Standards These Graphic Standards Were Developed As a Method for Protecting the Graphic Brand of Omaha Public Schools College & Career Academies and Pathways

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20 Brand 21 Standards These graphic standards were developed as a method for protecting the graphic brand of Omaha Public Schools College & Career Academies and Pathways. It is important to consult with and follow the enclosed guidelines to maintain the integrity of the brand. Brand Standards Refer to Omaha Public Brand Promise: Schools Brand Guidelines for more detailed In my Academy/Pathway we are passionate information and about our learning. Each Academy/Pathway overarching standards. welcomes me into a diverse family of my peers Please contact District and teachers where everyone belongs, our Communications for voices are heard, and we are supported and specific questions. empowered to own our education. Fun, www.opsbrand.org engaging, real-world experiences that are relevant 531-299-0221 to me provide learning opportunities that build 3215 Cuming Street my confidence and prepare me for my future. Omaha, NE 68131

Tag Line: My Story Starts Here

1 LOGO

Our colors can be used in different ways for different applications, including Pantone® Matching System (PMS), CMYK, RGB and HEX color codes. Use the color version whenever possible.

Full Color Logo

PMS: 647 CMYK: 88 47 15 1 RGB: 5 118 169 HEX: 00A79D

Reversed Out White Logo One Color Logo

When the logo is placed on a color When color printing is not available, the logo background that washes out or does not may be represented in a single color using properly display the full color logo, it may black. The one color logo should not be used be used in a reversed out white format. on digital only files.

OMAHA PUBLIC SCHOOLS OMAHA PUBLIC SCHOOLS COLLEGE & CAREER COLLEGE & CAREER Academies Academies AND Pathways AND Pathways

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 2 SPACING AND FILE FORMATS

Recommended Logo Spacing

No other object should be placed within the safe area around the logo as specified below. The safe area is an area identified by the height of the “A” in the logo. (See red square)

File Usage

Use of digital artwork in different applications requires WORD .JPG / .PNG the use of different digital file formats. To ensure the MICROSOFT POWER POINT .PNG/ .JPG best quality reproduction, the following file format uses WEB (HTML) .JPG/ .PNG are suggested. INDESIGN .EPS (highest quality for print) /.JPG / .PNG

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 3 USAGE GUIDELINES

Our logo and logo elements should always be used in ways that uphold the integrity of the design and keep consistency.

Don’t stretch or scrunch Don’t distort or rotate

Don’t switch out colors Don’t rearrange the elements

OMAHA PUBLIC SCHOOLS OMAHA PUBLIC SCHOOLS COLLEGE & CAREER COLLEGE & CAREER Academies Academies AND Pathways AND Pathways

Don’t change the fonts Don’t place over complex backgrounds

OMAHA PUBLIC SCHOOLS COLLEGE & CAREER OMAHA PUBLIC SCHOOLS COLLEGE & CAREER Academies Academies and Pathways AND Pathways

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 4 TYPOGRAPHY

Our fonts have been selected for their simplicity, style and practicality. Helvetica was created in Switzerland in 1957 and has stood the test of time as a versatile, sans-serif font. Arial, which can be used in place of Helvetica when it’s not available, was created in 1982 as a computer font that mimics Helvetica. It is widely available on both Mac and PC.

Omaha Public Schools Helv Neue Lite

College & Career Helv Neue Regular

Academies and Pathways Helv Neue BoldAcademies

PMS: 647 LOGO TYPEFACES CMYK: 88 47 15 1 Helvetica Neue Lite The followingAaBbCcDdEeFfGHhIiJjKkLlMmNnOopQq typeface families RGB: 5 118 169 should beRrSsTtUuVvWwXxYyZz used on all Omaha HEX: 00A79D Public SchoolsHelvetica College Neue & Career Regular AcademiesAaBbCcDdEeFfGHhIiJjKkLlMmNnOo and Pathways brand PpQqRrSsTtUuVvWwXxYyZz and marketing materials. HelveticaHelvetica Neue or Helvetica Helvetica Neue Bold AaBbCcDdEeFfGHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 5 COLORS

The colors of our identity were chosen to reflect the key attributes of our personality. Our colors can be used in different ways for different applications, including PMS, CMYK, RGB and HEX color codes.

Pantone Matching System (PMS) - A system of RGB - A color profile for monitors that uses light rendered standardized inks used for printing consistent colors. onscreen by using combinations of red, green and blue.

CMYK - A subtractive color model for digital and offset HEX - Designers and developers commonly use HEX colors printing. Colors are created by using a combination of in web design. A HEX color is expressed as a six-digit cyan, magenta, yellow and black inks. combination of numbers and letters defined by its mix of red, green and blue (RGB).

COLOR PALETTE Primary Colors

PMS: 302 PMS: 7690 PMS: 7716 CMYK: 100 48 12 58 CMYK: 95 41 10 0 CMYK: 83 0 40 11 RGB: 0 58 93 RGB: 0 118 169 RGB: 0 148 145 HEX: #003A5D HEX: #0076A9 HEX: #009491

PRIMARY COLOR PALETTE The color palette provides a guide for keeping a consistent color scheme within the Omaha Public Schools College & Career Academies and Pathways communications.The College and Career Academies and Pathways branding colors are derived from the Omaha Public Schools’ colors.

Secondary Colors

PMS: 304 PMS: 466 PROCESS: 34 0 6 0 PROCESS: 8 23 52 15 RGB: 151 218 234 RGB: 201 169 120 HEX: #97DAEA HEX: #C9A978

SECONDARY COLOR PALETTE The color palette provides a guide for additional accent colors within communications.

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 6 LOGO CO-BRANDING WITH SCHOOLS

Here is how our Academies and Pathways logos should be presented when being arranged with the Omaha Public Schools logo.

THE ACADEMIES of Burke High School

(Sample School Example)

Equal Prominance Balance the logos visually so they feel equal in dominance. Divide the logos with a neutral gray line.

THE ACADEMIES of Burke High School

OPS Emphasis School Emphasis The secondary logo should be approximately Use the dark blue, 1 color logo when half the size of the emphasized logo. OPS is secondary

HeadlineHeadline HeadlineHeadline HereHere HereHere

THE ACADEMIES of THE ACADEMIES of Burke Burke High School High School

School Emphasis Layout OPS Emphasis Layout

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 7 LOGO CO-BRANDING WITH SCHOOLS

Here is how our Academies and Pathways logos should be presented when being arranged with school logo.

Burke THE ACADEMIES of High School Burke AIR & SPACE High School ACADEMY

(Sample School Example) Equal Prominance Balance the logos visually so they feel equal in dominance. Divide the logos with a neutral gray line.

Burke THE ACADEMIES of High School Burke AIR & SPACE High School ACADEMY

Burke High School THE ACADEMIES of AIR & SPACE Burke ACADEMY High School

School Emphasis Academy Emphasis The secondary logo should be approximately The secondary logo should be approximately half the size of the emphasized logo. half the size of the emphasized logo.

HeadlineHeadline HeadlineHeadline HereHere HereHere

Burke THE ACADEMIES of Burke High School High School AIR & SPACE THE ACADEMIES of Burke ACADEMY AIR & SPACE Burke High School ACADEMY High School

School Emphasis Layout Academy Emphasis Layout

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 8 OMAHA ACADEMIES AND PATHWAYS MASTER AND SUB BRANDS

THE ACADEMIES of THE ACADEMIES of THE ACADEMIES of THE PATHWAYS of Benson Bryan Burke Central High School High School High School High School

Bryan Benson High School

High School FRESHMAN Burke Central FRESHMAN ACADEMY High School High School ACADEMY FRESHMAN FRESHMAN ACADEMY ACADEMY Bryan Benson High School High School DESIGN & CONSTRUCTION HEALTH ACADEMY PROFESSIONS Burke Central ACADEMY High School High School ARTS Bryan AIR & SPACE High School ACADEMY PATHWAY Benson TRANSPORTATION, High School DISTRIBUTION & LOGISTICS DESIGN & ACADEMY CONSTRUCTION

ACADEMY Bryan Burke Central High School High School High School LEADERSHIP TEACHING & LEADERSHIP PATHWAY Benson LEADERSHIP ACADEMY High School ACADEMY BUSINESS & ENTREPRENEURSHIP ACADEMY Bryan High School URBAN Burke Central High School High School AGRICULTURE Benson ACADEMY COMMUNICATIONS INTERNATIONAL High School ACADEMY BACCALAUREATE CAMBRIDGE Bryan High School CAMBRIDGE

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 9 OMAHA ACADEMIES AND PATHWAYS MASTER AND SUB BRANDS

THE ACADEMIES of THE PATHWAYS of THE PATHWAYS of

North Northwest South High School High School High School

North Northwest South High School High School High School FRESHMAN FRESHMAN FRESHMAN ACADEMY ACADEMY ACADEMY

North Northwest South High School High School High School ENGINEERING PUBLIC & PERFORMING & & DESIGN COMMUNITY VISUAL ARTS ACADEMY SERVICE PATHWAY PATHWAY

North South High School High School SCIENCE TECHNOLOGY & & RESEARCH MEDIA ARTS ACADEMY PATHWAY

North South High School High School COMPUTER SCIENCE CAMBRIDGE & TECHNOLOGY ACADEMY

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 10 THE ACADEMIES OF BENSON HIGH SCHOOL LOGOS

PMS: 7727C

Benson PROCESS: 100 0 78 42 THE ACADEMIES of High School Benson DESIGN & RGB: 0 112 74 High School CONSTRUCTION HEX: 00704A ACADEMY PMS: Cool Grey 7C PROCESS: 0 0 0 50 RGB: 147 149 152

Benson Benson HEX: 939598 High School High School FRESHMAN BUSINESS & ACADEMY ENTREPRENEURSHIP ACADEMY

THE ACADEMIES of

Benson High School Benson Benson High School High School HEALTH CAMBRIDGE PROFESSIONS ACADEMY

THE ACADEMIES of Benson High School

One Color Black/White

TYPEFACES School Name Academy/Pathway Helvetica Neue Regular or Helvetica Regular Helvetica Neue Bold or Helvetica Regular AaBbCcDdEeFfGHhIiJjKkLlMmNnOo AaBbCcDdEeFfGHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz PpQqRrSsTtUuVvWwXxYyZz

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 11 THE ACADEMIES OF BRYAN HIGH SCHOOL LOGOS

PMS: 350C

Bryan PROCESS: 80 43 83 42 THE ACADEMIES of High School RGB: 42 81 53 Bryan TEACHING & High School LEADERSHIP HEX: 2A5136 ACADEMY PMS: 4525C PROCESS: 24 23 56 0 RGB: 198 183 131

Bryan Bryan HEX: C6B783 High School High School FRESHMAN URBAN ACADEMY AGRICULTURE ACADEMY

THE PATHWAYS of

Bryan High School Bryan Bryan High School High School DESIGN & CAMBRIDGE CONSTRUCTION ACADEMY

THE ACADEMIES of

Bryan Bryan High School High School TRANSPORTATION, DISTRIBUTION & LOGISTICS One Color ACADEMY Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 12 THE ACADEMIES OF BURKE HIGH SCHOOL LOGOS

PMS: Black C6 Burke PROCESS: 75 68 67 90 THE ACADEMIES of High School RGB: 0 0 0 Burke COMMUNICATIONS High School ACADEMY HEX: 000000

PMS: 750C PROCESS: 28 32 59 12 RGB: 169 149 109

Burke Burke HEX: A99571 High School High School FRESHMAN LEADERSHIP ACADEMY ACADEMY

THE ACADEMIES of Burke High School Burke High School AIR & SPACE ACADEMY

THE ACADEMIES of Burke High School

One Color Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 13 THE PATHWAYS OF CENTRAL HIGH SCHOOL LOGOS

PMS: 2617

Central PROCESS: 87 100 18 8 THE PATHWAYS of High School RGB: 75 30 119 LEADERSHIP Central High School PATHWAY HEX: 4B1E77

PMS: 7446 PROCESS: 40 49 0 0 RGB: 157 134 191

Central Central HEX: 9D86BF High School High School FRESHMAN INTERNATIONAL ACADEMY BACCALAUREATE

THE PATHWAYS of

Central High School Central High School ARTS PATHWAY

THE PATHWAYS of Centra l High School

One Color Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 14 THE ACADEMIES OF NORTH HIGH SCHOOL LOGOS

PMS: 605C

North PROCESS: 0 18 100 0 THE ACADEMIES of High School RGB: 225 207 1 North SCIENCE High School & RESEARCH HEX: FFCF01 ACADEMY PMS: 4151C PROCESS: 100 65 0 0 RGB: 0 97 175

North North HEX: 0061AF High School High School FRESHMAN ENGINEERING ACADEMY & DESIGN ACADEMY

THE ACADEMIES of Nort h High School North High School COMPUTER SCIENCE & TECHNOLOGY ACADEMY

THE ACADEMIES of Nort h High School

One Color Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 15 THE ACADEMIES OF NORTHWEST HIGH SCHOOL LOGOS

PMS: 1795C PROCESS: 2 97 85 7 THE PATHWAYS of RGB: 217 38 50 Northwest High School HEX: D92632

PMS: 282C PROCESS: 95 72 15 67 RGB: 0 30 69

Northwest HEX: 001E45 High School FRESHMAN ACADEMY

THE PATHWAYS of No rthwest High School No rthwest High School PUBLIC & COMMUNITY SERVICE PATHWAY

THE PATHWAYS of No rthwest High School

One Color Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 16 THE ACADEMIES OF SOUTH HIGH SCHOOL LOGOS

PMS: 192C

South PROCESS: 2 100 57 0 THE PATHWAYS of High School RGB: 232 24 84 South TECHNOLOGY & High School MEDIA ARTS HEX: E81854A PATHWAY PMS: Black 6C PROCESS: 100 61 32 96 RGB: 16 24 32

South South HEX: 101820 High School High School FRESHMAN CAMBRIDGE ACADEMY

THE PATHWAYS of South High School South High School PERFORMING & VISUAL ARTS PATHWAY

THE PATHWAYS of South High School

One Color Black/White

Omaha Public Schools College & Career Academies and Pathways BRAND STANDARDS 17