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The History of Jaguar by Sir William Lyons

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The History of Jaguar by Sir William Lyons NOVEMBER 2010 The history of Jaguar by Sir William Lyons ollowing our successful Jaguar It contains much that you may not and is still with Jaguar in a senior position. We 75 Drive it Day on 5 September, may never have known, such as the origin of started with an overdraft of £1,000 provided organised without any support from the name Jaguar, the acquisition of various by guarantees of £500 each by our respective Fthe local Jaguar organisations, it is interesting companies, the history of the move from fathers. I am afraid it proved very inadequate to read what Jaguar’s Head Office in the UK Blackpool to Coventry and the Government but, by repeated appeals for help to the did. They invited 75 owners of SS and Jaguar machinations throughout the years that in manager of the bank, which I visited every cars – one from each year since 1935 - on a many ways led to the downfall of the British Saturday morning for the wages, I managed 75th anniversary tour from Coventry to the motor industry. Tony and I (Rudy S.) hope you to keep paying the mounting accounts. I will Goodwood Revival Festival, during which an will find it interesting reading. always appreciate the confidence of the bank overnight stop in London included a black tie “I should start in 1922 when I joined with manager in allowing the overdraft to exceed dinner at the Mayfair Hotel to re-enact the a partner in Blackpool to make Swallow the guarantee by a considerable margin. moment when S.S. Cars presented the first sidecars for motorcycles. We started with It proved to be a successful business within true Jaguar model in exactly the same room. three men and a boy – the latter, incidentally, the limits of the potential markets, and it was Tony Brown considered it fitting not to offer these limitations which, in 1927, turned my anything written by his hand this month, but thoughts to building a body on the Austin instead present to you something written by a Seven chassis, which Sir Herbert Austin had far greater authority on Jaguar and the history brought out. The conception of this car had a thereof, none other than Sir William Lyons very strong appeal, except that the body himself. This was the 1969 Lord Wakefield was a very stark affair. I believed it Gold Medal Paper, which was presented to would also appeal to a lot of people if the assembled audience of the Institute of the it had a more luxurious and attractive Motor Industry in 1969. body. Continued on page 6... BONUS 15 page issue! LETTER TO THE EDITOR DEAR EdITOR I was intrigued by your editorial and your choices of your favourite cars. You requested readers to submit their lists and as I know how soul destroying it is to ask for feedback and not getting any, I thought, what the hell, let’s submit mine. They may How to contact us: be controversial –but I suppose any such list is- but my criteria Cape Jaguar Club and Committee are that the car must be eye-catching and attention-grabbing but Postal Address: P.O. Box 76, Plumstead, 7800 also be a pleasure to drive. For instance, I agree that the Citroën Chairman Terry Morris Regalia Michael Morris DS is “unspeakably beautiful”, but having owned one, it had a lot Home 021 434 8010 Home/Work 021 438 9140 of short comings like that ghastly old fashioned engine and I am Work 021 715 4095 Cell 083 252 7436 disappointed that during its 20 year production, Citroën never Cell 082 775 2520 Fax 021 438 9140 bothered to fit it with an engine appropriate to its looks Email [email protected] Email [email protected] My own TOP 5 list includes three cars which I think are the best looking cars ever made. Vice Chairman Position vacant Webmaster Erich Voigt Top of my list is the 1968 Ferrari 365 GTB Daytona, which Home 021 948 2337 won the first concours held at the Franschhoek Motor Museum Treasurer Ross West Email [email protected] earlier this year. It looks even better than Gina Lollobrigida, my Home/Work 021 790 9810 Cell 082 451 3154 Club Banking Details all time favourite film star, even though I know that it dates me. Email [email protected] Cape Jaguar Club 1968 Ferrari Standard Bank Helderberg 365 GTB Daytona Secretary & Branch Code 033012 Membership Rob Archibald Account number 374 11 2339 Home 021 855 2641 Cell 071 232 0574 Editor Richard Webb Email [email protected] Cell 078 155 3084 Fax 086 692 2507 Events Email [email protected] Co-Ordinator Rudy Schats Home 021 847 1707 Publisher Kari Fell Cell 082 899 7069 Cell 078 155 3102 Fax 021 847 1708 Fax 086 692 2511 Email [email protected] Email [email protected] MARKetpLAce: A max of 40 words are to be submitted to Rudy Schats, Second is the 1953/54 Studebaker Starliner Sports Coupé, such ads free to members, non members rates R75 per insertion. Such ads lauded by many at its introduction for its beauty and originality will also be displayed on our website for 3 months. of design. It won numerous awards around the world, which included being selected as the only American production automobile to be included in the Museum of Modern Art’s show of the ten most beautiful cars in the world. Unfortunately, I did not fare as well economically. Cape Jaguar Journal is published by Follow us on: credibilitymedia* www.credibilitygroup.co.za © Credibility Media 2009 – 2010 75 Camp Ground Road, Rondebosch, Cape Town, 7700 Precautions have been taken to ensure the accuracy of advice and information given to the reader. However, neither the Publishers nor Cape Jaguar Club can accept Studebaker responsibility for damages or injury that may arise from them. Cape Jaguar Journal 1954 Starliner makes no warranties of any kind, written or implied, regarding the contents of this magazine and expressly disclaims any warranty regarding the accuracy or reliability of information contained herein. The views contained in this magazine are those of the writers and advertisers and do not necessarily reflect those of the editor, publishers or their agents. All rights reserved. We encourage the re-printing of items published in this publication, subject to written confirmation from the Publishers. 2 Third on my list is thePorsche 928, manufactured from 1977 until As a diehard Jaguar fan, two of my five favourites areJaguars 1982. Disliked by Porsche aficionados as “not a real Porsche”, in my headed by the 1950 Mark V drophead coupé, the last convertible book it looks better, performs better and makes the adrenalin go into Jaguar saloon car ever available to the marque’s enthusiasts. The Mark overdrive. If only my garage was bigger. V was an interim model on the way to the long awaited new saloon car, the Mark VII. Jaguar has made open top sport cars, but we are still awaiting the first true convertible 4-seater to compete with such Porsche 928 models produced by its competitors. My final choice has to be controversial: my own1984 Jaguar XJ-S Cabriolet. Only 5013 were made, with V-12 and 6-cylinder engines, between 1983 and 1987, when a true convertible was introduced. It is a unique Jaguar model with several configurations as a cloth top at the rear can be furled down and it has two roof Targa style panels, which can be removed independently and fitted in the boot. Virtually open top motoring can be had when 1950 Jaguar Mark V drophead all three items are removed, but other options are soft top down, both panels in place; one panel in place which is my wife Aura’s preferred option as she does not like the sun on top of her and I can still see the sky. As the sides remained in place, the structure is more solid than the convertible model. To me it offers the best of both worlds. BEST REGARds, RUDY 1984 XJ-SC [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] 3 PAST EVENTS JAGUAR DRIVE IT DAY, 5 SEPTEMBER Bentleys just outside the main hall. After complimentary coffee & cake, we were able We have received this Certificate from the JAGUAR ENTHUSIASTS’ CLUB in BRISTOL “to do” the main hall with a fantastic display of fynbos flowers and flora. Unfortunately the weather took a turn for the worst and the tractor ride had to be cancelled, even visiting the many stalls was unpleasant in the blustery conditions, so most of our clan found their way to the restaurant where a good time was had until we were able to retrieve our cars at 3 o’clock when most people wended their way home. Prestigious classic cars remain a big draw card for such a show and the public certainly paid a lot of attention to the various models on show, defying the windy conditions to do so. Marius, Rob Archibald and Fred Phillips chewing the fat A DAY AT THE DARLING FLOWER SHOW, 19 SEPTEMBER Although it took a bit of arm-twisting, we A happy group sheltering inside a marquee did manage to pull together 10 Jaguars with 23 persons which included Rudi Wagenaar in an interesting XJ-S Cabriolet V-12, whom we were able to contact through the International Cabriolet Register. We hope that he will join the Club. We left our meeting point, the Milnerton Lighthouse, at 09h00 and arrived at the Darling Show an hour later, where we Incredible creative displays gave were parked, together with Rolls-Royces and the hall a festive atmosphere WHALES & WHEELS CAR SHOW AT HERMANNUS, 25 SEPTEMBER This very pleasant, well organised show does not seem to find much favour amongst our members.
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