An Omnichannel Business Case

24/03/2017

An omnichannel business case

Hans Hulsinga 1

PERFECT• TITLE FIT

ACCESSORIES BAGS

SUITS

TROUSERS

TIES SHIRTS

SHOES

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70+ STORES WORLDWIDE

Dubai

Woodlands, TX Montreal

A TYPICAL LOCATIONS

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PROUD SPONSOR!

HISTORY

2010 2014 2015 'Golden 2000 First Franchise 2011 Stores in Omnichannel 2017 Opened its first stores in Riga Opened its first Seattle, Award' in Opened Dubai, store in (Latvia) and store in USA in Scottsdale, Las ‘European E- Montreal, Mexico Hoofddorp Vilnius New York Vegas, Moscow commerce Awards’ City (Lithuania) and Singapore 2015

1999 2000 2007 2009 2010 2011 2012 2013 2014 2015 2016 2017

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LOGISTICAL FOOTPRINT

OMNICHANNEL

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OMNICHANNEL

Wat is het nu eigenlijk?

1 channel Multiple Combination Customer does channels between not experience channels channels anymore

9 Bron: The Backbone Company

OMNICHANNEL STRATEGIE

Store Concept and Offline IT Brand product infrastructure offer Personal store Brick stores Instore assistant apps

Increase bricks Increase by online INTANGIBLE ASSETS online traffic techniques Suitsupply concept by bricks IT platform Instore apps / technology Online apps / technology Customer Social Media service

Online CRM Online stores apps

IT Online infrastructure Web catalogues concept

Consistent experience, across multiple channels, tuned with the customer

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OMNICHANNEL IN PRACTICE

In-store verleidings techniek op on-line Social media als service en sales kanaal wijze

11 11

OMNICHANNEL WHY IT WORKS

Strengths: Opportunities: • Klant centraal • Store direct • 1 voorraad per regio • On-line personalization • Geen grenzen, alles is mogelijk • Ontsluiting van winkelvoorraad • Simpele benadering door eigen ERP

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WAT STAAT ER OP ONZE RADAR?

• Klant volledig in controle van zijn aflevering • RF ID en hoe dit fficient te gebruiken in onze Supply Chain • Supply Chain Portal van Incore. • Tmall.com, onze eerste stappen buiten ons eigen Ecosysteem

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FOOD-FOR-THOUGHT

Baanbrekende modellen in de Supply Chain: • Uber (on-demand), • Amazon (extreme fulfillment), • Tesla (integration hard/software), • Picnic (gratis thuis levering van boodschappen) Wat zijn de baanbrekende modellen in logistiek?

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BEDANKT