WHERE FITZROY NORTH MEETS CLIFTON HILL What could be more rewarding than the opportunity to live in modern, light-filled and carefully refined living spaces that are as exceptional as the location in which they are found? 3

5 4 NORTH 7 6 SIDE ROCKS

Situated at the top end Enjoy proximity to local village of Queens Parade, 249QP shopping and the relaxed cafe provides a Fitzroy North culture found in Clifton Hill, address that’s perfectly centred where everything you need for to allow you to experience a balanced and fulfilling life is the very best of this laid-back, just a step to your left or a hop north side location. to your right. NORTH SIDE ROCKS

Terminus Hotel

Two:Bob 9 8

If you’re looking for a bit of brew-ha-ha, You can also take this moment to freshen cross the street to The Terminus Hotel - your home with flowers from Fowlers, an iconic gastropub that has 16 rotating a small local florist which originated out beers on tap and fridges stocked full with of the gardens of Mixed Business next some of the best local and international door. This sustainable florist is the place to craft beer. When you can match your drink go for fresh, seasonal blooms styled in a selections to a menu of locally sourced, natural and contemporary arrangement. seasonal produce with an emphasis on Palace Westgarth is only a few minutes shared dishes and high-quality steaks, up the road and offers an architecturally you know The Terminus has all the striking alternative to mainstream multiplex necessary ingredients of a mighty cinema chains. Get provoked, lost, amused fine local. or transformed by a thoughtful curation of A night on the brews can be backed art-house films, Hollywood blockbusters, up with a restorative brunch at Mixed operas, special events and their renowned Business. Maintaining a raw aesthetic film festival program. and interior styling that is a nod to the building’s industrial past, this iconic Fitzroy North cafe will make everything right again with an inventive breakfast, quietly enjoyed Palace Westgarth

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY in a leafy green garden out the back. NORTH SIDE ROCKS

Queens Parade Shopping Strip

St Georges Road Cafe Strip

Primo 11 10

Piedimonte’s Supermarket

High Street

 Collingwood Leisure Centre

Local Train Service Mitte Cafe WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY

Blackhearts & Sparrows Wine Store NORTH SIDE ROCKS

When it comes to local Queens Parade Shopping Strip shopping, Queens Parade exudes a friendly community vibe. 13 12

Queens Parade is one place where you the unfurling of colourful picnic rugs, can genuinely support the locals. It’s a strip watching the neighbourhood dogs at play, made up of an eclectic mix of independent the sounds of “happy birthday to you” retailers operating out of historic, drifting over from birthday parties held character-filled stores. A place to discover under the shade of mature trees, or the quality food, interesting fashion, bespoke lazy punt of under-inflated Sherrins across homewares and a little luxury. the football oval as locals act out their childhood dreams. Locals know that Mecca Bros Fruit City is the place to go for fresh fruit and Perhaps the best part about all of this vegetables. Third generation fruiterers, parkland activity is the distinct absence brothers Tony and Joe, have provided of active wear. quality in-season produce, expert advice To complete your weekend, take a casual and friendly neighbourhood service on ride along , a shared Queens Parade for close to twenty years. pathway that winds its way casually along McCoppins is your go-to for all things the creek banks. The Merri Creek Trail is grape and gourmet, deli and delicious. a part of the , a bike and It’s the grocery store that every walking network that loops for about 30km neighbourhood should have, a place where around . Mecca Bros Fruit City you will find shelves and glass enclosed For public transport, it’s a choice between counters stocked with beautiful, interesting two train stations; Rushall Station Fitzroy foods sourced from near and far. North (Mernda Line) and Clifton Hill Station With your basket full of fresh and (Mernda and Hurstbridge Lines). While flavoursome produce, you can join others outside 249QP is immediate access to from the neighbourhood at Edinburgh both bus and tram services, including the Gardens, one of Yarra’s largest and most number 86 tram, one of Melbourne’s more popular parks. entertaining tram routes. The 86 tram transports you into the heart of Melbourne’s Edinburgh Gardens is a people-watching CBD or northwards all the way to RMIT’s paradise, where there is always something Bundoora campus. interesting going on. Yet the gardens’ true Merri Creek Trail Edinburgh Gardens

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY charm is found in the simple things: NORTH SIDE ROCKS 15 14

Merri Creek Trail WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY NORTH SIDE ROCKS

Fairfield Park BoathouseC 17 16

A 249QP address means that you are living only moments from nature and THE culturally significant Merri Creek.

Taking its name from the -willam on the eastern side of the creek close phrase Merri Merri meaning ‘very rocky’ to 249QP. It is at this point that tall, or ‘stony’, this basalt lined waterway flows fragmented and geometric basalt columns, perennially from the foothills of the Great arising from the cracking and cooling of Dividing Range, winding its way gently lava, are visible. These natural formations through Melbourne’s northern suburbs until have, in part, influenced the architecture it reaches the at . and sculptural form of 249QP. The modern-day Merri Creek has taken Merri Creek is much more than rocks and shape over many years by incising its way running water; it's a thriving natural habitat through basalt, an igneous rock, formed for birds and native wildlife which have Merri Creek Trail from the cooling of molten lava that once steadily returned, as the banks of the Merri flowed epically down the valley of Merri have been regenerated and revegetated. Creek and across northern Melbourne, If you take your time, breath the air a little following volcanic eruptions as far back deeper and look a bit closer, you may as 4.6 million years ago. see large fish, tortoises and even As you wander along the Merri Creek at play. Trail there are many points of geological Merri Creek Flora

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY interest, particularly the rocky cliff faces Immerse yourself in the sights, sounds, NORTH SIDE ROCKS scents and surrounds of Fitzroy North, 29 Clifton Hill, Fitzroy, Collingwood, Northcote and Abbotsford - a collective of the most 23 13 creative, eclectic and historic suburbs of 30

Melbourne’s north. St Georges Rd Barry St

1 Westgarth Station QUEENS PARADE STRIP 96 TRAM 11 TRAM 86 TRAM

EAT & DRINK Shopping & Grocery High St

Cavallini Bruce Park Street Reserve

Citrico Frootz on Parade Park St Clifton Cafe Keegan Clifton Hill Brewpub McCoppins - Clifton Hill Brunswick St North Brunswick St Cookshop Rotisserie Mecca Bros Fruit City Rushall Station 21 Little Tony’s Pizza Moppit 24 26 Maccaroni Osteria Italiana Scotchmer St 20 Ma Mi Thai Restaurant 22 Marigold Indian 17 Rowe St Clifton Hill Spensley St

Restaurant Park St 19 Interchange 35 37 9 Queen Margaret Rubber Duck Cafe 8 34 10

Some Velvet Morning Queens Pde

11 86 TRAM Triakosia Tutti I Sapori 11 TRAM 96 TRAM Two:Bob

Fitzroy North Michael St Collingwood Leisure Centre

SURROUNDING AREA 27 Edinburgh Gardens Clifton Hill 31 19

18 Station EAT & DRINK PARKS & RECREATION

1 Barry 24 Collingwood Little Ramsden St 86 TRAM Athletics 3 2 Black Pearl 25 Dights Falls 3 Dirty Apron Cafe Queens Pde 26 Fairfield Boathouse 36 4 Dr. Morse Bar & Eatery Darling Gardens Clifton Hill 27 Fitzroy Bowls Club 5 The Gem Hotel 28 Fitzroy Swimming Pool 6 Industry Beans 29 Merri Creek Reserve Roseneath St 7 Matteo’s 30 Palace Westgarth Cinema 7 8 Mitte 33 31 Quarries Park Skatepark Hoddle St 9 Mixed Business Cafe 32 Yarra Bend Golf Noone St 10 Moroccan Soup Bar 18 11 TRAM 86 TRAM 11 Neighbourhood Wine Education 96 TRAM Alexandra Pde Eastern Fwy 12 Pavlov’s Duck 32 33 Clifton Hill Primary School 13 Primo 34 Fitzroy North Primary 14 Robert Burns Hotel School 28 25

35 Gold St

Fitzroy High School Smith St 15 Son in Law Brunswick St 36 St John’s Primary St Wellington 16 The Rose Fitzroy 37 Spensley Street Pimary 17 Terminus Hotel School 16 Leicester St 18 Unlcle Drew Cafe 41 5 Hotham St 12 T ARTS & CULTURE re n e rr 6 y Shopping & Grocery Cr 38 Backwoods Gallery es Park 19 Fowlers Flowers 39 Brunswick Street Gallery Kerr St Easey St 20 40 Loafer Bread Organic 40 Centre for Contemporary Bakery 14 38 Photography Victoria 86 TRAM 21 Northroy Nursery 96 TRAM 11 TRAM Park 41 Lamington Drive Sackville St Station 39 22 Piedimonte’s 42 Off the Kerb Supermarket & Liquor 2 15 42 4 Napier St 23 Terra Madre WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY Artistry 21 20 & Architecture

Designed by Fieldwork, Expressing itself in a series 249QP is responsive to the of sculptural volumes, 249QP context of its surrounding steps from the grounding of location and yet sets new its red brick podium upwards standards and aspirations for in a slender, angular and finely the precinct in which it is found. sculptured ribbed concrete clad form. This warm, familiar red ARTISTRY & ARCHITECTURE brick base is offset by a visually recessive and expressive upper form. 23 22

Textured brickwork on the lower levels presents as a series of interesting and is a subtle reference to the materiality connected environments, rather than of the early residential architecture as one singular form. that characterises the wider local Beyond the artistry of its architecture, neighbourhood, while rebates in the the shape, structure and orientation brickwork provide a subtle variation of 249QP all work together to ensure in patternation and opportunities for apartments enjoy direct natural light, shadows to play. inspirational views and natural ventilation. This warm, familiar red brick base is offset Importantly, the approach to design and by a visually recessive and expressive a robust, natural materiality make a clear upper form. Here, Fieldwork has statement that the people behind 249QP referenced the patterns and fragmentation are committed to producing a high-quality, of columnar basalt formations found environmentally sensitive and socially along Merri Creek, an interpretation responsive residential address. of the significant shapes, shadow lines, vertical fractures and patterns these The result is a visually interesting and rock formations can create. socially appealing building that is not set rigid in time. With a recognition of The light and dark colour shades of the the historical context of its north side triangular ribbed facade, variations in the neighbourhood, 249QP will age gracefully size of window openings, metal reveals and offer an architectural form and function for sun shading and open-air corner that will make a meaningful and positive balconies add further visual appeal. contribution in the immediate and distant These architectural details ensure 249QP Artist Impression - 249QP

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY years ahead. ARTISTRY & ARCHITECTURE 25 24

Artist Impression - 249QP

Such activities provide convenience to A generous, ground floor canopy is 249QP comes alive at its residents and bring the energy, vibrancy another subtle reminder of years gone and culture of the area’s active street life by, creating a moment of arrival, providing street level with two to 249QP, through the daytime and into shade from the sun and protection from dedicated retail offerings the evening. Melbourne’s often changing weather. The ground floor architecture of 249QP The warm characteristics of timber ideally suited to a local makes a subtle reference to the frontages enhances the entryways, provides further of heritage shop fronts nearby, with angled texture and variation, and a natural cafe, wine bar or providore. entrances and darkened lower wall element that will age elegantly over time. sections providing a visual invitation and

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY sense of connection to the community. ARTISTRY & ARCHITECTURE 27 26

The foyer of 249QP is a thoughtfully designed, welcoming and homely space, where you can relax while waiting for your ridesharing service or greet friends and family before venturing out. With a sophisticated, natural aesthetic, the foyer features spotted gum inspired timber panels, warm, ambient lighting, a pop of colour in the banquette seating and large bluestone coloured tiles for the floor. The dado wall treatment highlights Fieldwork’s understanding of the heritage of 249QP’s residential context, in a subtle and modern take on this decorative element from the past. In acknowldegement of modern working life, the foyer provides further function as an area to meet or collaborate for those Artist Impression - 249QP Foyer

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY who work from home. ARTISTRY & ARCHITECTURE 29 28

Artist Impression - 249QP Rooftop Terrace

Central to the design and development of Enjoying outstanding views across Fitzroy 249QP is a belief that residents can thrive North towards the glittering lights of vertically in a well-designed apartment Melbourne’s CBD, this year-round terrace building, where residents have equitable provides a tranquil space to enjoy a casual access to views and building amenity. BBQ as the sun’s last rays cast golden sunlight over the city and surrounds. This ethos is brought to the fore with a stunning roof-top outdoor terrace that unfolds elegantly from the building form. WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY

WHERE FITZROY NORTH MEETS CLIFTON HILL 30 ARTISTRY & ARCHITECTURE & ARTISTRY APARTMENT 31 LIVING

Consistent with its architectural designed to make the most of form, 249QP offers an natural light, space, captivating outstanding collection of views and the function of modern 1, 2 and 3 bedroom everyday living. apartments that are superbly Apartment Living 33 32

Artist Impression - Warm Scheme WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY Apartment Living 35 34

249QP’s interiors have a design essence and a quality that is distinctly Australian. A quality referenced through colours and by a considered curation of surface and material elements, such as Australian- inspired timbers, which are notable for their natural texture and warm, earthy shade. These authentic interior spaces are completed with high-quality fixtures and fittings, including tapware and accessories, soft close joinery and premium appliances for the kitchen. An astute selection of interior fixtures and fittings ensures the spaces of 249QP are not only stylish and functional, but are also timeless Artist Impression - Fresh Scheme

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY and durable in their design. Apartment Living 37 36

Artist Impression - Fresh Scheme

Purchasers are invited to make a choice Each colour scheme has a unique between two contemporary colour personality and yet has an elegant air schemes- the ‘warm’ and ‘fresh’. The of restraint, with a palette of neutral and warm scheme projects a cosy, intimate natural colours that will easily allow you atmosphere in its choice of materiality to style the interior spaces as your own. and colour. In contrast, the fresh scheme adopts a monochromatic approach, achieving a natural balance and harmony between light and dark shades. WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY Apartment Living 39 38

Artist Impression - Fresh Scheme

Apartments are designed to connect seamlessly with their private, enclosed balconies. These outdoor spaces expand the liveable area and provide natural ventilation and year-round enjoyment of neighbourhood views. WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY Apartment Living

superbly designed to make the most of natural light, space, captivating views and the requirements of everyday living. 41 40

Each interior is designed to ensure that space is used to the best of its potential. Smart, customised solutions for storage and a detailed, generous approach to cabinetry keeps life organised and spaces clean and uncluttered. The ‘warm’ and ‘fresh’ colour schemes extend into luxurious yet uncomplicated bathroom spaces. Large format tiles on the floor are complemented by refined feature wall tiles, establishing cohesion and accentuating the space, while timber- inspired cabinetry and contemporary accessories add a layer of style, Artist Impression - Warm Scheme

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY sophistication and serenity. Apartment Living

Better for You and the Environment Clean and Green Numerous Environmentally Sustainable An important design and environmental Design (ESD) practices feature in element is the greening of 249QP’s shared the design, build and future operation rooftop and the inbuilt planter boxes of the of 249QP. larger terrace spaces. The ESD practices at 249QP include: Designed by Tract, greenery softens edges, enhances amenity and liveability, • Quality tapware and bathroom connects residents with nature and appointments selected for water 43

42 provides sustainable benefits, including efficiency. heat reduction, bio-diversity, and improved • Water-saving initiatives such as air quality. rainwater harvesting for toilet flushing. • The use of sustainable and On Your Bike environmentally certified materials, with all timber from sustainable sources Recognising that many residents will want - not from rainforest or old-growth forest. to get around by pedal power, 249QP provides a dedicated space for that messy • Sourcing select building materials from part of bike repair and maintenance. environmentally responsible suppliers. The inclusion of bike storage racks provide • A target to recycle 90% of all demolition the convenience and security of internal and construction waste. bicycle parking on the ground floor. • Energy saving practices that reduce greenhouse gas emissions and energy demand. Car Parking • Solar panels to harvest nature’s own 249QP utilises the latest space-saving energy for lighting the common areas. technologies from leading manufacturers of car parking systems. • Practices to ensure the comfort and wellbeing of residents through direct sunlight, natural ventilation and by specifying low VOC paints and materials for cleaner air. These environmental initiatives combine to make 249QP a home that is better for your health, wallet, wellbeing and the planet.

Artist Impression - Bike Workshop WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY 45

44 ROCK SOLID

The development of 249QP is Salta Properties, the name underpinned by the credentials behind some of Melbourne’s and financial strength of finest residential addresses. ROCK SOLID

678 Victoria Street Richmond 47 46

Essence - 35 Wilson Street South Yarra Developer Salta Properties is a leading property Salta’s innate understanding of the market development company that has played and widespread land holdings means it an active part in the changing face of is able to develop residential properties modern Melbourne. at the best time to benefit prospective homeowners and the wider community. Since 1972, this pioneering property development and former logistics business By looking at the bigger picture, these has been behind every part of the city’s residential properties are carefully rapid evolution, from innovative industrial designed in collaboration with leading parks to high-density, inner-urban architects to deliver highly-crafted and apartment precincts. considered places that people are proud to call home. A focus on stability and diversity has seen Salta flourish in over 40 years of Although Salta is one of the largest operation. Breadth of investments and privately-owned companies in , property development projects across it remains at heart a family business, with multiple sectors has steadied Salta strong values now passed down to through the good times and in times of its second generation of management. challenge, seeing Salta grow to become Driven by strong ethics and high one of Australia’s largest privately-owned standards, Salta believes in building companies with more than $4 billion long- term partnerships with its clients worth of projects completed or in active and positive community engagement development. in every project. Salta develops and builds a wide range of Salta reflects proudly on an enviable residential properties. From masterplanned catalogue of timeless, sustainable and precincts to townhouses and apartments, Artist Impression - Walmer 639 Victoria Street Abbotsford

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY enduring property projects. ROCK SOLID 49 48

Architecture and Interior design Fieldwork is responsible for the Through creativity and the exploration architecture and interior design of 249QP. of systematic solutions, they design buildings optimised for both function and For Fieldwork, design is about aspiration enjoyment. With a belief in the value of and practicality – an optimistic view in which good design, Fieldwork translates beauty things can be made better through design. and functionality into every project.

Development management Landscape Architecture Wulff Projects brings development Tract is responsible for the landscape management expertise to 249QP. architecture of 249QP. With a passion for innovative development As a recognised leader of landscape in an often standardised industry, Wulff architecture in Australia, Tract’s philosophy Projects build great environments in is to ensure that the landscape outcome which to live. is of the highest design quality.

It’s in their process that they establish This philosophy results in creative, solid foundations - where proactivity, dynamic, robust, site responsive consultation and collaboration is key. landscapes that contribute positively Functionality, sustainability and liveability to the environment and its inhabitants. is a priority in every Wulff project. It’s why they’ve become known for providing meaningful development solutions which achieve sustainable investment Newry Street, Richmond

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY and social outcomes. “249QP takes inspiration from the shapes, fragments and formations of basalt, an igneous rock found throughout the nearby waterways of Merri Creek” – Quino Holland: Director - Fieldwork 50

Important note: This brochure has been prepared for information purposes. All images are artist impressions, may not be to scale and are intended as a guide only. Fittings, fixtures, finishes and other items are subject to change. Furniture and whitegoods are shown for illustrative purposes and, unless expressly stated, are not included with any property. Options and extras attract additional costs. Dimensions, areas and layouts are approximate and may differ from the property as sold or constructed. Plant and equipment necessary for services (or bulkheads containing them) are not depicted. No representation is made as to the availability of views from any property and these should be independently considered. The information in this brochure does not constitute a representation for the purpose of any contract of sale which will constitute the entire agreement in respect of any purchase. Prospective purchasers should review the

WHERE FITZROY NORTH MEETS CLIFTON HILL WHERE FITZROY contract of sale carefully and seek independent advice. 249 Queens Parade, Fitzroy North 03 9673 1121

249QP.COM.AU