Praise for C. KIELBURGER H. BRANSON FOREWORD BY EPILOGUE BY M. KIELBURGER CRAIG KIELBURGER SHERYL SANDBERG RICHARD BRANSON Your guide to ‘Business with Benefits’… for All Craig is a New York Times bestselling author who has WEconomy Purpose and profit are powerful human moti- written twelve books. He “WEconomy shows us, in surprising and engaging stories, how a yearning to suc- vators. Combined, this power can change co-founded WE Charity, lifting ceed in career can also be a calling to contribute to the betterment of society. This the world. more than one million people from poverty. He is an MBA is a playbook for those of us who are obsessed with a purposeful life at home and WEconomy is your guidebook to the greatest graduate with 15 honorary at work.” evolution in business since the assembly line. doctorates. His purpose is Discover the secret to achieving purpose with

—Satya Nadella, CEO of Microsoft WEconomy

Courtesy of WE helping others discover their profit in your career and company, all while driving purpose. Craig lives in Toronto with his wife “Full of inspiring examples and practical ideas, WEconomy is a must read for anyone in positive impact. Leysa and son Hilson. business—large or small—looking to harness among their colleagues the power of Do you crave more meaning in your job? This DR. HOLLY BRANSON that most natural and potent of human instincts—a sense of purpose.” book is your roadmap. Are you seeking to Holly, after achieving medical —Paul Polman, CEO of Unilever inspire employees? CEOs are discovering that and physiology degrees from purpose is the key to increasing productivity University College London and “The WEconomy is a blueprint for businesses wanting to achieve success while WEconomy and retaining top performers. If you’re in sales, unleash the power of purpose to inspire cus- work ing as a doctor, joined making the world a better place. Businesses that see the human, not just the the Virgin Group’s Leadership tomers to be passionate brand ambassadors. team, dedicat ing her time to customer—and see the whole person, not just a payroll number. Through engaging If you are an aspiring social entrepreneur, learn her passions: people, culture, stories and personal experiences the authors show us that the WEconomy is hap- how to massively scale your mission. and purpose. She is Chair of pening now, and importantly, WE are all responsible for its success.” Get paid to change the world — who wouldn’t Adam Slama/ @adamslama on Instagram Virgin Unite, a founder and —Sara Blakely, founder/owner of Spanx brand want to be the person doing that? trustee of Big Change and Co-Chair of WE Day UK. Holly lives in London with her husband “Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel make a living, and change the world You can find meaning, Uncover the methods of megastars like Oprah Freddie Andrewes and their twins Etta and Artie. Winfrey, Earvin “Magic” Johnson, and Sir Richard our diverse backgrounds, experiences, and talents into serving causes that really Branson, who make the world a better place MARC KIELBURGER matter to us and our communities.” through purposeful—and highly successful— Marc is a syndicated colum- —Lynne Doughtie, U.S. Chair and CEO of KPMG business strategies. The stellar authorial team nist read by millions. He co- share in candid detail, the setbacks and achieve- founded ME to WE Social “WEconomy is an indispensable handbook for anyone who sees the need to ments they experienced building successful Enterprise, engaging millions improve the world, who wants to retain and engage employees—or simply has a enterprises and charities—with purpose. of customers to drive social change. He is a Harvard and mandate to drive profitability.” With the tips inside this book, you, your business, Oxford graduate, and Rhodes —Jane Francisco, editor in chief, Good Housekeeping or your charity can: Scholar. He believes that • Find a cause that drives you and your career

Courtesy of WE purpose-driven business will “The biggest growth market for companies today is to join in the cause of solving You can find meaning, goals to new heights change the world. Marc lives in Toronto with society’s ills. WEconomy is a fresh and innovative guide for galvanizing all of us his wife Roxanne and daughters Lily-Rose • Create a job that you love and be celebrated and Violette. to action.” make a living, and change the world by your peers, boss, and industry —Tom Wilson, chair of the U.S. Chamber of Commerce and CEO of Allstate • Inspire brand fanatics to stay loyal to you, CRAIG your company, and yourKIELBURGER cause • Cover Design and Image: Tether Add a halo to your product, grow your Authors donate 100% of royalties to charity. geographic reach, innovate for “the next big $35.00 USA/$35.00 CAN thing,” engage Boomers to Gen Z, and Contact authors at [email protected] much more! Subscribe to our free Business eNewsletter This is your blueprint for living by your per sonal at wiley.com/enewsletters values, achieving career success, and changing Visit wiley.com/business the world. CRAIG KIELBURGER HOLLY BRANSONShort MARC KIELBURGERbio Craig is a New York Times bestselling author who has written 12 books. He co-founded WE Charity, which has lifted more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates, and has been awarded by the World Economic Forum and Roosevelt Institute. His purpose is helping others discover their purpose. Craig lives in Toronto with his wife, Leysa, and son, Hilson.

Long bio Craig Kielburger founded Free The Children as a 12-year-old in 1995, ventured off on a research mission to South and met the Prime Minister of to discuss international labor laws—all before high school. Craig and his movement have 3 million Facebook followers. He’s accepted the International Children’s Peace Prize on behalf of WE Charity, sat on Oprah’s couch three times and was profiled by 60 Minutes twice. WE Charity is now a $60-million-a-year charity working in seven developing countries. The organization has built more than 1,000 schools and schoolrooms, and has provided education to over 200,000 children through its innovative WE Villages development model. Craig and Marc also founded WE Day, a stadium-sized celebration of young people committed to helping others. It features renowned speakers and performers including Magic Johnson, Al Gore, Archbishop Emeritus Desmond Tutu, Prince Harry of Wales, Selena Gomez, Demi Lovato and Jennifer Hudson, among many others. WE Day is now staged annually in 17 cities in North America, the and the Caribbean, reaching hundreds of thousands of youth attendees who earn their entry tickets through service, and 5.7 million broadcast viewers each year, including via primetime broadcasts on ABC in the US, and CTV in Canada. Craig travels more than 300 days a year to speak to and inspire young people worldwide. He is the author of 12 books, a syndicated columnist and has won the Roosevelt Freedom from Fear Medal. He also holds a degree in peace and conflict studies from the . Recognizing that business is not the enemy of charity, but an important partner, he also completed his MBA.