2021’s Only Spring Home Event!

April 9­11, 2021 St. Charles Convention Center • St. Charles, MO SHOW OVERVIEW

Media & PR Impressions: 22,628,448

Thank You to Our Sponsor 10104 Old Olive St. Rd. St. Louis, MO 63141 314­994­7700 STLHomeShow.com ADVERTISING SHOW OVERVIEW 2

A comprehensive media buy focused on St. Charles, Lincoln and Warren counties and included TV, radio, print, direct mail, outdoor, online, email and social media.

TV ­ 124 Commercials Outdoor ­ 8 Billboards Buy included commercials on KTVI­Fox2 and KSDK­5 (NBC) Covering most of the area highways and busy secondary with an emphasis on news roads like Manchester and Hwy. 94 Impressions: 3,262,000 Impressions: 10,627,701 Radio ­ 733 Spots Online Buy included 8 top local stations focusing on drive­time: Comprehensive online campaign, including online ads with 93.7 The Bull, 96.3 R&B, 102.5 KEZK, 103.3 KLOU, 106.5 behavioral targeting, keyword targeting, search engine The Arch, HOT 104.1, KSHE­95 and WBGZ marketing and Facebook carousel ads Impressions: 2,944,855 Impressions: 664,063 Print ­ 8 Ads Email Buy included St. Louis Post­Dispatch, including Homes and 4 eblasts to our consumer database of 11,000+ people Go! Magazine sections, and TheHomeMag Impressions: 26,352 (Opens) Impressions: 1,202,500 Social Media & Website Daily Show information and updates on Facebook, Twitter and Instagram. New, easy­to­navigate website. Impressions: 74,961 2021 Print Ad

2021 Billboard

TOTAL PAID MEDIA IMPRESSIONS: 18,802,432 PROMOTIONS & PUBLICITY SHOW OVERVIEW 3

The HBA sends Show information to 125+ media contacts in the metro St. Louis area. PLUS ­ information is circulated through two online press release distribution services. Strong partnerships with local media, and special promotions gave the show fantastic added exposure.

TV ­ 35+ Promotional Spots TV & Radio Coverage ­ 4 Live at­Show TV Interviews +Additional News Stories on Added­value spots ran on KTVI­Fox2 and KSDK­5 (NBC) Radio and TV Impressions: 815,500 Added Value: $21,000 Tim Ezell, KTVI­Fox2, live at Show on Friday, April 9 in AM News from 5:30­8:30 am. Four live interviews, plus teases, with multiple exhibitors and show features. Radio ­ 476+ Promotional Spots Show Me St. Louis, KSDK­5 (NBC), featured the Show on Added­value spots ran on 93.7 The Bull, 96.3 R&B, 102.5 Friday, April 9 10­10:30 am. KEZK, 103.3 KLOU, 106.5 The Arch, HOT 104.1, KSHE­95 Smash Daily, WBGZ Radio, live broadcast at Show Friday, and WBGZ. PLUS ­ 9 website ads/ event listings, 4 eblasts, April 9 from 4:00­6:00 pm with multiple interviews with social media posts and 2 Facebook Lives at the Show. exhibitors. Plus live interview prior to the Show with Ellen Viehmann. Impressions: 824,560 Added Value: $50,750 KMOX, Home Improvement Show, live interview with Ellen Viehmann on Saturday, April 3. Additional news stories on all major TV stations and Print, Etc. numerous mentions on radio stations. Show information was featured in Mid Rivers News­ Impressions: 1,531,676 magazine, Potosi Independent Journal, St. Louis Post­ Added Value: $101,354 Dispatch and Illinois Business Journal online version. Impressions: 654,280 Added Value: $29,026 A Show Directory is handed out at Show

7KH%XLOGHUV6W&KDUOHV+RPH6KRZLVWKH3ODFHIRU entrances. According to the Show survey, /DWHVW+RPH3URGXFWVDQG6HUYLFHV3OXV([SHUW$GYLFH St. Louis–The 16th Annual Build- take home. Davis Meat Processing 80% of attendees plan to use the Directory ers St. Charles Home Show is April will offer samples of tasty summer 9-11 at St. Charles Convention Cen- sausages and bratwursts, plus vari- ter, with free admission and parking. ous smoked and cured products. At- as a buying guide for future home purchases. ,WZLOOEH·VRQO\VSULQJKRPH tendees can taste a variety of wines HYHQW Local companies bring count- from Small Batch Winery and Stone less experts to this event who offer Hill Winery. Plus, there will be gour- valuable home improvement knowl- met wine slushies from Nectar of the edge and advice. It will allow area Vine, and more. companies and consumers to con- 6KRSWKH6SD 6ZLP6SD%ORZ nect and easily get that next project RXW 6DOH VSRQVRUHG E\ 6SDV DQG started. 0RUHfor a great deal on a new spa or For the show’s producer, the Home swimShow spa. visitorsVisitors can can get shop expert a 2,700 design to the St. Louis Area Foodbank and Builders Association of St. Louis and squareadvice foot from tent, /DXULH6PLWKGHVLJQHU accessible from just are encouraged to bring non-perish- Eastern Missouri, the safety of show outsideDXWKRU the DQG main 7UDGLQJ Show 6SDFHVentrance DOXP in able food in non-breakable contain- attendees and exhibitors is top of the/DXULHZDVRQHRIWKHÀUVWGHVLJQHUV south parking lot, for a variety ers. Suggested items include: peanut TOTAL PROMOTIONAL mind. Attendees will be able to shop of tospas. hit theThis airwaves spectacular on TLC’ssale offers break- butter, tuna, canned meats and beans; for home products and services in a showout hitvisitors show the Trading opportunity Spaces to in save 1999. canned fruits and vegetables, fruit clean, well-thought-out environment. 30-50%For ten off seasons, regular fans retail were prices, able with to see juice, jellies, jams and dried fruit; ce- Additional cleaning measures will be manyLaurie’s models modern of spas classic and swimdesign spas each real, oatmeal, rice and crackers; pasta implemented and changes to the lay- to weekchoose as from!she remade a space in just 48 and sauce, boxed meals, soups and IMPRESSIONS: out have been made to accommodate hours.The St. Laurie Charles returned Home toShow the Tradingis al- stews; and baby products like pow- the way people enter and walk the waysSpaces a family-friendly reboot on TLC destination. in 2018 and dered formula, baby food, diapers VKRZLQFOXGLQJRQHZD\WUDIÀFMXVW Bring2019. the Laurie kids attendedfor a variety the New of fun, York and wipes. like your local stores. )DFH FRYHU freeSchool activities of Interior at the Design.,'6=21( in Man- For area homeowners looking to LQJV DQG EDJ FKHFNV DUH UHTXLUHG SUHVHQWHGE\WKH6W&KDUOHV&RXQhattan and has branched her style do some home improvements, visit- E\WKHIDFLOLW\ W\and 3DUNV eye for DQG design 5HFUHDWLRQ into various 'HSDUW lines LQJWKH6KRZLVWKHÀUVWVWHS)LQGLQJ 6W /RXLVDQV FDQ ÀQG ZKDW WKH\ PHQWof productsHours areas well Friday as lecturingfrom 3:00 and the products and services they need 3,826,016 need for their homes, inside and to public6:00 p.m.,speaking. Saturday from 12:00 and the companies who can help will out, including kitchen and bath de- to 4:00Laurie p.m. will and take Sunday attendees from on 12:00 a pho- go a long way toward getting that VLJQVDQGÀ[WXUHVÁRRULQJIXUQLWXUH to tographic3:00 p.m. journey The St. of Charles two home County reno- project done. Visitors are encouraged window treatments, decks, fencing, Parksvations, and Recreationwith design Department lessons rang-of- to bring photos, plans and designs windows, siding, doors, landscap- fersing unique from parks,understanding diverse facilitiesthe bones and have their questions answered ing, hardscape materials and so much andof aa broadhome rangeto determining of programs furniture and by the experts. Many exhibitors of- more. Visiting the Show will save at- specialOD\RXWDQGKHOSLQJSHRSOHÀQGWKHLU events for all ages to enjoy, in fer show specials and discounts for TOTAL PROMOTIONAL tendees time and money, help them additionpersonal to style.features She that will enhance also present the people who book projects or make complete their home improvement region’sa seminar historical about roomand naturalrefreshes envi- – en- appointments at the Show. projects and give them the opportu- ronmentalhancing spacesheritage. in the home to create Plus, YLVLWRUVFDQUHJLVWHUWRZLQ nity to have a fun day out with their aThe welcoming Home Show atmosphere is hosting fora )RRG those DRQHZHHN)ORULGDYDFDWLRQKRPH VALUE: families. 'ULYHlong-awaited Visitors cangatherings donate foodwith items family UHQWDOIURP7KH:ULJKW'RRU&R and friends. DYDOXH(Travel not included. Show visitors won’t want to miss Other restrictions apply.) the WK $QQXDO 6W &KDUOHV 6DX Show hours are 10:00 a.m. to 7:00 VDJH)HVWLYDO :LQH7DVWLQJ This p.m. on Friday, April 9 and Saturday, popular area will have free tastings April 10 and 10:00 a.m. to 5:00 p.m. from sausage producers and wineries, on Sunday, April 11. Admission and many of them from Missouri. Show parking are free. For more informa- $202,130 visitors can also purchase items to tion, visit STLHomeShow.com. SHOW DIRECTORY = EXPOSURE SHOW OVERVIEW 4

A comprehensive Show Directory created by the HBA is handed out at each Show entrance. The Show Directory contains exhibitor information, floor plan, stage schedules, feature information and exhibitor articles. According to the Show survey, 80% of attendees plan to keep the Show Directory and use it as a buying guide for future home product/service purchases.

FREE DIRECTORY LISTING ADDITIONAL OPPORTUNITIES

Each exhibitor who turns in a Directory Listing Form Exhibitors have opportunities for added exposure by the deadline receives: when purchasing the following options: • Alphabetical Listing • Enhanced Product/Category Listings ­ exhibitors • Product/Category Listing may purchase additional listings for just $35 each, • Listing on STLHomeShow.com Exhibitor Search add their website for $30 per listing or make their Exhibitors are also encouraged to submit articles listings bold for $30 each with new/interesting product information. Space • Advertising ­ exhibitors may purchase ads in a permitting, they may be included in the Directory. variety of sizes, starting at just $225! SPEAKERS & SHOW FEATURES SHOW OVERVIEW 5

Informative speakers, interesting features and family fun areas bring thousands of people to the Home Show and keep them at the show longer.

Laurie Smith, designer, author and Trading Spaces alum and Jeff Holper, The Mole Hunter

REEGIISTTERR TO WIN Show visitors donated more than 250 pounds One-Week Florida of food and Vaca ation Home Rental! household items ($$2,0000V0 Valalue!) for St. Louis Area From Restrictions apply. Seee complete Foodbank ­ the rules and r egulattions. Show’s most successful food drive to date! DELIVERING YOUR AUDIENCE SHOW OVERVIEW 6

A survey conducted at the 2019 Show collected information on show visitors’ demographics and buying intentions. Zip codes from Register to Win forms at this year’s show helped determine where visitors live. The Show provides exhibitors with qualified buyers in a face­to­face selling environment.

HOME OWNERSHIP RESIDENCE Own a Home 95% St. Charles County 46% Rent 5% Illinois 13.5% West County 12% SEX North County 11% Female 64% St. Louis City 5% Male 36% Jefferson County 4% South County 4% Lincoln County 3% HOUSEHOLD INCOME Franklin County 1.5% Less than $50,000 16% $50,000 ­ $74,999 21% $75,000 ­ $99,999 22% NUMBER OF SHOWS ATTENDED $100,000 ­ $149,999 29% 5 or more 41% $150,000 or more 12% 3 ­ 4 19% 2 15% First show attended 25% AGE 18 ­ 24 5% 25 ­ 34 9% SHOW EXPERIENCE 35 ­ 44 17.5% 90% rated the Show Excellent or Good 45 ­ 54 22%

55 ­ 64 22% FUTURE SHOW ATTENDANCE 65 or older 24.5% 81% said they would definitely attend a 70.5% are between 25 ­ 64 years old future St. Charles Home Show DELIVERING YOUR AUDIENCE SHOW OVERVIEW 7

Show visitors’ buying intentions and show purchases.

PURCHASES AT SHOW HOME IMPROVEMENT SPENDING 47% of Show visitors made a purchase 20% of Show visitors plan to spend at the Show more than $10,000 on their next home improvement project

HOME IMPROVEMENT PLANS 79% of Show visitors plan to do a home HOW MUCH VISITORS PLAN improvement project in the next year TO SPEND ON THEIR NEXT HOME IMPROVEMENT PROJECT $1 ­ $99 4% WHEN VISITORS PLAN TO START THEIR NEXT $100 ­ $999 9% HOME IMPROVEMENT PROJECT $1,000 ­ $4,999 41% Within 3 months 46% $5,000 ­ $9,999 26% Within 3­6 months 17% $10,000 ­ $14,999 6% Within 6­12 months 16% $15,000 or more 14% More than 12 months 21% SHOW DIRECTORY APPOINTMENTS MADE AT SHOW 80% of Show visitors said they would use the Show Directory as a buying 40% of Show visitors said they made an guide for future home purchases appointment with a Show exhibitor

TOP PRODUCTS/SERVICES VISITORS PURCHASED AT THE SHOW Garden Lawn Home Entertainment Interior Decorating Bathroom Remodeling Windows & Siding Flooring & Carpet Environmentally Friendly Doors Kitchen Remodeling Plumbing Pool & Spa SCENES FROM THE SHOW SHOW OVERVIEW 8 EXHIBITORS SAY IT BEST SHOW OVERVIEW 9

Comments from exhibitors taken from a post­show survey and attendee comments from an exit survey.

“Biggest day of selling since COVID (over “The Spa Tent Sale SOLD OUT!” $17,000 sold today)!! It’s so “KNIFE” to Spas and More! see people and happy clients again!!” Cutco Cutlery “We had a great show and we are excited to be able to come back to “Loved the show! Fantastic crowd.” exhibit in September. Thank you to HBA BATHFITTER staff and St. Charles Convention Center staff ­ they did a great job putting together this event.” “I thought it was a great show. There Freddie Lee's Ghetto Sauce were some slow times, but I'm happy with what we came out with being (hopefully) the last of the covid shows.” Consumer Quotes Concrete Craft of West St. Louis County and St. Charles “Great show as always. Thank you for making it safe.” “Great exhibitors!” “We really liked the one way aisles. It cut “Lots to see.” down on congestion and allowed for freer movement for the consumers to get to the booths.” Cole’s Classic Remodeling PARTICIPATING EXHIBITORS SHOW OVERVIEW 10

610 Insulation, LLC Cutco Cutlery Koala Insulation Raising Solutions, LLC AAA Home Services D & B Sales, Inc. Lawn & Landscape ReBath Absolute Comfort Systems Das Holz Haus Solutions, LLC Renewal by Andersen ACI Exteriors Davis Meat Processing, LLC Lawn Doctor of Mid County­ Renovate Rite Adams Power Shower Designer Palms, Inc. St. Charles Rhodes Custom Finishes Advance Carpet One Doosan Bobcat Leafguard of St. Louis Sam The Concrete Man AdvantaClean Dynamic Protective Coatings Lifestyle Market Place Scentsy ­ Cathy Bell Aerus EcoMaids Lifetymz Seal Smart, LLC Aholt Construction Elite Air Systems M&E Sales Second To None Beauty & Home Improvement Enercept, Inc. McManus Construction, Inc. Shade Your World Alenco Home Improvement EUROSHINE USA, INC. Meramec Hardscapes Siding Repair Systems Alenco (Kohler Div.) Eyman Kitchen & Bath Metro Lawn Sprinklers SlabJack Concrete Lifting, LLC Amaya Contracting Farmers Insurance/ & Landscapes Small Batch Winery American Roofing & Exteriors Taxman Insurance Group MGT Films Solis Energy Services American Sleep Therapy Five Star Painting Mid America Cabinet Refacing Something New Anderson Cabinet Company of St. Charles Mid America Chevy Dealers/ Spas and More! Aqua Pool Pros Flagpole Farm Southport Marketing Spray­Net Archway Coatings Floor Coverings International Midtown Home St. Louis Post­Dispatch/ Astro Heating & Cooling Foundation Recovery Systems Improvements, Inc. Barden Circulation B & W Concrete Services Freddie Lee's Midwest Exterior Design StateWideSolar.com Bacchus Concrete Gourmet Sauces, LLC Midwest Window Tinting STL Design and Build and Construction Furniture Showcase/ Missouri Constructors Stone Hill Winery Backyard Furniture DBA Mattress World USA Missouri Hardscapes StoneCraft Epoxy Resurfacing Bath and Kitchen Connection Garage Force Missouri Solar Applications Summer Accents Umbrellas Bath Planet of St. Louis Garden Green Modern Solutions, LLC By Water Canopy and Perfect Choice GizMow, LLC Mold Solutions Superior Sleep Experience BATHFITTER Granite Transformations Mosquito Authority T­Mobile BEAM Vacuum Systems of St. Louis of St. Charles County TheHomeMag Bear Creek Yard Creations Greene Prairie Woodworks Mosquito Joe Thompson Farm The Bedroom Store The Grout Medic of St. Louis Mosquito Squad of West St. Soups & More Bekah Miller Team ­ The Gutter Cover Company Louis & St. Charles County Total Tinting State Farm Gutter Helmet My Pillow Town & Country Landscaping Berry Door & Window By Harry Helmet Nectar of the Vine Trelora Blind Ambition H2 Only­Water Purification Nightworks Lighting TRIMLIGHT ST. LOUIS Bob The Builder, LLC H. C. Awnings Nothing Bundt Cakes Two Men and a Spa Dolly Bone Dry Roofing Helitech Waterproofing Onsite Window Screening Two Men And A Truck CertaPro Painters & Foundation Repair Pros of St. Louis Uncommon USA, Inc. Classic Buildings A Holistic Solution Outdoor Lighting Perspectives Universal Windows Classic Kitchen Refacing, LLC Holper's Pest Outdoor Living Solutions of St. Louis Click Heat ­ Jennifer & Animal Solutions Outdoor Republic U.S. Bank Home Mortgage Gant­Brush HomeRun Products, LLC The Pace Group, Inc. Valenti's Design, Closet Factory HomeSource Custom Homes Pella Windows & Doors Build & Remodel Cole's Classic Remodeling Hot Shotz Plank And Sons Woodworking Visionary Associates, Inc. / Concrete Craft of West Mobile Power Wash PowerHome Solar ATT Preferred Dealer St. Louis County and Innovation X of Michigan Prairie Pride Industries, Inc. White Pines Wood Products St. Charles Innovative Shade Prestige Products Direct Window World Consort Homes Solutions, LLC Professional Irrigation Woods Basement Contemporary Roofing Jacob Sunrooms, Systems, LLC Systems, Inc. Cool Shades Exteriors & Baths Pure Heat Gourmet Sauces The Wright Door Company Custom Discount Exteriors jlbinvestments R&R Remodeling XteriorPRO / Window Depot Custom Door Transformations Kitchen Craft Cookware RainTight Decks of St. Louis September 24-26, 2021 April 1-3, 2022 St. Charles Convention Center March 3-6, 2022 St. Charles Convention Center St. Charles, MO America’s Center St. Charles, MO St. Louis, MO

HBA Home Shows Where Your Brand are Experiential Interactive Comes to Life! Two-way communication Marketing at between brand and audience its Best Live brand experiences Integrated

CONTENT CONVENIENCE Educate potential Audience experiences customers about the your brand in a value of your brand positive environment that they choose to attend

CUSTOMIZATION CONNECTION Share your brand’s Benefits to Benefits to Face-to-face unique benefits with experiences thousands of area participating consumers stimulate homeowners companies customers and industry to action professionals

COMMUNITY CUSTOMER CARE Positive brand Satisfying consumers’ experiences create needs creates loyal loyal brand customers for life advocates

COMMUNICATION For every 1 person that has a live interaction with a brand, 25 others hear about it by word of mouth CONTACT Tammy Ridgley Home Builders Association 314-817-5624, [email protected] of St. Louis and Eastern Missouri Renee Mincher 10104 Old Olive St. Rd., St. Louis, MO 63141 314-817-5618, [email protected] STLHomeShow.com 314-994-7700