For Immediate Release Contact: Matthew Shepherd 678-942-2683
[email protected] NetBank® Signs Marketing Agreements With Intuit® and Microsoft® Promotions in Quicken® and Microsoft Money Provide Bank Targeted, Cost-Effective Access to Technology-Savvy Consumers ATLANTA (August 1, 2002) NetBank® (NASDAQ: NTBK; www.netbank.com), Member FDIC, Equal Housing Lender and the country’s largest independent Internet bank, today announced the continuation of its successful advertising campaign with Quicken® along with the start of a similar promotion with Microsoft® Money. As part of the respective advertising agreements with Intuit® (NASDAQ: INTU) and Microsoft (NASDAQ: MSFT), NetBank accounts will be promoted in the 2003 editions of Quicken and Money, the country’s two top-selling personal finance management software applications. The updated versions of both applications are tentatively scheduled for release later this summer. “We are pleased to work with both companies and believe each campaign represents a great opportunity for the bank as well as the consumer,” said Eve McDowell, chief sales and customer fulfillment executive. “The promotions put our brand in front of a desirable, technology-savvy group of consumers whose demographics match those of our existing customers. Intuit and Microsoft are able to add value by providing their customers with special incentives at NetBank, which has earned a reputation for offering the best combination of price, service and product depth along with seamless account integration into their software applications.” Both marketing agreements include the following benefits for the bank: • Logo placement on the exterior of the product packaging • A NetBank-branded desktop icon that leads the user to the bank’s promotional offer • Additional banner advertising on the Quicken.com and MSN sites These promotions are part of NetBank’s ongoing effort to proactively manage account acquisition costs and build long-term, multi-product customer relationships.