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FREE WINNING IN EMERGING MARKETS: A ROAD MAP FOR STRATEGY AND EXECUTION PDF Krishna G. Palepu,Tarun Khanna | 272 pages | 18 May 2010 | Harvard Business Review Press | 9781422166956 | English | Boston, MA, United States Winning in Emerging Markets: A Road Map for Strategy and Execution by Tarun Khanna Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Already cited by the Financial Times, Forbes. Advancing the discussion about emerging markets themse Already cited by the Financial Times, Forbes. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu — both well respected thinkers on the subject — argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Get A Copy. Hardcoverpages. More Details Other Editions 3. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Winning in Emerging Marketsplease sign up. Be the first to ask a question about Winning in Emerging Markets. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Great toolkits but a little boring at times Some really valuable toolkits for navigating emerging markets. My only criticism is it gets quite boring at times, often reading like a textbook. Jul 23, Ferdinand Sia rated it it was amazing. Winning in Emerging Markets offers valuable insights into private sector development in emerging markets. Professors Krishna G. Palepu and Tarun Khanna did a fantastic job articulating the institutional voids in such markets and how businesses can overcome them to be successful. Sep 08, Marks54 rated it really liked it. This is a book about how firms competing in emerging markets succeed. It is written by two Harvard Business School stars, so you know right away that it will have a unifying framework of some sort, which is then applied to a variety of firms and circumstances. Envisage it as an outline for a semester or quarter class at HBS, which you could supplement by purchasing additional articles or case studies about the specific firms discussed. As these books go, this is a good one and fairly enjoyable. I This is a book about how firms competing in emerging markets succeed. It is particularly noteworthy for two reasons -- the framework employed and the particular variety of firms discussed. The framework focuses on "institutional voids". What are those? Those are the different ways in which emerging markets are different from developed or "emerged", I guess markets. Developed markets are what we have in the US and Europe and Japan, more or less. The economic assumption is that to do well, firms need to be in competitive enough markets, but that if the market is structurally Winning in Emerging Markets: A Road Map for Strategy and Execution, then business cannot be conducted and firms cannot make any money. If the market Winning in Emerging Markets: A Road Map for Strategy and Execution a completely bad structure, then it does not make sense to be there Somalia, for example. However, if the market is only missing some of the factors that make Western markets workable, then the firm can take steps to adjust. The "institutional voids" are what different emerging markets are missing. The book proceeds by providing examples of how specific companies Microsoft to steps to adjust for shortcomings of specific markets China and by successfully adjusting became profitable. The other strength of the book is that it does not just focus on western firms, but also includes firms that are developing out of emerging markets to compete globally -- Tata Industries, for example, or Ayala -- a firm from the Phillipines. The book also Winning in Emerging Markets: A Road Map for Strategy and Execution a wide range of markets, including not just India and China, but also Brazil and Winning in Emerging Markets: A Road Map for Strategy and Execution. The shortcoming of a book like this is that once you get the idea Winning in Emerging Markets: A Road Map for Strategy and Execution the framework, you can see where the country examples are going without too much trouble -- so if you already know something about the markets, the insight-per-page value is used up fairly quickly. There are insights to get, however, and this book is far superior to typical trade approaches to winning in world markets, competing in India, or China, or Russia, or Brazil. The book is easy to read by adds value over straight description or a travel log. Those who wish to adventure further can but cases directly from the hbs publishing website and download them for additional info. Jun 04, Liam rated it it was amazing. Ideally, every economy would provide a range of institutions to facilitate the functioning of markets, but developing countries fall short in a number of ways. These institutional voids mak a market 'emerging' and are a prime source of higher transaction costs and operating challenges in these markets. Apr 18, David rated it it was amazing. A fantastic piece of work for anyone interested in trade and value networks. May 11, Ginger rated it really liked it. I had to read this for a board meeting. Krishna is a brilliant guy and the concepts are "a-ha" kinds of thinking. Very interesting if you are thinking about global expansion of any business. David Wu rated it it was amazing Oct 24, Stockfish rated it it was amazing Mar 17, Cynthia Rennolds rated it it was amazing Mar 25, Peter S rated it liked it Jul 09, Nadiamant rated it it was amazing Aug 29, Ralph rated it it was amazing Jul 06, Pablo Galeano rated it it was amazing Mar 21, Carol Forehand rated it really liked it Sep 16, Juan Camargo rated it liked it Oct 26, Leonid Onyiego rated it it was amazing Apr 24, Damoo rated it liked it Jan 23, Jessica Hatchett rated it really liked it Jun 29, Jamal Abisourour rated it really liked it Mar 14, Kalle Wescott rated it really liked it Oct 01, Ayse Akcal rated it really liked it Dec 14, Jeremy Samuels rated Winning in Emerging Markets: A Road Map for Strategy and Execution really liked it Dec 12, Vikram Falor rated it really liked it Jun 04, Luthfi Ibrahim rated it it was amazing Jun 03, Jeffrey Fill rated it really liked it Jan 16, Aniket Panda rated it liked it Apr 14, G M rated it it was ok May 14, Ignacio rated it really liked it Aug 12, Chris Renneker rated it really liked it Jan 28, There are no discussion topics on this book yet. Readers also enjoyed. About Tarun Khanna. Tarun Khanna. Books by Tarun Khanna. Escape the Present with These 24 Historical Romances. You know the saying: There's no time like the present In that case, we can't Winning in Emerging Markets - Wikipedia Tarun KhannaKrishna G. PalepuRichard J. About the Winning in Emerging Markets: A Road Map for Strategy and Execution : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions credit card systems, intellectual property adjudication, data research firms that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders. Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets. They explain how to: Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems Identify opportunities to fill those voids, for example, by building or improving market institutions yourself Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. Spotting and Responding to Institutional Voids. Exploiting Institutional Voids as Business Opportunities. Multinationals in Emerging Markets. Emerging Giants Competing at Home. Emerging Giants Going Global. The Emerging Arena. About the Authors. Uh-oh, it looks like your Internet Explorer is out of date. For a better shopping experience, please upgrade now. Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site. Learn how to enable JavaScript on your browser. Chapter 1 Introduction The world is focused on emerging markets. The liberalization, growth, and globalization of these Winning in Emerging Markets: A Road Map for Strategy and Execution economies have made them tremendous sources of interest, opportunity, and anxiety over the past 20 years. For households, emerging markets are the source of countless cheap consumer goods. For frustrated computer users, they are often the location of outsourced technical support.