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TheThe LatestLatest DevelopmentDevelopment ReportReport MadeMade toto bebe played.played. 22012012 Development Management Seeing Market Changes as Opportunities and Focusing Overall Efforts on Becoming No.1 in the World From home consoles and PCs to mobile phones, Capcom is moving forward with a multi-platform strategy for fun games across various platforms. We will respond to new markets supported by our organizational strengths, from development to operations. Katsuhiko Ichii Director and Executive Corporate Officer in charge of Consumer Games Business After integrating marketing, appointed as Managing Corporate Officer in 2006. From April 2011, appointed as General Manager of Consumer Entertainment Business Management Group and integrator of Consumer Games Development, focusing on global development and restructuring development organization. At current post since June 2011. 1 Strength in Ability to Respond the survival horror action game “Resident Evil” has fourth is Capcom Game Studio Vancouver, Inc., which Flexibly to New Waves in captured many user hearts. With this understanding is focused on developing titles for the American Game Market of regional characteristics, we will continue to and European market. These four organizations Right now, major changes are happening on a strengthen title development and localization strengthen our service capabilities and make global scale in the game industry. Game console incorporating overseas developers. possible various fun platforms (“Capcom brands”). content quality is increasing, the online market is At present, we are moving forward with the rapidly expanding and hardware is becoming expansion of a localization project in conjunction Using Profits Earned for Next more diversified. Above all, from the perspective of with local marketing and development staff. We Developments in a Continually hardware diversification, the explosive spread of focus not only on big markets such as North Challenging Environment smartphones, tablets and other powerfully America and Europe, but also on Asia and Each year, we hold a strategy meeting for all expressive multifunctional devices demands a developing markets. We are establishing a base in Capcom development staff responsible for game rapid responsiveness from industry players. Given Taiwan this July in an aim to expand regional creation to share ideas and increase motivation. these conditions, Capcom is adapting to market distribution and focus on the Chinese market. There, we declare two changes by fusing development expertise gained objectives: the first is a from home video game and online game Four Development Organizations commitment to quality; “we development and sales with research advancing with Different Approaches to want to be number one in basic technologies for all hardware. Changing Markets the world according to user Capcom’s strength is not its scale; its strength As the future of the games business undergoes feedback”. The second is is “flexibility” enabling Capcom to adapt its major changes, Capcom unceasingly approaches “to be the most profitable development and sales to changing market needs, markets and promotes development via four bodies. company in the world”. We as well as “the creative power of its content” not The first, established in 2011, is “Beeline”, strive to profit by earning user praise for Capcom captured by the hardware. In other words, more which develops social games for the smartphone games and use profits earned for the development than anything else, these big changes are “a big and does not use “Capcom brands”. “Smurf’s of the next hit title. We generate this virtuous cycle business opportunity for Capcom”. Village” is very popular in North America and by sharing knowledge. Europe, and has been successful at attracting New things originate from today’s younger A Global Strategy in new users. The second is the Tokyo Product generation. We intend to recruit and employ Line with Regional Characteristics Development, established in April 2012, which young people with “a sense for current trends”. In addition to growth, another critical issue for combines PC online, mobile and social games. Staff Leveraging these new strengths, we want to Capcom is success in global markets. To this end, assigned to this division has a wide range of continue to release titles with presence each year. we focus on “local optimization”. Just as popular experience in online games, and our management music and films differ by country, so do preferences service, the key to success or failure, enables us for certain games. The reason for this, rather than to flexibly respond to the B2C game business. The simply a problem of language, is actually rooted in third is the Osaka Product Development, which in culture. In Japan, friends like to “hunt” with each addition to high quality home video games, continues other in “Monster Hunter”, but in North America, to work daily on mobile game development. The 2 Digital Contents business (Home Video Games) Overwhelming Quality Makes Users Feel Real Fear, Excitement and Emotion Created in 1996, “Resident Evil” is Capcom’s flagship title, boasting a total of 50 million units* sold for the entire series. 15 years later, and three and a half years since the last new title, we are set to release “Resident Evil 6”. * As of June 30, 2012. Yoshiaki Hirabayashi Producer, Development Strategy and Support, Consumer Games Development Became designer of “Resident Evil” series after joining company, principally as an image supervising editor. Worked with Hollywood production team to create an even more realistic “Resident Evil” world in “Resident Evil 5”. Now focused on his debut work as a producer. 3 Taking Over as Producer of to the story by introducing several main characters of small units arranged together within my area of Evolving “Resident Evil” DNA facing the horror of global bioterrorism. In addition to responsibility. Responsibilities and rights were The “Resident Evil” series continue to fascinate fans series main characters “Leon” and “Chris” appearing delegated to the leaders of each unit, making the world over. This title, which pioneered the survival together for the first time, there is also new character development easier to conduct. The merit of this horror genre, has continually evolved through a “Jake”. Four stories focused on seven characters organizational configuration is that it cultivates pursuit of dramatic excellence and high quality including the three main characters, their partners and character by pitting units against one another to images, the game’s essence. When I was a student, “Ada”, develop and eventually crossover in a dramatic see who can come up with most interesting ideas. I was hooked on “Resident Evil 2” and was amazed at turn of events. Of course, as the story crosses over, so When necessary, new sections are created to realize how scary it was; a few years later, I started working does the game. To experience the real charm of “group new ideas. Research is conducted by a scalable and at Capcom. I began as development staff, working performance”, not only can it be played by one player, flexible organization responsive on “Resident Evil” for the Nintendo GameCube. I have but now up to four players can play cooperatively. to any situation, utilizing outside been immersed in the “Resident Evil” world ever since. Furthermore, we came up with a way to convey the creators and collaboration Now, I am in a position to produce the latest terror synonymous with “Resident Evil” through dramatic with companies overseas. addition to the series; I inherit the “Resident Evil” elements, images and even the game controllers. Capcom’s original DNA constructed by my predecessors and am I am confident that creating games in this way will integrated development determined to ceaselessly continue the evolution, satisfy fans around the world and win new users. environment “MT Framework” creating dramatic horror that will become the best was the tool used for of the series in all aspects. Attempting to Create the Ultimate development. We used it to speed up development Horror Entertainment with the Biggest while determining overall quality, cost and schedules. Aiming for New User Acquisition Project Structure in Our History At present, we are promoting the release around with Unimaginable Story The staff involved in the development of this title, the world, October 4, 2012 in Japan and October 2, Development and Feeling of Terror both in-house and external, numbered over 600 2012 in the U.S. and Europe. Our sales target is to During the planning stages of “Resident Evil 6” the people. My role was to create an environment that sell more than 7 million units! We will work together to concept of a “group performance” in “Resident Evil” maximized their capabilities. continue the “Resident Evil” evolution with the ultimate became an important aspect. We decided to add variety The development organization was a patchwork in horror entertainment and exceed fan expectations. The story of this latest addition to the series centers around Waiting for the main characters are zombies, new enemy J’avo © 2012 Screen Gems, Inc. All Rights Reserved. fighting bioterrorism on a global scale. and an unknown virus. The release of Hollywood film “Resident Evil: Retribution”, CG animation “Resident Evil: Damnation” and “Resident Evil 6” game are timed simultaneously. 4 Digital Contents business (Home Video Games) Venturing into the Global Market with Launch of Revamped Popular Title “Devil May Cry” The “Devil May Cry” series was well-received worldwide as a stylish action game. Since its debut in 2001, this popular title has sold over 11 million units* for the entire series. The release of new title “DmC Devil May Cry” will introduce many innovative new elements not present in the series until now. * As of June 30, 2012. Motohide Eshiro Producer, Development Strategy and Support, Consumer Games Development After working as a programmer on “Street Fighter II” and other projects, involved in “Onimusha 2” and “Shadow of Rome” as a director.

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