Golf Canada CSTA Webinar Golf Canada CSTA Webinar Golf in Canada 84% 2,298 of Canadian number of golfers are golf facilities public players in Canada $533 1 in 5 MILLION number of raised for charity 60 people In Canada at Canadian 5.7 that play golf facilities MILLION MILLION golf number of rounds number of played annually Canadians who in Canada play golf $14.3 BILLION economic impact 175 310 of golf in THOUSAND THOUSAND Canada hectares of green jobs connected to space managed the Canadian golf industry Golf Canada Programs & Initiatives
Grow the Game Championships High Performance • In School • RBC Canadian Open • Team Canada Programming • Canadian Pacific Women’s Open • Team Canada Development • Facility and Outreach • 8 National Amateur Squad Programs Championships • Team Canada Young Pros • Learn to Compete • 8 Future Links Championships • Olympic Golf Team • Girls Club • World Junior Girls Championship • Next Generation Program Governance Community Philanthropic • Rules of Golf • Golf Canada Membership • Golf Canada Foundation • Handicapping & • Golf Canada Media • Golf Fore the Cure Course Rating • Golf Canada Calgary Centre • Hall of Fame Museum Canadian pros on the rise...
RBC Canadian Open HISTORY OF CANADIAN OPEN
About
• 110th Playing of the Canadian Open • First contested in 1904 • Third oldest continuously running tournament on TOUR after the Open Championship & US Open • RBC has been title sponsor since 2007 • Traditionally Hosted in GTA • Glen Abbey (Oakville) has held the most Canadian Opens at 30 • Have also gone to Vancouver and Montreal HISTORY OF CANADIAN OPEN
In Hamilton • 100 year anniversary of first playing in Hamilton at HGCC • 6 RBC Canadian Open’s • 1919: Douglas Edgar • 1930: Tommy Armour • 2003: Bob Tway • 2006: Jim Furyk • 2012: Scott Piercy • Will also host 2023 RBC Canadian Open 2018 REVIEW QUICK FACTS
NEW DATE JUNE 3-9, 2019
• New narrative • Before a major championship (US Open) • Avoiding cottage season and summer vacations • Start of festival season • School in session QUICK FACTS
ATTENDEES 75,000+ Age Range
Boomers Gen X Millennials Kids & Families 42.2% 41.5% 16.6% <3% QUICK FACTS
Distance Travelled
39% 20% 40km- <40km 80km
11% 29% 80km- >100km 100km QUICK FACTS
Number of Times Attended
1 33%
2 19%
3+ 48% QUICK FACTS
Education High School 27% University 47%
Post Graduate 24% QUICK FACTS
Household Income $200k+ $150k-$199k
18% 14%
13% 25% 27%
$125k -$149k $100k-$124k Less than $100k QUICK FACTS
Viewership
• Highest Saturday Ratings in 7 years 1 billion • Tied for highest Sunday ratings in 7 years households worldwide • 26 total broadcast hours (CBS Sports, Global, Golf Channel, TSN) QUICK FACTS
Social
2.3m twitter impressions (up 130%)
13,914 engagements on Facebook (up 143%)
16,083 engagements on Instagram (up 486%)
220k Snapchat impressions (up 220%) QUICK FACTS
Volunteers • 1,550+ volunteers • 58 Chairs and Vice Chairs of 24 committees WEEK AT A GLANCE SPECIAL EVENTS & ACTIVATIONS
Returning ✓ RBC Hall of Fame Day ✓ The Rink ✓ RBC Someday Decks ✓ Celebrities Appearances ✓ Avion Lounge ✓ Steam Whistle Patio ✓ Golf Town Leaderboard Viewing Deck New ✓ Concert Series ✓ The Fare Way ✓ Family Zone ✓ Trolley ✓ Youth Initiative and School Day at the RBCCO QUICK FACTS
Economic Impact $41,310,000 Industry Output / Total Impact - Ontario
$30,016,000 Industry Output / Total Impact - Hamilton COMMUNITY PARTNERSHIP
GOLF CANADA & THE CITY OF HAMILTON
1. Multi-Year Partnership (2018-2023) 2. RBC Canadian Open 2019 & 2023 3. Golf Canada Amateur Championship and Other Events 4. Other Golf Canada Programming (Golf In Schools) 5. Golf Canada Support Toward Civic Golf Programs 6. Financial Support to Golf Canada from City 7. Tourism Hamilton and City Council 8. Operational Support (City Departments) COMMUNITY PARTNERSHIP
GOLF CANADA & THE CITY OF HAMILTON
1. Quality of Event • National/International • Reputation / Past Experience 2. Economic Impact • Hotels (ten’s of 1,000 of room nights) • Restaurants • Suppliers & Contractors 3. Exposure to a National and International Audience • Broll, Images of course 4. Community/Legacy Programming • Youth Initiative (Golf in School) • Civic Golf Programs CP Women’s Open CP Women’s Open Tournament Details
• Only LPGA Tour Stop in Canada
• Highest purse outside of Majors & Tour Championship
• Attracts over 90 of the top 100 Players in the world
• Held in Late August annually CP Women’s Open Benefits to hosting CP Women’s Open
• Estimated $2,000,000 donated to local charity • Over 1,500 Hotel Rooms per night booked for Players, Staff, Corporate & Officials • Platform to showcase Worlds Best Female Golfers to residents & youth • Projected Economic Impact of $15-18M USD – Local Vendor / Supplier Expenditures – Transportation – Meals – Shopping – Accommodations – Entertainment CP Women’s Open Host Community Requirements
• Municipal Support – Cash Funding – VIK Support • Transit • Parking • Police • Waste Disposal • Media Opportunities • Charity – Children’s Hospital In-Market or In-Province • Corporate – Strong Corporate Base. Desire to Invest in Hospitality CP Women’s Open Past & Future Markets
Host Communities Since 2001 Current Schedule 2020-2023
Host Market # of CWO’s Held Last CWO Region Years York Region 2 2001 (2019) Western Canada 2020, 2022 Regina 1 2018 Eastern Canada 2021, 2023 Ottawa 2 2017 Calgary 2 2016 Vancouver & Area 3 2015 London 2 2014 Edmonton 2 2013 Montreal & Area 2 2011 Winnipeg 1 2010 Halifax 1 2005 Niagara 1 2004 Amateur Championships Canadian amateur success...
Canadian
Jared du Toit electrifiespros fans during RBC Canadian Openon en route the to a top -10 finish rise... Naomi Ko wins Canadian Junior Girls and qualifies for three LPGA Tour Hugo Bernard wins events, including the U.S. Canadian Amateur title and CP Canadian Women’s Opens Golf Canada Amateur Championships Overview
• 8 National Championships – the pinnacle of amateur golf in Canada
• International Championships
– World Junior Girls Championship
• 8 Future Links, driven by Acura Championships
‒ Regional Junior Championships across Canada
• Professional and USGA Qualifiers
‒ RBC Canadian Open
‒ CP Women’s Open
‒ USGA Qualifiers Amateur Championships Hosting Requirements
Ability to meet minimum championship venue requirements • Championship course with previous experience hosting provincial or national golf competitions • Adequate practice facilities, clubhouse, parking and close proximity to major transportation Financial commitment and support of the championship • Municipal or provincial grants • Contra, in-kind or donations • Local sponsorship support
Supplemental needs for the championship • Community legacy requirements Amateur Championships Benefits of Hosting
• Economic Impact and Future Tourism
• Engage Your Community
• Showcase Your City
• Grassroot Program Development
• Volunteer Opportunities and Celebrate “Golf for Life”
• Benefits to Host Member Clubs
• Global Media Outreach Golf Canada Stepping Stone to Hosting Future Events
Hosting an Amateur Championship is the first step for communities that are looking to host a larger professional event, such as the RBC Canadian Open or CP Women’s Open
• Committee establishment
• Volunteer base
• Municipal and Provincial financial support
• Community engagement initiatives Amateur Championships Current Bids
4 National Amateur Championships • Canadian Men’s Amateur Championship - August • Canadian Women’s Amateur Championship - July • Canadian Junior Boys Championship - August • Canadian Junior Girls Championship – July/August
Current Open Bids • 2020 Canadian Men’s Amateur Championship – Alberta • 2020 Canadian Women’s Amateur Championship – Quebec • 2021 Canadian Junior Boys Championship – Quebec • 2021 Canadian Women’s Amateur Championship – Ontario Amateur Championships Bid Application Process
Current Bid Deadline - March 31, 2019
Future Bid Opportunities
Opening April 1, 2019
• 2022 Canadian Junior Boys Championship – British Columbia
• 2022 Canadian Junior Girls Championship – New Brunswick
• 2023 Canadian Men’s Amateur Championship – Ontario
• 2023 Canadian Junior Boys Championship – Ontario
• 2023 Canadian Junior Girls Championship – British Columbia Amateur Championships Bid Application Process
Next Steps
Potential bid applicants will be asked to fill out the following information in greater detail on the ‘Application Form’:
• Revenue Opportunities • Host Hotel Accommodation Proposals • Legacy Fund Initiative Plan • Course and Facility Details Presentation39 Title
ANY QUESTIONS?