sign in sign up
<<
Home , Certification mark

Mark Usage Guidelines

www.asse-plumbing.org/mark-guidelines | UPDATED: NOVEMBER 2020 INTRODUCTION

ASSE International is a membership The ASSE International Chapter of organization and leading product IAPMO, LLC (“ASSE International”) and personnel certification agency considers its and service for companies and individuals marks to be among its most valuable representing all disciplines of the intellectual property assets. As such, plumbing and mechanical industries. ASSE International acts consistently to After 114 years of advocating for preserve the strength of and retain its standardized plumbing practices, exclusive rights to use its trademarks. more than 50 years of certifying products, and more than 25 years of certifying qualified personnel, ASSE marks are proudly displayed by members, manufacturers, workers, and employers throughout North America.

MARK USAGE GUIDELINES CONTENTS

1. ASSE Product Listing Program

2. ASSE

4. cASSE Seal

6. ASSE 1YT Mark

8. ASSE-ES Mark

10. Art Guidelines

13. ASSE Personnel Certification Program

14. ASSE Professional Certification Mark

16. ASSE Approved Provider Mark

18. ASSE Pro Certification Employer Mark

20. Art Guidelines

23. ASSE International Membership

24. ASSE Member Mark

26. ASSE International & Identity

MARK USAGE GUIDELINES ASSE PRODUCT LISTING PROGRAM

ASSE International is an ANSI- and Proudly displaying the ASSE Seal SCC-accredited on product literature, packaging, body with a strong focus on backflow and products shows customers that prevention and thermostatic mixing. your product has stood up to ASSE’s ASSE certified products are tested rigorous requirements, and shows that by qualified laboratories to strict you care about the integrity of your performance requirements, and product and about the health and certified in a manner that is impartial, safety of the public. balanced, informed, and rigorous. If a jurisdiction requires a product to be certified to an ASSE standard, showing the ASSE Seal on that product is the most direct method to show an inspector that the product is in compliance. When specifying engineers, contractors, customers, and inspectors can see, at first glance, that a product is certified to an ASSE standard, all parties feel confidence when selecting, installing, or inspecting that product.

MARK USAGE GUIDELINES 1 PRODUCT LISTING PROGRAM ASSE Seal

ASSE SEAL

The ASSE Seal is one of the most Use Case Limitations recognized marks for plumbing The ASSE Seal shall appear on all The mark may only be associated product certification, especially for ASSE certified products unless express with certified products and not with backflow protection and thermostatic written consent is granted from ASSE. a company, product line, or product mixing devices. Our expertise and Its use is encouraged on: series unless all products are certified competency allows us to certify a through ASSE International. The wide range of products to ASSE • Technical product literature, mark may only be associated with standards, backflow preventers such as specification sheets and products certified by ASSE and is and vacuum breakers to CSA B64 installation instructions. not to be used if certified through standards, plumbing fittings and • Marketing materials, such as another certification body or by fixtures to ASME A112, CSA B45, tradeshow displays, brochures, self-declaration of compliance to and CSA B125 standards, low- websites, etc. an ASSE standard. lead and drinking water system components to NSF 372 and NSF 61 In marketing materials, manufacturers See ASSE Product Certification standards, water distribution products are encouraged to display the Mark Art Guidelines. to AWWA C5xx-series standards, standard designation, and/or "LOW and many others. LEAD" if applicable, in Futura Bold at no less than 6pt type for easy Those products that have been recognition of the certification’s successfully certified are shown in scope. If Futura Bold is not available, the ASSE Product Listing Directory Helvetica is an acceptable substitute. at www.asse-plumbing.org/listed.

2 MARK USAGE GUIDELINES 3 PRODUCT LISTING PROGRAM cASSE Seal

cASSE SEAL

ASSE is accredited by the Standards Use Case Limitations Council of (SCC) to certify The cASSE Seal is used for The mark may only be associated products in the Canadian market. certification to standards recognized with products certified by ASSE to US In order to easily expand your in Canadian provinces and and Canadian standards. There is no market beyond the US and into jurisdictions. It is a distinct mark that mark available for the Canadian-only Canada, the cASSE Seal provides is used in conjunction with certification market; the cASSE Seal demonstrates the ability for products to demonstrate in the USA. The use case for the ASSE product compliance within both certification to ASSE, CSA, NSF, Seal also applies to the cASSE Seal. nations. The limitations for the ASSE and other standards recognized by Seal also apply to the cASSE Seal. Canadian provincial and metropolitan jurisdictions. Certifying with ASSE for See ASSE Product Certification US and Canada allows manufacturers Mark Art Guidelines. to save time and money on factory audits and renewals, and provides for a single certification contact.

4 MARK USAGE GUIDELINES 5 PRODUCT LISTING PROGRAM ASSE 1YT Mark

ASSE 1YT MARK

Several ASSE standards include a Use Case Limitations one year evaluation of service, The ASSE 1YT Mark should be The mark may only be associated with known as a “field test," to meet applied on product literature. We products certified by ASSE and have requirements of some jurisdictions. encourage manufacturers to place successfully met the requirements of ASSE allows use of the ASSE 1YT the mark on the product for ease of ASSE’s 1YT Program. The limitations Mark for those devices and assemblies recognition in the field when installed. for the ASSE Seal also apply to the that successfully demonstrate that The ASSE 1YT Mark is available for ASSE 1YT Mark. the product, their designs, and use on products successfully passing manufacturing facilities’ quality ASSE’s 1YT Program that are also See ASSE Product Certification systems meet the requirements of the certified with ASSE to one of the Mark Art Guidelines. ASSE One Year Test (1YT) Program. following standards:

Those products that have been • ASSE 1013, Reduced successfully certified are shown pressure principle backflow as such in the ASSE Product Listing preventers (RPZ) Directory at www.asse-plumbing.org/ • ASSE 1015, Double check listed and on ASSE certificates. backflow preventers (DC) • ASSE 1020, Pressure Note that in order to apply for the vacuum breakers (PVB) ASSE 1YT Mark, the products must • ASSE 1047, Reduced pressure be currently certified with ASSE to principle backflow preventers the appropriate ASSE standard. with detector assemblies (RPDA) • ASSE 1048, Double check backflow preventers with detector assemblies (DCDA) • ASSE 1056, Spill resistant vacuum breakers (SVB)

The use case for the ASSE Seal also applies to the ASSE 1YT Mark.

6 MARK USAGE GUIDELINES 7 PRODUCT LISTING PROGRAM ASSE ES Mark

ASSE ES MARK

ASSE International Evaluation Use Case Limitations Services (ES) assists companies that The ASSE ES Mark may be used The mark may only be associated are looking for better acceptance on the product itself, on product with products that have successfully in the marketplace by way of a packaging, and on marketing gone through the ASSE ES certification recognized 3rd-party certification materials such as brochures, product process. The limitations for the ASSE beyond the scope of standards. catalogues, and trade show displays. Seal also apply to the ASSE ES Mark.

Novel products may not always be The use case for the ASSE Seal also See ASSE Product Certification fully understood in the marketplace applies to the ASSE ES Mark. Mark Art Guidelines. by plumbing designers or inspectors. ASSE ES creates Evaluation Reports that cover where and how a product should be installed, how it complies with specific standards and model codes, and what its limitations are. The report itself is designed to be technical sales tool to help facilitate customer confidence and inspector acceptance of the product.

8 MARK USAGE GUIDELINES 9 PRODUCT LISTING PROGRAM Good:

ART GUIDELINES

The ASSE International Chapter of Artwork See use cases and limitations for each IAPMO, LLC (“ASSE International”) ASSE Listees may not alter the shape, of the Marks in the previous pages. 1013 considers its trademarks to be among proportion, color, text, typography, LOW LEAD its most valuable intellectual property or orientation of the Mark(s) in Acceptable Language assets. As such, ASSE International any way. This includes rotating the • ASSE Listed or ASSE Certified acts consistently to preserve the Mark(s), repositioning individual • Listed by ASSE or Certified strength of its trademarks. To the elements of the Mark(s), outlining by ASSE extent a manufacturer uses an ASSE the Mark(s), and altering the text of • ABC Company’s product is International mark to refer to ASSE the Mark(s). The Mark(s) may only listed by ASSE to Standard #XYZ Listed by ASSE to ASSE 1013 International in literature or marketing, appear in solid colors – preferably • ABC Company is certified by usage must follow these Guidelines. black or white, but usage consistent ASSE to Standard #XYZ These guidelines – together with with a company’s established color applicable program-specific listing scheme is also allowed. The Mark(s) Unacceptable Language policies – will enable the manufacturer must be displayed at sufficient • Approved or Verified by ASSE Bad: to leverage these marks to the greatest resolution and size for legibility; • ASSE Approved marketplace advantage. generally, the Mark(s) should never • Seal or Seal of Approval appear less than 1/4” tall in printed • Audited to or Tested to materials or less than 36px tall in • Audited against or Tested against digital media. Provide as much • Audited by or Tested by clear space (padding) around the • Meets ASSE requirements Mark(s) as possible; we recommend surrounding the Mark(s) with a clear Obtaining Marks space equaling the height of the “A” Digital copies of ASSE letterform, with the exception of the product certification marks standard designation listed under or may be downloaded online at near the ASSE Seal. www.asse-plumbing.org/ mark-guidelines/product-certification. It is improper to imply that a company Marks with specific standard is ASSE International, or that the designations or "LOW LEAD" ASSE Approved company itself is certified by ASSE. included may requested from the Listees shall not use any Mark(s) in a assigned ASSE staff engineer manner that implies that an unlisted product is listed.

10 MARK USAGE GUIDELINES 11 ASSE PERSONNEL CERTIFICATION PROGRAM

ASSE International is a third-party Displaying ASSE personnel certifier for professionals in the certification marks on signage, plumbing and mechanical industries. uniforms, vehicles, business cards, ASSE professional certification in the and marketing materials shows AHJs, specialized segments of backflow clients, students, and employers prevention, service plumbing, infection that you support quality education control, , rainwater and training, and are among the harvesting, and hydronic heating most qualified and knowledgeable and cooling, among others, expands professionals in the field. skill sets, offers nationally recognized certifications to jurisdictions, and raises the employability of professionals.

12 MARK USAGE GUIDELINES 13 PERSONNEL CERTIFICATION PROGRAM ASSE Professional Certification Mark

ASSE PROFESSIONAL CERTIFICATION MARK

Use Case 12000 Series Certifications: Specific Limitations ASSE Certified professionals may • Infection Control Risk The ASSE Certified Mark may only be display the ASSE Certified Mark on Assessment (ICRA) used by ASSE Certified professionals their uniforms, business cards, and • Infection Control Employer with non-expired certifications. marketing materials to show AHJs, • Water Quality Program clients, and employers that they – Employer The Mark must be accompanied, are ASSE Certified and among the • Water Quality Program in close proximity, with the ASSE most qualified and knowledgeable – Plumber International certification(s) that the professionals in the field. • Water Quality Program individual holds, displayed in Futura – HVAC Tech Bold at no less than 6pt font. If Futura ELIGIBLE ASSE CERTIFICATIONS • Water Quality Program Bold is not available, Helvetica is INCLUDE: – Sprinkler Fitters an acceptable substitute. The Mark may only appear in black, white, 5000 Series Certifications: 13000 Series Certification: or the Certification Series’ designated • Backflow Prevention • Service Plumber color (see Certification Series color Assembly Tester guide). A white version of the • Cross-Connection 15000 Series Certification: Mark may be used on backgrounds Control Surveyor • Water-Based Fire darker than 50% grey to provide • Backflow Prevention Protection Personnel sufficient contrast. Assembly Repairer • Fire Sprinkler Cross- 19000 Series Certifications: When a certification holder uses the Connection Control Tester • Solar Water Heating Mark, it must make clear that the • Backflow Prevention System Installer individual is ASSE certified, NOT the Program Administrator • Hydronic Heating & company he or she is employed by. It 5000 7000 12000 13000 15000 19000 21000 Cooling System Installer is improper to imply that an individual CMYK: CMYK: CMYK: CMYK: CMYK: CMYK: CMYK: 7000 Series Certifications: or company is ASSE International, that 100/0/82/46 0/90/100/51 0/58/100/10 75/0/0/0 100/72/37/39 76/0/30/0 81/14/100/2 RGB: RGB: RGB: RGB: RGB: RGB: RGB: • Residential Fire Protection 21000 Series Certifications: an individual is endorsed by ASSE 0/107/66 138/32/3 222/121/28 0/189/242 0/57/87 0/185/189 43/155/71 System Installer • Rainwater Catchment International, or that the individual is HEX: HEX: HEX: HEX: HEX: HEX: HEX: • Residential Fire Protection Systems Installer employed by ASSE International. #006b42 #8a2003 #de791c #00bdf2 #003957 #00b9bd #2b9b47 System Inspector • Rainwater Catchment PMS: PMS: PMS: PMS: PMS: PMS: PMS: Systems Designer 3415 C/U 174 C/U 1385 C/U 306 C/U 7463 C/U 319 C/U 7739 C/U • Rainwater & Stormwater Catchment Systems Inspector

14 MARK USAGE GUIDELINES 15 PERSONNEL CERTIFICATION PROGRAM ASSE Approved Provider Mark

ASSE APPROVED PROVIDER MARK

ASSE International is a third-party Use Case Specific Limitations certifier, not a training provider. Once a school is approved, they The ASSE Approved Provider Mark Training for ASSE Certification is may use the ASSE Approved Provider may only be used by ASSE approved provided at more than 130 training Mark on signage, business cards, training providers. facilities around the that websites, and marketing materials to have been approved by ASSE. To indicate that they are an approved Schools may not alter the shape, become an ASSE Approved Training training provider. proportion, color, text, typography, or Provider, schools must complete an orientation of the Mark in any way. application, which is reviewed by This includes re-coloring the Mark, ASSE committees. Training materials rotating the Mark, repositioning used for courses are developed individual elements of the Mark, or determined by the school, but outlining the Mark, and altering or reviewed by ASSE during the adding text to the Mark. The Mark application process. Approved may only appear in black or white. schools must meet facility and The black version is preferred, but equipment requirements and are the white may be used on subject to onsite visits and inspections. backgrounds darker than 50% grey to provide sufficient contrast.

When a school uses the Mark, it must make clear that the school is approved to provide training for ASSE International certification. It is improper to imply that a school is ASSE International, that classes are offered or taught by ASSE International, or that the school provides ASSE certification.

16 MARK USAGE GUIDELINES 17 PERSONNEL CERTIFICATION PROGRAM ASSE Pro Certification Employer Mark

ASSE PRO CERTIFICATION EMPLOYER MARK

ASSE Professional Certification is Use Case Specific Limitations something to be proud of. Individuals Employers of ASSE Certified The ASSE Pro Certification Employer spend a lot of time, money, and professionals may display the Mark may only be used by employers effort to expand their knowledge, ASSE Pro Certification Employer with one or more full-time ASSE skills, and expertise through ASSE Mark on signage, vehicles, websites, Certified professionals on staff. Certification. In many cases, it’s and marketing materials to show the reason they’re hired. Employers that they hire ASSE Certified The Mark must be clearly of ASSE Certified professionals professionals, and support accompanied, in close proximity, should also be proud and promote quality education and training. with the certified individual’s name the fact that they care about quality and certification(s), along with a link training and hire qualified ASSE to the ASSE certified professionals Certified professionals. database at www.asse-plumbing.org/ certified. Accompanying type should be displayed in Futura Bold at no less than 6pt font. If Futura Bold is not available, Helvetica is an acceptable substitute. The Mark may only appear in black or white. The black version is preferred, but the white logo may be used on backgrounds darker than 50% grey to provide sufficient contrast.

When an employer uses the Mark, it must make clear that individuals are ASSE certified, NOT the company. It is improper to imply that the company is ASSE International or that the company is endorsed by ASSE International.

18 MARK USAGE GUIDELINES 19 PERSONNEL CERTIFICATION PROGRAM Good:

ART GUIDELINES

The ASSE International Chapter of Artwork See use cases and specific Company XYZ's John Smith is an ASSE Certified Backflow Tester! IAPMO, LLC (“ASSE International”) ASSE Certified professional, approved limitations for each of the Marks Check ASSE certifications at www.asse-plumbing.org/certified. considers its trademarks to be among schools, and/or employers of ASSE in the previous pages. its most valuable intellectual property Certified individuals may not alter assets. As such, ASSE International the shape, proportion, color, text, Obtaining Marks acts consistently to preserve the typography, or orientation of the Digital copies of ASSE Certification strength of its trademarks. To the Mark(s) in any way. This includes Marks are available by request. extent a certified professional, rotating the Mark(s), repositioning Download the Mark Use Application approved school, or employer of ASSE individual elements of the Mark(s), at www.asse-plumbing.org/ Certified individuals uses an ASSE outlining the Mark(s), and altering the mark-guidelines/personnel- International mark to refer to ASSE text of the Mark(s). ASSE personnel certification. Marks for specific International in literature or marketing, certification marks should be 100% certifications can requested from the usage must follow these Guidelines. visible (not cropped). The Mark(s) professional certification coordinator. These guidelines – together with may only appear in black, white, or Bad: applicable program-specific listing the Certification Series’ designated policies – will enable users to color, unless otherwise approved by leverage these marks to the greatest ASSE International. The Mark must be marketplace advantage. displayed at a sufficient resolution and size for legibility; generally, the Mark should never appear less than 1/2” tall in printed materials or less than 36px tall in digital media. Provide as much clear space (padding) around the logo as possible; we recommend surrounding the Mark with clear space of at least 1/4 the height of the “ASSE rectangle,” with the exception of the name of the certification or name of the certification holder listed under or near the ASSE Mark. OUR COMPANY IS ASSE CERTIFIED! Certified

20 MARK USAGE GUIDELINES 21 ASSE INTERNATIONAL MEMBERSHIP

Members of ASSE belong to an The aims and purposes of ASSE organization represented by all were proclaimed more than 100 disciplines of the plumbing and years ago, but they continue to guide mechanical industries, forming a the organization’s activities today. platform to discuss, understand ASSE’s mission is to continually and solve industry problems relating improve the performance, reliability, to their businesses and professions. and safety of plumbing and mechanical systems to support its motto, “Prevention Rather Than Cure.”

22 MARK USAGE GUIDELINES 23 ASSE INTERNATIONAL MEMBERSHIP ASSE Membership Mark

ASSE MEMBERSHIP MARK

Whether it’s through planning or Use Case Limitations participating in local chapter activities Members of ASSE International may The ASSE Membership Mark may only and meetings, writing articles for display the ASSE Member Mark on be used by current members of ASSE ASSE publications, mentoring a young business cards, letterheads, email International in good standing. member, learning from a veteran signatures, websites, and personal member, or volunteering on an ASSE marketing materials to show that they The Mark may not be revised or committee, your membership is the are members and dedicated to the altered in any way. The Mark may key to ASSE International’s success. organization’s motto, “Prevention only appear in black, white, or In addition to many other benefits of Rather Than Cure.” “ASSE Blue” (see ASSE International ASSE membership, use of its Member Identity guidelines for specific color Mark could be the most special. Obtaining Marks codes). A white version of the Mark Proudly displaying the ASSE Member Digital copies of ASSE may be used on backgrounds Mark shows that you belong to product certification marks darker than 50% grey to provide organization that has been dedicated may be downloaded online at sufficient contrast. to bettering the plumbing and www.asse-plumbing.org/ mechanical industries since 1906. mark-guidelines/membership. When a member uses the Mark, it must make clear that the Mark does not represent ASSE Product or Professional Certification. It is improper to imply that a member is an employee of ASSE International, or its business is endorsed by ASSE International.

No person gains any rights whatsoever in the Mark or its use; it remains the property of ASSE. ASSE reserves the right in its sole and absolute discretion to require the Mark’s removal from any location. Any unauthorized use of the Mark may result in legal action.

24 MARK USAGE GUIDELINES 25 ASSE Logo ASSE

ASSE INTERNATIONAL LOGOS & IDENTITY

One of the most valuable tools ASSE Logo ASSE Wordmark available to an organization is Think of the ASSE Logo as our The ASSE International Wordmark unified communication. Our goal is to official signature. The ASSE Logo is the less formal companion to the communicate with a cohesive design appears on ASSE International ASSE Logo. The Wordmark may be system that will consistently build products, publications, and official used on its own, or in conjunction with ASSE Wordmark with Tagline toward maximum recognition and correspondence, and is used to other ASSE marks. Where the ASSE awareness of ASSE International. represent the ASSE International Logo is used to officially represent the organization in its entirety. The ASSE organization as a whole, the As some of our most valuable assets, logo may only be used by ASSE ASSE wordmark may be used more our Logo and Wordmark may only International, or with express written loosely and with individual programs be used by ASSE International or permission from ASSE International. and service marks of ASSE, such as its authorized designees. To preserve the ASSE Product Listing Program and and protect the history and power The logo may only appear in black, ASSE Personnel Certification Program. of our identity, it is essential that or in limited cases, ASSE Blue. On everyone with the right to use or backgrounds darker than 50% gray, Do not attempt to recreate the logo or wordmark, or design on the circle emblem’s background may Wordmark or adjust character CMYK: behalf of ASSE International, be filled with white and the ASSE spacing. The Mark may only FUTURA XBLK 98/71/22/6 does so properly. motto, “Prevention Rather Than Cure,” appear in black, white, ASSE Blue, RGB: 7/84/137 displayed in white. Do not inverse or consistent with ASSE Personnel Futura Book Bold HEX: or outline the logo. A clear space Certification Series colors. The black #075489 equaling 25% of the circle emblem’s version is preferred. The Mark must be Futura Md Medium PMS: diameter, or the height of the “A” displayed at a sufficient resolution and 7692 C/U letterform, must be provided on all size for legibility; generally, the Mark Futura Book sides of the Logo. The Logo must never should never appear less than 0.085” appear at less than .375” wide in tall in print applications or less than CMYK: HEX: CMYK: HEX: print applications and 75px wide in 15px tall for web applications. A 0/0/0/100 #000000 0/0/0/90 #333333 web applications. Do not stretch or clear space equaling the height of RGB: PMS: RGB: PMS: alter the logo in any way, including the “I” letterform must be provided 0/0/0 Black C/U 54/53/52 Black 7 C/U removing the ASSE motto. on all sides of the Wordmark, with the exception of a rule/line or ASSE ASSE ASSE ASSE ASSE ASSE ASSE With a 100-plus year history, tagline used as a design element 5000 7000 12000 13000 15000 19000 21000 particular care must be taken with below the mark. the logo to preserve its integrity. * See ASSE Personnel Certification Mark guidelines for ASSE Cerification Series color codes.

26 MARK USAGE GUIDELINES 27 Good:

ASSE INTERNATIONAL LOGOS & IDENTITY (CONTINUED)

ASSE Logo & Wordmark Futura has an appearance of “Expressive” or spot colors may be When the ASSE Wordmark is used in efficiency and forwardness. The used sparingly when needed, but conjunction with the ASSE Logo, the typeface consists of simple geometric “ASSE Blue” should be the dominant Wordmark must always appear on shapes representing function over color within the composition. the right with the Logo on the left. The form, taking away the nonessential. baseline of the Wordmark must align This philosophy also applies to For ASSE Personnel Certification with crossbar of the A/E in the ASSE ASSE International’s identity and materials, color(s) should be consistent Logo’s lettering, and the cap height of design principles. with established ASSE Personnel HEADING the Wordmark must align with the cap Certification Series colors. height of the ASSE Logo’s lettering. When setting type, hierarchy and Subheading contrast are important. You can ASSE Blue is defined as: Typography achieve this through 1) Font weight, CMYK: 98/71/22/6 ASSE International uses one typeface, in order of Futura XBlk, Futura Bold, RGB: 7/84/137 Futura, utilizing the many fonts within Futura Medium, and Futura Book, and HEX: #075489 Bad: that family. The four main fonts we 2) Font size. For example, Futura XBlk PMS: 7692 C/U use are: Futura XBlk, Futura Bold, is the heaviest and most impactful font, Futura Medium, and Futura Book. making it a good fit for headlines. Black is defined as: Futura Condensed, Futura Light, and Futura Medium is in the middle, CMYK: 0/0/0/100 the italic versions may also be used making it a good fit for lead text, sub- RGB: 0/0/0 when additional weights or variations headings, or italicized accents. Futura HEX: #000000 are needed to convey a message book is versatile and the best fit for PMS: Black C/U or provide sufficient contrast for body copy. interesting design. Muted Black is defined as: Color CMYK: 0/0/0/90 Futura is a geometric sans-serif ASSE International’s color palette is RGB: 54/53/52 typeface designed by Paul Renner and simple: blue, black, and white. For HEX: #333333 released in 1927. It was designed secondary elements, such as text and PMS: Black 7 C/U and based on geometric shapes other supporting graphics, muted that became representative of visual black is also available. In general, ASSE International ASSE International elements of the Bauhaus design style. with light backgrounds, headings It was commissioned as a typeface by should be blue or black and body the Bauer Type Foundry. copy should be muted black.

28 MARK USAGE GUIDELINES 29 (708) 995-3019 | www.asse-plumbing.org |