Hamburg News

05/2010

Mark it! Port with prospects Green buddies Sounds of Since its introduction 50 years The right instinct for a successful Europe‘s Green Capital 2011, Ham- How does Hamburg sound to ago,“edding“ has become a future is a Hamburg tradition, co- burg, and France‘s solar metropo- you? Choose a spot and make its synonym for high-performance operations, concepts, and HHLA‘s lis Marseille are to intensify their music, the Philharmic Orchestra markers and fibre pens. (p. 2) 125-year jubilee confirm. (S. 3) co-operation in green issues. (S. 4) Hamburg invites web users. (p. 4) Newsflash Hamburg‘s Elbphilharmonie to celebrate topping-out ceremony Best location: Hamburg Two-day long event in May marks milestone on the path to the opening is ‘s number one location for commercial Hamburg‘s new cultural land- property. This was revealed mark will celebrate its topping- by a survey conducted by out: the Elbphilharmonie con- the Federal Institute for Re- cert hall at HafenCity. search on Building, Urban Celebrations will commence in Affairs and Spatial Deve- the evening before the official lopment (BBSR) among two-day event with a fundrai- 478 experts of commercial sing dinner on the construc- real estate. Hamburg was tion site on 27 May. The of- rated first, with 177 experts ficial topping-out ceremony certifying Hamburg further chances to increase its at- will follow Friday, 28 May, on tractiveness. Elbphilharmonie‘s plaza. In After Munich (173) as se- the evening, a public open-air cond, the Rhine-Main regi- concert, realised in co-opera- on was ranked third with tion with the Elbjazz festival, 102 respondents expecting will give a first taste of the di- an increase in attractive- versity of Elbphilarmonie‘s fu- views of Hamburg‘s skyline. mbH, HOCHTIEF Construction ness, followed by Berlin ture concert series. The new concert hall is being AG, the Hamburg Ministry of (100) and the Rhineland Saturday, 29 May, will be the built in the heart of Hamburg‘s Culture, Sport, and Media, Elb- with Cologne, Düsseldorf day for all locals interested harbour on top of the historic philharmonie Foundation, and and Bonn (99). Significant- to discover their new concert port warehouse A based on Hamburg Marketing GmbH. ly less chances were seen hall at close. Many Hamburg designs of the Swiss architects The celebration is organised for Stuttgart (69), the Ruhr area (47), the Rhine-Neckar citizens and companies have Herzog & de Meuron. Hochtief by JOKE Event AG. area (26), Hanover (19), and significantly contributed with acts as general contractor. Concerts are due to start in Leipzig (16). BBSR‘s survey their donations to the realisa- The topping-out ceremony is 2012/2013. Next to a large con- was exclusively published tion of the building. For the jointly hosted by all project cert hall with 2,150 seats and by the Düsseldorf-based first time, Elbphilharmonie‘s partners, i. e. HamburgMusik two smaller halls, a five-star business magazine “Wirt- plaza will be accessible to the gGmbH, Elbphilharmonie und hotel and 45 flats will also inte- schaftswoche“. public, allowing spectacular Laeiszhalle Betriebsgesell- grated into the converted port www.wiwo.de insights into the shell of the schaft, ReGe Hamburg Pro- warehouse. large concert hall and fantastic jekt-Realisierungsgesellschaft www.elbphilharmonie.de

General Electric makes Hamburg the centre of its wind energy research European Green Capital 2011 confirmed as Germany‘s wind power capital – also moves to Hamburg The US company General feature product development, present along with Siemens and and move to Hamburg. Ham- Elelectric (GE) will invest 340 application engineering and Vestas, all global players of the burg-based RWE Innogy has million euros into the European advanced technology. GE‘s 60 booming wind energy industry other large-scale plans by set- wind energy market. 105 milli- million euros investment will are already active in Europe‘s ting up an offshore wind park on euros alone will be spent on create 60 highly qualified jobs Green Capital 2011. And there near Helgoland, with 48 units German offshore wind energy in the Elbe metropolis. are always new ones joining generating 1.1 billion kilowatt activities. Hamburg was chosen With Repower Systems and its in: By the end of this year, also hours by 2013. for a new engineering centre to Indian parent company Suzlon Nordex will leave Norderstedt www.ge.com, www.nordex.de Hamburg News 05/2010 Page 2

Shortcuts Every fifth Hamburg entrepreneur is a migrant

Strategic guidelines Until the mid-1970s, Hamburg‘s in Hamburg. When adding with local cuisine in the city. To strengthen the innovation foreign guest workers were those migrants with a German Next to gastronomy, wholesale ability and technology trans- in dependent employment. or German born parent, their and retail also offer low market fers, the Innovation Alliance Today, Hamburg‘s migrants figure even amounts to over entrance barriers for migrants, Hamburg has agreed upon are the city‘s most venturing 21,300 people. the analysis of sectors showed. strategic guidelines, which citizens to choose self-emplo- If compared by nationalities, In gender comparison, the ty- will now lead to first concrete yment. Meanwhile, every fifth Turks und Polish people are the pical migrant entrepreneur is projects. Particular emphasis is Hamburg entrepreneur is a mi- most prominent group with predominantly young (76 per placed upon Hamburgs future fields defined with the help of grant. For the first time, their 15 per cent each, followed by cent). Male migrant adults are an online survey. Founded in origins and motives have now Greeks (eight per cent), Irani- thus far more daring than their November 2008, the Innova- been analysed. ans (five per cent), and Italians German counterparts. While tion Alliance was set up by the According to the study by the (four per cent). only 15 per cent of the Ger- Senate of the Free and Hanse- Hamburg Institute of Internati- Another particularity is mans aged 25 to 34 choose atic City of Hamburg together onal Economics (HWWI), near- Hamburg‘s largest Portuguese self-employment, 37 per cent with the Hamburg Chamber ly 15,000 people with a migrant community in Germany, which of migrants dare this step. of Commerce, the Hamburg background are self-employed has set up many restaurants www.hwwi.net Chamber of Crafts, the Indus- try Association Hamburg and representatives of Hamburg‘s scientific landscape to secure Hamburg – the capital of female leaders a close co-operation between Nowhere else in Germany, so many women choose self-employment administration, academia, and the local economy. In the Elbe metropolis Ham- only offered by HWF Hamburg tise are given by a vast selec- www.hamburg.de burg, women are more often Business Development Corpo- tion of workshops, seminars, self-employed than anywhere ration, the Hamburg Chamber talks, discussions, and regular Container giant else in the German republic. of Commerce, and H.E.I Ham- events like “e-trifft-u“, “Frauen The shipping line Offen from At Elbe and Alster, 38.7 per burger Existenzgründungs- im Blick“. In addition, the Day Hamburg has taken delivery cent of all entrepreneurs are Initiative, but also by private of Hamburg‘s female entrepre- of the world‘s largest contai- female, compared to the nati- partners and associations such neurs is hosted every year by ner vessel. Measuring 365.5 onal average of just 30.6 per as Frau & Arbeit e.V., Schöne the Hamburg Chamber of Com- m, “CPO Savona“ can stow cent. Crucial to Hamburg‘s lea- Aussichten e.V., B.F.B.M. Bun- merce in early September. 6.428 TEU under deck and dership are the excellent con- desverband der Frau im freien www.hei-hamburg.de 7.572 TEU in nine levels on ditions for female founders. Beruf und Management e.V., www.hk24.de deck. Chartered for 15 years to Independent of sector or age, and VdU Verband deutscher www.hwf-hamburg.de Mediterranean Shipping Com- www.frau-und-arbeit.de pany, Offen‘s 100th vessel will they can rely on the advice Unternehmerinnen e.V. be operated as “MSC Savona“ and assistance of a large net- Ample opportunities to ex- www.schoene-aussichten.de in services between Asia and work. Start-up services are not change experiences and exper- www.vdu.de Europe. www.offenship.de Global players from the Hamburg Metropolitan Area Two Echo awards At the 19th Echo award cere- edding AG celebrates 50 years of successful markers mony in Berlin, a Hamburg musician was the only one to Whether at school, the office innovative writing tool under Mexico. Company headquar- be honoured twice: Jan Philip or in showbiz: When someone their own brand name. Still in ters and the central warehouse, Eißfeldt alias Jan Delay. The needs a marker, he asks for an the same year, they launched however, are still located in singer was recognised as the edding – the brand name has the edding no. 1, the forerun- Ahrensburg in the Hamburg year‘s best hiphop artist and long turned into a synonym for ner of whole generations of Metropolitan Area. also granted the jury‘s prize. www.jandelay.de the writing device. markers. Today, edding‘s ran- With almost 600 employees The foundation stone for this ge comprises some 200 specia- worldwide, edding earned net Eco coffee from Hamburg success was laid in 1959, when lists for all writing and marking sales of around 114 million Hamburg-based coffee roaster Carl-Wilhelm Edding and Volker purposes. With the addition of euros in 2008. The business Tchibo will only serve coffee Detlef Ledermann witnessed Legamaster – formerly plan- division “writing and marking“ from green production in its their Japanese business partner MASTER – in 1965, the com- contributed more than two- more than 500 German cofffee using a “lion-quick liner“, those pany expanded its range to thirds to the result. bars. Depending on the varie- days unknown in Europe. include products for visual In the jubilee year, edding has ty, the green production of the communication. The diversifi- a number of new products up coffee will be guaranteed by From cellar to corporation cation of products reflects the its sleeve. Innovations include qualilty seals of “Rainforest Starting the distribution of the rapid growth of the company the new art series, designed Alliance“, “Bio“ or “Fairtra- fibre pens in two cellar rooms from a cellar shop into a global by young street artists. In ad- de“. The company strives to located at Hamburg-Barmbek, corporation with five decades. dition, edding’s EcoLine range increase the share of eco- friendly farmed coffee in its the foundation of C. W. Edding is being expanded with the production from currently nine & Co. followed in spring 1960. Innovations secure success launch of two highlighters con- per cent to 25 per cent in 2015. To better service international Products are manufactured not taining inks based on green in- www.tchibo.com markets, Ledermann and Ed- just at the German site in Bau- gredients. ding decided to distribute the tzen, but also in Argentina and www.edding.de Hamburg News 05/2010 Page 3

Port of Hamburg: strong in the past and in the future Shortcuts HHLA celebrates 125 year anniversary – port concept Lower Elbe passed Aircraft Interiors Expo For more than 800 years, the and a perfect inte-gration into Sustainability is also in the fo- From 18 - 20 May 2010, Aircraft Hafen has the network of waterways, rail cus of activities by the Ham- Interiors Expo will showcase been an important hub of the and road. Today, HHLA careful- burg Port Authority, which en- tomorrow’s designs, in-flight global economy. The last two ly converts the heritage-listed sures the port‘s future growth entertainment, connectivity centuries have been signifi- port warehouse area into an through regional, national, and and passenger services. For three days, solutions for key cantly influenced by a company attractive inner city neighbour- international co-operations. issues of the industry will be celebrating its 125-year anni- hood to live, work and enjoy. Latest example of the fruit- addressed on the new Hamburg versary this spring: Hamburger HHLA‘s terminals and quays are ful co-operation of Northern fair grounds: weight saving ma- Hafen und Logistik AG (HLLA). rated among the world‘s most German ports is the recently terials, space efficient designs, Its predecessor, Hamburger modern and are continuously presented port concept Lower and refurbishment solutions. Freihafen-Lagerhaus-Gesell- being expanded and upgraded Elbe, which has been passed Truly outstanding innovations in schaft (HFLG), was founded 7 to meet economic and ecologi- by the five sea ports along the cabin interiors will be honoured March 1885 for the construction cal demands. lower Elbe river, i. e. Cuxhaven, with the Crystal Cabin Award, and operation of the so-called Environmental protection and Stade, Hamburg, Glückstadt, granted in six categories. ““ in the new free energy saving are also central and Brunsbüttel to ensure the www.aircraftinteriorsexpo.com port area. In just a few decades, themes of the industry‘s first Port of Hamburg‘s strong posi- www.crystal-cabin-award.com the world‘s then largest and “global maritime environmen- tion in the global competition of most modern logistics complex tal congress“, which will take ports and their regions. Airport extension finished had been erected there, boas- place in Hamburg 7/8 Septem- www.hhla.de On 24 March 2010, Hamburg Airport’s ten-year long exten- ting already a central hydraulic ber parallel to the international www.gmec-hamburg.com sion programme “HAM 21“ lead fair of shipbuilding, SMM. www.hamburg-port-authority.de power system for the hoists, ended. Schedule and cost planning have been observed. In total, more than 350 million Kühne Logistics University to be founded in Hamburg euros have been invested into Private university to start tuition with a Master of Science programme in autumn the new airport. HAM 21 high- lights include the construc- The Kühne School of Logistics KLU‘s formation turns the for- fellowship programme as well tion of the new terminal 1, and Management GmbH, who- mer Kühne School of Logistics as international and interdisci- the southern passenger pier, se sole shareholder is the non- at TUHH into an independent plinary research. KLU‘s central the parking garage P2, and profit Kuehne Foundation, is member of the city‘s cluster theme is business manage- the Airport Plaza. In late 2008, the new Hamburg Airport was founding an independent pri- of logistics research institutes, ment with a focus on logistics completed by the inauguration vate university: The Kühne Lo- which also includes the Fraun- in its economic, technological of the rapid rail link S1. gistics University (KLU) – Wis- hofer Center for Maritime Logi- and international aspects. Acti- www.airport.de senschaftliche Hochschule für stics and Services (CML). vities will start in October 2010 Logistik und Unternehmens- The next five years will see with the first non-consecutive MIPIM Award führung. The founding presi- KLU develop two internatio- Master of Science programme Marco Polo Tower at Hafen dent of the university is the nal Master’s Programmes, a in „Global Logistics“, which in- City has been granted the “real former Hamburger minister Dr. Bachelor’s Programme, and cludes a period of study at an estate Oscar“ at the internatio- Wolfgang Peiner, its premises a continuing education pro- overseas partner university. nal real estate show MIPIM in will possibly be located at Ha- gramme. The profile of the KLU www.kuehne-stiftung.org Cannes. The 56 m tall sculptu- fenCity. will be completed with a PhD www.the-klu.org ral building with 15 differently shaped residential levels has been selected as winner in the Residential Developments ca- Ground-breaking medical research by Hamburg scientist tegory ahead of Copenhagen’s Micro chip to cure paraplegic man – new heart tissue as test bed for medication Havneholmen project and the Newton Suites in Singapore. Could a severed spinal chord The silicum chip consists of medication often brings along www.marcopolotower.com regenerate itself and return innumerable fine parallel unknown side effects affecting to work? Yes, say Hamburg tubes. Inserted between the especially the heart, the head Hotel industry invests scientists. Dr. Klaus Seide and two ends of the cut-off spinal of the institute of experimental New bars, beds, bathrooms or his team at the general hospital chord, the budding nerve ends and clinical pharmacology exteriors: Hamburg‘s hotels of the German Accident will grow into the tubes where and toxicology invented a update their look. According Prevention & Insurance they will meet and merge – new cell culture. It is based on to the German Hotel and Re- Association in Hamburg- and hopefully start to function engineered cardiac tissue in staurant Association Dehoga, Boberg, supported by again. Injected drugs will help vitro gained from embryonic some 30 houses will spend colleagues from the University to speed up the growth of the stem cells. Next to serving as more than 6.4 million euros on of Technology Hamburg and nerves. After a certain amount test bed to reduce medication modernisations. Mövenpick will bring new IT to the rooms, Düsseldorf University, have of time, the chip will be fully risks and side effects, the the Grand Elysee plans to rede- succeeded in developing a dissolved by the body. engineered cardiac tissue could signs its entrance. The general micro chip that promises to At the University Hospital also be used therapeutically modernisation of Kempinski- cure paraplegic man. Animal Eppendorf, Prof. Thomas in future to heal patients with Hotel Atlantic will cost further testing on rats has already Eschhagen and his team strive heart damage. 25 million euros. proven the chip to be operating to reduce medication risks with www.buk-hamburg.de www.dehoga-bundesverband.de successfully. the help of new tests. As new ww.uke-hamburg.de Hamburg News 05/2010 Page 4

Franco-German closing of ranks in environmental protection Successful bilateral meeting on “Renewable Energies“ in Hamburg‘s sister city Marseille “Renewable energies and have already chosen Hamburg environmental protection as their home. Many of them are success factor for modern global players. The appoint- business locations“ was the ment as “European Green Ca- title of a meeting recently held pital 2011“ is a confirmation of in Hamburg‘s sister city Mar- our activities so far. By hosting seille. There, 100 representati- the conference in Marseille, ves from both cities, including we would like to encourage an Marseilles‘ vize mayor Jac- even closer co-operation.“ ques Rocca Serra, discussed the question how both cities HamburgAmbassadors meet could benefit from synergies in the Elbe metropolis, environ- a business with a future. More The meeting was jointly orga- the field of renewable energies mental protection has become than 600 companies active in nised by Christine Jobert, di- and environmental protection. an important economic factor, the renewable energy sector rector of the Franco-German business club Provence, and Green industries mean growth HamburgAmbassador Ange- Heinrich Lieser, CEO of HWF Up-to-date la Reverdin-Gabriel. She will Hamburg Business Develop- join her colleagues 5 - 7 May in Hamburg in Washington: On 21 March, the German-American ment Corporation and the Hamburg, where HMG will host Heritage Museum officially opened its doors in the US-American Hamburg Marketing GmbH the 5th HamburgAmbassador capital. Part of the collection is a multimedia kiosk informs visitors (HMG), said as key speaker: “In Meeting. Today, the network about Germany as it is today. The presentation also includes Ham- Hamburg, environmental issu- of Hamburg‘s honorary repre- burg, as more than five million people emigrated via its port to the es and climate protection have seantives, launched by HMG in new world. Initiated and realised by HMG, the Hamburg portrait a top priority. This finds accep- 2005, comprises 36 personali- includes next to a brief description a film on Hamburg‘s impact on tance and approval worldwi- ties on all five continents. American history. www.marketing.hamburg.de/ de, as a brand new study on www.gahfusa.org Hamburg‘s profile confirms. In HamburgAmbassadors.98.0.html

“Sounds of Hamburg“: make melodies for local places News-Bits Philharmonic Orchestra Hamburg to present web project at Expo 2010 in Shanghai Highly awarded eco charger: at How does Hamburg sound? conductor. Once they click on a ject, the Philharmonic Orches- the “Mai Bangkok Business Chal- And what kind of music will location, a web cam will trans- tra Hamburg is not only pro- lenge 2010“, the green charger locals create for the city‘s land- fer the live image. Then, inst- moting Hamburg in the virtual developed by five students of the mark places? These questions ruments can be chosen for the world of the Internet, but also Hamburg-based Northern Insti- were taken up by the Philhar- respective area, and sounds in Hamburg‘s sister city Shang- tute of Technology Management monic Orchestra Hamburg. created for passing cars or hai. During EXPO 2010, visitors (NIT) has been named winner in Their new project “Sounds of ships with the help of motion will be able to experience the four categories. In addition, the Hamburg“ invites locals and tracking. Finally, an individual “Sounds of Hamburg“ right at Hamburg team was the only Eu- international users alike to be- composition is created. close at Hamburg House. ropean one nominated as finalist. come musicians and to give A very special atmosphere is The online project is a brainchild www.nithh.de five selected spots their very delivered by the web cam at of the Hamburg advertising special melody. Hagenbeck Tierpark‘s tropical agency Jung von Matt/Alster, Warhol, Haring, Koons and Hirst: aquarium with sharks, rays, which has been working for the the unconventional concept of the Five spots with special sounds and moray eels gliding through Philharmonic Orchestra Ham- Pop Life exhibtion in Hamburg‘s To start composing, they will the water and assisting in the burg for the past year and a half. Art Gallery, including music and simply have to access the in- sound creation. Further spots HMG supports the project. Haring‘s shop, has already been teractive website www.sounds- include Rathausmarkt, Beatles- www.sounds-of-hamburg.de enjoyed by 80,000 visitors. of-hamburg.de, which turns Platz, and an event webcam. www.philharmoniker-hamburg.de www.hamburger-kunsthalle.de the user into an arranger and With the interactive online pro- www.marketing-hamburg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Arts, Culture, and Media hamburg.de GmbH & Co. KG, Development Corporation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing GmbH Hamburg Marketing e.V., Hamburg Habichtstraße 41 Messe und Congress GmbH, 22305 Hamburg HWF Hamburg Business Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 Development Corporation [email protected] Text: Pressebüro Hilke Maunder