“ We’re now at the dawn of a new phase. The World Expo will provide an incredible opportunity to break new ground and launch new projects.

[...] I think that 2020 will give us an opportunity to champion our values in this region and show how new smart cities will be able to play a role, for example.

This is a project which opens up new possibilities, involving new forms of mobility and new types of renewable energy. We want to play a role in it, and all major French companies want to be there and would like to play their part in this current ambition and the aspirations bound up in the 2020 dream. ”

© Soazig de la Moissonnière / Office of the President of the Republic. Emmanuel Macron President of the French Republic

France-UAE Economic Forum in November 2017

2 3 “ The World Expo sets out to raise awareness about the greatest challenges of our time and to find solutions to them. Therefore, the theme of the Dubai World Expo, “Connecting Minds, Creating Founded in January 2018, COFREX (French the Future”, is more relevant than ever. Exhibition Company) is a public company. For six months, every country in the world will come together in Its creation was a turning point for French order to discuss, put forward and implement specific solutions involvement at international events for the for the benefit of mankind. general public, as it was the first time that In light of this health crisis, this theme is therefore no longer an expert body had been put together in something that we should be suggesting, but something that we this area. need. will reflect this requirement and the France Pavilion will Its aim is to prepare, organise and oversee showcase France’s ability to innovate in order to achieve this France’s involvement at World Expos and goal. This international event will be a forum for French other international exhibitions. participants to put forward more environmentally-friendly initiatives and innovations for everyone. COFREX has been created as part of a Working to promote French companies and all innovators, the sustainable project to use the experience France Pavilion will be a practical tool and a platform for of previous Expos in order to perfectly and accelerating the international development of France’s offering, cost-effectively organise France’s specifically in Asia, the Middle East and Africa, which are the involvement at World Expos and other Erik Linquier home regions of the Expo’s visitors. international exhibitions. It forms part of In order to do so, this project supported by COFREX, the operator a partnership-based approach between Chairman of COFREX appointed to shape and bring France’s contribution in Dubai to public and private participants, brought Commissioner General for France life, must become a project for all French people. With this in together with a focus on France’s image at Expo 2020 Dubai mind, we are working to ensure that all of our fellow citizens and economic appeal. have the resources to promote French innovations and to create partnerships with innovators throughout the world. We are keen to project an image of an optimistic, bold and innovative France, where assets, ideas and talents all play a role in innovation and human advances. ”

4 5 Contents 01 02 03 04 01

EXPO 2020 DUBAI

EXPO 2020 DUBAI THE FRANCE PAVILION VISITOR EXPERIENCE SPONSORSHIPS Page 7 > Page 15 Page 16 > Page 19 Page 20 > Page 29 AND MARKETING Page 30 > Page 36

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A unique event Highlighting France What is a World Expo? Previous World Expos

A World Expo is an international event which sets out to share innovation, promote • , “Feeding the Planet, Energy for Life” progress and encourage cooperation around the great challenges facing our societies. • Shanghai, “Better City, Better Life” During this Expo, the France Pavilion will set out to give centre • Hannover, “Man - Nature - Technology” stage to all of France’s talents, ideas and assets, and highlight It is organised by a host country and invites other countries, companies, international • Expo 1992 Seville, “The Era of Discoveries” the nation’s innovations on the international stage. organisations, civil society and the general public to take part, attracting tens of millions of participants. The France Pavilion must be a project for all French people.

A World Expo is a multi-faceted event featuring organised exhibitions, lectures, Alongside the Olympic Games and the Football showcase for our companies’ expertise and shows, diplomatic gatherings and business meetings, creating a fully-fledged synergy World Cup, World Expos are among the most innovations, and will strive to become a col- between all sectors (such as technical, the sciences, city planning, the arts, politics important major international events. lective rallying point bringing all French people and culture). together. With this in mind, Jessica Préalpato, Pastry Chef at the Hôtel Plaza Athénée, and Thomas Pesquet, French astronaut from the ESA, have taken on the roles of France’s Pa- trons in Dubai.

The France Pavilion will be an unrivalled

INNOVATION ENTERTAINMENT PROJECTION CONVERGENCE A showcase An educational A platform for An international tool for for technology and entertaining communication enhanced influence and industry experience and sharing and cooperation

The France Pavilion’s Ambassadors: Thomas Pesquet, French astronaut from the ESA, and Jessica Préalpato, Pastry Chef at the Hôtel Plaza Athénée

© Mathieu Delmestre

8 9 Expo 2020 Dubai Expo 2020 Dubai

Based on visitor experience, it will epitomise Connecting Dubai edition the World Expo of the 21st century. minds, MORE THAN 25 MILLION PARTICIPANTS EXPECTED VISITS FROM ALL SECTORS

A popular destination for the general public: Dubai welcomed Creating a record number of 16 million tourists in 2018, • Companies rising up the rankings to become the 4th most visited city in the world. • Universities / Research A dynamic business environment: Dubai hosts the Future the second largest number of trade fairs and shows • Multilateral organisations in the world, after .

+190 PARTICIPATING COUNTRIES • Foundations & NGOs

The Dubai World Expo will take place from 1 October This will be the 1st World Expo held in the pad for a sustainable vision and MEASA (Middle East, Africa and South Asia) sustainable development for the decades 2021 to 31 March 2022 in Dubai, in the United Arab region and will mark the 50th anniversary ahead, ensuring that it will leave all (UAE), focussing on the theme of “Connecting of the being formed participants and the whole world amazed. Paris (1971). What’s more, this Expo promises to be Minds, Creating the Future”, with 3 sub-themes: This Expo will be historic for another reason, unique as never before as the first time that Dubai sustainability, opportunity and mobility. as it is the first in history to be postponed, as so many countries have come together to try a result of the health crisis. to address and find solutions to global problems together.

This Expo hopes to act as a launch

10 11 Expo 2020 Dubai Expo 2020 Dubai

A NEW VISION FOR THE FIRST Dubai, an international crossroads POST-CRISIS GLOBAL EVENT in the United Arab Emirates The Covid-19 health crisis, as well as the scale of the looming economic crisis, has forced us to rethink our development model, and has made us aware of our limits. It has also prompted us to think again and establish a new form of growth, which serves individuals, communities and the planet, and does not work against them.

Since these Expos were first dreamed up and since the first one in London in 1851 and then the second one in Paris in 1855, World Expos have traditionally set out to bring countries together and find solutions to the great challenges of their time.

This ethos of finding solutions for the common good makes even more sense as part of Expo 2020 Dubai. For six months, every country in the world will come together to take part in discussions, collaborate and find specific sustainable solutions in order to build the post-crisis world together.

This World Expo is an opportunity for us to collectively muse on what type of future A STRATEGIC GEOGRAPHICAL HUB A MULTICULTURAL, HUMAN, FRANCE’S VERY STRONG we are expecting, what kind of mutual support we would like to see, what kind of

• A point where Asia, Africa and Europe meet ECONOMIC AND FINANCIAL HUB PRESENCE IN DUBAI technologies and resources we will be rolling out, but, most of all, what kind of • Dubai South, a new economic area under specific changes we are willing to implement. Energy, the environment, mobility, • 90% foreign residents • 30,000 French expatriates in Dubai development health, workplace well-being, sustainable infrastructure development, digitally-enabled • Dubai Airports: 3 international airports near • Multicultural openness and respect for religions • Large CAC 40 companies and more than 400 French to the Expo 2020 site • UAE sovereign funds contain USD 1,250 billion companies from the transport, aerospace, education and gender equality are just some of the challenges (3.3 times its GDP) pharmaceutical, energy, cosmetics, luxury and • The World Expo site is located 20 minutes that participants at the Dubai World Expo will tackle. from Al Maktoum Airport • The UAE attracted USD 8.9 billion in foreign food-and-drink sectors have offices in Dubai capital in 2016 • The French way of life has hugely influenced the region, as seen in aspects such as innovations, brands, culture, education and more

12 13 The France Pavilion 02 France, Lightspeed Inspiration AN AMBITION THE FRANCE PAVILION’S OBJECTIVES

THE FRANCE France must position itself as PAVILION an international driving force PROMOTING DEVELOPING HELPING TO for implementing the FRENCH TALENTS FRANCE’S APPEAL REJUVENATE THE Sustainable Development THAT PLAY A ROLE FRENCH ECONOMY Goals (SDGs) and for building IN IMPLEMENTING The France Pavilion projects THE SDGs AND France’s image to the world. The World Expo will be the the post-health crisis world. largest global gathering CONTRIBUTE TO The Dubai World Expo is in 2021. HUMAN ADVANCES France’s role in achieving the therefore an incredible opportunity and a unique This international gathering SDGs is also a responsible These talents will be setting forum for showcasing French is therefore a unique chance development objective and an out France’s commitment to values and enhancing France’s for companies to rebound economic growth objective, building a sustainable society. status in the economic, economically, by creating cultural and tourism sectors. new development which will be crucial in this The Dubai 2020 Expo will opportunities and by post-Covid recovery year. therefore give France a entering into new markets platform to champion its more quickly. new vision for responsible development.

14 15 The France Pavilion The France Pavilion

The France Pavilion’s three values LIGHT, ENLIGHTENMENT

Light is France Pavilion’s architectural theme This will be expressed in various ways along the visitor route in order to provide a unique experience.

LIGHT, A SOURCE OF ESCAPE The France Pavilion’s design will be accentuated by light shows BOLDNESS OPTIMISM COMMUNITY that both children and adults will love! Taking action and innovating in Redefining progress in order Mobilising communities to think order to build the world of tomorrow to build a better world about the world of tomorrow in LIGHT, A SOURCE OF REFLECTION all of its diversity Light guides us and helps us move forward: therefore, as a Being bold means that you are willing to take In view of the unprecedented urgency which nod to the Enlightenment, the France Pavilion will depict the action. is revolutionising how we think and live, we The post-crisis world must be understood Declaration of the Rights of Man and of the Citizen for the first In a changing world facing economic and really must now make a commitment to trans- by everyone, by harnessing the diversity of its time outside France. This forward-looking 1789 text with a environmental challenges highlighted by this form our society and our models. residents, regions, cultures and expertise. universal scope lays the foundations for modern democracy and health crisis, France has decided to respond for ideas-sharing and knowledge-sharing. to the challenges and put forward solutions. Accordingly, the Pavilion’s permanent exhibi- This mission is our shared responsibility. tion features a route with an overriding theme The France Pavilion will be a place where of redefining progress, as part of a new mean- discussions can be fostered and innovative ing that combines the notions of both individ- ideas for society are shared. ual and collective responsibility.

16 17 The France Pavilion The France Pavilion

A noble Pavilion

THE ENVIRONMENTAL CHALLENGES DD THE SOCIAL CHALLENGES

Construction and deconstruction Operations Regular checks and monitoring on living and working conditions for workers at the France The France Pavilion was designed to meet the Rigorous energy ambitions: Pavilion site by a quality control office. Gold requirements of the LEED certification • 60% of the energy consumed will be rating system. This certification is a stand- generated by the Pavilion itself ardisation system for buildings of high envi- • 2,500m² of solar tiles will be installed ronmental quality and is similar to the French on the Pavilion HQE certification system. Our initiatives to curb the use of resources: The France Pavilion can be fully dismantled • 25% less drinking-water consumption and rebuilt. A number of re-uses are currently • 40% savings on drinking water thanks being explored with French public operators. to water-efficient solutions • 85% of waste recycled

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1 The France Pavilion is located 03 in the Mobility zone 5 2 6 • 5100m 4 • 21m high VISITOR 7 2 • Sturdy and dismantlable EXPERIENCE OPPORTUNITY 2 7 2 Dubai Exhibition Centre

3 Al Wasl Plaza 3 MOBILITY The heart of the World Expo

1 7 4 Metro station SUSTAINABILITY

7 5 Shopping Centre

6 Expo Village

7 Visitor entrances For more information: [email protected]

20 21 © Atelier Cruz-Diez Visitor experience Visitor experience

The 4 dimensions of The key The France Pavilion is divided into two Making an impression on people’s minds through areas: 4 dimensions and a wide-ranging event programme • On the ground floor: a visitor route over the six months of the World Expo. the visitor experience locations in the specifically for the general public, • Upstairs, the Belvédère: a space re- served for professionals and event France Pavilion programming.

TECHNOLOGICAL The France Pavilion’s installations and EMOTIONAL layout will be tailored to handle excep- tionally high visitor numbers, estimated Making the Pavilion a major must-see Promoting French mobility innovations venue at the World Expo and projects playing a role in building the PROFESSIONALS at several tens of thousands per day for • The visitors’ route will be experiential post-Covid world. all areas combined. and immersive • An area within the permanent exhibi- tion will be specifically set aside for • The programme will place important LOCAL emphasis on culture and artistic mobility innovations supported by a creation number of our sponsors EDUCATIONAL A look into the future in order to • The French way of life will lie at the • Showing how the new forms of mobility will establish the artistic, educational and heart of the Pavilion help to shape smart cities and connected Articulating France’s vision on implement- scientific landscape of the world of regions, which will be geared towards their ing the SDGs and on building the post-cri- tomorrow. sis world. residents and users. • The guiding thread for the event pro- • A geographical approach, experience gramme at the Pavilion will be the 17 sharing and promotion of expertise GENERAL PUBLIC Sustainable Development Goals from all regions • The event programme will take • Experiences: stories and explorations of on many different guises, such as local solutions film-season screenings, mini exhibi- tions, discussion meetings, lectures and workshops

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THE FRANCE PAVILION VISITOR ROUTE

The France Pavilion Promenade The permanent exhibition

Tree-filled and partly shaded, the France The permanent exhibition can be found Pavilion’s 1,160m² promenade was de- on the ground floor of the France signed as a relaxation space for visitors. Pavilion and will take the public on a It will be adorned with colourful wooden stroll through the history of progress, a street furniture specially designed by a founding concept of the World Expo since young artist. the mid 19th century.

The “Textidream” exhibition will take Spread over more than 1,000 m², the form of seven capsules showcasing three areas will accordingly offer French expertise in textile innovation. up a definition of progress: An educational route combining sciences • The first will focus on the Pavilion’s and poetry theme, “Light, Enlightenment”, and will present a visual retelling of the Finally, there will be photography exhibi- key values of Enlightenment philoso- tions along Concourse Route. They will phy and the 1789 Declaration of the change every two weeks, in connection Rights of Man and of the Citizen. with our event programme. • The second will present specific examples of French mobility inno- vations, which is the theme of the geographical zone where the Pavilion is located. • Finally, the third area will feature a screening of the Galaxy of the World of Tomorrow, where three planets will provide insights on art, education, and science.

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SHARED AREAS The temporary exhibitions

Five temporary exhibitions will take place one after the other during the six months of the World Expo. Each month, one of the arts will receive the spotlight: cinema, the plastic arts, the culinary arts, architecture, etc. In addition, these arts will also be promoted in other ways as part of the France Pavilion’s event programme.

Treat yourself to some unique Discover France’s exceptional Enjoy sweet treats on the France French creations gastronomy Pavilion Promenade

Conceived as a kind of city high street, the Feast on set menus for adults and children The France Pavilion Promenade will feature shops will immerse visitors in the French alike and discover France’s rich and varied kiosks where you can enjoy sweet treats. way of life, thanks to a wide range of expert- gastronomy, with its sweet and savoury pro- ly crafted iconic everyday items from French duce, including cheese, home produce and brands and creators, including exclusive regional produce. © Société du Grand Paris/ Dominique Perrault Architecture © Atelier Cruz-Diez © Chalhoub products developed for this unique event.

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THE EVENT FRANCE DAY ON 2 OCTOBER 2021: THE CULMINATION PROGRAMME OF FRANCE’S INVOLVEMENT AT THE WORLD EXPO AT THE FRANCE PAVILION Each country will have its own dedicated day, France has chosen to place the when the entire Expo will be decked out in its United Nations Sustainable Devel- colours. opment Goals (SDGs) at the heart of its event programme and to add It will provide an opportunity for the France a sequence specifically focussing Pavilion to display an optimistic, bold and on artistic creation. innovative image to all visitors thanks to an exceptional event programme. If you would Therefore, the six months of the like to join us for this incredible day, please Expo will be broken up into twelve contact us! themed fortnights. Each themed fortnight provides an opportunity to throw the spotlight on French initiatives which are helping to address economic-transformation, social, ecological and cultural challenges for our society.

The names and the scheduled events for the fortnights at the Pavilion have been based around the Expo’s specific themes. There- fore, the France Pavilion is able to expand its event programme to other Pavilions which will be covering the same themes at the same time.

28 29 Sponsorships and marketing

The United Arab 04 Emirates: a big

SPONSORSHIPS deal for France AND MARKETING

The United Arab Emirates is France’s second largest trading partner in the Near and Middle East

Strong trade links • The UAE is France’s 2nd largest partner in the Near and Middle East and is its 3rd largest supplier • There was a rebound in France-UAE trade in 2019.

Recognised French expertise in the UAE • French companies are solidly established in strategic industries in the UAE’s economy, such as aerospace and space, civil and military, luxury products, energy, sustainable development, urban transport, banks and insurance, hospitality, mass retailing and industry. • The UAE is home to the largest number of French offices in the Middle East, with approximately 600 subsidiaries employing more than 30,000 workers.

Strong and long-lasting two-way relationships • Many cooperation agreements in the military, cultural, educational, economic For more information: and political sectors are being signed with the UAE. • Landmark projects have emerged, such as the Louvre Abu Dhabi and the [email protected] Sorbonne Abu Dhabi.

30 31 Sponsorships and marketing Sponsorships and marketing

THE BELVÉDÈRE WILL BE A UNIQUE EVENT SPACE The 1,000m² event space will be suitable for all of your professional events, such as cocktail AT THE HEART OF THE DUBAI WORLD EXPO parties and functions, demonstration events and social or work events. Structured​ to include an agora, a showroom, an auditorium with a capacity of over 130 people, and meeting rooms, the Belvédère boasts a large 180o view terrace that overlooks the Expo site.

The terrace and the agora The auditorium The salon event rooms

The Belvédère boasts a large 180o view terrace that The auditorium lies at the heart of the Belvédère and These versatile function rooms can be used to host overlooks the Expo 2020 Dubai site. features a capacity of more than 130 people. different types of meetings and events.

32 33 Sponsorships and marketing Sponsorships and marketing

CONFIGURATION OF THE BELVÉDÈRE SPACES*

Frères Lumière Auditorium SURFACE AREA MEETING LECTURE COCKTAIL PARTY 6 1 (m²) (people) (people) (people)

Victor Hugo Space 2 Edith Piaf Terrace Frères Lumière Auditorium 180 136

3 George Sand Space Victor Hugo Space 216 (including the 78m² 100 1 5 Edith Piaf Terrace Victor Hugo Space)

George Sand Space 80 28 48 100 3 4 Marie Curie Agora (configuration not included) (configuration not included)

Marie Curie Agora 182 72 2 5 Colette Lounge Colette Lounge 48 30 46 50 4

6 Reception area The Belvédère 1,000 320

2 *Subject to any potential changes linked to health restrictions

34 35 Sponsorships and marketing Sponsorships and marketing

Embodying Our Ambassador Sponsors the best of testify what France has to offer

Join in with the France Pavilion

Becoming a sponsor for the France Pavilion means that you are choosing to play a role in pushing forward France’s development and in increasing its influence. The France Pavilion is also striving to give visitors from all over the world a chance to experience its values of boldness, optimism and a sense of community. Accordingly, we are joining with our sponsors to build an ambitious and pioneering cultural, educational, scientific and technologi- We partner from Day 1 with the France Pavilion, and have developed together a vision Orange is very proud to be a sponsor of the France Pavilion at the Dubai World Expo cal programme. and concrete programmes that reconcile economic performance with a positive impact 2020, the first edition ever to be held in the Middle East. on people and the planet. As we hope for the end of the pandemic, we look forward to As a global digital leader, we are working every day to connect women and men around The France Pavilion is also a practical tool working to promote all innova- participating in Expo 2020 and acting with our entire ecosystem to accelerate the the world and promote a more inclusive digital world in order to build a more sustainable tors, whether they are a large French corporation, a start-up, a foundation, transition to a carbon-neutral economy. and responsible future together. an institution or a collective. This unrivalled showcase will be an opportunity to promote French participants’ expertise and innovations to international Jean-Pierre Clamadieu Stéphane Richard visitors. Chairman of the Board of CEO of Orange Directors of ENGIE

36 37 Sponsorships and marketing

The France Pavilion’s dedicated think tank

”Connecting Minds” is the France Pavilion’s dedicated think thank, which works to stimulate discussions around the 2020 Expo’s 3 sub-themes (Opportunity, Mobility and Sustainability) and aims to highlight French expertise and technologies around transforming cities and regions for the benefit of citizens. The think tank is split up into a number of working groups: Opportunity: Mobility: Sustainability: • Connected Campus • Multimodal mobility • Renewable energies 2.0. • Learning in the digital age platform in the regions of • Regions, companies • Connected and tomorrow and talents independent mobility • 360° cities: performance • Health • The shops of tomorrow of urban services • Artificial intelligence • New payment methods • The circular economy • Managerial innovation as an instrument for in urban services mobility • Urban logistics “Dubai Diaries”, which will come in different forms (such as reports, publications and videos) will supplement the France Pavilion’s content and event programme during the World Expo.

38 39 Calendar

CONTACT [email protected] French France’s stated theme The France The Pavilion’s 1st part of the Layout France Pavilion dismantling +33 1 40 73 36 32 involvement of “France’s vision Pavilion’s design Ambassadors, virtual exhibition finalised Day at the completed www.francedubai2020.com confirmed of a society with unveiled Jessica Préalpato launched September 2021 Dubai November 2022 connected minds” and Thomas Pesquet, World Expo October 2017 March 2019 Spring 2021 approved announced • 77 boulevard Saint-Jacques, 75014 Paris - FRANCE 2 October 2021 April 2018 29 January 2020 • Al Habtoor Business Tower, 24th Floor Dubaï Marina - P.O. Box 3314, Dubaï - UNITED ARAB EMIRATES

2017 2018 2019 2020 2021 2022 @FranceDubai2020 France Pavilion construction 2019-2020 FranceDubai2020 @FranceDubai2020 Commissioner General COFREX The France Pavilion One-year postponement of The France Pavilion The Dubai The Dubai for France at Expo created Strategic Committee’s the World Expo visitor route World Expo opens World Expo closes France Dubaï 2020 2020 Dubai appointed first meeting made official unveiled January 2018 1 October 2021 31 March 2022 November 2017 June 2018 29 May 2020 Spring 2021 France Dubaï 2020

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