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Television Viewing in Finland 2008

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Television Viewing in Finland 2008 Television viewing in Finland 2008 Gloria Hall, 27.1.2009 Lena Sandell ja Anna-Leena Lamberg 2 Average viewing time / day Total popultion, 10+ y. 200 2:53 2:57 180 2:48 2:47 2:51 2:47 2:49 2:49 2:41 2:46 160 2:30 2:30 2:30 2:21 140 120 100 80 60 40 20 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: Finnpanel Oy, TAM Timeshift and guest viewing from 1.1.2008 3 1. Timeshift viewing + 7 days* Official currency reported after one week (7 days) 2. Guest viewing Guests of the Panel hslds registerate their age and sex Guest viewing integrated into TAM ratings * Except on every Monday: Weekly Top-20 reported: live+VOSDAL 4 Timeshift and quest viewing 2008 / The effect on the ratings 178 2 h 57 min 176 174 Guest viewing + 6 min 172 170 + 3 min 7 days consolidated 168 2 h 46 min + 1 min VOSDAL 166 live 164 live 166 + 1 min/day 167 162 160 2007 2008 Source: Finnpanel Oy,TAM 5 Viewing time in 3:50 3:43 3:38 Europe 2007 3:28 Italy 3:27 Source: Mediametrie / One TelevisionSpai n Year in the World 3:06 UK Germany 2:46 France 2:37 Netherlands 2:29 2:28 2:25 2008 Finland Sweden Austria Denmark Norway Television viewing (weekdays) 2007 and 2008 6 Rating 2007 2008 Between 20.30- 21.45: 2000000 rating 1,8 million 1800000 1600000 20:30 1400000 1200000 17:30 – 18:30 1000000 800000 600000 In the morning rating 400.000 400000 200000 0 2:00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total popultion 10+ y. Television viewing (weekends) 2007 and 2008 7 rating 2007 2008 Between 20.30-21.30: rating 1,9 mill. 2000000 1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 2:00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total population 10+ y. min/day Television viewing 2007 and 2008 8 300 250 200 150 100 1.3.2008 Cable hslds analog switch off 50 0 1 3 5 Source: Finnpanel / TAM, population 10+ y. 7 9 11 Weeks 33-34/2008 Beijing olympics 13 15 17 19 21 23 Weeks 25 27 29 31 2007 2008 33 35 37 39 41 43 45 47 49 51 Top-10 programmes 2008 Programme/Channel Date Rating Share-% 9 Independence day gala, TV1 sat 6.12.2008 1.748.000 (37) TV-News, TV1 sat 6.12.2008 1.607.000 (34) Ski jumping WC: Bischofshofen, MTV3 sun 6.1.2008 1.338.000 (29) Dancing with the Stars, MTV3 sun 13.4.2008 1.266.000 (27) Seven o’clock news, MTV3 sun 6.1.2008 1.233.000 (26) Idols, MTV3 sun 14.12.2008 1.214.000 (26) Eurovision 2008: Final, TV2 sat 24.5.2008 1.208.000 (26) Ice Hockey WC 2008: Russia-Finland, TV2 fri 16.5.2008 1.182.000 (25) Miss Finland 2008, MTV3 sun 3.2.2008 1.167.000 (25) Secret Lives, MTV3 mon 18.2.2008 1.033.000 (22) Missä he ovat nyt?, MTV3 sun 27.1.2008 1.030.000 (22) Ice Hockey WC 2008: Bronce match sat 17.5.2008 1.023.000 (22) Source: Finnpanel Oy, TAM Top-5 programmes in the Nordic Countries 2008 10 Finland: Rating Sweden: Rating 1. Independence day gala 37 % 1. Eurovision, national final 46 % 2. TV-News 34 % 2. Eurovision, national selection 38 % 3. SkijumpingWCup 29 % 3. Donald Duck and his frends 36 % 4. Dancing with the Stars 27 % 4. Football Euro 2008(Greek-Sweden) 34 % 5. Seveno’clockNews 26 % 5. Eurovision Song contest 32 % Norway: Rating Denmark: Rating 1. Eurovision Song Contest 40 % 1. Handball EuroC, final (Den-Cro) 43 % 2. Kvelden för kvelden 38 % 2. X Factor–final 42 % 3. Have I got news for you 35 % 3. Vildmeddans–final 38 % 4. Handball EuroC (Norway-Spain) 33 % 4. EuroCupstudio 38 % 5. Idrettsgalla 2008 32 % 5. Allstarts–KickOff 36 % Source: Finnpanel, MMS (Sweden), TNS-Gallup Norway, TNS-Gallup Denmark Top-5 programmes by age groups 2008 11 10-24 years: Rating-% 25-44 y: Rating-% 1. Eurovision 2008: Final 25 % 1. Idols, 14.12. 33 % 2. Idols, 21.9. 24 % 2. Independence Day Gala 31 % 3. Independence Day Gala 22 % 3. Ice Hockey WC: RUS-FIN 30 % 4. Ice Hockey WC: RUS-FIN 19 % 4. Eurovision 2008: Final 27 % 5. Salatut elämät, 15.1. 18 % 5. Tv-News 6.12.2008 27 % 45-64 y: Rating-% 65 + y : Rating-% 1. Independence Day Gala 40 % 2. Tv-News, 6.12. 40 % 1. Independence Day Gala 60 % 3. SkiJumpingMC, 6.1. 39 % 2. Tv-News, 6.12. 57 % 4. Seveno’clockNews 6.1 36 % 3. Dancing with the Stars, 27.4. 48 % 5. Dancing with the Stars, 27.4. 33 % 4. Sportnews 7.1. 44 % 5. SkiJumpingMC, 6.1. 44 % Source: Finnpanel, TAM Television viewing by age groups 12 Source: Finnpanel Oy, TAM 262 211 180 177 173 151 2007 134 2008 95 98 79 4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y Male Female 10+y 10+ y Weekly reach,% 2008: 90 91 82 90 92 95 92 92 91 92 13 Channel shares (%) 2008 Source : Finnpanel, TAM 24 23 17 10 YLE TV 1 MTV3 6 YLE TV 2 Nelonen 3 Sub 2 JIM 2 YLE Teema 1 YLE FST5 Urheilukanava 1 0,8 MTV3 MAX 0,7 0,7 0,6 The Voice/TV Viisi MusicTV Eurosport Canal+ Movie channels 0,6 0,5 The Discovery Channel TV1000 Movie channels 0,5 MTV3 Fakta 0,3 0,3 Sub Leffa Disney channels 0,2 0,2 Sub Juniori Canal+ Sport1 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 TV4 Sweden SVT1 Sweden SVT Europa KinoTV Harju&Pöntinen SVT2 Sweden Toon Disney MTV3 Sarja URHEILU+KANAVA MTV3 Ava MTV3 Scifi TV1000 Other channels Animal Planet Digiviihde Channel shares ( 24 hours) % 14 24 24 17 17 26 23 YLE TV1 2 Source: Finnpanel Oy, TAM, 10+YLE years TV2 1 1 1 YLE Teema 2 YLE FST5 6 6 Year 2008 YLE Extra 10 10 YLE total: 45 % MTV3 MTV Media total: 31 % 1 2 Sub Nelonen Media total: 14 % MTV pay-tv ch. 3 1 1 1 1 Nelonen JIM 1 Urheilukanava 0,2 Nelonen pay-tv ch, 1 1 1 9 The Voice/TV Viisi 8 2007 MusicTV 2008 Discovery* Others * V 2007 Discoovery in group:Others Channel shares (%) 2008 prime time 18-23 15 YLE total: 42 % MTV Media total: 36 % Nelonen Media total: 15 % 27 22 16 2008 11 7 6 2 3 2 2 1 0,2 1 1 0,4 JIM Sub MTV3 Others ch. Nelonen YLE TV1 YLE TV2 YLE Viisi MusicTV tv ch. tv YLE FST5 YLE Discovery MTVPay-tv YLE Teema YLE Nelonen Pay- Nelonen Voice/TV The Koko vrk: 24 17 2 2 23 6 2 10 3 1 Urheilukanava 0,2 1 1 1 8 Source: Finnpanel Oy, TAM, population10+ years Channel shares by age groups 2008 100 % 16 9 8 8 Others Discovery Ch. 80 % 9 10 MusicTV 4 18 6 The Voice TV Nelonen Pay-tv ch. 60 % 23 Urheilukanava 23 JIM 16 Nelonen MTV Pay-tv ch. 40 % 18 Sub 24 17 MTV3 FST5 20 % YLE Teema 9 26 24 YLE TV2 YLE TV1 7 0 % 15-24 y 45-64 y 10+ y. Min/day 1:35 3:31 2:57 Source: Finnpanel Oy, TAM population 10 +y. Channel shares by age groups 2008 100 % 6 17 9 8 8 8 8 19 15 5 Others 2 Discovery Ch. 80 % 9 10 13 MusicTV 8 16 4 22 The Voice TV 16 18 6 7 Nelonen Pay-tv ch 60 % 4 23 Urheilukanava 12 23 JIM 11 16 25 18 22 Nelonen MTV Pay-tv ch. 40 % 24 18 Sub 23 24 17 MTV3 14 FST5 20 % 31 YLE Teema 12 36 12 9 26 24 YLE TV2 19 YLE TV1 10 6 7 7 0 % 4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y. Min/day 1:19 1:35 1:38 2:14 2:31 3:31 4:22 2:57 Source: Finnpanel Oy, TAM, population 10 + y. Digital Television brings more choice 18 On Free-to-air* channels 2008: Average 314 programmes / day 30 News programmes / day 29 Children programmes / day 1 737 movies during 2008 on Free-to-air* channels … Average 5 movies l day … and 13 975 Sport programmes during 2008 Average 38 sport programmes / day E.g. Ice Hockey WC, Beijing Olympics, Formula 1, Ski Jumping MC, Football Euro Cup, UEFA Champions League, La Liga, Alpine Skiing MC, WC Rally, Cross Country Skling WC, etc… *) TV1, TV2, MTV3, Nelonen, Sub, JIM, Teema, FST5, Urheilukanava, The Voice/TV Viisi 19 December 2008, Target group: 10-14-years Daily reach (%) Two out of three watching TV every day 90 80 70 60 50 40 30 20 10 0 1.12.2008 3.12.2008 Source: Finnpanel TAM 1.-31.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 31.12.2008 20 December 2008, Target group: 10-14-years Daily reach (%) Two out of three watching TV every day 80 70 60 50 4.12.
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