Events in Monaco AC Milan Win the UEFA Super Cup Disciplinary
0.03 1 including Events in Monaco 03 AC Milan win the UEFA Super Cup 07 Disciplinary matters 10 News from Brussels 13 no 18 – october 2003 – october no 18 COVER IN THIS ISSUE Gala evening in Monaco 08 UEFA President Lennart Johansson hands Disciplinary cases on the rise 10 the UEFA Super Cup to AC Milan captain UEFA Champions League calendar 05 Paolo Maldini, to whom he had already Distribution of UEFA Report from Brussels 13 presented the UEFA President’s Prize Champions League revenue 06 the evening before. News from member PHOTO: ANTONIO LINGRIA AC Milan win the UEFA Super Cup 07 associations 17 FromEditorial strength to strength Nowadays, it is not enough just to launch a top-rate sporting competition; it has to also be given the right environment for guaranteeing its popularity and commercial success. There is no doubt that the careful way in which the UEFA Champions League has been promoted has had a significant impact on its success. Thanks to its distinctive identity, the use of the same visual effect in all the stadiums, a strict marketing concept and quality broadcasting, the UEFA Champions League has established itself as a prime example in the world of sport. This season, the competition has a new format and we have also decided to strengthen its public image. For this purpose, we are introducing enhanced branding and a new consumer magazine, “Champions”, through which football fans throughout Europe can find out more about the competition and all those involved in it. Our new media experts are also strengthening the presence of the UEFA Champions League via the uefa.com website.
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