Capricorn Content Bank

CAPRICORN CONTENT BANK

Compiled by the Creative and Content team UpdatedCAPRICORN JulyCONTENT 2020 BANK 1 What is a Content Bank?

WHAT IS IT? • Content banks are a collection of useful information and links for each of Queensland’s destinations. Content banks include • Queensland’s consumer channels • A list of the Regional Tourism Organisation consumer channels • Links to useful destination information found on queensland.com • Links to relevant destination editorial • Links to videos on Queensland’s YouTube Channel • A link to TEQ’s visual gallery

WHY USE IT? • To save yourself time searching for information and links that are relevant to the destination.

HOW TO USE IT? This information is perfect for: • Sharing supporting information and content in your social channels like Facebook, Twitter and Pinterest • Sending to your consumer audience in your email marketing • Sharing with industry, partners, colleagues, media and digital influencers • Including information (i.e. YouTube videos) in your ATDW listings where relevant

CAPRICORN CONTENT BANK 2 Queensland Channels

• Website Queensland.com • eNews queensland.com/au/en/info/preference-centre • Facebook facebook.com/visitqueensland • Instagram instagram.com/queensland • Twitter twitter.com/Queensland • YouTube youtube.com/Queensland • Pinterest pinterest.com.au/visitqueensland • Weibo weibo.com/queensland • Hashtag #thisisqueensland

Visit Capricorn Channels

• Website visitcapricorn.com.au • Facebook facebook.com/visitcapricorn • Instagram instagram.com/visitcapricorn • Youtube youtube.com/CapricornTourism • eNews subscribe • Hashtag #VisitCapricorn #southerngreatbarrierreef #sandstonewilderness

CAPRICORN CONTENT BANK 3 Suggested Social Posts

Itinerary Post Capricorn page on Queensland.com

Facebook: Facebook: Say hello to @Visit Capricorn turning on the charms. Rumour has it, she’s a Wanderer at heart with a taste for the simple pleasures in life? Get lost in natural beauty and wanderer at heart bit.ly/2YjR1yy. the beauty of the @Visit Capricorn bit.ly/325Czvq. Pic by @Nathan White Images Pic by @Nathan White Images @Visit Queensland, Australia @Visit Queensland, Australia

DON’T Don’t forget to mention @queensland and @visitcapricorn FORGET and use #thisisqueensland and #visitcapricorn where relevant to share your content

CAPRICORN CONTENT BANK 4 Best Practices for Content in Social Channels

For more tips on how to get engagement with content in your social channels, check out Queensland’s Content Framework

VIEW NOW

CAPRICORN CONTENT BANK 5 Queensland.com queensland.com is Tourism and Events Queensland’s consumer website. You’ll find Capricorn destination content here:

• Capricorn region queensland.com/au/en/places-to-see/destinations/capricorn.html • Accommodation queensland.com/au/en/plan-your-holiday/accommodation/capricorn-accommodation • Events queensland.com/au/en/things-to-do/events/capricorn-events • Restaurants queensland.com/au/en/things-to-do/food-and-drink/restaurants-and-cafes/capricorn-restaurants • Tours and attractions queensland.com/au/en/plan-your-holiday/queensland-tours/capricorn-tours-and-attractions • Road trips queensland.com/au/en/plan-your-holiday/road-trips/capricorn-road-trips • Itineraries queensland.com/au/en/plan-your-holiday/itineraries/capricorn-itineraries

CAPRICORN CONTENT BANK 6 Queensland.com

Here’s some popular Capricorn editorial content:

Food and drink Accommodation Places to eat and drink in Rockhampton Island and beach camping in the Southern Great Barrier Reef

Things to do Guides Guide to Carnarvon Gorge Southern Great Barrier Reef visitor’s guide Yeppoon Street Art Things to do in Rockhampton Itineraries and road trips Great Keppel Island family holiday 3 days on Pumpkin Island Things to do these school holidays in Capricorn Capricorn Way 6 things to do in school holidays 5 day Rockhampton road trip Things to do in Yeppoon Capricorn region: beef to reef and back in 3 days Reasons to go to Great Keppel Island Anglers meet Rockhampton (fishing) Snorkelling for kids Best hikes in Carnarvon Gorge Into the Sandstone Wilderness

CAPRICORN CONTENT BANK 7 Queensland’s video content

What is it? Queensland has developed a range of video content with different styles to inform, inspire and entertain consumers.

Video content can be found on our website and used across social channels and housed in YouTube.

How to use it? Video content is perfect for: Facebook and Instagram (Note: best practice formats for videos differ between different social channels. It is best to post content into the platform as opposed to sharing videos from YouTube).

Embedding video into your website using the YouTube embed code.

Adding to your ATDW (Australian Tourism Data Warehouse) listing if relevant.

CAPRICORN CONTENT BANK 8 Capricorn Videos

Capricorn YouTube Playlist

Ultimate Guide to Roma & Great Keppel Island with Geoff Mercer Carnarvon National Park

Exploring Carnarvon Gorge 5 things to do in Capricorn

CAPRICORN CONTENT BANK 9 Image gallery

What is it? Queensland has developed an image gallery to house and distribute images to use in marketing activity and channels globally. visuals.queensland.com

How to use it? Images from the Image Gallery • Share on your social channels i.e. Facebook and Instagram. • Include in your eNewsletters. • Use in your website or blog content.

CAPRICORN CONTENT BANK 10 Thank you

Web • Corporate: teq.queesland.com • Consumer: queensland.com

Social • Facebook facebook.com/visitqueensland • Twitter Corporate @teqld • Twitter Consumer @queensland, #thisisqueensland • Instagram @queensland, #thisisqueensland • YouTube youtube.com/Queensland enews • teq.queensland.com/subscribe

CAPRICORN CONTENT BANK 11