ANNUAL REPORT (October 1, 2011 - September 30, 2012)
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NEBRASKA FY2012 HIGHWAY SAFETY ANNUAL REPORT (October 1, 2011 - September 30, 2012) Nebraska Office of Highway Safety P.O. Box 94612, 5001 South 14th Lincoln NE 68509 402/471-2515 www.transportation.nebraska.gov/nohs NEBRASKA’S Section 402, 405, 408, 410, 1906, 2010, HSIP (148) Highway Safety Program ANNUAL EVALUATION REPORT October 1, 2012 – September 30, 2013 Nebraska Office of Highway Safety P.O. Box 94612 5001 South 14th Lincoln, Nebraska 68509 402/471-2515 Fax: 402/471-3865 Dave Heineman, Governor State of Nebraska Randall D. Peters, P.E., Director Nebraska Department of Roads Fred E Zwonechek, Administrator Nebraska Office of Highway Safety www.transportation.nebraska.gov/nohs Table of Contents Executive Summary................................................................................................... 1 Introduction ................................................................................................................. 1 Methods ....................................................................................................................... 1 Results ......................................................................................................................... 2 Overall Goal: Fatal, A and B Injury Crashes ..................................................................... 2 Alcohol-Related Fatal, A and B Injury Crashes ........................................................... 3 Occupant Restraint Use ........................................................................................... 4 Child Restraint Use .................................................................................................. 5 Speed-Related Fatal, A and B Injury Crashes ............................................................. 6 Youth-Involved Fatal, A and B Injury Crashes ............................................................ 7 “All Other Factors” Fatal, A and B Injury Crashes ....................................................... 8 Conclusions .................................................................................................................. 9 Fiscal Year 2012 Highlights .......................................................................................... 10 Nebraska Priority Counties for Fiscal Year 2012 ............................................................. 10 Nebraska Annual Evaluation Report Summary ...................................................... 11 Financial Summary .................................................................................................. 12 Annual Report of Individual Project Activity Index ............................................... 13 Individual Project Annual Reports ............................................................... 14 to 143 Executive Summary Introduction The Nebraska Office of Highway Safety was established in 1967 to coordinate, develop, and implement Nebraska’s annual traffic safety plan in accordance with the Federal Highway Safety Act of 1966. Under the Act, the Governor shall designate the Governor’s Highway Safety Representative whose responsibility is to oversee the state’s annual federal highway safety allocation to reduce traffic-related injuries and fatalities. During Fiscal Year (FY) 2012, a total of $5,640,637 was expended from federal highway safety funding allocations Sections 402, 405, 408, 410, 1906, 2010 and HSIP (148) funds to a total of 555 individual projects and 60 project grants. Sixty percent of the funds were awarded for or to directly benefit local, county, municipal government agencies, and local non-profit organizations. The remainder was awarded to state agencies for traffic safety projects. The purpose of the plan is to identify and prioritize Nebraska’s traffic safety problems that are contributing to traffic-related injuries and fatalities. The Plan establishes those priority problems and identifies the best opportunities to reduce traffic-related injuries and fatalities. The Plan also includes those system support activities that are necessary to carry out those direct impact projects. Methods Utilizing Nebraska data for fatal and injury (*A and ^B type) crashes, four-priority emphasis areas have been identified: 1) Alcohol-Related crashes; 2) Occupant Restraint Use; 3) Speed- Related crashes, and 4) Youth-Involved (ages 16 to 20) crashes. A fifth emphasis area (“All Other Factors”) is utilized to address other issues when appropriate. A total of twenty-one counties have been identified as priority counties. These counties are given first consideration for grant awards and project activity. Remaining counties are considered for special programs and for assistance. Measurable goals and objectives are determined using at least three years of historical data. The annual goals are selected using expected trends. Individual grants are awarded based upon the quality of problem identification and the outcome performance expected while implementing strategies and activities. * A = Disabling Injury ^ B = Visible, but not disabling injury 1 Results Overall Goal: Fatal, A and B injury crashes The overall goal was to reduce Fatal, A and B injury crashes by 5% (4,978) in 2012. The number of crashes declined by 20.7% from 6,305 in 2004 to 4,998 in 2011. 2004 2005 2006 2007 2008 2009 2010 2011 All Crashes (Fatal, A and B) 6,305 6,051 5,706 5,830 5,514 5,387 5,025 4,998 Crash Rate 33.8 32.0 29.9 30.2 29.2 28.1 25.5 25.7 Fatal, A and B Injury Crashes Per 100 Million Miles 36.0 33.8 34.0 32.0 32.0 29.9 30.2 29.2 30.0 28.1 28.0 25.5 25.7 26.0 24.0 2004 2005 2006 2007 2008 2009 2010 2011 NOHS contracted with Screenvision to create a 15 second PSA with the “You Drink and Drive You Lose.” message for cinema advertising. Screenvision created the PSA for $700.00 with the message “YOU DRINK AND DRIVE, YOU LOSE –DRIVE SOBER OR GET PULLED OVER”. The ad played in 13 locations with the number of screens listed in (), Marcus Midtown Crossing-Omaha (6), Marcus Twin Creek-Omaha (16), Marcus Village Pointe-Omaha (16), Marcus Twenty Grand-Omaha (19), Race Westroads-Omaha (14), Marcus South Pointe-Lincoln (6), Marcus Lincoln Grand-Lincoln (14), Marcus Edgewood-Lincoln (6), Marcus East Park-Lincoln (6), Carmike-North Platte (6), Carmike-Scottsbluff (6), Cinema Entertainment-Norfolk (7), and Cinema Entertainment Center- Columbus (7). The ads started on August 14, 2012 and ran for a total of eight weeks at each location. The average attendance for all locations (13 total locations – 129 screens) was 110,000 per week. The 15 second graphics showed 1,290 times per day at all locations for a total of 72,240 times during the 8 week run. The cost of this agreement was $22,656.00. 2 Alcohol-Related Fatal, A and B injury crashes: The goal was to reduce Alcohol-Related Fatal, A and B injury crashes by 6% (576). The number of crashes declined by 18.4% from 748 in 2004 to 610 in 2011. 2004 2005 2006 2007 2008 2009 2010 2011 Alcohol-Related Crashes (Fatal, A and B) 748 698 682 712 685 628 580 610 Alcohol-Related Crash Rate 4.0 3.7 3.6 3.7 3.6 3.3 2.9 3.1 Alcohol-Related Fatal, A and B Injury Crashes Per 100 Million Miles 4.1 4.0 3.9 3.7 3.7 3.7 3.6 3.6 3.5 3.3 3.3 3.1 3.1 2.9 2.9 2.7 2.5 2004 2005 2006 2007 2008 2009 2010 2011 Entered into an Agreement with Intran Media, LLC for truckside holiday impaired driving campaign with the sign wrap message “You Drink & Drive and These May Be Your New Rides – You Drink & Drive, You Lose” on 10 statewide delivery trucks from November 14, 2011 through January 13, 2012. The wraps were placed on the following company trucks: (3) Schwartz Paper, (2) Griff’s Delivery, (2) Mills Transfer, (1) Peck Distributing, and (2) Southern Valley Freight. The map on the right shows truck coverage across the state. The total cost of the agreement was $24,000.00. 3 Occupant Restraint Use: The goal was to increase safety belt usage to 87.6%. The observed Safety Belt Use Rate in 2012 decreased from 2011 rate of 84.2% by 6.7% to 78.6%. Nebraska Safety Belt Usage Rate 90.0% 84.8% 84.1% 84.2% 85.0% 82.7% 79.2% 79.2% 80.0% 78.7% 78.6% 76.0% 75.0% 70.0% 65.0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 The NOHS entered into a Pump Topper and Fillboard Gas Pump Advertising Agreement with AllOver Media in the amount of $19,500.00. The campaign ran from May 1, 2012 through June 30, 2012 with the safety message “BUCKLE UP OR PAY THE PRICE – Click It or Ticket – 2 TICKETS/2 FINES – SAVING LIVES.” The cost of the campaign was $16,500.00 for custom gross space amount and $3,000 for the production. The design also included the NOHS logo. The pump toppers and fillboards were placed at stations in the following communities; Ainsworth, Albion, Alliance, Alma, Aurora (2), Beatrice (2), Broken Bow, Bridgeport, Cambridge, Central City, Chadron, Cozad (2), Creighton, Fairbury, Franklin, Geneva, Gothenburg, Grant, Holdrege, Lexington (3), McCook, O’Neill, Ord, Plainview, Schuyler, Superior, Wayne, West Point (2), and York. 4 Child Restraint Use: Child Restraint Use for children under age six increased from 95.1% in 2011 to 95.9% in 2012. Nebraska Child Restraint Usage Rates 100.0% 96.8% 95.9% 95.1% 95.1% 95.0% 93.2% 91.5% 90.0% 87.7% 88.6% 86.2% 84.3% 85.0% 80.0% 75.0% 69.6% 70.0% 67.4% 65.0% 60.0% 55.0% 50.0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Child Passenger Safety (CPS) Technician Training and Child Safety Seats Activity NOHS provided funding to train 67 CPS Technicians and two Instructors. Classes were held in Lincoln (1), Ogallala (1) and Omaha (2). Nebraska held a CPS