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Thom Beers on Fremantlemedia's Acquisition of US Reality TV Expert

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Thom Beers on Fremantlemedia's Acquisition of US Reality TV Expert week 14 / 3 April 2014 YOUNG, EDGY AND URBAN Thom Beers on FremantleMedia’s acquisition of US reality TV expert, 495 Productions Luxembourg United Kingdom Luxembourg Ten years of FMI deal sees Enex signs cooperation generous support Cuckoo fly to agreement with Adria for Télévie Germany News/N1 week 14 / 3 April 2014 YOUNG, EDGY AND URBAN Thom Beers on FremantleMedia’s acquisition of US reality TV expert, 495 Productions Luxembourg United Kingdom Luxembourg Ten years of FMI deal sees Enex signs cooperation generous support Cuckoo fly to agreement with Adria for Télévie Germany News/N1 Cover Montage with Party Down South show and Thom Beers, CEO of FremantleMedia North America Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Ten years of generous support for Télévie RTL Group p.8–9 The perfect fi t: FremantleMedia acquires 495 Productions FMI deal sees FremantleMedia Cuckoo fl y to p. 4–7 Germany FremantleMedia International p.10 Enex signs cooperation agreement with Adria Big Picture News/N1 p.12 Enex p.11 SHORT NEWS p. 13 PEOPLE p.14–16 THE “Our programming sense and passion for unscripted are very similar” – Thom Beers, CEO of PERFECT FremantleMedia North America FIT North America – 3 April 2014 FremantleMedia SallyAnn Salsano, Founder of 495 Productions: Salsano named the Los Angeles-based company after the major Interstate Highway 495 serving her native Long Island, New York 4 Only three months in and 2014 already proves a big year for RTL Group’s global production arm. In February, FremantleMedia invested in a multi-channel food vertical with Vice Media, a leader in engaging with the online millennial audience. With the March acquisition of leading US production company 495 Productions – known for catering to the younger, edgier demographic – the content powerhouse continues to expand its reach among Generation Y audiences, while diversifying its already vast content library. Backstage talked to Thom Beers, CEO of FremantleMedia North The pop-culture phenomenon, Jersey Shore followed the lives of America, about how the deal came about, why 495 twentysometing Jersey-ites Productions is the perfect fi t for FremantleMedia and why the US cable market is an attractive growth we got a pilot picked up!’” CEO of FremantleMedia space. North America, Thom Beers never doubted her abilities for a second: “SallyAnn and I go back ten Under the terms of the deal, FremantleMedia has years. I’ve always been a huge fan of her work – acquired a 75 per cent holding in 495 Productions, I mean Jersey Shore was killer! But even before with the opportunity to acquire the remaining that, back when she was at Fox doing shows shareholding in the future. The acquisition adds like Temptation Island, her passion and insight another of the strongest and most prolifi c US for cool, young and edgy programming was production companies into FremantleMedia’s undeniable.” What does he admire most about increasingly diverse group of North American SallyAnn Salsano? “She is the most hands-on holdings, alongside its subsidiary FremantleMedia producer you will ever meet. She is an executive North America and previous acquisition Original by default but a truly amazing programme-maker at Productions. 495 Productions in turn will benefi t heart.” infi nitely from FremantleMedia’s huge content library and extensive global reach. Commenting on the acquisition, Cécile Frot-Coutaz, CEO of FremantleMedia, says: “This deal will allow us to expand our share of the valuable US cable market and will complement and diversify our existing portfolio of content and clients. Together, our ambition is to continue to grow 495 Productions in the US and to broaden its global footprint even further through our extensive distribution and production network.” SallyAnn Salsano, an expert in reality TV production 495 Productions is renowned for its cutting edge The Real is an urban daytime talk show produced by reality programming. Golden child Jersey Shore, Telepictures, for which SallyAnn Salsano is Exective Producer on air from 2009 to 2012, went on to become Commenting on the deal with FremantleMedia, MTV’s highest-rated show in the channel’s history SallyAnn Salsano says: “This is a huge moment and a global hit with multiple spin-offs including for me and the entire team at 495. That said, the Snooki and Jwoww, The Show with Vinny and The decision of who to partner with and where to make Pauly D Project. The Los Angeles-based company, my new home was easy because of my long term created in 2006, boasts very modest beginnings, relationships with both Cécile and Thom. They as company founder SallyAnn Salsano recently know me, they understand how I run my business explained to Variety: “I literally had 7,000 dollars and they appreciate the way I produce my shows. and a printer and a fax machine… I didn’t have I started this company with nothing in 2006 and this investors or partners or anything but my blood, sweat is proof that if you love what you do, work your ass and tears. We went show to show and suddenly it off and want it bad enough, someone will notice and was ‘Oh my God, we got a pilot’ and ‘Oh my God, it will pay off.” Next > 5 Although Jersey Shore was undoubtedly “IF YOU Harvesting growth potential a big hit for 495 –“I can honestly say it Cable continues to be a growth area was a guilty pleasure,” says Beers – the WANT IT in the US TV market – in particular for company doesn’t rest on its laurels. BAD producers. Beers explains: “there are Party Down South has already proved ENOUGH, amazing opportunities on the US cable itself as CMT’s highest-rated series SOMEONE channels. Let me give you an idea: ever, and daytime syndicated talkshow last year, the cable channels produced The Real, for which SallyAnn Salsano WILL over 10,000 hours of programming. In is the Executive Producer, is another NOTICE” network, it was less than 800. My own ground-breaking production. The SallyAnn Salsano Original Productions, which is very company specialises in riveting, successful, did 240 programmes last unscripted, character-driven reality series with year. So there is plenty of room for growth – and that colourful personalities at their heart, and has one room is in cable.” of the preeminent US entertainment producers and creators at its helm. “The cool part about 495 Productions is simple, it’s SallyAnn,” says Beers. CAGR 29.4 30.0 10.1% 20.0 20.0 10.0 2013 2014 2015 2016 2017 US Cable programming expenses (in USD billion) Source: Kagan, October 2013 Commitment to entertainment Party Down South, a coastal South-Carolina incarnation of Jersey Shore Touching on the recent news about The X Factor USA not returning for another season, Thom Beers A deal that “just makes sense” ensures the company’s dedication and commitment Asked why 495 Productions is a good fi t for to continue to develop and produce their fl agship FremantleMedia, Beers explains his own entertainment programmes. The deal with programming background and how similar it is to 495 Productions is a step towards portfolio Salsano’s: “What she does in that young and more diversifi cation and by no means the sign of a new female space is what we do in the male space at direction in production. Toby Gorman, who was Original Productions – it’s almost like a clone. Our appointed in January 2014, will take up his programming sense and passion for unscripted position as Executive Vice President of Alternative content are very similar.” While Beers’ own Original Programming in mid-April. A veteran reality producer Productions delivers high-quality programmes for and two-time Emmy Award nominee, Gorman men, FremantleMedia North America focuses on will continue to drive this line of unscripted great network entertainment programmes – “the entertainment forward. “American Idol and shiny fl oor shows” – as well as great gameshows. Got Talent will absolutely continue to be strong The company’s entrance into the scripted area, FremantleMedia representatives in the US market,” meanwhile, is demonstrated by key development promises Beers, before teasing: “We even have deals with partners including A&E, Spike and FX, some great ideas for new, big shiny fl oor shows…” among others. And recent digital deals with Vice Media and Style Haul illustrate the company’s Summing up his fi rst year as CEO of online growth, particularly in that MCN space. FremantleMedia North America, Beers is optimistic The one thing that was missing was exactly what for what lies ahead: “I feel like we’re just on the edge, 495 Productions is known ready to really take off. It took about a year to build for: programming for “IT WAS THE the team that I really wanted. Now that that team is young, female and urban PERFECT FIT in place, these next six months to a year will be key. cable viewers. “It was the FOR US – IT We’re very excited!” perfect fi t for us – it just JUST MADE made sense,” explains Next > Beers. SENSE” Thom Beers 6 FROM HUMBLE BEGINNINGS TO SUCCESS STORY: 495 PRODUCTIONS SallyAnn Salsano founded 495 Productions out of her home in 2006 The breakthrough was the dating gameshow A Shot at Love with Tila Tequila The show started out in development at VH1 but wound up airing on MTV in 2007 That led to a two-year development pact for 495 at MTV which went on to spawn Jersey Shore Salsano ranked 17th in The Hollywood Reporter’s ‘Top 25 Reality Players 2014’.
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