Egyptians Have Bravely and INVESTORS’ UPDATES
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2 ELSEWEDY ELECTRIC AFRICA ELSEWEDY ELECTRIC Africa CONTENT March 2014 Issue 7 THE FUTURE OF ENERGY Wind Energy Getting Bigger ................... 2 - 3 Transforming Communication ...................... 4 QUALITY Solar Energy Efficiency & Price ................ 6 - 8 Promoting Quality, Safety & Credibility .. 10 - 11 BUSINESS IN DEPTH “A nation is not defined by its borders or the boundaries of its land mass rather, a nation is defined by adverse people who Fiber Optic Cables ................................12 - 13 have been unified by a cause and a value system and who are Interview With The Minister .................. 14 - 16 committed to a vision for the type of society they wish to live Elsewedy Friends Club ................................ 17 in and give to the future generations to come.” New Technology Minimizing Corona Effect .. 18 Fela Durotoye HMWPE ...................................................... 19 Emaar .................................................. 20 - 23 We extend our congratulations to new Prime Minster, Ibra- him Mahlab, for leading the cabinet ahead in such critical Market Insight ...................................... 24 - 25 transitional period. Fake Wires Detection .................................. 26 Mahlab, the former Minister of Housing Utilities and Urban UNLEASHING NEWS ........................ 27 - 31 Communities, was one of the most brilliant ministers in the previous cabinet, setting a great example in all his previous STRATEGIC MILESTONES............... 32 - 37 political and executive positions. In many previous incidents Egyptians have bravely and INVESTORS’ UPDATES .................... 38 - 40 proudly shown the world that they can be united together to create positive change. In that same spirit, we need to col- AROUND THE GLOBE ...................... 42 - 44 laborate with the newly appointed cabinet to rebuild a better Egypt. HOW TO REACH US .......................... 46- 47 Finally, we have lots of challenges yet great potentials and willing people… Designed, Edited & Published by Ahmed El Sewedy Corporate Marketing Team President & CEO ELSEWEDY ELECTRIC ELSEWEDY 3 ELECTRIC AFRICA Future of Energy Wind Energy Getting Bigger.. Features of the wind power business in Africa There are several evidences that support wind power as one of the best alternatives to gener- ate clean energy. Behind these evidences, a huge supply chain is moving and constantly changing aiming to create value for their companies and countries. One of the main constrains for the supply chain is the projects’ long-term planning and the spread worldwide locations of the wind farms. Accordingly, it is crucial to bear in mind that they are the main features of the business and the supply chain just have to live with them. The companies that take part of this supply chain must have a comprehensive understanding of the business and an extraordinary capability to forecast their future chances.Therefore, we can infer that wind power business is very complex but has plenty of opportunities. 4 ELSEWEDY ELECTRIC AFRICA Future of Energy Projects worldwide are getting bigger and going will maintain a stable GDP and others will start, to countries where ten years ago there were no sooner or later, to increase the GDP. Accordingly, business conditions to develop wind power. If we investment flows will be looking for these coun- focus on some African countries, these condi- tries to develop long term wind power projects. tions are mainly generated by stable GDP and governments’ capability to issue debt attracting One of the most developed wind power markets the investment flows from the developed coun- is South Africa. The South African government tries. Nevertheless, the nature of these projects has successfully developed a local supply chain is simply unpredictable. For instance, according aiming to shape a Green Economy capable to in- to news release from 2010: “Lake Turkana wind stall 1,8GW of wind energy capacity by 2025. The power project (Kenya) is expected to start opera- target of the local content is 60% which pushes tions in June 2011”. In 2013 loans were granted the consortiums and South African companies to to construct roads, transmission lines and, finally, locally develop the supply chain. For instance, ce- the wind farm. This situation is also applicable to ment and steel towers are made in South Africa. some other African countries. Another important market is in Morocco which aims to produce 2GW of wind energy by 2020. Under the depicted scenario, which is already complicated for the African supply chain, we have The government is behind this strong pipeline and further disadvantages.These disadvantages are the local content accounts for 30% which making the size of the consortiums and their alliances the participation of an important number of for- with the leading turbine manufactures. In fact, eign suppliers possible. Kenya is also becoming these disadvantages have triggered that the sup- an important player with the 300 MW Lake Tur- ply chain is mainly conformed by companies from kana wind farm. According, to Lake Turkana Web Europe and China. Site, the financial close is planned for late 2013 and the construction should start right after. With The African supply chain is capable to achieve regards to wind power in Egypt, the projects have a more important participation by searching been delayed due to the politic and economic synergies and having a comprehensive view of situation. However, it is important to bear in mind the wind power. Elsewedy Electric has made that Egypt possess extraordinary wind conditions. significant efforts toward the development of In fact, the New & Renewable Energy Authority a local supply chain; nevertheless, due to the (NREA) has designated a vast land at the Gulf of existing features of the wind power business, the Suez to install 2.3 GW of wind power. outcomes are not according to the initial forecast. Therefore, the path to follow may be the one Comprehensive and long term approach are the that integrates all existing wind power business key to increase the participation of the local supply units in order to have a comprehensive approach chain and this approach has to be along with the about the market. Wind power in Africa will keep participation in consortiums aiming to influence on growing due to the fact that some countries the turbine manufacturers to purchase locally. By: Mr. Danilo Petricio Sales Manager Wind Towers Elsewedy Electric Europe Gmbh ELSEWEDY 5 ELECTRIC AFRICA Future of Energy The Change Communications has changed in three major ways: speed, modality, and loca- tion. We expect and need communication to be instant these days and want several dif- ferent modalities (voice, video, e-mail, IM) to By: Eng. Khaled El Atabani get a hold of someone. And physical location Corporate CIO has become irrelevant, thanks to the Internet. ELSEWEDY ELECTRIC In today’s business environment, everyone _________________________________ needs instant access to information. Deci- sions need to be made fast: so why wait for The Challenge the answer? Mobile workers need to create, Humans resist change. Some organizations collaborate and interact in real time. With With Elsewedy are slow to adapt. Change and innovation an increasingly remote, mobile and flexible Electric’s new enterprise seem to be especially tough in the com- workforce, user demands are multiplying but communication platform,we: munication world. Innovative organizations your business demands lower costs and in- are taking charge of the technology and re- creased efficiency. To achieve this, you need Cut costs - integrated audio, live meetings sources available to surpass the competition. a communications platform that empowers and web conferencing reduces travel costs When technology continues to advance, fall- your workforce to be agile, responsive, flex- as well as expensive third-party conferencing ing behind your competitors will be tougher ible and adaptable. than ever on your employees, your business, solutions. and your bottom line. Accelerate productivity – remote, The consumerization of IT and the advent Transforming mobile workers collaborate and share in real of employees’ bringing their own devices time. (BYOD) to work are rapidly changing the way communications enterprise organizations conduct business In response to today’s changing work styles Gain competitive advantage - in- both internally and with customers and and the need for real-time collaboration, creases agility and speed of communication channel partners. In addition, organizations Elsewedy Electric implemented integrated needed to stay ahead of the competition. productivity tools that enable users to com- are experiencing a rise in telecommuting and Improve customer service – a con- municate from anywhere in a cost-effective and disparate workforces as a result. nected, collaborative workforce drives secure manner. Using Microsoft Lync™ Server, When combined, these forces make enter- service improvement and customer prise communications increasingly difficult, we managed to deliver a fresh, intuitive user satisfaction. at a time when consistent and open com- experience that brings together the different munication is critical to business success. ways people communicate in a single interface. Achieve remote, flexible working – The challenge this brings to enterprises is to This unified experience facilitates rapid user a communications platform that facilitates make sure there is still good communication. adoption, while the