Automotive Color Preferences Axalta’S 2021 Consumer Survey in USA*

Automotive Color Preferences Axalta’s 2021 Consumer Survey in USA*

*Opinion survey was conducted by Axalta in 2021 among 1,003 vehicle owners aged 25 to 60 located throughout the United States of America. For additional information about demographics and methodology, visit www.axalta.com/color

Favorite vehicle color Color owned How important is color? vs. 79% of respondents say color is a key factor when buying a vehicle 30% 15% 14% 13% 10% 10% 3% 2% 1% 1% 1% 21% 16% 15% 14% 13% 12% 3% 3% 2% <1% <1% Black White Blue Gray Red Silver Green Purple/ Brown/ Yellow/ Orange Black Gray White Silver Blue Red Green Brown/ Yellow/ Orange Purple/ pink beige gold beige gold pink 33% would change manufacturer choice if preferred color is Vehicle color preference by region 25% would consider repainting not available

1% ** their vehicle **Of those who would change the color, 72% said the reason was to renew appearance and keep the vehicle. <1% Northeast 2% 10% 12% 14% 34% <1% 82% 12% 14% Color they would choose <1% say vehicle color is an 28% individual decision

<1% 2% Midwest 1% 5% 8% 9% 11% 17% 18% 29% <1% Majority favor 16% 15% 2% 13% monochromatic South 1%2% 4% 9%10% 13% 31% 11% 2% 13% 9% 8% vs. two-tone

<1% 2% 5% West 4% 1% 9% 11% 14% 16% 19% 26% 2% 2% of respondents <1% 2% <1% 80% prefer monochromatic over two-tone 0% 5% 10% 15% 20% 25% 30% 35% Black Blue Red Silver White Purple/ Green Gray Brown/ Yellow/ Orange pink beige gold Automotive Color Preferences Color and associated personality trait** Axalta’s 2021 Multi-national Consumer Survey

Yellow/gold Paint finish preferences Orange Green Purple/pink

White China Mexico Silver

30% adventurous, daring Yellow/gold 25% 26% Red adventurous, elegant Green 23% Positive, adventurous Positive, Black 20% Positive, 19% Blue 17% 18% Adventurous Brown/beige Gray

legant 5% 6% 7% Positive Brown/beige 4% Silver Stable Red

Solid Pearlescent Liquid Metallic High Chroma Coarse Metallic Not Sure Solid Pearlescent Liquid Metallic High Chroma Coarse Metallic Not Sure (No Sparkle) (Shimmering) (Brilliant) (Rich Color) (High Sparkle) (No Sparkle) (Shimmering) (Brilliant) (Rich Color) (High Sparkle) Gray Stable A Blue

China White rendy Germany* USA* Purple/pink 45% Black Orange 35% legant conomical

23% 29% Stable, euitable Black Brown/beige legant 21% 20% 16% 17% 19% 15% White Positive ermany 10% Orange 7% Stable exico Blue Blue

Solid Pearlescent Liquid Metallic High Chroma Coarse Metallic Not Sure Solid Pearlescent Liquid Metallic High Chroma Coarse Metallic Not Sure Silver (No Sparkle) (Shimmering) (Brilliant) (Rich Color) (High Sparkle) (No Sparkle) (Shimmering) (Brilliant) (Rich Color) (High Sparkle) Purple Positive

*Respondents in Germany and USA could choose more than one option. legant, positive Gray Positive, trendy, Adventurous

Green legant

daring Red

Importance of color Green Yellow/gold Yellow/gold

Brown/beige Silver

of all respondents say of all respondents say they Purple/pink Orange color is key factor when would change manufacturers if White buying a vehicle preferred color is not available Gray Black 88% 41% Red China—99% China—64% Germany—83% Germany—22% Mexico—90% Mexico—44% USA—79% USA—33% axalta.com/color