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TLAČOVÁ SPRÁVA, Trenčín, 2 Základné informácie ................................................................................................................ 3 Členovia KOCR Trenčín región k 31.12.2019 ....................................................................... 4 Predmet činnosti KOCR Trenčín región ................................................................................ 5 1 Marketing a propagácia ................................................................................................... 6 1.1 Web portál ................................................................................................................... 6 1.2 Facebook fan page ....................................................................................................... 7 1.3 Instagram Trenčín región ............................................................................................. 8 1.4 Vydávanie dvojmesačníka Trenčín región .................................................................. 9 1.5 Tvorba video spotov .................................................................................................... 9 1.6 Inzercia, PR články .................................................................................................... 10 2 Spolupráca s médiami .................................................................................................... 11 2.1 Fam trip čínskych touroperátorov, 26.-27.3.2019 ..................................................... 11 2.2 Press trip rakúskych novinárov, máj a jún 2019 ........................................................ 11 2.3 Infocesta pre poľské TV, 30.5.-2.6.2019 ................................................................... 12 2.4 Prezentácia pre novinárov v Prahe, 18.6.2019 .......................................................... 12 2.5 Press trip cestovateľských blogerov, 5.-6.9.2019 ...................................................... 13 3 Prezentácia kraja na podujatiach a veľtrhoch ............................................................ 14 3.1 Regiontour Brno 2019, 17. – 20. 1. 2019 .................................................................. 14 3.2 ITF Slovakiatour Bratislava 2019, 24. – 27. 1. 2019 ................................................. 14 3.3 Holiday World Praha 2019, 21. – 24. 2. 2019 ........................................................... 15 3.4 Infotour a cykloturistika Hradec Králové 2019, 8. - 9. 3. 2019 ................................. 15 3.5 Dovolená Ostrava 2019, 1. – 3. 3. 2019 .................................................................... 16 3.6 Region Tour Expo Trenčín 2019, 17. – 18. 5. 2019 .................................................. 16 3.7 Bikefest 2019, 24.-26.5.2019 ..................................................................................... 17 3.8 Festival Pohoda 11.-13.7.2019 .................................................................................. 17 3.9 Beerfest Trenčín, 20.-21.9. 2019 ............................................................................... 18 3.10 Prezentácia vo Viedni, 28.11.2019 ............................................................................ 18 4 Podpora domáceho cestovného ruchu .......................................................................... 19 4.1 Podpora podujatí členských OOCR ........................................................................... 19 4.2 Podpora regionálnych podujatí .................................................................................. 20 4.3 Podpora pútnickej turistiky ........................................................................................ 21 4.4 TOP v cestovnom ruchu Trenčianskeho kraja 2019 .................................................. 22 4.5 Osádzanie ekologických lavičiek .............................................................................. 23 4.6 Inštalácia tabuliek s QR kódmi na hradoch a zrúcaninách ........................................ 24 4.7 Organizovanie fotosúťaží .......................................................................................... 25 5 Spolupráca so zahraničnými partnermi .......................................................................... 27 6 Štatistické ukazovatele ................................................................................................... 30 7 Rozpočet a hospodárenie ............................................................................................... 35 Vyhodnotenie čerpania rozpočtu príjmov a výdavkov k 31.12.2019 .................................. 35 Bilancia aktív a pasív k 31.12.2019 ..................................................................................... 36 Záver ........................................................................................................................................ 37 2 Názov: Trenčín región Sídlo: K dolnej stanici 7282/20A 911 01 Trenčín IČO: 42377897 DIČ: 2120100169 Základné informácie Krajská organizácia cestovného ruchu (KOCR) Trenčín región vznikla v roku 2015 z podnetu Trenčianskeho samosprávneho kraja (TSK). Analýza súčasného stavu cestovného ruchu v Trenčianskom kraji, ktorú dal vypracovať vyšší územný celok, poukázala na potrebu založenia organizácie na podporu turizmu. Založenie regionálnej organizácie, ktorej cieľom je destinačný manažment a marketing, schválili krajskí poslanci na zasadnutí Zastupiteľstva TSK 31. marca 2015 Uznesením č. 253/2015. Následne bolo v súlade so Zákonom č. 91/2010 Z. z. o podpore cestovného ruchu zvolané Ustanovujúce Valné zhromaždenie, na ktorom bola podpísaná Zakladateľská zmluva a Stanovy KOCR Trenčín región. Zakladajúcimi členmi krajskej organizácie cestovného ruchu sa stali: Trenčiansky samosprávny kraj, Oblastná organizácia cestovného ruchu Región HORNÁ NITRA - BOJNICE, Oblastná organizácia cestovného ruchu Región Horné Považie, Oblastná organizácia cestovného ruchu Trenčianske Teplice. Dňa 29.5.2015 bola KOCR Trenčín región zaregistrovaná na Ministerstve dopravy, výstavby a regionálneho rozvoja SR (MDVRR SR). Hlavným účelom krajskej organizácie je podpora cestovného ruchu na území Trenčianskeho samosprávneho kraja. Krajská organizácia aktívne vytvára podmienky a realizuje aktivity zamerané na rozvoj cestovného ruchu na území Trenčianskeho kraja a chráni záujmy svojich členov. 31.3.2015 Schválenie založenia KOCR Zastupiteľstvom TSK 2015 4.5.2015 Ustanovujúce Valné zhromaždenie KOCR 29.5.2015 Registrácia KOCR Trenčín región na MDVRR SR 21.12.2015 Pristúpenie nového člena OOCR Trenčín a okolie 2016 1.1.2016 Tvorba prvého webového portálu pre turistov v kraji 1.5.2016 Prvé číslo dvojmesačníka Trenčín región 18.7.2017 Udelenie dotácie MDV SR na podporu cestovného ruchu po 2017 prvýkrát 3.5.2018 Schválenie projektu „Kultúrne a historické dedičstvo ako 2018 základný atribút národného povedomia“ v rámci programu cezhraničnej spolupráce INTERREG V-A SK-CZ december Získanie ocenenia v súťaži Podnikové médium roka 2018 – 2. miesto pre dvojmesačník Trenčín región 3 Členovia KOCR Trenčín región k 31.12.2019 Trenčiansky samosprávny kraj (TSK) Oblastná organizácia cestovného ruchu Región HORNÁ NITRA – BOJNICE (OOCRRHNB) Oblastná organizácia cestovného ruchu Trenčianske Teplice (OOCRTT) Oblastná organizácia cestovného ruchu Región Horné Považie (OOCRRHP) Oblastná organizácia cestovného ruchu Trenčín a okolie (OOCR TN a okolie) 4 Predmet činnosti KOCR Trenčín región a) podpora a vytváranie podmienok na rozvoj cestovného ruchu na území Trenčianskeho samosprávneho kraja, b) ochrana záujmov členov krajskej organizácie, c) podpora činnosti členov pri tvorbe a realizácii koncepcie rozvoja cestovného ruchu Trenčianskeho samosprávneho kraja, d) tvorba a realizácia marketingu a propagácie cestovného ruchu pre svojich členov doma a v zahraničí, e) presadzovanie spoločných záujmov svojich členov, f) spolupráca s ústrednými orgánmi štátnej správy, ktoré sa podieľajú na plnení úloh cestovného ruchu, s orgánmi Trenčianskeho samosprávneho kraja a s organizáciami pôsobiacimi na území kraja v otázkach cestovného ruchu, g) podpora kultúrneho, spoločenského a športového života a zachovanie prírodného a kultúrneho dedičstva, h) organizovanie podujatí pre obyvateľov a návštevníkov, i) poskytovanie poradensko-konzultačných služieb svojim členom, j) presadzovanie trvalo udržateľného rozvoja cestovného ruchu tak, aby sa chránilo a zachovávalo životné prostredie a rešpektoval sa spôsob života miestneho obyvateľstva a vlastnícke práva, k) spolupráca pri zostavovaní a realizácii koncepcie rozvoja cestovného ruchu Trenčianskeho samosprávneho kraja, l) v spolupráci s orgánmi Trenčianskeho samosprávneho kraja vypracúvanie a realizácia ročného plánu aktivít krajskej organizácie, m) vypracúvanie rozpočtu, ktorý schvaľuje valné zhromaždenie, n) iniciovanie alebo zabezpečovanie tvorby, manažmentu a prezentácie produktov cestovného ruchu, o) zostavovanie výročnej správy a jej zverejňovanie na vlastnej webovej stránke, p) zakladanie turisticko-informačných kancelárií a vedenie ich evidencie, q) reklamná, propagačná a inzertná činnosť, r) podnikateľská činnosť na základe platných povolení vydaných v zmysle všeobecne záväzných právnych predpisov, s) sprostredkovateľská činnosť v oblasti služieb. Predseda: Mgr. Juraj Gerlici [email protected] Výkonná riaditeľka: PhDr. Eva Frývaldská [email protected] +421/ 32 65 55 653 +421/ 901 918 145 Zamestnanci Ing. Pavol Štefčík Mgr. Michaela Tišková k 31.12.2018: [email protected] [email protected] +421/ 32 65 55 820 +421/ 32 65 55 820 +421/
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