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Health Club Management June 2011 healthwww.healthclubmanagement.co.uk club management JUNE 2011 Health Club Management is IHRSA’s European INTERVIEW Strategic Media Partner FITNESS4LESS The management team on the HANG budget brand’s expansion plans TOUGH Suspension training social systems compared networking Online opportunities for operators EVERYONE’S TALKING ABOUT... THE BUDGET BATTLE a leisure media HOW SHOULD OPERATORS RESPOND TO THE BUDGET GYMS? company publication “In Every Industry, There is One Product or Service That Changes The Game Forever...” Welcome to... TM MYZONE™ is the only system in the MYZONE™ is the ‘pinnacle’ of customer world that has the capability of accurately interaction enabling you to have relevant tracking and reporting the activity of every discussions with your members about their single member in or outside your club. physical activity levels 365 days of the year. MYZONE™ offers unrivalled group and MYZONE™ offers your club the opportunity studio feedback enhancing your instructors to connect with any School, Business or and members club experience. Weight Loss Centre in your community. MAKING MOVEMENT MEASURABLE MYZONE™ is marketed and www.myzone.org distributed in the UK by editor’s letter Subscriptions Denise Gildea mindapples +44 (0)1462 471930 Circulation Manager Michael Emmerson Gross National Happiness – Bhutan’s long-standing answer to +44 (0)1462 471932 GDP – may be under increasing debate in its homeland. Yet, Editor where previously it might have been considered too touchy-feely Kate Cracknell for western countries, today it seems the idea is catching on. +44 (0)1462 471906 “There’s an emerging feeling that there’s more to life than Gross Editorial Director Domestic Product (GDP),” says Paul Allin of the Office for National Liz Terry Statistics (ONS) in the UK (see Leisure Management, issue 2 2011, +44 (0)1462 431385 p26). Consequently, last November, the government announced a £2m project to measure national Assistant Editors wellbeing, the first phase being a public consultation to establish what ‘wellbeing’ means to people. Jo Talbot The findings of this consultation will be reported next month. However, the ONS has already +44 (0)1462 471906 incorporated four questions, aimed at monitoring subjective wellbeing, into its Integrated Household FRONT COVER: WWW. SHUTTERSTOCK.COM / © DEAN MITCHELL Katie Barnes Study: questions investigating how satisfied people are with their life, how happy – or anxious – they feel, +44 (0)1462 471925 and how worthwhile they consider the things they do in their life to be. “It’s high time we admitted that, News Editor taken on its own, GDP is an incomplete way of measuring a country’s progress,” said prime minister Tom Walker David Cameron at the launch of the project. +44 (0)1462 471934 The current surge of Meanwhile, introduced to the UK in April, News Desk ‘Action for Happiness’ is said to be the Pete Hayman interest in the ‘feelgood world’s first membership organisation +44 (0)1462 471938 factor’ represents an dedicated to spreading happiness. With a Martin Nash reported 4,500 members across more than +44 (0)1462 471933 unprecedented 60 countries, one of the movement’s basic Designers opportunity to promote premises is the need to prioritise things that Andy Bundy cause happiness, from ‘external’ contributors +44 (0)1462 471924 the role of exercise in such as positive relationships to ‘internal’ Ed Gallagher maintaining a happy, contributors such as good mental health. +44 (0)1905 20198 balanced state of mind The synergy couldn’t be more obvious Claire Toplis between this notion and a new campaign set +44 (0)1462 471910 to be trialled by the National Health Service Website Team in the UK. Announced last month, Mindapples adopts the ‘Five a Day’ idea – which encouraged us Dean Fox to eat more fruit and vegetables – and translates it into the mental health arena. Designed to help +44 (0)1462 471900 everyone feel more cheerful, the campaign asks people to think of five mood-boosting activities – Emma Harris ‘mindapples’ – and to incorporate these into their daily routine. These could be anything, from a +44 (0)1462 471921 walk in the park to relaxing in the bath or talking to friends. Tim Nash So where does the health and fitness industry fit in to all this? Although Mindapples is +44 (0)1462 471917 deliberately non-prescriptive, leaving it to each individual to decide what makes them happy, Michael Paramore Action for Happiness makes 10 specific suggestions for happier living – of which exercise is one. +44 (0)1462 471926 “Be active, relax, rest, repeat daily,” exhorts a campaign poster. Publisher Of course, the positive impact of exercise on mental health is hardly news to those in the health Jan Williams and fitness sector; the introduction of Level 4 National Occupational Standards has even led to the +44 (0)1462 471909 development of specialist qualifications for fitness instructors wanting to work in this field (see HCM Sales March 11, p36). However, the current surge of interest in ‘the feelgood factor’ surely represents an John Challinor unprecedented opportunity for our industry to promote the role of exercise in maintaining a happy, +44 (0)1582 607970 balanced state of mind. Perhaps this will be the marketing message that finally takes us past the 12 Sarah Gibbs per cent penetration level at which we’ve remained for so long. +44 (0)1462 471908 Astrid Ros Kate Cracknell, editor +44 (0)1462 471911 Stephanie Rogers [email protected] +44 (0)1462 471903 Julie Badrick +44 (0)1462 471919 Financial Controller Sue Davis +44 (0)1395 519398 Financial Administrator Denise Gildea +44 (0)1462 471930 NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Rebekah Scott +44 (0)1462 733477 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2011 june 2011 © cybertrek 2011 Read Health Club Management online at healthclubmanagement.co.uk/digital 3 welcome to HEALTH CLUB MANAGEMENT Core and balance training p56 Basildon Sporting Village opens its doors p36 contents 03 editor’s letter The recent surge of interest in the ‘feelgood factor’ represents an opportunity to promote the role of exercise in maintaining a balanced state of mind, says Kate Cracknell 06 letters Pilates enables operators to take a ‘movement retraining’ approach to rehab, says studio owner Ada Wells 08 news round-up Results from the 2011 FIA State of the Supplier co-operation to enhance CRM p51 Fitness Industry report, and The Third Space opens its second club 20 ihrsa update 32 interview fi tness4less IHRSA ambassador Leila The management team of budget 16 international news Timergaleeva shares her thoughts operator Fitness4Less talk to Metropolitan opens its Las Arenas on the Russian fi tness market Kath Hudson about their plans club in Barcelona, and Crunch to roll out the brand expands its franchise network 24 fi a update How can we build closer ties with 36 village life 18 people news the medical sector? Dr John Searle Dawn Tuckwell pays a visit Andy Reed is appointed chair of the looks at the progress made to date to the newly opened, £38m Sport and Recreation Alliance, and Basildon Sporting Village EHFA unveils its new board 27 diary dates Get ready for next month’s FIA 40 time to act FLAME Conference A look at ways in which clubs and leisure centres could better cater 29 competitive edge for disabled customers, including Challenges in Romania and Brazil advice and top tips from our expert to help inspire your members to panel of industry suppliers achieve their fi tness goals 46 stepping into the 30 everyone’s talking about... social web the budget battle Ray Algar discusses his new 2011 How can premium and mid-market European Health Club Industry Web clubs compete with the ever-growing and Social Media Report, including an number of budget operators? Will it overview of the opportunities these Catering for disabled people p40 lead to a full price war? We report media present to operators 4 Read Health Club Management online at healthclubmanagement.co.uk/digital june 2011 © cybertrek 2011 Health Club Management JUNE is IHRSA’s European Strategic Media Partner Suspension training systems compared p70 Health Club Management is the FIA’s Public Affairs Media Partner reader services Fitness4Less unveils its roll-out plans p32 Adding value, or cutting costs? p60 digital turning pages magazine 51 greater than the 70 hang tough See Health Club Management online sum of its parts Jo Talbot compares and contrasts healthclubmanagement.co.uk/digital Software providers are co-operating the different suspension training to drive functionality and benefi t systems on the market news & jobs their clients, reports Kevin Scott For jobs and news visit the Health 74 fl oor it Club Management website at 56 getting the balance right It may not be the fi rst thing you healthclubmanagement.co.uk Core and balance training should think about when designing a new comprise a key part of any workout. facility, but choosing the right attention buyers! Our experts explain why fl ooring is crucial, both in terms Use our search engine to find of design and function suppliers and get innovation updates 60 a commodity market? fitness-kit.net Leisure-net Solutions conducted 77 project briefi ngs price and promotion comparisons Trixter reviews the roll-out of subscribe: across the industry throughout 2010. its interactive bikes across SLM’s Sign up for Health Club Management Mike Hill
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