity unlock the huge health benefi ts on how to create a more active businesses as its beating heart. of activities like Zumba and society for all, visit: www.ukactive. dance, reinvigorating residents com/policy-insight/blueprint- and giving them greater milestone-review independence for longer.

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Amended Indesign doc.indd 9 06/10/2017 15:19 used social media to showcase all its strategically the Challenge app with Technogym motivates sites, not just those taking part, by wider marketing campaigns run members through creating video and image content. throughout the year. Th erefore, it can really help to cross sell and up 1610 took part in specifi c training new campaign sell gym and class activities. ahead of the campaign in Technogym’s Bracknell head offi ce to fully immerse In the future, 1610 plans to delve in the Challenge app and learn how deeper into the power of the data best to run the challenge. Th is was they’re collecting via the Technogym backed up by free, customisable tools system by creating a team of and regular email communications ‘Wellness Gurus’ who will champion from Technogym to help motivate gym the digital solutions and apps in each teams and promote the challenge to centre. 1610 aims to increase take up the members. of assigned programmes through Let’s Move for a Better World is Technogym’s global campaign which helps gyms motivate members to visit more, train more, and bring potential new members with them to generate the most Technogym ‘MOVEs’ in their gym to win prizes. Th e top prize was 10,000EUR of Technogym equipment to be donated to a school, club or other non-profi t organisation whose primary aim to get people moving for a more active, healthier and happier life. 2017 was the biggest campaign yet, with 26 (+52%) countries joining via 782 gym sites (+24%) and 141,032 gym members (+15%) donating their MOVEs. 1610 is one of the trusts in the UK who have enjoyed success from the campaign since it started in 2014. Over the last four years, 1610 has increased its sites - from just its Trinity Sports & Leisure centre - to six sites taking part in 2017 (33% of its gyms.) Following this success, 1610 has the Prescribe app to help teams 8% increase in members joining adopted Let’s Move for a Better understand their clients, deliver the campaign versus last year World as its annual spring campaign, better programmes and follow up 24% increase in visits to the gyms across all sites. In addition, they plan a their results. Th is will launch in during the campaign yearly Challenge calendar. By having September, with continued focus a 12-month plan, they are able to on results – to support members’ Up to 25% conversion from visitors incorporate challenges based on goals personal fi tness goals, and deliver to full members such as calories, number of classes commercial objectives. To maximise member participation, or sessions or MOVEs, distance and and reach out to new members, 1610 time. It also enables them to link www.technogym.com

Changing lives one wicket at a time

SCL is proud to announce an with exciting career opportunities. innovative new partnership with the Although holding a coveted spot as Yorkshire Cricket Foundation as part one of the best teams in England, of their ongoing mission to positively Yorkshire Cricket still strives for impact the lives of 1 million children excellence on and off the pitch - and young people. presenting a perfect opportunity for power of cricket to deliver education, both organisations to make a positive health, inclusion, heritage and SCL is a leading Ofsted approved diff erence in the community. participation projects - to create a education provider which helps grass- unique cricket programme. roots and professional sports clubs to Starting this September, SCL will be encourage young people to develop teaming up with the Yorkshire www.wearescl.co.uk/ their education and provide them Cricket Foundation - which uses the yorkshire-cricket

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Amended Indesign doc.indd 10 06/10/2017 15:19 Key updates from ukactive Strategic Strategic Partners over the last few months Partners

New partnership announcement

Shopworks provides a tailored staff -scheduling platform for retail, hospitality and leisure companies available as Software as a Service (SAAS). Th e rm,fi in operation since 2009, is quickly growing in the physical activity sector, off ering services such as Pushing Th e Envelope To Get Kids Moving: An old staff scheduling, compliance, budgeting and training to clients including 1Life, school approach to creating fi tter future generations. Halo and Educogym.

Every week in a school in Holmfi rth, Yorkshire there’s a group of school children who fuel their fi tness by singing and dancing their way through a BORN TO MOVE class. Six thousand miles away school children in Shenzhen, China do the same. Not only are both groups enjoying the benefi ts of regular physical activity, they’re now creating international connections and bonding over a shared love of it. Fiona Noonan from the United Kingdom and Doris King from China are two talented teachers who recently took the initiative to fi lm their BORN TO MOVE sessions and share the fun footage with each other’s class. Th e concept wasn’t Shopworks partnered with ukactive just for fun, the idea was to prove how physical activity can be used across the as sponsors for Flame 2017. Th is year’s curriculum, and provide additional activity minutes. It’s certainly worked. edition brought together over 800 of Th e initiative started with children fi lming their favourite BORN TO MOVE the industry’s biggest infl uencers and sessions so that they could send the footage half way around the world. Th e decision makers for two days of insight, initiative was an instant hit with the children, and it was clear that they wanted followed by the highly anticipated to learn more. Flame Awards. Th e review can be found on pages 24 and 25. Th e children decided to put their writing talents to use, and paired up with a pen pal in China. Th ey created letters with questions, information and drawings As part of the partnership, Shopworks all designed to learn about life on the other side of the globe. When, after two will be off ering all ukactive members long weeks, the letters arrived they were met with squeals of excitement. Th e a no-obligation free trial to experience children couldn’t believe they each had a letter that had come from the other the bespoke staff -scheduling platform side of the world! for themselves. Th e children are not the only ones happy with the success of the initiative. ukactive CEO Steven Ward said: “Th is project was the perfect way to demonstrate how versatile BORN TO “Software solutions such as Shopworks’ MOVE programming can be,” says Justine Williams, BORN TO MOVE Manager platform are exactly the types of in the United Kingdom. “It shows that with a little creative thinking schools can forward-thinking innovations the develop cross curricular activities based on physical activity. In this case they sector can benefi t from as we move learnt about diff erent cultures, diff erent languages and had fun, all because of towards a new era of data-driven BORN TO MOVE”. decision making. BORN TO MOVE classes are now delivered in some schools as part of the Lee Bowden, Shopworks Head of United Kingdom’s new school exercise regime where teachers and parents Strategy, said: “Working alongside monitor pupils’ activities throughout the school day in a bid to eradicate an organisation at the centre of the childhood obesity. You can fi nd a BORN TO MOVE class near you, or let your physical activity sector like ukactive child experience the magic of moving to music anytime by accessing off ers unprecedented opportunities for BORN TO MOVE on demand – for free! our innovative platform to help further drive the industry’s growth. www.lesmills.com/borntomove www.theshopworks.com

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Amended Indesign doc.indd 11 06/10/2017 15:19 ukactive strategic partners continued... Active IQ explains what From Tracks to Training Old Train Station ‘Supplier Of Th e Year’ converted to Anytime Fitness Southport Gym really means

We were delighted to win the award and be recognised by the industry in this way” says Jenny Patrickson, Active IQ Managing Director. “We are primarily known for our work as an awarding organisation but we have recently reached out far wider in the industry and also off er professional support to operators, trainers and students Ex professional footballer, Brett Ormerod, and his wife Lisa, have opened an whilst actively developing a raft of Anytime Fitness in the upcoming Ribble buildings, in Southport, originally built advanced Level 4 qualifi cations to help in the 1800’s as a train station and currently seeing a resurgence. bring about the much sought-after Th e 5,000 sq ft, ground fl oor gym boasts ten pieces of cardiovascular equipment professionalisation of the industry.” supplied by Precor. Taking advantage of the street views, the CV equipment is strategically placed at the front of the building looking out onto Lord Street. Th e gym boasts a Queenax corner unit providing versatile functional training options and strength equipment along with a range of plate-loaded machines. A large free-weight area and a studio featuring a virtual fi tness system have also been incorporated in to the facility. For Spinning® enthusiasts, a Spinning® studio featuring nine Spinner® Ride bikes off ers instructor-led fi tness classes, as well as virtual classes using the Wellbeats system. Th e site, which is awash with light Patrickson believes that the wider due to one side consisting of fl oor to scope of work off ered by Active IQ is ceiling windows, was previously an what helped the business stand out empty space and required a complete to the Flame judges and the industry refurbishment including installation at large. Active IQ enjoys strong of private and disabled bathrooms, partnerships within the sector and along with dry changing areas. works closely with organisations such as ukactive, CIMSPA, and the Franchisee Lisa Ormerod comments: Federation of Awarding Bodies, to “As an ex professional footballer share best practice with key industry my husband has always been in infl uencers. It also has excellent the fi tness industry and with three relationships with operators, trainers children, we wanted to start a and instructors – all of whom Active IQ business that would benefi t us all supports with products and services as a family. We intuitively decided we wanted to furnish the gym with Precor such as its Professional Recognition equipment due to its high quality and the benefi ts of Preva networked fi tness will and Professional Career Development motivate our members and enable them to easily gain access to all their data. programmes to advise and certify “Th e Precor team has been exceptional from start to nish,fi off ering excellent fi tpros for their training and staff guidance and help when needed. We are comfortable knowing we will be able progression, “We listen closely to to manage a smooth-running business as Precor service and maintenance industry needs” says Patrickson. technicians will be on hand quickly and effi ciently if and when required.” With operators, training providers, Access to the gym is by fob entry with a tailgated system for member fi tness experts, sports academies, verifi cation, which links to a cloud-based ClubHub CRM. Member safety is colleges and leisure industry employers paramount and a high-level bespoke security system has been installed with all looking to Active IQ for guidance multiple cameras placed around the building. When the gym is unmanned and accreditation, it’s clear to see how it exercisers have access to wireless panic necklaces and receivers and an earned its ‘Supplier Of Th e Year’ status. emergency red phone. Th e gym is open 24-hours, seven days www.activeiq.co.uk a week and will have regularly staff ed www.anytimefi tness.co.uk hours from Monday to Sunday.

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Amended Indesign doc.indd 12 06/10/2017 15:19 Key updates from ukactive Members members since the last edition

Industry leaders, Premier Global and NASM, join forces to transform uk

Premier Global and Th e National and Wellness Solutions for Ascend – representing 25% growth. Th ese Academy of Sports Medicine (NASM), Learning, the parent company of fi tness and wellness professionals two world-class brands, have today both NASM and Premier Global, said: are key to the overall success of announced a landmark partnership “By empowering Premier Global our extraordinary industry and our to radically transform education and with NASM’s proven and proprietary vision for Premier Global NASM is to training in the UK fi tness industry, and approach, we’re transforming the UK empower and support them in their support the continued career growth market with the most eff ective and goal of motivating clients to lead of the sector’s fi tness professionals. trusted model for preparing personal healthier lives.” Th e new ‘Premier Global NASM’ trainers to drive results and excel in Premier Global NASM were a lead partnership was unveiled to the their careers.” sponsor of ukactive’s Ignite, Flame industry at this year’s ukactive Nick Bradley, Conference and Awards. Delegates at Ignite, Flame Conference and Awards. CEO of Premier the events, which took place in Telford Together, Premier Global, the UK’s Global, adds: on June 27-28, heard more about the leading provider of professional “As the leisure opportunities the partnership creates, education and training for fi tness industry ahead of the full launch to the industry professionals, and NASM, the global continues to which took place on July 17. Th ey also leader in advanced, science-based diversify and had an exclusive opportunity win a personal training content, will ensure professionalise, trip for two to the NASM conference in UK fi tness professionals have access training for fi tness professionals has Arizona later this year. to the very never been higher on the agenda. highest levels Fitness operators want the respect of education, of the medical profession, as the anywhere in the entire sector seeks to play its part in world. turning the tide on inactivity which costs the NHS billions every year. Laurie www.premierglobal.co.uk McCartney, “Since 2010, the number of fi tness President of trainers in the UK has increased Global Fitness signifi cantly from 136,000 to 170,000

Let’s talk about injury: Get Back To Sport

Across the UK over 380,000 sports training to equip injuries are treated in A&E per year; fi tness professionals 8.5 million people suff er from painful to manage injury. joints. Knee, back and sports injuries iPT (Injury-Aware cost economy >£7 billion per year Personal Trainer) in absenteeism alone. Th ere is an training has been epidemic of untreated musculoskeletal developed using the problems in the community. combined experience Management of many of these of experts in the fi elds conditions require targeted exercise, in of sports medicine, addition to physiotherapy, to maintain physiotherapy and physical activity, prevent sedentary psychology to provide this industry- behaviour and optimise recovery. leading training. Th is means that professionals will not only increase Founded by Dr Claire Minshull, their knowledge of the most up-to- Rehabilitation and Conditioning date science behind rehabilitation Specialist, Get Back To Sport provides and training, they will also learn a revolutionary new curriculum of www.getbacktosport.com how to practically apply it!

ukactive journal Issue 17 2017 13

Amended Indesign doc.indd 13 06/10/2017 15:19 ukactive members continued... UK’s largest public leisure operator wins capital’s top safety award

GLL - the UK’s premier charitable of incidents it has responded to same award category, and GLL who leisure social enterprise and largest with defi brillators. were also shortlisted fi nalists in the provider of public swimming has Organisational category. Staff at Finchley Lido were overall won a prestigious safety award. winners in the Community Award – Since 2011, GLL has been ahead of the Th e biennial London Ambulance the location saw a much-publicised curve, training an increased number Service’s ‘Saving Lives’ Awards resuscitation of a customer in 2015. of staff to deal with cardiac arrests in 2017 saw GLL nominated in both its gyms and pools. Special commendation was given the Community and Organisational to the Waterfront Leisure Centre In 2016-17, there were 12 cardiac categories due to the large number who made the fi nal shortlist in the arrests on GLL premises within the London area and the prompt action of trained and highly skilled staff saved 9 lives in total. Michelle Howe, GLL’s National Standards and Compliance Manager said: “To maximise a casualty’s chances of survival following a cardiac arrest, it is vital that the fi rst responders are trained and know what to do. Th ose minutes before an ambulance arrive are vital to a patient’s chances of a successful outcome and GLL’s commitment to life saving training and technology is acknowledged through these awards.”

www.gll.org

Sport Wales national database to be powered by the DataHub

Sport Wales, the national organisation everything from what ‘good’ looks development of facilities that enable responsible for developing and like in their area to what classes are people to get active and stay active promoting sport and physical activity popular locally, at what time, with is a big part of achieving that vision. in Wales, is the latest partner to join which members. Inevitably this Th e DataHub allows us to present the DataHub. boosts an organisation’s ability to information around current facilities coordinate its investment and means in Wales so that we can collaborate A key part of the collaboration will be a more relevant off er, which meets with the sector to strategically plan the DataHub powering Sport Wales’ the community’s needs and therefore and improve sites, making them fi t national facility audit, so that the creates more demand. for the future and the needs of the database, which contains location communities they serve.” and specifi cation details of all indoor facilities, will remain up to date. Th is “It’s refreshing to see a national will enable key intelligence to be built sport agency adopt a progressive to better inform investment decisions and collaborative approach to and strategic priorities in the Welsh a traditional facility audit,” says sport and fi tness industries. 4 global Director, Alex Burrows. Sport Wales also joins the DataHub “Embedding the Sport Wales national Developed by 4 global in 2013, the Steering Group, which consists of database within such a signifi cant DataHub is a virtual hub for sports ukactive, CLOA, Sporta, CSPN, the ASA, ‘data community’ will provide direct and leisure data, which currently Badminton England, England Squash, benefi ts to all the organisations holds information from more than 157 Places for People, GLL, Xn Leisure and involved. Th e DataHub’s overarching operators, who between them run Gladstone. Th e Group meets quarterly aim is to get the nation more active over 1,100 sites. to provide project governance. by sharing up-to-date intelligence Th e DataHub enables every member and this partnership is another step Graham Williams, Deputy Director of organisation to make use of towards helping us work collectively Community Sport at Sport Wales, says: intelligence from its central repository, to make more informed decisions which now holds data from more than “As an organisation, we strive to about physical activity investment.” 270 million individual facility visits. develop an active, healthy nation Th is data can tell an organisation through sport. Th e existence and www.datahubclub.com

14 ukactive journal Issue 17 2017

Amended Indesign doc.indd 14 06/10/2017 15:19 MYZONE® become the offi cial supplier to A programme of seated Yeovil Town Ladies Football Club exercises helped improve the physical and mental wellbeing of frail elderly people in just couple of months, according to the fi ndings from a trial scheme

More than 60% of older people who took part in the programme experienced an improvement in physical function within 10 to 14 weeks, found a pilot run by the Royal Voluntary Service (RVS) and exercise specialists Move It or Lose It. Meanwhile, many participants in the classes for over 60s reported feeling less lonely and unhappy. MYZONE® has became the offi cial supplier to Yeovil Town Ladies Football Club allowing the fi rst team to benefi t from the latest heart rate technology as it According to the study fi ndings, prepares for the challenges of the top division. 61% of people who took part experienced functional improvement, Th e team is currently enjoying its fi rst season in the Women’s Super League with most moving from low to (WSL) 1 after being promoted to England’s top division at the end of 2016. moderate functioning. Th e club has come a long way in just four years when it was playing in a park. University Hospitals of Morecambe Now based at Huish Park, Yeovil played in the fourth tier in 2011-12 and fi nished NHS Foundation Trust is the fi rst third in the 2012-13 Women’s Premier League Southern Division, before joining health service trust to commission WSL 2 for the summer of 2014. RVS to deliver Move It or Lose It to Th ey fi nished fi fth in WSL 2 in 2014, fourth in 2015 and came top of the table in older patients. 2016. Following their promotion to WSL 1, Yeovil will be competing against the Th e classes are now on off er to older likes of Manchester City, Arsenal and Chelsea to name but a few. patients on fi ve wards across the Th e fi rst team players train vefi times a week. MYZONE® has been incorporated trust’s three main hospital sites. into their training regime allowing sport scientist Ewan Greenhill to monitor “Resistance-based exercise is critical their progress daily. for older people because of rapid “To have MYZONE® as our offi cial loss of muscle mass and strength supplier of heart rate monitors is a – particularly following a period of massive step in our aim to create illness, surgery or an accident,” said one of the leading support processes Allison Smith, head of strategy and in WSL. Th e monitors give us great development for RVS. insight into our players and means “Th e physical benefi ts of the Move as coaches we can do the best by our It or Lose It programme in this pilot squad,” says Greenhill. were clear, with the positive impacts “Th e MZ-3 provides accurate data and on loneliness and isolation an added combined with the mobile app allows benefi t,” she said. a unique set up where players can see “Improved mobility helps older people their data as quickly as I can. Being live more independent lives and we transparent with data and closing that would like to be able to off er Move feedback loop is very important to the It or Lose It programmes across the staff and not all heart rate monitors can country working closely with both do that as easily as MYZONE®.” hospitals and primary care to reduce Jonathan Monks, director EMEA at MYZONE®, said: “We are delighted to support frailty and support older adults to be Yeovil Town Ladies. Women’s football has never been more popular and the more active and happier,” she added. dedication and success of teams like Yeovil will help inspire the next generation of players.” www.moveitorloseit.co.uk

www.myzone.org

ukactive journal Issue 17 2017 15

Amended Indesign doc.indd 15 06/10/2017 15:19 Active workplaces will boost bottom lines, says ukactive by Huw Edwards

ukactive Public Aff airs Th e ‘Cycle to Work’ scheme was NHS treatment costs and productivity fl agged by Edwards as an example of increases, helping to tackle the Director Huw Edwards has a Government policy that is helping sedentary offi ce cultures fuelling the made a passionate call to to promote behaviour change and UK’s physical inactivity crisis. he said this should be expanded to arms for Britain to tackle ukactive is now in detailed include gym passes and equipment to discussions with the Treasury to the toxic toll of sedentary off er workers more ways to get active outline the economic and societal under a policy he called ‘Workout offi ce culture by placing merits of the policy and will continue from Work’. greater emphasis on to make the case for enactment of “By encouraging workers to buy bikes ‘Workout from Work’. getting workers active. and cycle to work through salary Edwards told TalkRadio that such a sacrifi ce incentives, Cycle to Work has Physical inactivity costs the UK scheme would bring positive results had a huge impact,” said Edwards. £20bn each year and is a particular for businesses by helping to boost blight on the modern workforce. “More than 180,000 people bought their ‘bottom line’. Sitting at a desk for eight hours a day bikes in 2014 alone, but cycling isn’t “Exercise has proven physical and increases the risk of premature death for everyone, so why not expand this mental benefi ts for workers, he added.” by up to 60 per cent and costs UK to include gym memberships and “Healthy and happy workforces are businesses productivity. home-activity equipment? more productive, healthier and stay Interviewed by prominent journalist Julia Hartley-Brewer on TalkRadio yesterday (6thApril), Edwards urged the Government do more to promote Cycling isn’t for everyone, so why not activity in the workplace by making it easier for employees to unlock expand this to include gym memberships health benefi ts such as gym passes and equipment. and home-activity equipment? Many workers struggle to fi t exercise into their busy working days, leading to higher rates of “If we are serious about jump-starting with their companies longer, driving absenteeism (which costs the our economy through increased revenue for their employers. It’s a UK £29bn a year) and reduced productivity, while at the same time ‘win-win’ scenario.” productivity across the workforce. taking the burden of our NHS then it’s Edwards said government and time to implement innovative solutions publicaff [email protected] employers should encourage the to mobilise Britain’s workforce.” fun and wide-scale health benefi ts ukactive has worked with of active lifestyles. He noted that accountancy specialist Saff ery small lifestyle changes can make a Champness to conduct a cost- signifi cant diff erence, urging workers benefi t analysis of the economic to ‘use the stairs instead of the lift, outcomes of enacting ‘Workout from stand while talking on the phone, or Work’. Th e analysis found that for go over to your colleague’s desk to every £1 spent on the scheme, the talk rather than email them’. government would save over £2.60 in

16 ukactive journal Issue 17 2017

Amended Indesign doc.indd 16 06/10/2017 15:19 Standards Update by Pete Wells Head of Key Accounts

Marriott show their standards

Marriott Hotels have recently passed the ukactive Code of Practice, showing their commitment to their members and raising the standards of our sector. Having undergone a vigorous process to show that they are up to standard in Health and Safety, Staff Training and Customer Care Marriott have shown they take the operation and duty of care of their facilities seriously. hours, there is also the chance of a ukactive is working closely with the For further information on the large fi ne. Th ere is a tiered approach to Information Commissioners Offi ce Code of Practice please email fi nes for breaches up to a maximum (ICO) on this topic and for further [email protected] of 4% of your annual turnover or €20 information and advice on the GDPR million, so please take this seriously. please visit their website New data standards When collecting or keeping data a www.ico.org.uk/for- Following on from the recent data key factor to consider is whether or organisations/data- breach in the NHS and with research not consent has been given. Data protection-reform showing that over a third of business privacy imposes principles and chiefs in the UK believe that their rights that must be respected when Also, the National Cyber Security companies will be hacked – we processing data. Legislation dictates Centre (NCSC) have recently thought that it would be good to an opt in logic, where all organisations published guidance for enterprise give you an overview of the new must collect consent from their administrators and small businesses General Data Protection Regulation customers for each purpose. who want to reduce the likelihood of (GDPR) that comes into force next being held to ransom by WannaCry year and some practical implications With regards to historic data, (or other types of ransomware), around this. explicit consent must be actively which is available from the collected. A solution to this which government website Th e GDPR replaces current EU and some organisations have chosen national data protection legislation to implement is to carry out waves www.gov.uk/government/ and will apply from 25 May 2018, of consent collection before the news/ransomware-advice it’s also worth noting that the UK’s compliance date deadline (25 May decision to leave the EU will not aff ect 2018). If the historic data is of a non- With regards to historic data, explicit the commencement of this regulation member or ex-member, and you have consent must be actively collected. and you must be compliant by 25th no legal obligation or requirement May 2018. to keep their data or any other If there is a breach in your data, not exemption under the GDPR, their data only must you inform the relevant will need to be deleted. organisations and people within 72

ukactive journal Issue 17 2017 17

Amended Indesign doc.indd 17 06/10/2017 15:19 Th e ukactive Research Institute invited to orally present three abstracts at the annual Congress of the European College of Sport Science (ECSS) in July Identifying ‘what works’ for getting people more active.

Th e ukactive Research and to determine the most feasible dramatic and signifi cant reductions and scalable method of measuring in children’s fi tness levels over the Institute’s Dr Steven Mann children’s fi tness in a primary school summer holiday period, highlighted and Matthew Wade were environment. Data was collected from in the previous study, is signifi cantly invited to orally present 14 schools in North West England more apparent among children through Premier Sport’s My Personal from the most deprived areas. Such three abstracts at the 22nd Best Challenge. Th e results showed fi ndings could have implications for Annual Congress of the that children’s fi tness levels increased policy makers, funding bodies and in the fi rst quarter and continued organisations looking to provide ECSS in MetropolisRuhr, to rise through the year. However, physical activity initiatives for Germany. they fell during the summer holidays children over the summer holidays. indicating children are participating Specifi cally, the need to provide Th e event, hosted by the Faculty of in far less physical activity over physical activity programmes that Sport Science at the University Alliance the summer holidays than in the appeal to children and families Ruhr, the Institute of Sport and Science academic year. from diff ering socio-economic (TU Dortmund University) and the backgrounds across the UK. Institute of Sport and Movement Science (University Duisburg-Essen), explored challenges and issues relating 2 to a range of topics from all areas of Assessing the impact of physical sport science and sport medicine. education training upon physical Over the past couple of years, the literacy outcomes ukactive Research Institute has focused Physical literacy – the ability to use on investigating questions relating a range of fundamental movement to children’s inactivity and physical skills in a competent manner, with literacy, and how to engage inactive the capacity to confi dently apply populations. Th is makes the invitation them in a range of settings – is key to to present on these topics a signifi cant developing and maintaining an active achievement for the Team. lifestyle from childhood. Th e aim of this study was to assess the impact of a teacher training programme 1 designed to help teachers facilitate Th e impact of deprivation levels on better physical literacy related the decline of children’s fi tness levels outcomes from physical education over the summer (PE) provision in a primary school In 2016 the ukactive Research Following on from this investigation, setting. Measures were taken from Institute conducted a study our latest study looked to determine the ‘Physical Literacy Assessment examining the scalability of children’s whether deprivation levels impact for Youth’ methodology developed in fi tness testing. Th e aim of this study upon primary school children’s Canada and included children taking was to gain a deeper understanding cardio respiratory fi tness (CRF) part in locomotor, throwing, kicking of children’s physical activity habits and BMI. Th e results show that the and balance tasks.

18 ukactive journal Issue 17 2017

Amended Indesign doc.indd 18 06/10/2017 15:19 PE specialists from LEAP (Bucks & Clinical Excellence (NICE) advocates analysis was used to determine MK Sport and Activity Partnership) the delivery of brief interventions for if demographic and PA groups created resources and provided physical activity (PA) in primary care are signifi cant indicators of non- training for teachers at a number as clinically and cost-eff ect in the long attendance at a 12 week follow up of randomly assigned schools term. Let’s Get Moving is a behaviour MI session, with full results from the taking part in the study. Data was change intervention originally study made available in July. collected from children aged between developed by the Department of 9-10 years old attending one of Health, and now powered by ukactive, eight primary schools located in that provides a systematic approach the 20% most deprived areas of to identifying and supporting adults Buckinghamshire. Th e findings who are not meeting the Chief showed that physical literacy scores Medical Offi cer’s recommendation for improved to a signifi cantly greater physical activity. It involves a trained extent in intervention schools than community exercise professional control (those not receiving the providing Motivational Interviewing training and resources). Th erefore, (MI) to clients over a 12-week period data indicates that providing specifi c to enhance intrinsic motivation to PE training and resources for teachers increase physical activity. Th is study may be an eff ective mechanism for focused on fi rst year results of the UK- Results from this study may be increasing physical literacy amongst based Let’s Get Moving programme used to inform the development primary schoolchildren. delivered in Essex and aimed to and delivery of brief interventions determine those least likely to attend in a similar setting to reduce non- a follow up, thereby informing delivery attendance, specifi cally amongst at and retention strategies. 3 risk-individuals. Understanding follow up non- A total of 277 participants did not attendance to a community-based We are always open to original attend the 12 week follow up. Initial physical activity motivational research ideas whether you are analysis of these participants interviewing session amongst at an operator, supplier, researcher, indicated that individuals most in risk-individuals provider or practitioner. If you have an need of support – those classifi ed as idea you would like to explore don’t Ensuring that individuals from at inactive – accounted for just under hesitate to get in touch. risk-groups are suffi ciently active is half of non-attendees, and that a signifi cant public health challenge. specifi c demographic groups also [email protected] Th e National Institute for Health and did not attend. Ongoing regression

ukactive journal Issue 17 2017 19

Amended Indesign doc.indd 19 06/10/2017 15:19 Bringing it Back to Basics have diff erent resistive qualities to the current (ie fat is an insulator, ie a poor With the rising number of conductor, since it contains less fl uid and electrolytes, so will slow down Fitness Apps measuring the current). Th e fl ow of the current is all parts of your body recorded as Impedance. Th ese values could we be losing track are then read by the BIA machine which will determine the quantity of on what’s really important that tissue in the body. for fi tness? Such as Now, the important factor to accurate stats on muscle, remember is that the fat is fat, and So if we consider scales for the fat and hydration? moment, consider the thickness of Monitoring Lean Muscle Mass the soles of your feet and palms of becomes more important as we age. your hand in comparison to the thin Strength and resistance training skin on the tops of your hands and undoubtable helps to maintain vital feet, used with electrodes (the sticky muscle but how do we know if the pads). Th e sweatiness and dryness of exercises we are repeating every the hands and feet will also aff ect any week are actually gaining us the electrical current when taking a valuable muscle we need? As much BIA measurement. as we’d like them to, your phone will Bodystat has been a manufacturer of not be able to tell you accurately solely BIA devices for almost 30 years. whether you are gaining muscle in Th ey dedicate themselves to educating the right areas and losing the dreaded their customers about this technology body fat. and are determined to off er the most You need a specialised device to accurate results possible. measure body composition, but Always off ering the latest technology, muscle is muscle. Just like you cannot in today’s age there are so many Bodystat is launching a new Touch diff erentiate between brown fat and products on the market. How do you Screen device this September. So white fat, you cannot diff erentiate know which one to choose? keep an eye out on their website between visceral and subcutaneous fat. www.bodystat.com as there will be a All types of fats will still show the same Fat vs Visceral Fat huge sale of current stock very soon. amount of resistance to the current. Th is could be your chance to get your Bioelectrical Impedance Analysis, body composition analyser also known as BIA, is the technology Scales vs Electrodes well within budget! most of these body fat analysers follow, whether they use scales or Th e accuracy of BIA measurements Contact: [email protected] electrodes. Th is means a very weak depends on skin resistance. When we signal or current is passed through are using a light current to measure Call us: 01624-629571 the inside the body, the thickness of the body. Th e current will then pass Website: www.bodystat.com through diff erent tissues which will the skin and the connection to the electrode is of utmost importance.

20 ukactive journal Issue 17 2017 Advertorial

Amended Indesign doc.indd 20 06/10/2017 15:19 Amended Indesign doc.indd 21 06/10/2017 15:20 Raising awareness of the emerging world of children’s virtual fi tness/activity

Every school teacher GEO AR – Magical Park A new can now easily deliver coming to the UK iDEA outstanding activity to get and PE lessons with kids imoves.com active iDEA is a low cost virtually hosted activities solution taking off in gym’s, leisure centres, holiday parks and schools. Using the latest Augmented Reality Th ere is no longer the need for technology and software, along with a expensive instructors, as with just We’re all about upskilling teachers smart-phone or tablet, this brand new a room and a screen, users can to feel confi dent with PE and activity AR App can transform any park or unlock an ever expanding powerful using our supportive and inclusive open green space into a “Magical Park” bank of activities delivered by world approach to learning and teaching. for children (and some Dads too!) class experts and experienced TV Imoves is revolutionising how schools Th e games have been designed and presenters, on demand and direct teach PE and dance using interactive were successfully launched last year to any venue. movies to support easy-to-follow in New Zealand and the company Since launching in 2015 iDEA is lesson plans, fl ash cards, assessment behind the technology are now now being used at several David tool, and coupled with amazing music looking for partners in the UK, with Lloyd Family Health Clubs, Th omson children love. the chance to be one of the fi rst in Cruises, Haven Holiday Parks and ImovesDance package includes over Europe to off er this technology! Parkdean Resorts. Th ey are also 50 diff erent styles and topics covering Th e software is specifi cally designed distributing content to gyms, health over 200 hours of lessons for Primary to get those tech-savy kids, “Off Th e clubs and leisure centres world-wide schools. Styles range from Strictly Couch And Active Outside”, running via companies such as Wexer Virtual classics to Hip Hop and topics cover around and playing with other kids as and Fitness On Demand. many cross-curricular areas in they interact with the games. Once subscribed users can access history, science and geography from the full bank of ‘on trend’ activities Stonehenge to Eco-warriors. Th e Apps are free to download and play and they come with 3 game ranging from circus skills including ImovesPE package includes all the worlds for the kids to explore, as well juggling and hula hooping, dance dance resources, plus Gymnastics, as seasonal games for Halloween and and fi tness, including cool kids Yoga Pilates, Fundamental Skills for KS1 Christmas. Each of the games requires and social activities like magic tricks. and Athletics and Games for KS2, the children to run around and fi nd New content is added regularly at covering over 400 hours of lessons objects that unlock new levels and no extra cost and the activities are for a primary school. fantastic creatures! modular, with content broken down into session times ranging from fi ve Our resources are a great tool for Ian Remmer, UK Sales Director for minutes to one hour. Kids Clubs providing you with a wide www.geoargames.com said, “Th is choice of activities for the children really is amazing technology and I iDEA activities also feature a to try. am very excited to be helping to unique ‘step up, step down’ feature off ering participants easier and Packages start from £180 per year, launch Magical Park in the UK. Not harder variations which is great for try the free trial which includes 7 only is it great fun for the kids to play, encouraging repeatability. All of the lessons across dance, Pilates it can also be used increase footfall iDEA activities are available to stream and Gymnastics. to local parks or sports centres” on-line or can be provided on Blu- For further information and a video of www.imoves.com ray discs, simply press play and get the games in action, please contact: active! Find out more at: [email protected] Phone: 0114 2661061 [email protected] www.ideagetactive.com [email protected]

22 ukactive journal Issue 17 2017

Amended Indesign doc.indd 22 06/10/2017 15:20 From Innovation to Education: StairMaster® helps facilities develop world class HIIT programs Th e StairMaster HIIT program assists business growth, space utilisation and client satisfaction. Integrating innovative programming, products and promotions into a fi tness facility is an ongoing challenge for owners and operators. In the ever-changing consumer fi tness market, change and innovation are requirements for client engagement, retention and business success. High Intensity Interval Training has off ering, a complete package of example workouts, and digital assets been around for years, but with programming and marketing to assist the customer with launching the growth of CrossFit and similar tools emphasized on empowering their HIIT program.” facilities, HIIT programs, HIIT sports facilities by educating operators and HIIT programs off er numerous scientifi cally backed health benefi ts, a shorter time investment, the ability to motivate participants through an engaging group environment and give facilities the option to incorporate group competition. Th e StairMaster HIIT program was developed to assist in business events and HIIT media, the benefi ts of instructors on how to create, operate growth, space utilisation, revenue this type of training are more in the and market their own HIIT program. generation and client satisfaction consumers’ eyes than ever before. and is a great option for those looking “To help our customers capitalise Many have used this opportunity to capitalise on one of the strongest on the ever-growing high intensity to reinvent part of their fl oor space trends in the industry today – High trend, we’re happy to off er a turn-key, for HIIT products and programs Intensity Interval Training. science based, HIIT solution,” explains to capture a growing market of Jake Peterson, director of products for Fitness Academy delivers exceptional extremely motivated consumers. Core Health & Fitness. fi tness education, globally accredited Core Health & Fitness, makers of the training courses and off ers industry “We provide a trainer course with StairMaster line of HIIT products, leading qualifi cations. certifi cation, example layouts, have recently unveiled their newest www.corehandf.com

Advertorial ukactive journal Issue 17 2017 23

Amended Indesign doc.indd 23 06/10/2017 15:20 Simon Moores With data protection 2017 featuring heavily in the news in the past several Th is year’s Flame shocking stories months, Simon of high pressure Moores, an Conference, held at police situations, expert in data Telford’s International Maxine protection, shared his unrivalled knowledge within Conference Centre on evidenced how she spearheaded this key area. He outlined current Wednesday 28th June, transformational trends in data insecurity, and discussed proved to be one of changes why it is such a prominent issue in within the today’s technology driven workplace. our biggest and most metropolitan police force and how Simon then went on to explain how successful yet. It off ered she now uses her experience to best to mitigate the risk of a data breach as well as key steps businesses should a programme packed with advise other organisations on transformational changes. A session take if a breach occurs. inspirational keynotes, full of inspiring stories and unique thought-provoking take-home messages including Flame 2017 Partners encouraging business owners to look A massive thank you from ukactive panels and practical for adjustment and innovation from to all Flame Conference partners, with within their establishment. advisory sessions. a special thank you to conference headline partners MYZONE an Highlights of the Andrew Davis Premier Global NASM. One of Britain’s day included: Active Network foremost social Jason Kenny media experts, Dry Robe Andrew Davis imoves Six-time delivered a stand Olympic gold out session on InBody UK medallist, utilising social Kitbrix Jason Kenny, media as a cost- captivated the eff ective way to Let’s Get Moving crowd with recruit, retain and build relationships miha bodytec an absorbing with customers. Having worked with question ITV, BBC and Myspace.com, where Montcalm International Ltd and answer he grew the number of users from MYZONE session, chaired by Baroness Tanni one to ten million in a year, Andrew Grey-Th ompson. Th rough sporting shared relevant and unparalleled National Fitness Day examples and personal insight, social media marketing knowledge. P81 Jason spoke about his own career Th is insight included what he believes SIBEC progression and how he handled are the three essential questions the overwhelming pressures of his all organisations must ask when Shopworks sporting life, as well as off ering insight seeking to simplify and succeed at Th e ukactive Research Institute on the habits and decision making social media: processes that breed success under both acute and enduring pressure. What content can I create? How can I get that content to the Maxine de Brunner relative people?

Th e former Deputy Assistant What can I get them to do? Commissioner of the Metropolitan To view Andrew’s webinar of his Police, Maxine rose through the ranks session please visit: in one of the most high-pressure working environments resulting in www.thinkingoutsidetheblog. her being awarded the QPM. Th rough com/ukactivewebinar17

24 ukactive journal Issue 17 2017

Amended Indesign doc.indd 24 06/10/2017 15:20 Flame 2017 got off to a great start on Tuesday 27th June with the customary Golf Day at the beautiful Shifnal Golf Club. Th is was followed by the ukactive Members’ Dinner that evening in the unique setting of the RAF Cosford Wartime Hangar.

Pre-Conference Members’ Dinner Over 150 ukactive members came for business, Gilan has presented in together on the 27th June to over 20 countries around the world Golf Day Winners enjoy an evening of exceptional and has been dubbed the ‘Master networking and fi ne dining. Th e of Infl uence’ by his international Congratulations to all who took part, entertainment for the evening was clientele. Using the power of the and special congratulations to the hosted by ukactive’s Head of Client mind, allied with an incredible ukactive Golf Day prize winners - Services, Phil Horton, and featured understanding of body language Winning team the professional ‘mentalist’ - Gilan and psychology, Gilan performed Jonathan Monks, Chris Cope, Gork. Th e best-selling author of the several ‘experiments’ throughout Richard Burden, Paul Batty book ‘Persuasion Games’ and the his enticing performance which founder of ‘Th e Infl uence Institute’ captivated ukactive members.

Best Individual Score Adie Meyer

Prizes were also awarded for: Team Runners Up, Longest Drive and Closest Pin

ukactive journal Issue 17 2017 25

Amended Indesign doc.indd 25 06/10/2017 15:20 Ignite 2017 Connect 27th & 28th June

Th is year saw a new Professor MiquMiquelel Lladó Dr Zoe Williams addition to Flame in the form of Ignite – a day-long event designed to help operational, sales and teamm managers acquire the tools needed to becomeome future leaders. Held on Tuesday 27thth June, the day MiguelMiguel has wworkedorked at director level for Dr Williams currently practices as commencedced with PremierPremier majormajor brandsbrands incincludinglud PepsiCo and an NHS General Practitioner and Sara Lee, anandd he combines strategic works with Public Health England Global’sl’s CEO, NicNickk BrBradley,adley, businessbusiness consconsultancy with lecturing as a clinical champion of physical launchingnching tthehe ppartnershipartnership at the IESE businessb school. activity. She additionally founded the betweenetween PPremierremier GGloballobal organisation Fit4Life, which aims at NiallNiall CluleyC educating and motivating children to andand NASM.NASM. live healthier lifestyles. FollowingFollowing a wawarmrm wwelcomeelcome for ukactive ChairChair BaronessBaroness TanniTannni GrGGrey-ey- Scola Dondo Th omompson,pson, deledelegatesgates divide dividedd in intotoo groupsgroups to partparticipateicipate a masterclassesmasterclass andand complimentarycomplimentary woworkshoprkshop streamst of theirtheir chochoice.ice. Th ese streamsstreams built aroundaround the fourfour followingfollowing themes:th

FutureFuture leadershipleadership

BuildingBuilding engagementengagemen Niall is an expert in culture and ReachingRe aching the inactiveinact – performance - helping ambitious to growgrow your membershipmem brands to transform their customer experience. His current clients Scola Dondoondo is a YouYouTuberTuber who Customer sserviceervi include Cunard, Ann Summers, launchedd her healthhealth & fi tness Hosting these brbreakout sessions National Trust, Itsu and Care UK. channel after having lost 50lbs50lbs at the were senior ukaukactive staff members For the last 3 years Niall was Global age of 14. Now at the age of 21, Scola and leading expexperts from within the HR DirDirectore at Fitness First Group has a followingowing of over 238,00238,000,0, her sector. Included within this top class leadingleading thethe organisationso people online successuccess has led to features in line up were: strategystrategy throuthroughg its global rebrand Teen Vogue,gue, BuBBuzzfeedzzfeed aandnd Th e FadeFader. andand transformationtransformat programme. She noww also presentspresents the BAFTA nominatedated CBBCCBBC showshow LiLifebabblefebabb and continuesontinues herher workwork onlinonlinee with brandsnds suchsuch as Disney,Disney, TTOPSHOPOPS andnd Tesco.Tesco.

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Amended Indesign doc.indd 26 06/10/2017 15:20 Flame 2017 Awards 28th June

Flame 2017 ended on a high with the much anticipated Flame Awards and Gala Dinner which saw more than 800 of the physical activity sector’s leading lights come together to celebrate the achievements of ukactive & Matrix Flame Award Spirit of Flame their peers. Winners Harley Hicks, GLL

Th e ukactive and Matrix Fitness Shaping Young Lives Supplier of the Year Flame Awards recognise facilities, Fit for Sport Active IQ suppliers, operators, educational institutes, health practitioners Healthy Partnerships Outstanding Achievement – and large corporations, and are Supplier of the Year Active Nation UK the sector’s largest and most Alliance Leisure prestigious celebration of Leisure Centre of the Year innovation and excellence. (Streamline) Health Club Operator of the Year Houldsworth Village, Life Leisure Th e Club Company Th e 2017 winners were chosen from hundreds of entrants and after months Leisure Centre of the Year (Multi-use) Leisure Centre Operator of the Year of rigorous assessment. ukactive CEO Steven Ward said: “Congratulations to Stratford Leisure Centre, Everyone Active the winners, but also to the fi nalists, Everyone Active who were of an exceptional standard and only further prove the depth of Outstanding Achievement, Leisure quality we have in this sector.” Centre of the Year (Multi-use) Maltby Leisure Centre, Places for People Leisure “Th e awards were Physical Activity Campaign of really good this year the Year - the best I’ve seen Parkrun UK in many years. Well Spark of Innovation “Th anks for a done team ukactive!” 4Global brilliant day and Health Club of the Year (Streamline) evening. Th e entire Spirit Health Club Gloucester, Interstate Hotels Europe Active Nation team

Health Club of the Year (Multi-use) enjoyed themselves Castle Royle Golf & Country Club, and of course, are Th e Club Company very proud of our Active Workplace achievement.” Seven Stones

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Amended Indesign doc.indd 27 06/10/2017 15:20 Iron Bars John McAvoy Holds 4 British records and remains the only lightweight to Iron Man rower to have held all three ultra- endurance world records at once.

My journey into to study the art of improving my body and I read every book I could exercise isn’t really the on training. stereotypical journey into fi tness training. I wasn’t I had woken up an really interested in sport ability I never even or exercise as a child and was verging on being knew I possessed

obese and suff ering Sport and exercise has given me so from asthma. much in my life and I think everyone has the ability to improve and grow My passion for training was stumbled in their fi tness journey - you don’t across by chance whilst sitting in a need to win an Olympic medal or set prison cell at 18 years old. To break up As the months progressed I built up a world record - you just need to get the boredom and monotony of daily my fi tness levels not really knowing active and enjoy the vast benefi ts of life and being locked up for 23 hours a or understanding what I was doing exercise. I always say if I’ve managed day I started to do cell circuits. but the feeling of raising my heart to do what I’ve done from where I did rate and the boost of endorphins anyone can do anything. made me feel alive and became very addictive. I would train for 2 hours every morning at 6am which would To attend our National Summit at the really act as a form of escapism from QEII Centre in London, visit my environment. As the years progressed and I moved www.ukactivenational to other prisons I started to gain summit.com access to the prison gym facilities and started using the fi tness equipment including the concept 2 rowing machine. It’s here where I really discovered my ability and potential for endurance sport and started to break world and British records set by Olympic and world class athletes. I had woken up an ability I never Headline Sponsor even knew I possessed and was determined to use it and become a professional athlete upon my release from prison. To do that I knew I had

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Amended Indesign doc.indd 28 06/10/2017 15:20 Join us on the 30th November 2017 at Th e Hilton Reading!

Now in their fourth year, the Active Training Awards celebrate and reward the very best in learning and development within the physical activity sector. Delivered in partnership with CIMSPA and sponsored by Active IQ, there are 10 award categories this year – recognising employers, training providers, suppliers, programmes, individuals and teams.

www.ukactivetraining awards.com

Th e physical activity facilities (paf) forum 2017

Th e theme for this year’s most innovative suppliers, and the Th e forum brings together opportunity to network with fellow operators, architects, contractors, physical activity facilities pro professionals. project managers, consultants and manufacturers and suppliers seminar programme is Among the speakers are: ‘Expanding the reach of delivering projects in sport, play and Dr Steve Mann leisure. Th ose actively delivering physical activity’. Research Director, ukactive physical activity projects attend as Zena Wooldridge OBE, Director of complimentary delegates including Sport, University of Birmingham executive accommodation, all meals, networking drinks receptions and a Chris Whitaker, Facilities and superb gala dinner. Investment Manager, England and Wales Cricket Board Th e paf forum is being held on the 12-13 October 2017 at Heythrop Park Charles Johnston, Resort, Crowne Plaza, Oxfordshire. Property Director, Sport England For more information Peter Taylor, Professor of Sport and to register please visit Economics & Co-Director of the Sport www.paf-forum.co.uk Now in its third year the paf forum Industry Research Centre, Sheffi eld combines CPD-certifi ed seminars Hallam University sharing best practice, tailored one Tom Booty, Programme Manager, to one business meetings with the Denbighshire County Council

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Amended Indesign doc.indd 29 06/10/2017 15:20 Hugh Hanley Virgin Active 2017 Alumni Future Leaders programme Future Leaders Programme 2017

My journey to the future It was an action packed week from Th e university was superb and is leader’s course began from the moment we arrived where ranked number one within executive a conversation with some of we went straight into a session education, and its teaching professors with Professor Miquel Lladó about are world-class with great personality my colleagues who attended breaking the frame which straight to keep the sessions engaging and fun. the future leaders programme away started challenging our Th ere were many great take away’s perception of things and got us in 2016 and they were telling from the week that I have already thinking diff erently. Soon as Miquel me it was top drawer and an started to put into practice in my closed his opening session down amazing week of knowledge current role but one of the real the week began with a networking highlights was a section we did called and upskilling so I was keen to session where we got to learn a bit the “executive challenge” where try get myself booked on to the about some of the fellow students you get to present a challenge you on the course then it was full steam course in 2017. are working on to a closed group of ahead with the learning. I eventually nagged my boss enough trusted colleagues and they share that he agreed to put me forward for Th e next 5 days were about learning feedback on how you could approach the course and we were all systems go. from others through real-life things diff erently and work as your own private mastermind group to help you achieve your goal with some great ideas and feedback. Part of this section is that you are not allowed to talk for 20 minutes at the end of your presentation and just take feedback from your mastermind group which I found extremely hard to do as how often do we sit back and let people give us feedback straight in the eyes but it is hugely valuable and humbling to shut up and listen . We started the week as a group of 47 diff erent individuals from diff erent roles in the industry but after the week together we walked away as a team of 47 leaders all focused on making the industry better through the diff erent roles we play. situations and help broaden our Within a couple of weeks from getting One of the quotes a professor said was vision on the sector we work in. the green light to attend the course “Leadership you cannot touch it but Th ere was some great insight into I got an email with the pre-course you can feel it “ and after the week the strategic side of the business work that needed to be completed and with some great people from within from setting the strategy and straight away I realised I was going the industry this quote sticks with me implementing that strategy with a full to be picking up some great insights as a summary of my time in Barcelona 360 perspective of the business. It felt into sharpening my skills within my and the future leaders programme. current role and developing myself for like every hour there were knowledge future roles within our business and bombs getting dropped and all of us the industry and there would be very would have that AHA moment of little time to see Barcelona!! discovery and insight.

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Amended Indesign doc.indd 30 06/10/2017 15:20 Even the world’s fi nest players have access to a coach

Together, we sit at the Th e science is clear. Th e debate is Five reasons to take part: vanguard of a global over. Urgent priority must be given to dramatically increase the world’s Develop, refresh or sharpen movement to turn the commitment to physical activity. strategic, commercial and tide of physical inactivity. Th e impacts of what has become leadership skills a widespread physical inactivity Across the globe, there epidemic aff ect everyone in every Develop new strategies to manage is a growing coalition of nation. To put solutions into practice the mega trends shaping the at scale, we must align on what evolution of health and fi tness organisations who wish needs to be done and how. We need a brigade of leaders across the globe, to do something to make Problem solve and action plan for a change. ready to take this fi ght forward. specifi c transformational challenges facing your business or your Th e Global Active Leaders Programme As passionate proponents of physical personal behaviours as a leader marks the start of conscious decision activity, we know that if our products to raise our game, Every single and services available and embraced Map out what the next phase of person invited to participate the ubiquitously across the globe, the your personal journey looks like, Global Active Leaders Programme is lives of billions would be enriched, and how your today and continue a leader in their own right, here and health systems saved, and economies to help shape the path of where you now, today. Th ey are running fantastic reinvigorated. Th e battle to re-embed will head tomorrow organisations, delivering outstanding activity into daily life is one of our results, to their customers, greatest global challenges, in line shareholders and staff . Only those Th ink outside industry parameters with the ambition to eradicate global who recognise that this is not enough by looking at global brands, disease and inequality. It is another will answer this call to join us on this emerging trends and new models side of the same coin. new mission. of growth

February 2018: IESE Business School, Barcelona Number One in the World for delivering executive education programmes Request your brochure at www.globalactiveleaders.com

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Amended Indesign doc.indd 31 06/10/2017 15:20 miha bodytec FIBO review

Th e fi tness and training to achieve better results in Th is was clearly refl ected in the size less time. However, the innovative of the “EMS Hall”, at FIBO. All major bodybuilding fair in technology is not the only decisive manufacturers were present as well Cologne – FIBO - is a factor; equally important is the trainer, as a range of EMS franchises and colourful event. Here, a who guarantees the safety and specialised consultants. Meanwhile, success of the workout. Th ey know researchers focused on EMS relayed total of 1,019 exhibitors the customers and use the EMS tool their latest insights on EMS and its from 49 countries present specifi cally in order to set a training- role as a tool for fi tness and wellbeing. relevant stimulus in the shortest A major thematic focus was on their products to the world time possible. Th ey accompany and Safety-fi rst – exploring how EMS supervise the progress and become a of fi tness. Over 100,000 training can be used eff ectively point of contact for advice on choosing fi tness enthusiasts from and safely in order to maintain right diet and a healthy lifestyle.. a sustainable market, following over 100 countries arrive Th is care provides the necessary recent research on safe use of motivation and expertise to drive to marvel at the latest the technology. In particular, good training, through which personal guidelines were presented based on trends and innovations. goals can be optimally achieved. recommendations from researchers at the Universities of Cologne, Kaiserslautern and Erlangen, along with representatives, training and equipment manufacturers. Th e safety standard presented at the trade fair is already also an important criterion of the German TÜV certifi cation for EMS providers. For practical purposes, the essential recommendations for EMS training come down to two basic rules: 1. Th e training must always be accompanied by a trained trainer. 2. A trainer should train a maximum of 2 people at the same time with EMS. In the midst of this new fi tness market, the brand miha bodytec remains a constant reference, a dominating feature at FIBO with Among the various innovations at According to recent market studies, its large stand located at the entry FIBO, some companies are already EMS training is one of the top trends of EMS Hall. As the market leader well established in today’s market. A in German fi tness. Whether in the for EMS, the German company has major example is EMS Training - or traditional gyms, in micro-studios or been selling its products for 10 whole body EMS Training - which in homes with mobile trainers, the years, supplying almost all once again had a hall to itself at FIBO. EMS market is booming in Germany. relevant service models. Th is new modern workout relies Around 250,000 people use it for on electronic muscle stimulation. several reasons; medical purposes, Th e name miha has its origin in Th e special feature: a moderate preparing for sports competitions, and miha Maschinen GmbH, which use of electric impulses increases also as their own personal training has developed and manufactured muscular contraction beyond the tool. Th ese consumers are now facing innovative products for the sports usual level, which leads to a stronger a market saturated by almost 2,000 and medical industry for over 40 training stimulus. Th is allows EMS EMS-providers. years. From this company miha

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Amended Indesign doc.indd 32 06/10/2017 15:20 bodytec GmbH emerged in 2007, now Kingdom. Th e attractive offi ce space celebrating its tenth anniversary. located in the heart of London will miha has held the position of market henceforth serve as the British and technology leader since the birth sales centre of the company. Th e of the EMS training market. Th e claim local contact for this British market from miha remains the same as then is miha bodytec newcomer and - to off er a comprehensive package globally recognized athletic coach for commercial providers that enables them to successfully Whether in the position themselves in the future market of EMS-training. traditional gyms, Th e company has become a ‘global in micro-studios player’ in the meantime, with a growing international presence. Miha or in homes with bodytec now has a sales structure in more than 30 countries, with mobile trainers, an export share of around 75% of the EMS market the sales volume. Th e 6000 sq m company HQ in Germany serves is booming as a worldwide export centre for equipment and accessories. in Germany. Following the increasing Th omas Ott. As a long-time expert in international spread of EMS training, the industry with a degree in sports the expansion of miha bodytec has science, he is very well acquainted become a logical step. with miha bodytec and the services needed to off er EMS training. Th is year, on the company’s 10th anniversary, miha bodytec has www.miha-bodytec.com/en/ announced plans to launch a wholly- product/ owned subsidiary in the United

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Amended Indesign doc.indd 33 06/10/2017 15:20 PT study: Level 3 Diploma by Jak Phillips

It’s seven months since I fi rst From a personal perspective, one of the PT – it’s all relative. Never mind the cracked open the books to most interesting aspects has been the initials, across the two disciplines there begin studying for my Level 3 importance of behaviour change and are huge similarities in understanding psychology in motivating an individual motivations, changing behaviours and personal trainer qualifi cation to exercise. We all know the stats – helping people to be happier. with Future Fit Training and I’m physical inactivity costs the UK £20bn Being neither a master in public per year and claims 37,000 – so these gaining a greater appreciation relations or personal training (yet!) skills are essential weapons in a PT’s for Christopher Hitchens’ I’m afraid I’m not quite in the position armoury if we are genius by the day. to reveal all of the synergistic secrets to make a meaningful dent in the that can help make both jobs become “Th e measure of a good education nation’s inactivity crisis and save the a doddle. But I can certainly see the is that you acquire some idea of NHS from bankruptcy. parallels and would urge us all in the the extent of your ignorance,” the legendary contrarian once quipped, and I’m fi nding him to be proved more Th e measure of a good education is that correct with every passing module. you acquire some idea of the extent of I’ve mentioned in a previous piece* how surprised I was by the sheer volume of your ignorance knowledge that personal trainers are expected to acquire. Th e level of detail As someone who works in physical activity sector to treat our and insight required was something I communications and public relations, comfort zones like our muscles (stretch had grossly underestimated and this it’s fair to say much of my day (and them often and watch them grow) by has been exacerbated by the fact that nights) are consumed with questions of constantly seeking out advice and expertise from unlikely sources. As for my Future Fit PT course, having just passed my Exercise Programming and Coaching section, now all that stands between me and a fully-fl edged Level 3 qualifi cation is the Nutrition and Weight Management module. Th e studying for this has begun in earnest, but of course it’s only when you’re let loose on the public that the real learning begins – a sentiment I’m sure Hitch would heartily agree with.

www.futurefi t.co.uk the comprehensive course materials how to change behaviours. How do we provided by Future Fit ensure that no persuade X that Y is the best course of *www.futurefi t.co.uk/personal- stone is left unturned in your training. action for improving their health? How training/resources/news- Lucky then, that the learning process can we best demonstrate that taking and-views/2016/12/12/ has so far proved such a joy that I’m up Z will lead to a marked improvement personal-training-a-reassuringly- genuinely excited and intrigued by how in someone’s happiness and wellbeing? comprehensive-process/ much remains to be discovered. You can probably see where I’m going with this – when it comes to PR and

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Amended Indesign doc.indd 34 06/10/2017 15:20 Turning mental health words into actions

It used to be the topic alarming rise in mental health issues Th rough our partnership with Th e among under 25s by getting young Mix, we will combine the expertise that no one would people moving more. and networks of both parties to off er greater physical activity opportunities discuss. Now, it seems Following on from Th e Mix’s recent to young people. Th is includes everyone’s talking about work as a lead partner for Th e Duke academic research into eff ective and Duchess of Cambridge and Prince it. But are we any closer youth interventions, a planned Harry’s Heads Together campaign, the physical activity referral scheme for to fi nding the answers collaboration will harness the power young people, activity pilot schemes of physical activity to combat mental to Britain’s mounting in schools for pupils at high-risk of health conditions through a range mental health issues and the creation mental health crisis? of new research, health referral and of new e-learning and signposting According to media intelligence signposting initiatives. tools to help young people access agency Roxhill Media, 2016 was the Making physical activity the beating physical activity off erings in their area. year when mental health fi nally went heart of Britain’s health strategy mainstream, accounting for 15.4 A key milestone for our partnership is key to this. From enhancing per cent of healthcare-related press will be this year’s ukactive National people’s mood, to reducing stress coverage (more than cancer, at 11.4 Summit, where the importance of and improving self-esteem, physical per cent). physical activity in mobilising our youth activity plays a crucial role in mental and tackling mental health problems After years in the shadows, it’s wellbeing and can cut the risk of will be a central theme. Held at the QEII great to see mental health getting depression – a growing issue among in Westminster, the event will gather the attention that it deserves. But young people – by a third. more than 600 thought leaders from tellingly, much of the coverage was As we’ve seen from Th e Mix’s the fi elds of politics, public health and focused on shortcomings in our work with the Duke and Duchess physical activity to explore solutions to current health system and wider of Cambridge’s Heads Together society’s biggest challenges. society, rather than the progress campaign – particularly at the recent being made. As ever, fi nding the answer to end London Marathon – the fun and Britain’s mental health epidemic will Th is is particularly true for children fulfi lment of an active lifestyle can be far from simple. But the need for and young people, who are have a transformative impact on action is clear. And at Summit on increasingly fi nding they have no young people’s mental health. November 1st, we urge you to join us in place to turn in times of turmoil. We know that physical activity can be Westminster and share your thoughts Today’s young people are the least a powerful antidote to mental health on how we can give young people a active generation ever and this is conditions and could save millions brighter future through activity. having a serious knock-on eff ect through earlier interventions, so in terms of mental health issues. www.themix.org.uk why not bring this into our GP care Latest government fi gures* show a pathways? A recent World Health www.ukactivenational signifi cant increase in mental health Organisation study found that the summit.com issues among young people since number of young people given 2010, with one in four women aged *www.ons.gov.uk/ antidepressants increased by more 16-24 having suff ered from anxiety peoplepopulationandcommunity/ than 50 per cent in the last seven and depression, compared to 15 per wellbeing/articles/youngpeopleswell years, despite National Institute for cent of young men. andpersonalfi nance/2017 Health and Care Excellence (NICE) Th e importance of this agenda is state the drugs should not be used to why we, ukactive, have formed a treat mild depression in children. Isn’t it new charity partnership with leading time we made greater use of exercise young people’s charity Th e Mix. to protect young people from a lifetime Together, we are working to tackle the of reliance on prescription pills?

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Amended Indesign doc.indd 35 06/10/2017 15:20 National Summit Key Th emes

Headline Sponsor

Protecting the mind By Junior Manager of Digital Communications Ade Lawal From an early age, I was always Using social media as an example, told the many benefi ts of there are many young minds which are intrinsically jacked into the matrix protecting the mind. Th inking (pun intended) at all hours of the day, about it now, I can hear the failing to look after their personal incessant echo of the phrase health & wellbeing. Each time, they ‘there’s a thin line between are consumed by every scroll, swipe, sanity and insanity’ in the back tap, Like, share, resulting in them spending endless amounts of time of my head. I was always told within this virtual-sphere. to speak up, say what was on According to ukactive research, Now as someone who works in social my mind and not develop a young people today are the media, there is absolutely nothing proverbial defi nition of generation habit of keeping things bottled wrong with using social media to inactive; leaving them susceptible to up, as doing so has harrowing stay up to date or fi nding the latest coronary heart diseases, respiratory hilarious meme. However, it does repercussions. Whatever the diseases and a higher risk of being present a problem when it comes to issue was, it was ok to say*. overweight and obese. overuse of social media amid its recent I suppose I was somewhat fortunate link with mental health problems. Why is it important to protect the growing up in an era where young minds of our young people you ask? Earlier in May, the RSPH and the people were young people; we played As someone who personally suff ers Young Health Movement came out outside in the rain, met up with friends from mild anxiety, I wasn’t too sure with the #StatusOfMind** report, at the arcade or corner shops and had how to deal with it. However, upon claiming Instagram was the worst real 1 to 1 conversations outside of the recommendation of my GP and social media platform among Instagram, Twitter or Facebook. (Th is personal research, I can personally several with negative impacts on is a fad now considered boring and vouch that an active lifestyle brings mental health. Th ey include anxiety, somewhat outdated). huge benefi ts to one’s mental health. loneliness, body image, self-identity Regular exercise is a fantastic way to Young people of today are surrounded and sleeping patterns. Additionally, boost your mood if you are suff ering by distractions, they have so much recent data polling*** from the Higher from depression and a great way for to do yet so little time. If you think Education Statistics Agency (HESA) dealing with stress, procrastination social issues were bad enough (Brexit, has shown a 210% increase in people and emotional ups and down. ongoing terror warnings and the furore leaving university before completing surrounding the General Election), their course – this has trebled since Here at ukactive, we believe there is think about the personal front; issues 2009-10. Th is begs the question; how a very strong link between mental at home, coping with peer pressure, can we help our young people in health management and physical exam stress, social media bullying, managing these major issues? activity; even NICE**** hormones... I could go on. recommends physical activity in dealing with depression.

36 ukactive journal Issue 17 2017

Amended Indesign doc.indd 36 06/10/2017 15:20 Being able to live an active lifestyle introducing them to the ‘miracle cure’, * www.headstogether.org.uk/?gclid= is very important, for everyone, but which according to the Academy of CM6kjbfUl9QCFRG6GwodRFYAcQ most especially for our young people Medical Royal Colleges can help to ** www.rsph.org.uk/about-us/news/ who are still developing. Th is is why treat, manage and prevent over 20 instagram-ranked-worst-for-young- ukactive Kids was created, striving to lifestyle conditions. people-s-mental-health.html work with any organisation who want So how can we use physical activity to ***www.theguardian.com/ to get more children, more active, enable our young people to lead rich, society/2017/may/23/number- more often. At the moment, ukactive fulfi lling lives void of mental health university-dropouts-due-to-mental- Kids is working with 13,000 schools, complications? Th is is one of the health-problems-trebles head-teachers and school governors many questions we will be tackling at all around the UK. **** www.nhs.uk/Conditions/stress- our annual National Summit on the anxiety-depression/Pages/exercise- We believe we can play a major role 1st of November, bringing together for-depression.aspx in shaping our young generation by top experts and sector leaders.

Breaking Barriers disabled people from enjoying the fun of physical activity, and rethink By Public Aff airs and Policy the way we provide physical activity Offi cer Jade Hall opportunities. Often this does not involve large-scale changes. Small Th ere are over 10 million steps - such as improved training and disabled people in England, inclusive promotional imagery - can accounting for 18 per cent of make a huge diff erence. For example, the population. Yet, disabled the Royal National Institute of Blind people can face a vast number People (RNIB) has worked with Pure Gym in the East Midlands to make of psychological, logistical and gyms more accessible for people with physical barriers to getting a visual impairment. physically active. Th ere is a clear business case for Disabled people are twice as likely to increased engagement with disabled promotional. Th is will also be a key be inactive as non-disabled people. people. Th ere are currently more theme discussed at our National New Sport England fi gures show that disabled people than gym members Summit in November. We hope that there has been a reduction in the in England, and the spending power our work in this space will begin to number of disabled people playing of these households - ‘the purple improve the confi dence, knowledge, sport, down by 2,400 in the last year pound’ - is £249 billion. Moreover, and expertise of the physical to 1.56 million. there is a clear appetite from disabled activity sector workforce to engage with disabled people, and create Disabled people have the same people to improve their fi tness levels, more fun and accessible physical right as everyone else to be active, with recent EFDS research highlighting activity opportunities. wherever and however they wish to that seven in ten disabled people want take part. However, many have not to increase their physical activity. Nationally there are a number had positive experiences of sport and Th is represents a huge untapped of strategies that have specifi c physical activity, with barriers such opportunity for the sector. targets to improve the inequalities as a lack of inclusive promotional ukactive is committed to tackling in physical activity and sport. Our material, lack of awareness of the challenges disabled people sector must rise to this challenge, so equality needs, and a lack of physical can face in accessing physical that everybody is able to be happier, access preventing disabled people activity opportunities, and our healthier, and more active. from freely participating. work over the coming year will be As a sector, we need to do more centred on overcoming three core to tackle the barriers preventing barriers: physical, psychological and

ukactive journal Issue 17 2017 37

Amended Indesign doc.indd 37 06/10/2017 15:20 Th ere are also countless scientifi c studies that have found that exercise boosts concentration, energy levels and class cohesion. If any more evidence was needed, just look at the example of Finland, by many accounts the most active country in Europe. It also happens to be number four in PISA (the OECD’s offi cial education assessment) rankings, leading the way among European Childhood nations. I would contend that this is no coincidence. obesity epidemic So how do we get children moving based on the kids’ preferences to get more? It’s a question with no easy By Communications Executive them up and enthused again, but answer, and one which will be Luke Holland that’s not always the case in more discussed in detail by a range of regimented and time-pressured Kids aren’t moving enough. experts at the ukactive National environments. A Virgin Active pilot Summit in November. A start, Britain’s children today are in Bedfordshire found that when however, would be putting children in the most inactive generation children were allowed to devise the driving seat. It’s quite a logical step ever, where the fi ttest child in and deliver the activities when you think about it. Who knows themselves, engagement and a class today would be among what activities children want better confi dence skyrocketed. So why the least fi t twenty years ago. than children themselves? not let the children take the lead Th e health risks of childhood We therefore need to ensure the and run their own activities, with inactivity are well documented £415m from the sugar levy is spent trained supervision? and oft-repeated – I’ve counted seven articles in the past week why not let the children take the lead alone – yet things seem to trundle on the same. and run their own activities, with Th e fact is, physical activity has the trained supervision? power to transform many young eff ectively. Children aren’t naturally lives. Th ere are obvious benefi ts for Children’s view of activity and future inactive – if the activities are children’s physical health – active habits are shaped by their young available, they will get involved. It’s kids have lower blood pressure, experiences, and everyone has role to very much the case of the old adage stronger bones, and a greatly reduced play in determining them for the better. ‘build it and they will come.’ So, our risk of type 2 diabetes. Physical So let’s encourage them to do that little fi rst step should be making sure all activity is also one of the key bit more, and enjoy it too. Th e key is children have easy access to free weapons in the arsenal battling the letting the children choose how. It could or cheap activity programmes after childhood obesity epidemic – if not be playing football for the school team, school and in the holidays. the silver bullet, at least an armour dancing in the local community centre, piercing round. We also have to make sure we’re or simply a regular family walk with Th e benefi ts aren’t limited to physical encouraging all children to get the dog. Turning the tide of childhood health however. Indeed, regular involved. From personal experience, inactivity won’t be easy – but the activity is a cornerstone of mental working with a holiday activity important things never are. health and a key driver of attainment provider – too often would we start a in children. Recent research has game only for a signifi cant minority To attend our National found that children taking part of the group to peel off and sit at Summit at the QEII Centre in organised sports and physical the side, frustrated at sports where in London, visit www. activities at the ages of 5, 7 and 11 they felt like they had no chance of ukactivenationalsummit.com were almost one and a half times meaningful participation. more likely to reach a higher than Now in my instance, I had the time expected level in their Key Stage 2 and curricular latitude to adapt games maths test.

38 ukactive journal Issue 17 2017

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www.ukactive.com ve.e.ccoomm TheTh ssusummit u www.ukactive.com Issue 11 Winter 2016 aandn Th e offi cial journal of ukactive bbeyonde ExploringEExExpExplxxpxploxplpplplo o the sectors key events lloorriiinnngg t parkrun: how to InsideIInInsnnssiidideddee Leisure Industry Week » page ?? build a fi tness empire NationalNationa Summit 202014 l Sum i » page ??

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Amended Indesign doc.indd 39 06/10/2017 15:20 Pride and No Prejudice: ukactive conversation, and put an end to the Supporting shame and fear of judgement that can often accompany mental illness. ‘Heads Prince Harry led by example when, in an interview with Th e Telegraph, he disclosed that he had received Together’ counselling to help him manage his good on the inside (if you’d like to see emotions surrounding the death of how these runners got on, then catch his mother. the second episode of ‘Mind Over at the 2017 Marathon’ which airs on Th ursday Th e atmosphere of solidarity on the 27th April on BBC One at 9pm). London day seemed particularly fi tting as a volunteer for a campaign that sees Having never entered the marathon Marathon! unity as the best weapon against the myself, I can’t say for certain how mental health stigma. running a marathon feels. But as a bystander and maniacal cheerer on by Georgia Seabrook Standing at the 25th mile point Sunday, the looks on the runners’ meant seeing people at their lowest faces gave a pretty good picture as Whether you watched this points: their legs either cramping or to what was going on in their heads. ceasing to carry them any further. But year’s London Marathon what was most poignant was seeing on TV or you were there other runners stopping to help them. Whether it was massaging their legs, in person, there can be no sharing water with them, or in some doubt whatsoever that cases putting an arm around them it was an inspirational and carrying them further towards the fi nish line, these Marathon display of human spirit. Samaritans supported those who needed it in whichever way they ukactive, the not-for- could. Getting this support from a Th ere were grimaces – thousands profi t body behind total stranger gave those who were of mouths downturned with teeth Let’s Get Moving really struggling before a new lease of gritted, which amid a fl urry of cheers were asked by Heads life. Th ere was a fresh determination would often dissolve into wearied, Together – Charity to keep going and cross that fi nish yet genuine smiles. What I could of the Year for the line – a determination which, if it make of this is that there was pain, Virgin Money 2017 could be bottled, would make millions. exhaustion, and a lot of discomfort. London Marathon – But the physicality of running the to help cheer for their runners. Th is Several of the people running for Marathon wasn’t ever going to be meant that I, alongside other ukactive Heads Together were featured in the overshadowed by the feeling of staff members, donned bright fi rst episode of the 2-part BBC One happiness, interconnectedness, and blue headbands, waved blue foam documentary ‘Mind Over Marathon’ immense pride. fi ngers, and screamed messages of – in which people who struggle with encouragement until our faces were a wide variety of mental illnesses Exercise is a great leveller. Generally, shades of blue to match at the London take on the challenge to run the most (if not all) bodies react in the Marathon on Sunday! London Marathon. With mental same way to exercise and activity; illness comes a whole panoply of people sweat, people fatigue, there is Heads Together is the campaign draining challenges that rear up daily; physical discomfort. Th e support from spearheaded by Prince William and watching this group of people battle other Marathon runners when a person Kate (aka Kate and Wills, or K-Wills to their demons while training for a faltered came from a place of mutual some) that hopes to end the stigma challenge famed for its diffi culty is understanding and compassion. around mental health. It encourages incredibly moving. Th e programme people to speak out about mental also highlights the link between What’s more, exercise is one of the health issues so that people can unite physical and psychological wellbeing, only times in which you have a in the face of their conditions, make showing how feeling good on the direct connection with your body, mental health a part of everyday outside can pave the way to feeling away from the many grasps of the

40 ukactive journal Issue 17 2017

Amended Indesign doc.indd 40 06/10/2017 15:20 mind. Physical activity can be seen Our Mover as a form of escapism or a time to acknowledge thoughts for what they of the Month really are: mental phenomena that don’t form the basis of reality. Th is Colin, from Essex was most evident in those runners who looked forwards and forwards only – their eyes and minds fi xed on the fi nish line. “Th e more I do, Being at the Marathon was more the more I’m than watching a notoriously diffi cult race of endurance. It was being capable of doing” witness to thousands of people Has your wider family reach their goals – goals that they’ve What was your motivation for benefi ted, and if so how? been working towards for months, joining Let’s Get Moving? My wife recently started Weight perhaps years. Th e smiles on those I fi rst found out about Let’s Get Watchers – so now we’re both who were so exhausted came from Moving at my GP surgery before conscious not just of the food we a place of knowing how close they Christmas, but I didn’t feel quite eat, but the activity that we do as were to the fi nish line. Knowing that ready enough go ahead with it. But well. Keeping active is something we they were going to reach it. Knowing when I received a call in January, it do together now; every day we make that they could achieve what they felt like it was the right time for me. sure to walk 3-4 miles. set out to do. Th is must be one of the It was the push I needed, as I had greatest forms of self-medication for gotten quite lazy! Have there been any anyone – whether you suff er from a mental illness or not. additional positive outcomes, What did you enjoy most e.g. self-esteem, energy, And no, I’m not implying that about Let’s Get Moving, or fi nd everyone has to run a Marathon health improvements, etc? the most helpful? to reap the psychological benefi ts I’ve noticed that the more I do, the of reaching an active goal. It takes more I’m capable of doing. I don’t feel Going to the Let’s Get Moving setting a goal – no matter how so out of breath and I feel much fi tter. sessions that Jackie (LGM Exercise big or small – that challenges you When you haven’t exercised for a Professional) runs has been the personally. Whether it’s walking while, your joints start to ache from most helpful part for me. You meet 10km, running 5km, or swimming lack of movement, but I’m pleased other like-minded people, talk about 10 lengths without stopping, you’ll to say that my joints have got used which activities you’ve been doing, feel a great sense of achievement to moving and I can keep on going. and discuss diff erent aspects of when reaching a goal that you’ve Exercise gets your heart going and as health and wellbeing. Th e groups set yourself. Th is feeling of pride – a result, it gets you fi tter! aren’t just informative, but they’re which was most evident beyond the enjoyable too. Jackie often starts fi nish line at the Marathon – can do the sessions with a few games, so How did the Community wonders for confi dence, self-belief, they’re never boring! Exercise Professional help to and overall mental wellbeing. achieve the changes made? Whether you suff er from mental Has there been an increase in Th e variety of activities that Jackie illness or not, physical activity is your physical activity, and if undeniably one of the best ways to suggests has opened my eyes to improve mood and mental health so in what way? diff erent things – even activities as small as chair exercises! I also for a wide variety of reasons. If you’d Yes; I take part in walking football wouldn’t be doing walking football like to fi nd out more on how exercise every week now, which is great fun. if Jackie didn’t put me in touch with impacts not just your body but your It was Jackie who got me in touch the group. Jackie is always proactive mind too, visit the Mind website. with the group and now I’m there in getting diff erent people in to our every Saturday without fail! I also Even though I’ve only ever run a sessions to talk – so each week the use a fi tness tracker, which Jackie maximum of 5km, I know for certain group sessions are always varied helped me to set up. Th e tracker that thanks to Sunday, I will apply and educational. For instance, last really motivates me to do things to be a runner in the 2018 London week we had a tai chi taster session when I don’t feel like doing them: Marathon (the Marathon is only nine and this week we had a remedial it gives me the encouragement times longer – I’ll be fi ne…)! therapist who does strength and needed to move more, achieve more, cardio classes for an organisation www.letsgetmoving.org.uk and set new challenges. called ‘Move it or Lose it!’ come in to www.headstogether.org.uk talk about gentle exercise and how www.mind.org.uk we can get involved locally.

ukactive journal Issue 17 2017 41

Amended Indesign doc.indd 41 06/10/2017 15:20 Upcoming Events ukactive events bring together our members, partners and stakeholders to network with key decision makers, engage in discussion, and keep up-to-speed with developments that aff ect our sector.

October 2017

12th Active Training Awards fi nalists announced

November 2017

1st National Summit QEII Centre

Headline Sponsor Find out more www.ukactivenationalsummit.com

20th SPG Event in Parliament

29th Future Leaders Alumni Dinner 2017 30th Active Training Conference and Awards

February 2018

27th - 2nd March Global Active Leaders

March 2018

March SWEAT

April 2018

12th - 15th FIBO Tradeshow

12th FIBO ukactive Member’s Dinner

July 2018

15th - 20th Future Leaders Programme 2018

September 2018

26th National Fitness Day 2018

42 ukactive journal Issue 17 2017

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