SOUTHERN RAILWAY

TARIFF FOR COMMERCIAL PUBLICITY W.E.F 01.04.2015

The current tariff for the year 2015-16 are as under

1. ENAMELLED PLATES AND PAINTED BOARDS: Sl no Class of Stations Rate per Sq. ft. Single Sided Double sided

1 A 150 290 2 B 120 240 3 Special Class 170 330 4 Super Class 200 400

2. POSTERS Schedule of rates for exhibiting poster at ‘B’ class Stations, for standard size 3’ x 2’of posters. ` • For any size more than the standard size, the rates may be proportionately increased. • For sizes lesser than the standard size, the rate for the standard size shall be adopted.

Cost Cost per Cost per Cost per per poster poster poster poster per Cost per per Total per Cost for Total per Cost for annum poster per Cost for annum Cost for cost for annum 201 - cost for annum 501 - Total cost for annum for 100 for 101- 100 - 200 200 for 201- 500 500 for 501- 1000 for 1000 above 1-100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 437 43670 394 39325 82995 351 105270 188265 306 152900 341165 263

TARIFF RATE FOR A CLASS STATIONS  B + 20% Cost Cost Cost Cost per per per per poster poster poster poster per Cost per per Cost Total per Total per Cost for Total annum poster per Cost annum for 100 cost for annum Cost for cost for annum 501 - cost for for annum for for 100 for 101- - 200 200 for 201- 201 - 500 500 for 501- 1000 1000 above 1-100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 525 52470 101 -200 472 47190 99660 201-500 419 125730 225390 501-1000 366 183150 408540 Above 1000 316 2

TARIFF RATE FOR SPL CLASS STATIONS  B + 40% Cost Cost per Cost per poster Cost per per poster per poster poster per Cost per annum Cost Total per Cost for Total per Cost for Total annum poster per Cost for for for 100 cost for annum 201 - cost for annum 501 - cost for for annum for 100 101- - 200 200 for 201- 500 500 for 501- 1000 1000 above 1-100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 613 61270 101 -200 551 55110 116380 201-500 491 147180 263560 501-1000 429 214500 478060 Above 1000 367

TARIFF RATE FOR SUPER CLASS STATIONS  B + 60% Cost Cost per Cost per Cost per per poster poster poster poster per Cost per per Cost for Total per Cost for Total per Cost for Total annum poster per Cost for annum 100 - cost for annum 201 - cost for annum 501 - cost for for annum for 100 for 101- 200 200 for 201- 500 500 for 501- 1000 1000 above 1-100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 700 69960 101 -200 629 62920 132880 201-500 559 167640 300520 501-1000 491 245300 545820 Above 1000 420

3 3. Cinema House Poster Boards: Tariff Poster size Standard size = 6’ x 4’ Tariff Rs.780/- per poster per annum for standard size, for B class stations. For ‘A’ class stations à The rate of ‘B’ class stations + 20 %. For ‘Special’ class stations à The rate of ‘B’ class stations + 40 %. For ‘Super’ class stations à The rate of ‘B’ class stations + 60 %.

Tariff Poster size Standard size = Not Defined Tariff Rs.13 per Sq. ft at ’A’ class station Rs.10 per Sq. ft. at ‘B’ class station subject to a minimum charge for 50 Sq. ft. i.e Rupees 666/- at ’A’ class station, Rs. 466/- at ‘B’ class station.

Text Change The advertisers will be permitted to paint the name of their cinema house etc. on the top of the wall panel. They will also be permitted to change posters according to the change of programme in their theatre. 4. Hoardings:

Class Tariff

A With Party’s structure. 180 A With Railway’s structure. 200 B With Party’s structure. 140 B With Railway’s structure. 150 Special With Party’s structure. 250 Special With Railway’s structure. 280 Super With Party’s structure. 300 Super With Railway’s structure. 400 Minimum Size 12 X 8 4

5. ILLUMINATED ADVERTISEMENTS – Showcase Where A limited number of showcases will be accepted for display at stations. Size The size and design of the showcases must be as desired by the Railway. Ordinarily the depth of showcases is limited to one foot. The size and design of the showcase proposed to be exhibited have to be furnished at the time of application for allotment of site. EE Charges The electrical wiring should be done by the advertisers at their own cost through approved electrical contractors to the satisfaction of the Railways. The departmental supervision, connection and disconnection charges for supply of electric energy charges has to be paid by the advertiser as directed by Electrical Branch. Charges for electric energy should be paid in advance for one year. Additional charges if any should be paid by the advertiser. CLASS Tariff A 200 B 160 SPECIAL 250 SUPER 310

6.ILLUMINATED ADVERTISEMENTS – GSBs.

Minimum size 24 Sq Ft. The size of the displays shall be permitted duly ensuring that free flow of passenger and luggage is not hindered. Rate per Sq. ft. Double sided Single Sided 1 200 400 2 170 340 3 260 520 4 970 1940 5 780 1560

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7. SIGN BELOW CLOCKS Tariff Maximum dimension 8 Sq Ft. Sl no Class of Rate per Sq. ft. Stations Single sided Double sided 1 A 1550 3100 2 B 1290 2580 3 Special Class 1800 3600 4 Super Class 2060 4120

8. TRANSFERS INSIDE COACHES Tariff Where Advertisements through transfers are accepted for display inside the coaches of Electric Multiple Units on the Electrified Suburban section between Beach and , Chennai Central and Gummidipundi and Chennai Central to /Tirutanni and also in MEMUs running between Chennai Central to Nellore, Chennai Central to Arakkonam/Jolarpettai.

Minimum No 50 Free display of Can be done away with. It may not be just to collect money for the entire area of transfer Railway route map and thereafter insist on display of any Railway info free of cost. and slogans by the advertising agencies. Tariff Rate for The tariff rate for exhibiting in first class carriages will be rates for Second Class Carriage Ist Class plus 50 per cent.

No of transfers in Subject to availability of space. Ist class coaches

6 TARIFF i) Size 18”x 12” (Horizontal) Tariff Cost per transfer Cost per Cost per per transfer transfer annum Cost per per Total per Total for transfer Cost for annum Cost for cost for annum Cost for cost for above per annum 200 for 201- 201-500 500 for 501- 501-1000 1000 1000 for 1-200 transfers 500 transfers transfers 1000 transfers transfers

1-200 322 64460 201-500 227 67980 132440 501-1000 161 80300 212740 Above 1000 130

(ii) Transfer of size 28”x9” (Horizontal) Cost per Cost per transfer transfer Cost per per Total per Total Cost per transfer Cost for annum Cost for cost for annum Cost for cost for transfer per per annum 200 for 201- 201-500 500 for 501- 501-1000 1000 annum for for 1-200 transfers 500 transfers transfers 1000 transfers transfers above 1000 1-200 376 75240 201-500 264 79200 154440 501-1000 189 94600 249040 Above 1000 152

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(iii) Transfer of size 9”x7” (Tariff) Cost per Cost per Cost per transfer transfer transfer per per Total per Total Cost per annum Cost for annum Cost for cost for annum Cost for cost for transfer per for 1- 200 for 201- 201-500 500 for 501- 501-1000 1000 annum for 200 transfers 500 transfers transfers 1000 transfers transfers above 1000 1-200 80 16060 201-500 67 20130 36190 501-1000 51 25300 61490 Above 1000 41

9. PAINTING ADVERTISEMENT ON THE OUTSIDE PANELS OF ELECTRIC MULTIPLE UNIT COACHES AND ON DIESEL RAIL CARS

Proposed Tariff

Size Size 12’ x 2’. Minimum No 36 Panels (9 cars x 4 panels per car)/ 32 Panels (8 cars x 4 panels per car), Depending on the accepted number of cars in the rake. In short all panels in a rake shall be offered as ONE LOT only. Tariff Advertisers should paint their advertisement at their own cost as per size prescribed by the Railways at Rs. 2,17,100/-per annum both for Broad Gauge/ Meter Gauge Electrical Multiple Unit rakes (i.e.) full trains consisting of nine coaches of 36 panels. SD Rs. 54270/-

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10. PAINTING ADVERTISEMENT ON THE ENTIRE EXTERIOR OF ELECTRIC MULTIPLE UNIT COACHES AND MEMU/DEMU - PROPOSED TARIFF Tariff Minimum No Full Rake accepted Tariff Rs 1,61,100/- per car per annum. Hence cost of advertising on the entire exterior of 6 car rake Rs 9,66,600/- 9 car rake Rs 14,49,900/- 12 cars rake Rs 19,33,200/- SD (Refundable on returning the rake 6 car rake Rs 2,41,650/- in its original 9 car rake Rs 3,62,475/- condition, on 12 Car Rake Rs 4,83,300/- expiry of the contract) Short Term Permitted at rates given below. Contracts Sl no Period in Percentage of Surcharge on contract value months 1 6 15% 2 3 25% Tariff rate for 6m contracts No of Cost rakes per forming car Tariff Tariff the per rate per rate Surcharge Total payable towards rake annum annum for 6 m - 15% L Fee for 6 m Round off 6 161100 966600 483300 72495 555795 555800 9 161100 1449900 724950 108743 833693 833700 12 161100 1933200 966600 144990 1111590 1111590 9

Tariff rate for 3m contracts No of Cost rakes per forming car Tariff Tariff the per rate per rate Surcharge Total payable towards rake annum annum for 3 m - 25% L Fee for 3 m Round off 6 161100 966600 241650 60413 302063 302070 9 161100 1449900 362475 90619 453094 453100 12 161100 1933200 483300 120825 604125 604130 Note: For train painting party has to deface the advertisement and repaint to original color. In this case SD may be forfeited if the advertisement not defaced within 2 weeks of expiry of the contract. As per Sr.DEE/RS/TBM’s letter three times of tariff may be collected for the period 1 to 15 days from the date of expiry on day basis.

11. PAINTINGS ON BOUNDARY WALLS, OUTSIDE WALLS OF BUILDING etc: Proposed Tariff Period Of Contract 3 Yrs Only. The advertiser who enters into a contract for this medium should pay the full value of the rental charges and effacement charges for the first year, 30 per cent of the value of the contract for the second year and 20 per cent for the third year, in advance. The advertiser is allowed to renew the contract for the 2nd year duly adjusting the 30 per cent value of the rental charges paid in advance and similarly for the renewal of the 3rd year, the 20 per cent paid in advance can be adjusted. In case the advertiser fails to pay the rental charges within 30 days after the expiry of the 1st year contract, and 2nd year contract the value of the deposit paid in advance will be forfeited, and the display of advertisement will be effaced.

10 TARIFF Class of station Rental rate per Sq Ft per annum for sites On compound On special sites i.e Subway / ROB / any Of any other description wall facing other spl site. public roads and Railway tracks. A 33 55 39

B 28 33 28

Special Class 44 77 55

Super Class 61 110 77

Existing effacement charges with super class rate escalated by 10%: Class of station Masonry Steel Upto 9.5 Ft Above 9.5 Ft up to 9.5ft Above 9.5 Ft Revised Revised Revised Revised

A 170 220 250 410 B 100 180 200 330 Special Class 250 300 330 490 Super Class 370 440 490 730 Note: Rates will be increased at 10% for each subsequent years.

11 12. COACH INDICATION SLIPS Proposed tariff Size The size of the coach indication slips should be 9”x6” and the text of advertisement at the bottom should be 2 ½”x6”. Tariff The rate is Rs.12,850/- per 1,00,000 coach indication Slips. The cost of stationery, printing and supply of the same should be borne by party.

13. ELECTRONIC DIGITAL CLOCKS Size The total size should be 4’x2’ of which clock size should be 4’x1’ and the size of the advertisement text should be 4’x1’. Tariff Rate excluding electric energy charges; Single sided – Rs.6430/- Double sided - Rs.12850/- The clock should be provided and maintained by the advertiser.

14. RESERVATION APPLICATION FORMS Tariff Size of 18 cms by 3 cms on the obverse and reverse of the reservation forms. Ads Tariff No charges if the forms are printed by private agencies.

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15. DISTRIBUTION OF STICKERS/BROCHURES/PAMPHLETS TO PASSENGERS AT STATIONS AND IN TRAINS Tariff Tariff For advertisement Space (sticker) not exceeding 10cms x 10cms. affixed on free Rs.2.20per sticker per day newspaper/periodicals to be distributed to the passengers . Rs.5.50 up to 5000 Nos For the advertisement space (brochure / pamphlet) not exceeding the standard A4 Rs.4.40 up to 10000 Nos side. (Without newspaper). Rs.3.30 up to 25000 Nos Rs.2.20 up to 50000 Nos Rs.1.10 beyond 50000 Nos Rs.7.70 up to 5000 Nos For the advertisement space (brochure / pamphlet) not exceeding the standard A4 side Rs.6.60 up to 10000 Nos distributed along with complementary items like pen etc. Rs.5.50 up to 25000 Nos Rs.4.40 up to 50000 Nos Rs.3.30 beyond 50000 Nos Sizes other than those The rate has to be enhanced on prorata basis mentioned above.

16. VINYL STICKERS: S.No Class Tariff 1 A 200 2 B 150 3 Special 300 4 Super 400

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NOTE: Security Deposit: Three Months advance rental charges for all the cases/Contracts except EMU Full train Painting. Effect from 01.04.15.

/Sr.Divisional Commercial Manager

14 GENERAL CONDITIONS: 1. Advertisement charges shall always be paid in full and in advance for the full period of the contract. The minimum period of Contract will be one year except where otherwise specially permitted like EMU Exterior full train painting. 2. Sites above booking counters, inside foot over bridges, sub ways above the entrance and exit passages, near the drum clocks and also sites that are in vantage positions at stations are treated as special position and will be charged 50/100/150/200/300 per-cent extra. 3. Advertisers are required to execute an agreement in the prescribed form. 4. All contracts are subject to the conditions mentioned in the agreement form executed by the advertiser. 5. All advertisements are subject to the approval of the concerned Divisional Railway Manager/Commercial, Southern railway, before exhibition. 6. The fixing/erection of advertisements for all the media should be done by the advertisers at their own cost. For advertisements on Railway structure, the structure should be maintained by the advertiser 7. The advertisements which exceed the permitted size and number will be cancelled immediately and the advertiser/canvasser will be blacklisted. 8. In case of illuminated advertisements the advertiser has to get the electrical installation and connection done by approved contractors to the satisfaction of the Electrical Department of the Railway. 9. Date of commencement of contract will be determined as follows: - a. In the case of all advertisements other than Closed Circuit Television and Painting the period of contract will commence from the actual date of display or 46 th day of date of work order whichever is earlier. b. Painting Advertisement: - Actual date of display or the day following expiry of 30 days from the date of confirmation of the contract whichever is earlier. c. Closed Circuit Television- Actual date of display. 10. If for any reason, any advertisements could not be exhibited or if the Railway Administration gives orders not to exhibit the advertisements for the full term of the contract, the Railway will allow a proportional abatement of rental charges for the period of the non-exhibition but no other claim on account of non exhibition will be admissible. 11. The Railway Administration will not be held responsible for unauthorized posters being pasted on the wall painting advertisement. 12. The Southern Railway reserves the right to refuse any advertisement without assigning any reason. 13. The advertisement materials on termination of the contract are to be removed from the office of the concerned Divisional Railway Manager/ Commercial or from the Railway Station concerned by previous arrangement, as the case may be, within a month by the advertisers. Failure to do so will entitle the railway Administration to dispose off the material in any manner it may choose. 14. While every reasonable care will be taken on the advertising materials supplied by the advertisers, the Southern Railway will not be responsible for loss or damage to advertisement materials in transit, during the period of exhibition, or for the correct number of advertisements being returned on termination of the contract. Display of hoarding under bulk Contract will be under the sole responsibility of the advertisers. 15 15. Advertisement exhibited without this office reference contract number, validity period, name of the advertiser and approved dimension will be deemed to be treated as unauthorized displays and the same will be effaced or removed from the site without giving any notice. 16. The rates and terms laid down in this tariff are liable to change without notice and are also exclusive of the advertisement tax which may be levied by Government or Local bodies which should be paid by advertisers directly. 17. Canvassers are not authorized to receive cash payment on behalf of the Railway and no responsibility can be accepted by the Railway for payments 18. Change of Text is permitted during the currency of the contract free of Cost. Advertiser/Canvasser Should Intimate Advertisement Text to this office without fail. 19. For train painting party has to deface the advertisement and repaint to original color. In this case SD may be forfeited if the advertisement not defaced within 2 weeks of expiry of the contract. As per Sr.DEE/RS/TBM’s letter three times of tariff may be collected for the period 1 to 15 days from the date of expiry on day basis. 20. Canvasser should claim Commission after Procuring 5 Lakhs Business amount to Railways. 21. Certification from SMR/CNC is compulsory for claiming Commission, Coach Completion and Allotment Certificate is compulsory for Train Contracts. 22. Permission order will be issued only in favour of the person whose name license fee is received.. 23. Proposals has to be submitted with following by DD/Cash Receipt in favour of FA and CAO, Southern Railway, Chennai – 600 003. For the following medias, this amount will be adjusted with License fee. i) Board – Rs 2,000/-, ii) Hoardings – Rs 5,000/-, iii) GSB – Rs 10,000/- and Other Medias – Rs 1,000/-. 24. Proposals for EMU Trains has to be submitted with following by DD/Cash Receipt in Favour of Sr. Divisional Finance Manager, Southern Railway, Chennai – 600 003, this amount will be adjusted with Security Deposit. i) 6 Car Rake – Rs 2,41,650/-, ii) 9 Car Rake – Rs 3,67,475/-, iii) 12 Car Rake – Rs 4,83,300/-. IV) EMU Panels – 54,270/-. 25. Advertisers/Canvasser Should not Claim Any Refund or Relocation/Alternate Location for the “Road Facing Sites”. 26. Advertiser/Canvasser should give Copies of “Permission Order” to SMRs/CS/CNCs/SMs, CCIs Concerned, SSE/W/Concerned and IPF Concerned at the time of errection of Advertisement Display without fail. 27. The Railway Administration reserves the Rights to remove the advertisements without giving any notice for Administrative reasons or any other reasons. 28. 24% of Penal Interest to be colleted for Delayed Renewals/payments. 29. All renewal proposals for renewal of existing contracts should be submitted 45 days in advance before expiry of the contract, failing which the Railway Administration reserves the right to allot the site in favour of canvasser/advertiser who ever submit the proposal for allotment of the site on First cum First service basis. Here by I agree all the above terms and conditions.

Signature of Advertiser/Canvasser 16 CLASSIFIED LIST OF STATIONS FOR ADVERTISEMENT PURPOSE CHENNAI DIVISION SUPER CLASS SPECIAL CLASS “A” CLASS “A” CLASS “B” CLASS Chennai Park Basin Bridge Loco Works All Stations Moore Market Park Town Chennai Perambur Carriage Works not shown Koratur Complex Chennai Fort under Super Patravakkam Chennai Gummidipundi Class, Special Chennai Beach St.Thomas Mount Thrumulaivoil Class and “A” Minambakkam Class. Tambaram Perambur Hindu College Katpadi Palavantangal M Siding Sterling Road Pattabiram Pattabiram E – Depot Nemilicherry

Tiruvallur Vepambattu

Tirumailai [MTMY] Tiruninravur Sevapet Road Tiruvanmiyur Putlur Kasturba Nagar Velacherry Arakkonam Korukupet Tiruvallikkeni Tondaiarpet Jolarpet Light House VOC Nagar Tiruttani Mandaveli Wimco Nagar PADI Kotturpuram Indira Nagar Pudu Nagar Tambaram Taramani Athipattu Sanatorium Tiruttani Kanchipuram Anupambattu Chennai Fort Vandalore [Outside] Urapakkam Guduvancherry Potheri Katankolathur Singaperumal Kovil (Bulk Rights) Jeeva

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