Sky Arts Channel Partnership 2021
Portrait Artist of the Year
Channel Investment Start Platforms Available on April 2021 Broadcast UK Sky Go request On Demand Licensing
The Opportunity Why Sponsorship of Sky Arts? An exclusive opportunity to partner with the UK’s only dedicated Align with premium arts content on the UK’s only dedicated arts arts channel, enabling a sponsor to reach a passionate and engaged channel. With innovative and award-winning programming, this audience., on a newly Free to Air channel. opportunity allows a sponsor to build an association with high quality content Reach passionate arts fans on a newly free-to-air channel, with an Channel Proposition already established and dedicated audience. In moving free to air Sky Arts exists to bring more art to more people across the UK and the channel is estimated to increase its Individual reach by 108% by throwing open the doors to make the channel free to air, we want year on year, offering a brand the biggest opportunity yet to speak to increase access to and participation in the arts. Offering to a dedicated Arts audience something for everyone, whatever their passion, Sky Arts showcases Amplify association with musicians, artists , actors and much the best of classical and popular music, theatre, opera, dance and more. With an increased number of collaborations with artists and the visual arts, as well as original drama and comedy. art institutions, a Sky Arts sponsorship offers many opportunities to bring the brand story to life on and offscreen. Sky Arts is… Audience Insight CREATIVE Sky Arts offers something different, something unexpected. Original, Affluent: Sky Arts viewers tend to go for premium goods imaginative TV with the ability to mesmerise, entertain and surprise and services (117) & they over index for those at Director/Senior management level (i202) ENTERTAINING An immersive, utterly indulgent entertainment experience. If you’re Established Family Units: Sky Arts homes are settled family passionate about the arts you could find yourself getting lost for homes. Parents have been married for a number of years hours. and are most likely to have kids in their late teens (+39%).
CULTURAL Informed: Sky Arts viewers are interested in international Sky Arts celebrates the extraordinary. Expect spectacular events (i110), interested in other cultures (i123) and also performances, hilarious comedy, bold dramas and engaging agree that it is important to be well informed about things documentaries exploring the fabric of human life. (i109)
2021 Scheduling on Sky Arts . Q1 Q2 Q3 Q4
Landscape Artist of the Year Artsy Entertainment, South Bank Sky Arts Awards Landmarks Portrait Artist of the Year Drama & Comedy Art of Architecture S2 Photography Series Urban Myths S5 South Bank Show S11 Exhibition on Screen
Isle of Wight Festival Women Who Rock Curated Performance
The Directors S6 Discovering Film S13 The Directors S7 Brian Johnson S3 Mesmerising Docs Classic Albums Comedy Legends S4 Discovering Film S14
Sky Originals
skymedia.co.uk @skymediaupdates skymedia The 12-month sponsorship is estimated to deliver…
Reach Reach 30” Equiv 30” Imps Media 24.6 14.6m 969 21.7m £3.9m Inds ABC1 Ads ABC1 Ads VOD Value
Making the Partnership Work Harder Making the Partnership Work Smarter Activation: Sky Advance: Creating brand awareness and standout amongst the competitive set, driving talkability or increasing purchase intent – whatever the rationale for the sponsorship, off-screen activation can make the partnership work harder! The sponsorship of Sky Arts can be activated in a variety of ways, for a variety of budgets, dependant on the sponsor brand and their campaign objectives, so please get in touch if this sounds interesting! Sky AdVance isa proposition which enables the extension of the Sky Arts sponsorship across multiple platforms. Using Sky’s customer data to connect up our media landscape on and off-line, sponsors are able to serve consequential advertising to individuals exposed to the broadcast sponsorship, or target specific audience groups unexposed to of the sponsorship to efficiently build campaign reach. Additional Investment details available on request
Channel IP license: Sky Analytics: As part of the partnership a brand will have the ability to activate Sky Analytics enables you to evaluate and plan your sponsorship through licensingof the Sky Arts logo. This will enable a sponsor to campaign, maximising its effectiveness. By entering into a data further cement the partnership across their own communications sharing agreement with Sky and matching 1st party data we will be and for promotions and competitions. able to report on your campaign based on your customer segments, allowing you to best plan your sponsorship creative and/or optimize your campaign via Advance & Adsmart Additional Investment details available on request
Sponsorship Accreditation Deliveries UK Total 30‘’ Reach Reach Linear Audience OTS • 15” opening and closing idents and 2 x 5” idents per centre Ratings Equivs 000s % break across all sponsorable content on Sky Arts Inds 1803 817 24,666 41% 44.3 • Logo accreditation on all relevant Sky Arts promos 20” & over On Demand AdABC1 2139 969 14,605 51% 41.7 • 15” & 5” idents across all sponsorable Sky Arts content on catch AdAbc1 45-55 2053 930 3,206 58% 35.7 up and streamed from Sky Go or watched On Demand • 15” idents across all sponsorable Sky Arts Box Sets streamed AdABC1 45-65 2524 1144 5,796 58% 43.4 on Sky Go or watched On Demand Ad ABC1 65+ 4674 2118 3,707 60% 78.1 Digital • Logo accreditation on all sponsorsable Sky Arts show tiles on VOD 30” Equiv Impressions the Sky Arts homepage & Sky.com On Demand 21.7m Sky Go 689k
Opportunity T&C’s • The investment cost includes UK sponsorship of Sky Arts linear, On Demand Push & Pull, Sky Go & channel IP licensing. • Sky Arts is not available in ROI therefore cannot be purchased for additional investment. • Activation, Sky Analytics & Sky Advance are subject to additional investment and are available upon request. • Sky Analytics requires sharing 1st party data & signing a data sharing agreement. • Licensing & Activation is subject to additional channel approval. • Sky Media has the right to sell licensing partner opportunities outside of this partnership. The Sky Arts sponsorship partner will have brand exclusivity. • The final investment excludes creative production, logo changes, independent research and is subject to brand, channel and compliance approval.
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