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Hamburg News 05/2010 Mark it! Port with prospects Green buddies Sounds of Hamburg Since its introduction 50 years The right instinct for a successful Europe‘s Green Capital 2011, Ham- How does Hamburg sound to ago,“edding“ has become a future is a Hamburg tradition, co- burg, and France‘s solar metropo- you? Choose a spot and make its synonym for high-performance operations, concepts, and HHLA‘s lis Marseille are to intensify their music, the Philharmic Orchestra markers and fibre pens. (p. 2) 125-year jubilee confirm. (S. 3) co-operation in green issues. (S. 4) Hamburg invites web users. (p. 4) Newsflash Hamburg‘s Elbphilharmonie to celebrate topping-out ceremony Best location: Hamburg Two-day long event in May marks milestone on the path to the opening is Germany‘s number one location for commercial Hamburg‘s new cultural land- property. This was revealed mark will celebrate its topping- by a survey conducted by out: the Elbphilharmonie con- the Federal Institute for Re- cert hall at HafenCity. search on Building, Urban Celebrations will commence in Affairs and Spatial Deve- the evening before the official lopment (BBSR) among two-day event with a fundrai- 478 experts of commercial sing dinner on the construc- real estate. Hamburg was tion site on 27 May. The of- rated first, with 177 experts ficial topping-out ceremony certifying Hamburg further chances to increase its at- will follow Friday, 28 May, on tractiveness. Elbphilharmonie‘s plaza. In After Munich (173) as se- the evening, a public open-air cond, the Rhine-Main regi- concert, realised in co-opera- on was ranked third with tion with the Elbjazz festival, 102 respondents expecting will give a first taste of the di- an increase in attractive- versity of Elbphilarmonie‘s fu- views of Hamburg‘s skyline. mbH, HOCHTIEF Construction ness, followed by Berlin ture concert series. The new concert hall is being AG, the Hamburg Ministry of (100) and the Rhineland Saturday, 29 May, will be the built in the heart of Hamburg‘s Culture, Sport, and Media, Elb- with Cologne, Düsseldorf day for all locals interested harbour on top of the historic philharmonie Foundation, and and Bonn (99). Significant- to discover their new concert port warehouse A based on Hamburg Marketing GmbH. ly less chances were seen hall at close. Many Hamburg designs of the Swiss architects The celebration is organised for Stuttgart (69), the Ruhr area (47), the Rhine-Neckar citizens and companies have Herzog & de Meuron. Hochtief by JOKE Event AG. area (26), Hanover (19), and significantly contributed with acts as general contractor. Concerts are due to start in Leipzig (16). BBSR‘s survey their donations to the realisa- The topping-out ceremony is 2012/2013. Next to a large con- was exclusively published tion of the building. For the jointly hosted by all project cert hall with 2,150 seats and by the Düsseldorf-based first time, Elbphilharmonie‘s partners, i. e. HamburgMusik two smaller halls, a five-star business magazine “Wirt- plaza will be accessible to the gGmbH, Elbphilharmonie und hotel and 45 flats will also inte- schaftswoche“. public, allowing spectacular Laeiszhalle Betriebsgesell- grated into the converted port www.wiwo.de insights into the shell of the schaft, ReGe Hamburg Pro- warehouse. large concert hall and fantastic jekt-Realisierungsgesellschaft www.elbphilharmonie.de General Electric makes Hamburg the centre of its wind energy research European Green Capital 2011 confirmed as Germany‘s wind power capital – also Nordex moves to Hamburg The US company General feature product development, present along with Siemens and and move to Hamburg. Ham- Elelectric (GE) will invest 340 application engineering and Vestas, all global players of the burg-based RWE Innogy has million euros into the European advanced technology. GE‘s 60 booming wind energy industry other large-scale plans by set- wind energy market. 105 milli- million euros investment will are already active in Europe‘s ting up an offshore wind park on euros alone will be spent on create 60 highly qualified jobs Green Capital 2011. And there near Helgoland, with 48 units German offshore wind energy in the Elbe metropolis. are always new ones joining generating 1.1 billion kilowatt activities. Hamburg was chosen With Repower Systems and its in: By the end of this year, also hours by 2013. for a new engineering centre to Indian parent company Suzlon Nordex will leave Norderstedt www.ge.com, www.nordex.de Hamburg News 05/2010 Page 2 Shortcuts Every fifth Hamburg entrepreneur is a migrant Strategic guidelines Until the mid-1970s, Hamburg‘s in Hamburg. When adding with local cuisine in the city. To strengthen the innovation foreign guest workers were those migrants with a German Next to gastronomy, wholesale ability and technology trans- in dependent employment. or German born parent, their and retail also offer low market fers, the Innovation Alliance Today, Hamburg‘s migrants figure even amounts to over entrance barriers for migrants, Hamburg has agreed upon are the city‘s most venturing 21,300 people. the analysis of sectors showed. strategic guidelines, which citizens to choose self-emplo- If compared by nationalities, In gender comparison, the ty- will now lead to first concrete yment. Meanwhile, every fifth Turks und Polish people are the pical migrant entrepreneur is projects. Particular emphasis is Hamburg entrepreneur is a mi- most prominent group with predominantly young (76 per placed upon Hamburgs future fields defined with the help of grant. For the first time, their 15 per cent each, followed by cent). Male migrant adults are an online survey. Founded in origins and motives have now Greeks (eight per cent), Irani- thus far more daring than their November 2008, the Innova- been analysed. ans (five per cent), and Italians German counterparts. While tion Alliance was set up by the According to the study by the (four per cent). only 15 per cent of the Ger- Senate of the Free and Hanse- Hamburg Institute of Internati- Another particularity is mans aged 25 to 34 choose atic City of Hamburg together onal Economics (HWWI), near- Hamburg‘s largest Portuguese self-employment, 37 per cent with the Hamburg Chamber ly 15,000 people with a migrant community in Germany, which of migrants dare this step. of Commerce, the Hamburg background are self-employed has set up many restaurants www.hwwi.net Chamber of Crafts, the Indus- try Association Hamburg and representatives of Hamburg‘s scientific landscape to secure Hamburg – the capital of female leaders a close co-operation between Nowhere else in Germany, so many women choose self-employment administration, academia, and the local economy. In the Elbe metropolis Ham- only offered by HWF Hamburg tise are given by a vast selec- www.hamburg.de burg, women are more often Business Development Corpo- tion of workshops, seminars, self-employed than anywhere ration, the Hamburg Chamber talks, discussions, and regular Container giant else in the German republic. of Commerce, and H.E.I Ham- events like “e-trifft-u“, “Frauen The shipping line Offen from At Elbe and Alster, 38.7 per burger Existenzgründungs- im Blick“. In addition, the Day Hamburg has taken delivery cent of all entrepreneurs are Initiative, but also by private of Hamburg‘s female entrepre- of the world‘s largest contai- female, compared to the nati- partners and associations such neurs is hosted every year by ner vessel. Measuring 365.5 onal average of just 30.6 per as Frau & Arbeit e.V., Schöne the Hamburg Chamber of Com- m, “CPO Savona“ can stow cent. Crucial to Hamburg‘s lea- Aussichten e.V., B.F.B.M. Bun- merce in early September. 6.428 TEU under deck and dership are the excellent con- desverband der Frau im freien www.hei-hamburg.de 7.572 TEU in nine levels on ditions for female founders. Beruf und Management e.V., www.hk24.de deck. Chartered for 15 years to Independent of sector or age, and VdU Verband deutscher www.hwf-hamburg.de Mediterranean Shipping Com- www.frau-und-arbeit.de pany, Offen‘s 100th vessel will they can rely on the advice Unternehmerinnen e.V. be operated as “MSC Savona“ and assistance of a large net- Ample opportunities to ex- www.schoene-aussichten.de in services between Asia and work. Start-up services are not change experiences and exper- www.vdu.de Europe. www.offenship.de Global players from the Hamburg Metropolitan Area Two Echo awards At the 19th Echo award cere- edding AG celebrates 50 years of successful markers mony in Berlin, a Hamburg musician was the only one to Whether at school, the office innovative writing tool under Mexico. Company headquar- be honoured twice: Jan Philip or in showbiz: When someone their own brand name. Still in ters and the central warehouse, Eißfeldt alias Jan Delay. The needs a marker, he asks for an the same year, they launched however, are still located in singer was recognised as the edding – the brand name has the edding no. 1, the forerun- Ahrensburg in the Hamburg year‘s best hiphop artist and long turned into a synonym for ner of whole generations of Metropolitan Area. also granted the jury‘s prize. www.jandelay.de the writing device. markers. Today, edding‘s ran- With almost 600 employees The foundation stone for this ge comprises some 200 specia- worldwide, edding earned net Eco coffee from Hamburg success was laid in 1959, when lists for all writing and marking sales of around 114 million Hamburg-based coffee roaster Carl-Wilhelm Edding and Volker purposes. With the addition of euros in 2008. The business Tchibo will only serve coffee Detlef Ledermann witnessed Legamaster – formerly plan- division “writing and marking“ from green production in its their Japanese business partner MASTER – in 1965, the com- contributed more than two- more than 500 German cofffee using a “lion-quick liner“, those pany expanded its range to thirds to the result.