Townscape Improvement in Victoria
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TOWNSCAPE IMPROVEMENT IN VICTORIA PROCEEDINGS OF THE 'TOWNSCAPE VICTORIA '84' SEMINARS HELD IN ARARAT AND WANGARATTA JULY 1984 -.. .. -- TOWNSCAPE ADVISORY SERVICE MINISTRY FOR PLANNING AND 711 . IRONMENT 4309 945 VIC :T copy 2 MPE LIBRARY 1111111~111111~111111111111111111~1111111111111M0002707 ·MINISTRY FOR PLANNING AND ENVIRONMENT LIBRARY TOWNSCAPE IMPROVEMENT IN VICTORIA Proceedings from the 11 TONNSCAPE VICTORIA 1 84 11 seminars held in Ararat on 24/7/84 and Wangaratta on 26/7/84 TOWNSCAPE ADVISORY SERVICE MINISTRY FOR PLANNING AND ENVIRONMENT JAl\IUARY 1985 ,. ~----~--- :711. 4309 4408052 ,945 VIC:T Townscape improvement :copy 2 in Victoria : proceedings from the "Townscape Victoria '84" seminars _:~~;:~;~~!_t~~ ~~/7/84 __ j The Ministry gratefully acknowledges financial assistance received from the Garden State Committee towards the production of these proceedings. C 0 N T E N T S Page 1. INTROOUCTION 1 2. THE TOWNSCAPE ADVISORY SERVICE 3 3. TOWNSCAPE VICTORIA - A PERSPECTIVE 4 Profe:s:so:r Alexander E Rottray, (Townscape Advisory Service Ministry for Planning and Environment, and Professor and ' Head, Department of Landscape Architecture, University of Manitoba) 4. "A SENSE OF PLACE" - IDENTIFYING THE CHARACTER OF A TOWN 8 AND USING IT AS A CONTEXT FOR IMPROVEMENTS Justin Francis and Ray Tonkin (Heritage Unit, Ministry for Planning and Environment) 5. TOWNSCAPE IMPROVEMENT AND THE TOWN PLANNING PRCX:ESS 16 Wendy Morris (Townscape Advisory Service, Ministry for Planning and Environment) 6. STAWELL - EXPERIENCE WITH THE GOLD REEF MALL 25 Alan Howells (Town Engineer, Town of Stowell) 7. PORT FAIRY - LINKING HERITAGE STUDIES TO TOWNSCAPE IMPROVEMENT 34 Cr Russell Clark (Borough of Port Fairy) Craig Wilson (Heritage Unit, Ministry for Planning and Environment) Simon Banfield (Warrnambool Off ice, Ministry for Planning and Environment) 8. DIMBOOLA - GETTING READY FOR LIFE AFTER THE BYPASS 43 Jenny Goddard (Townscape Advisory Service, Ministry for Planning and Environment) 9. CHILTERN - IMPLEMENTATION OF TOWNSCAPE STUDY PROPOSALS 55 Graeme Alford (Shire Engineer, Shire of Chiltern) 10. ECONotv1IC AND SCX:IAL BENEFITS OF TOWNSCAPE IMPROVEMENT - 62 A CASE STUDY IN STANHOPE Wendy Morris (Townscape Advisory Service, Ministry for Planning and Environment) 11. OFF THE DRAWING BOARD AND ONTO THE GROUND 71 Nick Safstrom (Loder and Bayly) 12. FUNDING FOR TOWNSCAPE IMPROVEMENT PROJECTS 78 Jon Shields (Townscape Advisory Service, Ministry for Planning and Environment) YNTROOU er ION Townscape improvement is of vital interest to many Victorian communities. It is a complex process relating to fields as diverse as social cohesion and landscaping, business improvement and community art, town planning decisions and building restoration. The benefits that derive from townscape improvement are similarly diverse, ranging from improved environmental quality to major commercial centre revitalisation, from increased community pride to restoration of historic precincts. Early in 1984 the Ministry for Planning and Environment formally established a Townscape Advisory Service to assist local communities undertaking townscape improvements. In July the Ministry held two 11 11 seminars - in Ararat and Wangaratta - known as TownscapeVictoria '84 • These seminars aimed to provide representatives of Victorian cities and towns with an overview of the planning and implementation of townscape improvement programs, stressing that a high quality result should not only respect a town's cultural heritage but also contribute to its physical, social end economic environment. The specific objectives of the seminar program were: to introduce the Townscape Advisory Service; to outline the approach adopted by the Townscape Advisory Service in its work with Victorian cities and towns; to illustrate, through examples of work completed and underway, the processes of townscape improvement in Victoria; and to provide general and practical information and advice regarding townscape improvement programs. The seminars were attended by municipal councillors and officers (repre senting over 50% of Victoria's country and 15% of metropolitan municipalities), local business and community leaders, and members of professions such as planning, ,u~ban design and landscape architecture. Although many of the papers presented relied heavily on visual material to convey their messages, it was nevertheless felt there would be considerable value in collating and editing the material into a set of seminar proceedings. The first paper provides an overview of townscape - what makes up a townscape and how it can be analysed - then identifies some gene~al principles for good townscape improvement. The second and third papers build on this one, providing information on how to evaluate a town's character and how to use the town planning process in townscape improvement. 1 The next four papers deal with townscape improvement activities which have occurred in four Victorian towns. The Gold Reef Mall in Stowell represents one of the earliest projects whilst the program in Dimboola is both one of the most recent, and one which has had the close involvement of the Townscape Advisory Service. Port Fairy and Chiltern are both historic country towns where improvement programs began with building restoration, and are.now extending to .cover public area improvements. Chiltern, in particular, has had great success in obtaining funding from a wide variety of Government sources. The final three papers cover specific aspects of the townscape improvement process. Ideas on economic and social improvements are presented with the results of a retail survey that followed street improvements in Stanhope. The issues involved in implementation of plans to ensure a high quality streetscape project are presented in the next peper, whilst finally ideas for, and sources of funding for townscape improvement projects ore outlined. · These papers can be taken as generally reflecting the 'state of the art' in townscape improvement in Vittoria. Whilst it is clear that there is a long way to go before the potential of Victoria's rich and diverse townscape heritage is fully realised, the beginnings are encouraging. 2 THE TOWNSCAPE ADVISORY SERVI(E The Townscape Advisory Service was established by the Ministry for Planning and Environment early in 1984, in recognition of an increasing need for technical assistance to be available to those undertaking townscape improvement works occuring throughout Victoria. The Service complements the Ministry's Urban Streetscape Program which provides heritage advisory services in towns of historic significance. Together the programs illustrate the strong level of commitment that the Ministry has to the maintenance and upgrading of Victoria's urban environments. In 1984 the Townscape Advisory Service was sponsored by Nubrik and the State Electricity Commission. With their assistance, an experienc.ed Canadian landscape architect, Professor Alexander E Rattray·was brought to Victoria for four months to provide very valuable leadeishi~ to thi ' Service in. its early stages. .. The Service has a staff of five with skills in planning, landscape architecture, architecture, promotion and corrmunity involvement. Their services are available· free to municipal councils and townscape improvement groups. Assistance is available on request, and is tailored to the needs and urgency of the project and the resources available. The assistance provided includes: introductory townscape presentations guidance in townscape analysis and design work preparing consultant briefs promotional and funding advice retail trader surveys and marketing advice provision of workshops, publications and displays. The response to the Service has been excellent and over the last twelve months assistance has been provided to more than twenty towns. A number of others are already prograrrmed well into 1985. The Townscape Advisory Service may be contacted through any one of the Ministry's regional offices, or directly at 150 Queen Street, (PO Box 2240T) Melbourne, Victoria, 3000. 3 "TOWNSCAPE VICTORIA '84 11 SEMINARS TOWNSCAPE VICTORIA: A PERSPECTIVE Alexander E Rattray Townscape Advisory Service, Ministry for Planning and Environment and Professor & Head, Department of Landscape Architecture, University of Manitoba~ Canada INTRODUCTION Townscape Victoria is about Victorian cities and towns, their natural settings and buildings, parklands and open spaces, footpaths and roadways, special activity areas and special places, and their people who, consciously or otherwise, have and continue to shape the physical environments of our communities ..... our townscapes. This paper offers an outsider's view of the rich and diverse Victorian townscape as it exists today, identifies some of the issues which affect the form and quality of our townscapes,and draws lessons from recent Victorian townscape improvement works. This perspective is based on over a year of involvement with state and local planning officials, local governments, corrmunity groups and individuals - all students, in one way or another - of townsca~e. As well, it is the result of travel, by air, by car, by boat and, most importantly, by foot,to view - and experience - the townscapes of Victoria. TOWNSCAPE The Oxford dictionary defines townscape as "the visual appearance of a town". For most of us terms such as "image" and "visual character" serve equally well in giving townscape definition. What is perhaps most striking to the visitor is the incredible richness and diversity