Bob File

203 Nathan Drive Cinnaminson, NJ 08077 Phone: 215-431-7488 E-Mail: [email protected]

Professional Profile

Unique background combining unrivaled drive and determination with a solid education in computer science and information technology, record-breaking healthcare industry sales experience, and success as a Major- League and Division I coach. Motivated and ambitious, with a history of overcoming overwhelming odds to achieve goals. Excellent interpersonal communication and presentation skills; adept at building long-term customer relationships. Highly organized and detail-oriented, yet still able to see the big picture, envision technological and procedural solutions to problems, and provide leadership and motivation to drive projects from inception through to completion.

• Views problems as opportunities and takes personal satisfaction in developing and delivering innovative technology solutions to meet customer needs. • Lead the planning and execution of various SMB | Enterprise deployment projects with an emphasis on specific, measurable, achievable, relevant and time-bound goals. • Familiar with electronic medical records, hospital information, customer relationship management, and general business reporting and administration systems. • History of success selling in the healthcare arena, with extensive account management experience in commercial and managed care markets, including hospitals and specialty practices. • Excellent mathematical aptitude combined with strong technical and troubleshooting skills.

Education

M.S. Information Technology Leadership – La Salle University, Philadelphia, PA 8/2010 - 5/2014 • Academic Achievement Award Recipient (2014) - Award given to top student in graduating class

Business Systems Management Certificate – La Salle University, Philadelphia, PA 8/2010 - 8/2011

B.S. Computer Science, Mathematics Minor – Philadelphia University, Philadelphia, PA 8/1994 - 5/1998 • President's Award Recipient (1998) • NYCAC Scholar - Athlete Award (1995, 1996, 1997, 1998) • Activities included - Varsity Baseball, Varsity Basketball, Professional Tutor Program (Mathematics), Computer Programming Club, Co-Captain of Chess Team • Three-time NYCAC All-Conference selection, Player of the Year honors (1998) • ABCA/Rawlings first-team All-American honors (1998) • .542 Batting Average 1998 - Ranked 1st in NCAA Division I, II, III; 5th highest all-time average • Student Alumni Representative for Class of 1998

Technical Proficiency

Veeva Products Salesforce.com Linux SFDC Migration Tools CRM, Approved Email, Force.com, Apex Data Ubuntu, RHEL, SLES Eclipse, ANT, Vault Promomats,Vault Loader, Jitterbit, Skyvia, Frameworks Workbench, Change Dataloader.io Platform, Engage, ASP.NET Sets, VEM Network, Co-Browse IDE Tools Languages Networking Certifications Eclipse, BlueJ, MS Java, Visual Basic, C, IP, DNS, DHCP, Visual Studio, Netbeans Veeva CRM, Veeva APEX, JavaScript Firewalls, VPN, Active Vault, Veeva Network MS Office Directory (MDM), Java, Linux Excel, Powerpoint, Word

Bob File Page Two

Experience

Director - Digital Technology & Sales – Newspaper Media Group, Cherry Hill, NJ 1/2017 - Present • Daily emphasis on coaching and development of sales staff (11) to integrate digital products into custom sales solutions based on client need utilizing CRM tools. • Executed a go-to-market strategy for Digital Marketing Services by conducting educational seminars for clients providing insight into digital media, technologies and interactive strategies. • Gained market share utilizing a consultative sales approach, competitive market data, emerging solutions and sponsorship opportunities. Grew local new business sales revenue by 45% in three months. • Coordinate local business partnership initiatives, achieved average sales of 24% over goal. • Initiated a digital sales development and training curriculum for multi-media sales teams across channels, concentrating on a consultative sales process, competitive media and product knowledge • Initiated retention strategies across the organization during first three months. • Develop annual business plans and growth goals as well as strategic objectives. • Develop and track key measurements of success leading to maximizing sales and profits. • Monitor marketplace for competitive activity and trends daily.

Senior Consultant - CRM | Vault Platform – Veeva Systems, Pleasanton, CA 10/2013 – 1/2017 • Participate in full software development life cycle (SDLC) engagements involving Veeva CRM (built on the salesforce.com platform), Veeva Vault and third party solutions. • Responsible for project management, conducting workshops, gathering requirements, configuring solutions, managing custom development, and testing of multi-channel CRM systems. • Execute agile methodology to iterate and demonstrate evolving solutions across multiple Veeva products to meet project milestones, budget, and timelines. • Utilized Veeva and Salesforce.com best configuration practices to customize and support pharmaceutical clients' specific business requirements. • Provide pharmaceutical and SFA industry knowledge to clients to help them drive maximum benefit from their CRM solutions. • Perform data cleansing and data migrations using SQL analysis and data migration tools. • Developed configuration and functionality guides to document best practices. • Clients: Sanofi, Biogen, Shire, Novartis, Mylan, Heron, Keryx, Takeda, Janssen, Ariad and Cubist Pharmaceuticals. • Various roles: Solution Architect, Sr. Transformation Consultant, Technical Analyst, Configuration Specialist, and Integration Specialist.

Adjunct Instructor – ITT Technical Institute, Philadelphia, PA 3/2011 – 1/2017 • Adjunct Instructor Information Technology - Computer Network Systems Department. • IT104 Computer Programming - Visual Basic, Python, Raptor 4, Visio. • IT203 Database Development - MS SQL Server, Data Warehousing and XML. • IT331 Graduate Network Development Capstone Project. • Built custom portal for IT203 Database Development (www.it203p.com) for student engagement.

Regional Sales Manager - Specialty Sales – Aptalis Pharmaceuticals, Birmingham, AL 9/2011 - 10/2013 • Products: Pancreatic enzymes, mesalamine, nitroglycerin, and h.pylori classes. Targeting Gastroenterologists, Colorectal Surgeons and cystic fibrosis centers within NJ, PA, MD, & DE. • Maximize sales and to identify new opportunities using advanced territory management skills. • Identify key influencers in the customer environment, working with them with them to provide solutions to their clinical needs. • Viewed by customers as a business partner who brings value through consultative selling. • Advanced territory management skills, organizational skills and the ability to influence. • Picked to represent Aptalis Pharmaceuticals at DDW (Digestive Disease Week). • SME for GSFA/CRM team for system deployment.

Pitching Coach & Recruiting Coordinator – La Salle University, Philadelphia, PA 3/2010 – 8/2011 • Mentored 3 all-conference (Atlantic-10 conference), first time in school history. • Mentored 1 ACBA/Rawlings All-Region 2011 & SIDA All-Academic Team member. • Lowered team ERA from 7.60 to 4.29 in first season as pitching coach. • Lowered team BAA from .329 to .264 in first season as pitching coach. • 28 win season 2011, second most in school history. • 2nd in Atlantic-10 conference in walks allowed, a 58% decrease from previous season. • 3:1 -to-walk ratio in first season as pitching coach, previously 1:1. • Responsible for the development of student-athletes, team GPA: 3.10. • Responsible for travel logistics along with fundraising activities. • Mentored 2 starting pitchers for 2011 MLB draft. • Developed front end solution (VB.net) for pitching signs for college pitching coaches.

Specialty Sales Representative – AstraZeneca Pharmaceuticals, Wilmington, DE 7/2005 - 2/2010 • Earned successive promotions well in advance of protocol based on exemplary performance. • #1 in Northeast Region (2009) while working autonomously with no pod/cylinder structure support. • “Being the Best” Award recipient (2007, 2008 & 2009). • Trained and mentored top-performing sales teams as Senior Field Trainer in region. • Ranked in top 5% of sales representatives for overall contributions for five consecutive years. • Achieved 100%+ product portfolio attainment to goal every year (2005-2010).

MLB – | St. Louis Cardinals 6/1998 - 6/2005 • 19th Round draft choice, Toronto Blue Jays (1998); A, AA Relief Pitcher of the Year (1999 & 2000). • Blue Jays Rookie of the Year, Toronto Chapter of the Baseball Writers Association (2001). • Placed third in American League Rookie of the Year online voting (2001). • Coached bilingual athletes in youth instruction camps while playing winter ball in South America. • Secured endorsement contracts with Puma, Adidas, Rawlings, and Advocare. • Toronto Blue Jays Comeback Player of the Year (2004) following major arm surgery (2002). • Led league rookies in pitching appearances (60), finishing 2001 with a 5-3 record and a 3.27 ERA.

Knowledge of Spanish. References available upon request.