AT&T Championship 7550 IH-10 West, Suite 660 San Antonio, TX 78229 AT&T CHAMPIONSHIP 210.698.3582 phone MARKETING BROCHURE 210.698.3585 fax

October COUNTRY CLUB 20-26 OAK HILLS 2008 SPONSORSHIP OPPORTUNITIES The AT&T Championship presented by Alcatel-Lucent can develop a customized sponsorship package to meet the needs of any company. Whether you are in search of relationship marketing, product promotion, advertising or client entertainment, the AT&T Championship presented by Alcatel- Lucent can tailor a proposal that will meet your objectives and budget. In addition, this investment may qualify for a 100% deduction as an entertainment expense incurred in connection with a charitable sporting event. Please consult with your tax adviser and the criteria straight from IRS regulations, Section 274(I) (1) (B), which states: (B) Exception for certain charitable sports events • which are organized for the primary purpose of benefiting an organization that is described in section 501 (c) (3) and exempt from tax under section 501 (a) • all of the net proceeds that are contributed to such organization and • that utilize volunteers for substantially all of the work performed in carrying out such event AT&T Champions Charities d/b/a the AT&T Championship presented by Alcatel-Lucent qualifies under all of those regulations. The AT&T Championship presented by Alcatel-Lucent delivers a mature, upscale audience of passionate, outgoing consumers. Spectators at Champions Tour Events are predominantly male business executives who have significant discretionary income and lead active lifestyles.

Spectator Profile: Champions Tour Fan Base

INCOME DISTRIBUTION AGE DISTRIBUTION INCOME DISTRIBUTION AGE DISTRIBUTION Totals represent yearly household income Under 25 7% Totals represent yearly household income Under 25 7% 26 – 40 31% 26 – 40 31% Over $100,000 32% 41 – 55 40% Over $100,000 32% 41 – 55 40% $50,000 -$100,000 48% 56 – 70 19% $50,000 -$100,000 48% 56 – 70 19% Under $50,000 20% Over 70 3% Under $50,000 20% Over 70 3%

GENDER DISTRIBUTION GENDER DISTRIBUTION TYPE OF ATTENDEE Male 70% TYPE OF ATTENDEE Male 70% General Attendance 71% Female 30% General Attendance 71% Female 30% Customer Hospitality 29% Customer Hospitality 29%

• 91% remembered the companies that sponsor Champions Tour events • 78% thought that knowing a company that sponsors a Champions Tour event gave them a more favorable impression of that company • 75% were more likely to purchase products or services from companies that they remembered as sponsors of Champions Tour events Source: Certified Six Sigma

SCHEDULE

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TH TH TH Guide andin Official Tournament Pairings * ListingTournament on Sponsorboard tickets grounds Good-Any-Day (40) Forty * passes parking Week-long (12) Twelve * tournament week through Sunday of Friday good for tickets Club PARtner AT&T (12) Twelve * PACKAGE INCLUDES: served dailyandsnackswillbeprovidedthroughout theday. wine andnon-alcoholicbeverages which isair-conditioned andanopen-airtiered deck.Food, beer, Club hasanenlarged area employees. PARtner TheAT&T hole andisperfectforenterta Club overloo PARtner The AT&T $9,500 CLUB- PARtner AT&T Guide Pairings Tournament Official in and Sponsorboard Tournament on Listing * signage Company at entrance to Skybox * tickets Grounds Good-Any-Day 100 * patio tiered people (18) on open-air eighteen seats *Skybox * PACKAGE INCLUDES: beverage packageseparate. Skybox locatedon x33’ A 16’ $15,000 - SKYBOX CORPORATE “PARTIAL” HOSPITALITY preferred parking passandcomp located on the 9 reserved seatintheExec One (1) INDIVIDUAL EXECUTIVE SKYBOX tickets grounds Good-Any-Day (20) Twenty * daily served lunch and beverages, snacks Complimentary * in the pref passes parking Week-long (8) Eight * sign Skyboxentrance Executive the logo on or name Company * Skybox Executive the in admittance good for (Fri/Sat/Sun) tickets Weekend (8) Eight * PACKAGE INCLUDES: green. company name platein ahospitality skyboxlocated on the9th Eight (8) reserved Executive $3,000 SKYBOX PACKAGE- EXECUTIVE hryfv 3)DailySkybox passes (35) Thirty-five th green. Package includes weekend ticket, Skybox seatsidentified with ining important clientsor the18thGreen.Foodand ks theclosing parthree18th limentary foodandbeverage. are included. Lunchwillbe included. are utive Skybox hospitality suite

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CHAMPIONSHIP PARTNER PACKAGE-- $15,000 This package includes one (1) 3’ x 5’ scrolling sign panel, one full TOURNAMENT page/four color ad in the daily pairings guide, sponsor of specific tournament update screen on videoboard, hole sponsorship and four (4) daily tickets to the executive skybox located on the par 3 9th Green. INFORMATION

PARKING PASS SPONSOR - $7,500 WHEN October 20-26, 2008 The tournament will send out thousands of parking passes, featuring one prominent advertisement. SITE Oak Hills Country Club, San Antonio, Texas

HOLE SPONSOR - $4,000 PURSE $1.65 million. Winner’s share is $247,500. Individual hole sponsorship identification with a prominent 2’ x 2’ tee HISTORY 24th annual event. Past winners include Craig box sign and a 2’ x 2’ greenside sign. Stadler, , Mark McNulty, , and defending champion . VIDEOBOARD PANEL - $4,000 Sponsor one of several tournament update screens and a panel on TITLE SPONSOR AT&T our 9’ x 11’ jumbotron. This videoboard sits behind the 18th green on PRESENTING SPONSOR Alcatel-Lucent the clubhouse lawn and faces the 19th Hole tent as well as AT&T Corporate Hospitality. The tournament update screens are shown BENEFICIARIES All proceeds from the Tournament will support multiple times an hour. AT&T Champions Charities. HISTORY OF CONTRIBUTIONS To date over $4.4 million has been raised for local OFFICIAL TOURNAMENT PAIRINGS GUIDE AD - $4,000 charities by the tournament. Free to the public, this guide lists the daily pairings throughout the week of the event. This guide also features articles, course VOLUNTEER EFFORT More than 850 volunteers annually contribute more description, player profiles, ads and a course map. than 13,500 hours. TELEVISION Golf Channel on Friday-Sunday, EXPO BOOTH - $4,000 6:30pm-9:00pm cst. This is one of the best ways to get your product or service in front of the AT&T Championship audience. A 10’ x 10’ booth located at the PLAYERS EXPECTED Some of the top players on the Champions Tour are main gate, and all spectator traffic will enter and leave through this expected, including , Jay Haas, Craig location. Stadler, , Fred Funk, , Mark O’Meara and defending champion John Cook. SCROLLING SIGN PANEL - $2,500 Also expected are Lee Trevino, , Ben A 3’ x 5’ panel on a scrolling sign that will be onstage at the Pro-Am Crenshaw and Ray Floyd. Pairings Party and the AT&T Gala, as well as a prominent area on the clubhouse lawn during the tournament. FOR MORE INFORMATION Call 210.698.3582