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Estudio De Pre-Factibilidad Para La Instalación De Una Planta Ensambladora De Bici Motos

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Estudio De Pre-Factibilidad Para La Instalación De Una Planta Ensambladora De Bici Motos Universidad de Lima Facultad de Ingeniería y Arquitectura Carrera de Ingeniería Industrial ESTUDIO DE PRE-FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA ENSAMBLADORA DE BICI MOTOS ELÉCTRICAS EN LIMA METROPOLITANA Trabajo de investigación para optar el título profesional de Ingeniero Industrial Francisco Infantas Recharte Código 19992261 Milagros Mendoza Huamán Código 20001164 Asesor Manuel Fernando Montoya Ramírez Lima – Perú Junio 2017 i (Hoja en blanco) ii ESTUDIO DE PRE-FACTIBILIDAD PARA LA INSTALACIÓN DE UNA PLANTA ENSAMBLADORA DE BICI MOTOS ELÉCTRICAS EN LIMA METROPOLITANA iii TABLA DE CONTENIDO RESUMEN EJECUTIVO ............................................................................................................................ 1 EXECUTIVE SUMMARY ......................................................................................................................... 3 CAPÍTULO I: ASPECTOS GENERALES ................................................................................................. 5 1.1. Problemática .......................................................................................................................... 5 1.2. Objetivos de la investigación ................................................................................................ 6 1.2.1 Objetivo general .................................................................................................................... 6 1.2.2 Objetivo específico ................................................................................................................ 6 1.3. Justificación del tema ............................................................................................................ 7 1.3.1 Técnica .................................................................................................................................. 7 1.3.2 Económica ............................................................................................................................. 7 1.3.3 Social ..................................................................................................................................... 7 1.4. Hipótesis de trabajo ............................................................................................................... 7 1.5. Marco referencial de la investigación .................................................................................... 8 1.6 Análisis del sector ................................................................................................................. 9 CAPÍTULO II : ESTUDIO DE MERCADO ............................................................................................. 11 2.1 Aspectos generales del estudio de mercado ........................................................................ 11 2.1.1 Definición comercial del producto ...................................................................................... 11 2.1.2 Principales características del producto ............................................................................... 11 2.1.2.1 Posición arancelaria NANDINA, CIUU.............................................................................. 11 2.1.2.2 Usos y Características del producto .................................................................................... 12 2.1.2.2.1 Características .................................................................................................................... 12 2.1.2.2.2 Usos .................................................................................................................................... 13 2.1.2.3 Bienes sustitutos y complementarios ................................................................................... 13 2.1.3 Determinación del área geográfica que abarcará el estudio ................................................ 13 2.1.4 Determinación de la metodología que se empleará en la investigación de mercado ........... 14 2.2. Análisis de la demanda ........................................................................................................ 15 2.2.1 Demanda histórica ............................................................................................................... 15 2.2.1.1 Importaciones / exportaciones .............................................................................................. 15 2.1.1.2 Producción ............................................................................................................................ 15 2.2.1.3 Demanda Interna Aparente (DIA) ....................................................................................... 18 2.2.2. Demanda potencial .............................................................................................................. 19 2.2.2.1 Patrones de Consumo ........................................................................................................... 20 2.2.2.2 Determinación de la demanda potencial ............................................................................... 21 2.2.3 Proyección de la demanda y metodología del análisis ........................................................ 22 2.3 Análisis de la oferta ............................................................................................................. 23 2.3.1 Análisis de la competencia .................................................................................................. 23 iv 2.3.2 Oferta actual ........................................................................................................................ 23 2.4. Demanda para el proyecto ................................................................................................... 23 2.4.1 Segmentación del mercado .................................................................................................. 23 2.4.2 Selección del mercado meta ................................................................................................ 24 2.4.3 Determinación de la demanda para el proyecto ................................................................... 24 2.5. Comercialización ................................................................................................................. 28 2.5.1 Políticas de comercialización y distribución ....................................................................... 28 2.5.2 Publicidad y promoción....................................................................................................... 29 2.5.3 Análisis de precios .............................................................................................................. 30 2.5.3.1 Tendencia histórica de los precios ....................................................................................... 30 2.5.3.2 Precios Actuales .................................................................................................................. 30 2.6. Análisis de los insumos principales ..................................................................................... 30 2.6.1 Características principales de la materia prima ................................................................... 30 2.6.2. Disponibilidad de insumos .................................................................................................. 31 2.6.3. Costos de la materia prima .................................................................................................. 31 CAPÍTULO III : LOCALIZACIÓN DE PLANTA ................................................................................... 33 3.1 Identificación y análisis detallado de los factores de localización ...................................... 33 3.1.1 Análisis de los factores de macro localización ..................................................................... 33 3.1.2 Análisis de los factores de micro localización ...................................................................... 36 3.2. Identificación y descripción de las alternativas de localización .......................................... 38 3.2.1 Evaluación y selección de la macro localización ................................................................ 38 3.3. Evaluación y selección de localización ............................................................................... 39 CAPÍTULO IV : TAMAÑO DE PLANTA ............................................................................................... 42 4.1 Relación tamaño-mercado ................................................................................................... 42 4.2. Relación tamaño-recursos productivos ................................................................................ 43 4.3. Relación tamaño-tecnología ................................................................................................ 44 4.4. Relación tamaño-punto de equilibrio .................................................................................. 45 4.5 Selección del tamaño de planta ........................................................................................... 45 CAPÍTULO V : INGENIERÍA DEL PROYECTO ................................................................................... 49 5.1 Definición del producto basada en sus características de fabricación ................................. 49 5.1.1 Especificaciones técnicas del producto ............................................................................... 49 5.2 Tecnologías existentes y procesos de producción ............................................................... 51 5.2.1.
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