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Sustainability: for a Better Tomorrow

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Sustainability: for a Better Tomorrow SUSTAINABILITY: FOR A BETTER TOMORROW Dr. Daniel Penkar Dr. Hansraj Thorat Dr. Padmalochana Bisoyi Director Chief Editor Editor Pimpri Chinchwad Education Trust’s S. B. Patil Institute of Management Sector-26, Pradhikaran, Nigdi, Pune-411044 - i - © Dr. Hansraj Thorat Dr. Padmalochana Bisoyi Second Edition-2017 ISBN: 978-81-922746-7-6 All right reserved with the publisher including the right to translate, reproduce this book or part thereof except for brief quotation in critical articles or review. Published by, Pimpri Chinchwad Education Trust’s S. B. Patil Institute of Management Sector-26, Pradhikaran, Nigdi, Pune-411044 Printed by, Success Publications Radha Krishna Apartment, 535, Shaniwar Peth, Opp. Prabhat Theater,Pune-411030 Contact-9422025610, 8806664858, 020-24434662 [email protected] Website- www.sharpmultinational.com - ii - DIRECTOR’S MESSAGE It gives me an immense pleasure to release the 2nd edition of “SUSTAINABILITY: FOR A BETTER TOMORROW”. The main motto of preparing this book is to improve the awareness amongst the people about the problems of Sustainability. Sustainability is the need for the day; it can contribute accurately as per the need of the society. The Research center has been established at SBPIM in 2011-12. The Research Centre is conducting various research activities for students and faculty members such as Ph.D. Research Program for faculty of management, Publication of bi-annual Research Journal entitled JOMAT - Journal of Management and Administration Tomorrow, Conducting International, National and State level Seminars, Conferences, Workshops and Symposia, Guidance to faculty members for doing Minor and Major Research Projects, Guidance to faculty members to write Research Papers and their presentation at various seminars and publications in refereed research journals, Guidance to MBA students for Summer Internship Projects (SIPs) and to do Industrial Research, Preparing Monographs on various subjects etc. Publication of the edited book entitled as “SUSTAINABILITY: FOR A BETTER TOMORROW” is an important activity of our research Centre. The concept of sustainable development formed in the basis of the United Nations Conference on Environment and Development held in Rio de Janeiro in 1992. Sustainability inhabits the prominent stage in our life in the fast changing world. Sustainability is much more than a recent buzzword- a way of life and living in harmony with nature. Sustainability envisions a just and peaceful self-sustaining society that embraces the basic principles and value system of symbiotic living. Sustainable development has been the central focus for the future development strategies. The biggest challenge to sustainability is the fact that the Earth has finite resources but an indefinitely growing population. By the year 2050, there will be over 9 billion people on Earth whose livelihood will depend on these finite resources. This presents us with a situation where we need to rethink and rework on how to turn around the rate of degradation and depletion of the ecosystem and conserve and maintain the balance between supply from the nature and consumption by mankind. Despite of the quantum progress and achievement in industrial and economic growth, human civilization has failed to meet of its most basic prerequisites- to live in harmony with nature and with each other. If we do not want to understand the deep consequences of these environmental and social changes the benefits and achievements of this modern society will be mere transitory. Thus it is absolutely important to learn how to live personally and professionally in a manner that supports environmentally, socially and economically healthy environments and living communities. This will be possible only through better awareness of generation, education and understanding about sustainability and through an absolutely new approach of leadership in the development. The book will bring together leading researchers, entrepreneurs, farmers and academicians in the domain of interest from around the world. All selected papers are published as chapters in the edited book. I appreciate the efforts taken by our Research Centre. Dr. Daniel Penkar Director, SBPIM - iii - EDITOR’S MESSAGE Decades of reckless economic growth pursuits have left an indelible mark on our planet Earth. Not all outcomes of this economic growth paradigm have been positive. Negative impacts of our greed for profitable growth and increased materialistic lifestyle include environmental disasters, higher social and environmental activism, and increased pollution on the planet. However, with social and digital media, consumers and non- profit organizations have increasingly bringing accountability in the society due to which the firms had to alter and align their business processes and even mind-set aligned to these burning issues. From this churn the concept of sustainability was born and today it’s not just a fashionable jargon, but an integral component of corporate strategy and all business practices. But despite efforts made by firms to blend its business practices with sustainability, the society at large is concerned over the footprint it creates on the environment. At the very least, impactful and meaningful implementation of the sustainability depends to a large extent on the institutionalization of the right mind-set, attitudes as well as behavior within the organizations of its employees, customers, shareholders, and all other stakeholders as well. Prof Muhammad Yunus for example, has successfully shown how corporates can contribute towards society in more meaningful ways such as by adopting social businesses within their firms. Since the domain of sustainability is still evolving , it is an opportune time for academics and practitioners to get together to share their ideas, projects, academic articles, as well as experiences, to learn from each other while generating food for thought for researchers to take the knowledge to the next level. If the academic and business community as well as the Government, NGOs and civil society groups are really serious about the issue of sustainability then one must explore into the exploration of the very roots from where the concern for Sustainability emerges. Many thanks to all the authors for their contribution in this edited book in their interested areas of Sustainability. We take this opportunity to express special thanks to all teaching and non-teaching staff members, M.B.A. and Ph.D. students of PCET’s S.B. Patil Institute of Management. We take the privilege to thank our trustees of Pimpri Chinchwad Education Trust, for their continuous motivation and support. We expect the feedback and suggestions from the readers on e-mail id: [email protected] which could become the guidelines for publication of further edited books. Dr. Hansraj Thorat Dr. Padmalochana Bisoyi Chief Editor Editor - iv - CONTENTS Sr. Page Title of the Research Paper Name of the Author(s) No No. A Comparative Study of Financial Health of Brihan Mumbai Electric Supply and Ms. Jayasri Murali Iyengar 1 1 Transport (Best) with Pune Mahanagar Dr. D. B. Bharati Parivahan Mahamandal Limited (PMPML) A Study of Work Culture and Employee Dr. S. D. Takalkar 2 Empowerment in Select Multinational 8 Dr. Sunil Langade Companies Dr. Iram Ansari Attaining Sustainability Through 3 Ms. Aishwarya 14 Corporate Social Responsibility: A Study Gopalakrishnan A Study on the Benefits & Challenges of 4 Mr. Rishikesh Kumar 32 Green Marketing in India Analytical Study of FDI in India’s Defense Mr. Jay Kanani 5 39 Sector Dr. Sanjay Bhayani 6 Battling Water Crisis in India Dr. S. K. Jha 47 Biotechnology and Environmental 7 Sustainability Towards A Cleaner And Ms. Suchitra Godbole 64 Greener Planet- A Review Climate Change: Are We Heading 8 Dr. Jasper Vikas 74 Towards A Right Direction? Deep Dive Analysis of Ipl Travelers Mr. A. Appu 9 Behaviour and Travel Premium League 82 Dr. S. G.Balaji Services based on Chennai City Economic Development Vs Chemical Tragedy: A Specific Study Among 10 Dr. N. Karunakaran 90 Deprived Endosulphan Affected Persons of Kasaragod District, Kerala Ecotourism : A Step Towards Sustainable Ms. Lyseth M. D’souza 11 101 Tourism Dr. Nandkishor Sarode Electric and Hybrid Vehicles: Road to 12 Ms. Rupali Pandya 109 Sustainability in Automobile Sector Environmental Impacts of Synthetic Pesticides and Deployment of Bio- 13 Ms. Vaishali V. Shahare 122 Pesticides Towards Sustainable Development Green Economy: A Sustainable Tool for 14 Achieving Sustainable Development in Dr. Mahima Singh 136 India - v - Green Marketing In India: Making a Fresh 15 Mr. Pooja Darda 144 Start Gst: Its Implications on National Dr Dipti Vashisth Sharma 16 161 Agricultural Market Dr. Swapnali Kulkarni Inclusive Economic Growth 17 Defending Export Biased and Mr. Utkarsh Kumar 167 Manufacturing Led Growth Indian Health Expenditure and Interstate Mr. Khursheed Hussain Dar 18 Variation in Technical Efficiency of Health 173 Dr Tariq Ahmad Bhat Outcomes – A Stochastic Frontier Analysis Microfinance : Key to Sustainable 19 Dr. J. P. Bhosale 181 Socio-Economic Development Perceived Risk & Trust in Online 20 Shopping Among Youth in Nagpur and Dr. Vinay Kumar 189 Pune Cities Public Private Partnership for Sustainable Mr. Vimlesh Prabudesai 21 Public Services – Case Study of Urban 204 Dr. Nandkishor Sarode Water Supply Sector in India SHG-Bank Linkage Programme and Dr.S.K.Badatya 22 215 Sustainable Livelihood Promotion in India Dr. K.H.Badatya Small Steps Big Impact
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