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2021-2022 Academic Catalog

COMM4262 WRITING (COMM) Students will be exposed to and examine the issues and role of the public relations practitioner and messages. They will also learn COMM3100 PROFESSIONAL COMMUNICATION public relations writing/communication style which will be utilized to This course focuses on the development of professional level written prepare press releases, public service announcements and other related and oral communication skills. Students will learn how to conduct a materials. Prerequisite: completion of an English Sequence (4 credits) meeting, do an effective oral presentation, write technical descriptions, COMM4300 MEDIA ETHICS instructions and reports, and effectively present to their Claims of democratizing power of the media are ubiquitous: the media clients. Standard business formats (memo, , etc.) will also be (and in particular the internet) have been credited with the rebirth of reviewed. Prerequisites: ENGL1050 and ENGL2050 (3 credits) democracy. Simultaneously, the relaxation of media ownership rules in COMM3800 SPECIAL TOPICS IN the U.S., the degradation of journalism and newspapers, the increased These courses present topics that are not covered by existing courses pressures on profitability over high quality content pose questions about and are likely to change from semester to semester. Refer to the Class whether media's impact has been entirely positive. These competing Schedule for a specific semester for the courses offered that semester. perspectives force us to ask, specifically; is media creating a thriving Prerequisite: completion of an English Sequence (1 - 4 credits) democracy or failing "idiocracy"? The goal of this course will be to COMM4102 INTRODUCTION TO consider what the ethical obligations of the media are in a democratic This course serves as an overview to the and the process society and whether the media have met those obligations. Prerequisite: of mass communication including its historical aspects, as well as the completion of an English Sequence (4 credits) relevance of the mass media messages that our students will face today COMM4305 WEB ANALYTICS & MEDIA RESEARCH and tomorrow. Prerequisite: completion of an English Sequence (4 credits) Students learn how to use Google Analytics to measure performance COMM4112 SOCIAL PERSPECTIVES JOURNALISM of a website and how to adjust content to increase clicks and improve This course directs students in developing a perspective for the basics site performance .Additional emphasis is given to Facebook and of the news process: gathering, reporting and disseminating news. Twitter analytics. Other topics include fundamentals in research design, The role of the in American society and the changing role of measurement, data collection and analysis; the design and execution of news and society will be discussed. The changing role of news and the surveys, focus groups, content analyses, among other primary research newspaper is also discussed and analyzed, particularly as they pertain methods; industry applications for media research. Students improve to an increasing population of society that access, read and interpret the their communication, writing and social science research skills by news via on-line newspapers, logs, streaming and archived podcasts, interpreting the of data, documenting their recommended and via the Internet and websites. Prerequisite: completion of an English course of action, and communicating their findings to stakeholders. Sequence (4 credits) Teaching methods in this course include interactive software training, client projects, discussions and lecture. Prerequisites: Completion of an COMM4122 ORAL COMMUNICATIONS English Sequence (4 credits) This course will introduce the student to the basics of public speaking and communications. Students will be involved in preparation, COMM4310 MEDIA & INNOVATION MANAGEMENT development and delivery. This course also provides students with Strategic decisions that led to some of the greatest successes and assistance in developing and using appropriate visual aids. Topics failures of companies like Netflix, Google and Nintendo are studied to pertaining to audience analysis, speech anxiety, research, performance establish an understanding of foundational economic and managerial and wording will also be addressed. Individual and team presentations principles. Students learn to apply traditional strategic management will be required. Prerequisite: completion of an English sequence (4 credits) techniques including Porter's Five Focus, VRIO tables, and the BCG matrix, as well as innovation-driven approaches that address how to COMM4205 APPLIED create blue ocean strategies and benefit from disruptive . The goal of this course is to prepare students for all types of professional Consideration is given to what makes media companies unique, and how communication they are likely to engage with in the workplace. the need to satisfy both audiences and advertisers can affect day-to- Specifically, it focuses on strengthening both written and verbal day operations. Students improve their professional communication, communication skills by building awareness of audience, context writing and social science research skills by composing and presenting and genre. Students will be working both individually and in teams to an original case study about a contemporary media/tech firm. Teaching draft , reports proposals and present information. Prerequisite: methods in this course include discussions, lectures, presentations, and completion of English sequence (4 credits) project-based learning. Prerequisites: Completion of an English Sequence (4 COMM4210 INTRODUCTION TO credits) Humans are a social species, and we create and maintain relationships ( friendly, romantic and professional) through communication. This course helps students understand how to improve relationships with others and understand the human experience by learning more about contemporary theories on how we communicate. Specifically, we examine theories about communication in one-to-one, small group and organizational contexts. By the end of the course, student will have an increased body of knowledge about the effects of communication from psych-social and cultural perspectives. Prerequisites: completion of an English sequence (4 credits)

1 2021-2022 Academic Catalog

COMM4315 INTRODUCTION TO ADVERTISING Students learn how the fundamentals of advertising lead to successful multiplatform campaigns across television, radio, print and . The course balances industry related topics, including market segmentation, targeted advertising, and account planning, with artistic- related topics, including creative strategy development, visual art design, and copywriting. Additional emphasis is given to automated online advertising platforms and native advertising. Students improve their persuasive communication, media , and multimedia production skills by creating and pitching a multiplatform ad campaign. Teaching methods in this course include lecture, case study discussions, multimedia content analyses, and ad production training. Prerequisites: Completion of an English Sequence (4 credits) COMM4320 COMMUNICATION WITH PHOTOGRAPHY The ubiquity of the camera makes us all amateur photographers and consumers of imagery. This course is designed to examine the visual medium of photography both from a production and consumption perspective. Students will be introduced to the technical elements of digital and analog cameras to develop a clearer use of photographic "." In addition, students will be introduced to the of photography and discuss the socio-cultural impact of its democratization, including photography's relationship with social media. Students will produce photographic works weekly and learn to hone their ability to communicate through the visual medium. Prerequisite: Completion of an English Sequence (4 credits) COMM4325 COMMUNICATING WITH VIDEO This course allows students to explore the creative and expressive elements of the time based medium of video. Students will become proficient in using digital camera, sound equipment, and editing software as a for developing their own personal of the formal elements of cinematography. Because this is a studio course, students will work individually and in small groups to produce a variety of short films that span a wide variety of genres. Prerequisite: Completion of an English Sequence (4 credits) COMM4330 FILM AND In this course, students will plumb film’s relationship to three forms of code –aesthetic conventions and practices, social and laws, and more recently software code –to come to a fuller appreciation of how film has evolved since its invention in the late 1800’s and how it continues to work its magic on us through its adaptive dance with those three forms of code. Prerequisite: Completion of an English Sequence (4 credits) COMM4335 SEE IT AND SAY IT WITH DATA VIZ Regardless of profession, being able to gather, analyze, and visualize high quality data to gain insight into an issue and successfully articulate your findings to key decision-makers makes you a more valuable asset. This course takes a holistic approach to data-driven decision-making by introducing the theory, practice, and ethics of effective project and audience definition; data collection and survey design; data scraping, blending and cleaning; and data analysis and visualization using a variety of software applications. You will leave this course with improved abilities to collect, analyze, and visualize data –and in a way that has integrity and validity and that successfully engages your audience. Prerequisite: Completion of English Sequence (4 credits)

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