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From theindianentertainment.com ● Volume No: I-34 pickle● May 26- June 9, 2007 ● New Delhi ● India

Jhoom Barabar Jhoom will hit screens on June 15 WILLWILL JHOOM CROSS $12.5 mn IN BOX OFFICE

The key to the success of JBJ lies in its overseas run. It is expected to be a winner in UK theatres

rom the very first promo of the film, Jhoom Hall with flavour of Lahore, it’s expected to open strongly Barabar Jhoom has created a buzz. JBJ music has in UK. So far the overseas box office has been disappoint- also added to the hype of the film. The question is ing for Hindi films in comparison to 2006 where overseas will all this hype translate into box office num- box office of Hindi films touched over $10 million (Kabhi bers? Will it be the first Hindi film of 2007 to hit Alvida Na Kehna), $ 8 million (Don & Dhoom 2). 2007 has Fthe $12.5 million mark? JBJ is a Yashraj release directed served below $5 million figures with the bare exception by Shaad Ali Sahgal and the comedy film stars Abhishek of Salam-E-Ishq ($ 5.1 million). Bachchan, Bobby Deol, Preity Zinta, Lara Dutta, Amitabh In their last outing Bunty aur Babli (2005) Shaad Ali (di- Bachchan. rector) and Abhishek Bachachan collected $2.75 million JBJ arrives in theatres on June 15 and till Cash (directed in overseas box office. Will JBJ cross the $6.25 million by Anubhav Sinha, plus mark in over- Adlabs release) hits the seas box office? The screen on July 20, the film going looks tough is expected to have a vir- but then JBJ looks tually free run at the box Jhoom Barabar like perhaps the only office. 2007 has so far film in near future to been dominated by Guru, Jhoom unveils deliver the numbers - Tara Rum Pum and a new look of that is till Shah Rukh Namaste London. Of the Khan's Chak De three, Guru stands tall Amitabh (August 10) and with a combined box of- Hrithik-Ash's Akbar- fice gross of $12 million Bachchan. The Jodha hits the screen ($7.5 million domestic box (October 12). We are office + $4.5 overseas colour, music not comparing JBJ box office). with Rajnikanth's But the key to JBJ's box and dance is Tamil film Sivaji The office glory will lie in its o- spectacular Boss -- which is also verseas run. With a story- releasing on June 15 line that combines South (see page 6).

1 pickle May 26- June 9, 2007 ● New Delhi● India

Apne is set for worldwide release on June 29 by Shemaroo Dharmendra is Back For the first time legendary actor Dharmendra has acted with sons Sunny and Bobby Deol. Apne by the makers of hit film Gadar is about family ties, relationships, aspirations

eventy-one year old forever…Same fate awaited Dharmendra is back in Baldev. action. Thanks to APNE: When in the US fighting for Filmmaker Anil Selling Points the World Heavy-weight S ● Sharma for his patience (He Return of Championship, the betting kept thinking of it for seven Dharmendra mafia conspired against him years) to bring three Deols in ● Dharmendra and got doping charges lev- a single screen. ``We were with Sunny, eled against him, which got waiting for this moment for Bobby him banned from boxing. For the last so many years. We ● Family an athlete nothing can be were searching for a script to entertainment worse than doping charges. work together and got it,’’ ● He wanted to get rid of this says the legendary actor. Global stigma and pain by training ``Apne has a wider global appeal, his elder son Angad (Sunny appeal,’’ says Hiren Gada, especially NRIs Deol) in the sport of boxing vice-president, Shemaroo and make him a World Entertainment, which has got Heavy-weight Champion and the world-wide distribution create history, which eluded rights of the movie. ``It is a him, but… complete family drama and Angad had some other it is a great occasion to have dreams… some other aspira- Dharmendra back on tions… some other commit- screen.’’ ments... Karan (Bobby Deol), Synopsis the younger son, a musician Apne is the story of a fam- at par, despite wanting to ful- ily…their relationship and fill his father’s dream was their dreams…a father and helpless. Inspite of loving his sons each have their de- and living for each other, sires…aspirations…and hopes… why were these two sons not able to work along with each Baldev Singh Chaoudhary (Dharmendra) won a silver other to achieve their father’s dream? Will they ever suc- medal in the Olympics and made India proud. His only ream ceed? Will Baldev’s dream ever be achieved or will it die was to make history by becoming India’s first World Heavy- along with him? As he has decided to end his life today… weight Champion. But sometimes dreams shatter before For trade enquiries and international distribution email to they can be realized and make the heart bleed [email protected] and [email protected]

LongTale Inc bets on India

alifornia-based LongTale International, a global Cityzens in association with Los Angeles based intellectual property rights management com- Netrikan Entertainment and with Omar Kaczmarczyk, C pany is bullish on India. The company is in the Managing Director of Long Tale as executive pro- process of acquiring Indian product for global distri- ducer. The strategic alliance also envisages, Accel bution beyond the NRI spectrum and is in the process Animation Studios to provide digital re-mastering of setting up a strong presence in India. LongTale al- services for Long Tale’s Shockwave Collection of digi- ready has a library of over 150 Indian films for over- tal assets. seas distribution. The person behind LongTale is its founder Omar LongTale has recently entered into a strategic al- Kaczmarczyk. His ground breaking segmented sales liance with Accel Animation Studios, a division of and distribution system made him a legend in the Accel Transmatic Limited and engaged in 3D anima- Hollywood film industry. tion content development and visual effects (VFX). He has been has been responsible for the world- Accel is in the process of producing 133 episodes of wide sales of The Three Musketeers, The Four Thirukkural based stories and the same will be distrib- Musketeers, Superman – The Movie, Superman 2, uted by Long Tale to global audiences. Superman 3, Supergirl, Santa Claus – the movie, The New Accel will also jointly develop and co-produce an Adventures of Pinocchio, Sir Arthur Conan Doyle’s Lost English language animation feature film, named World, among others.

2 pickle May 26- June 9, 2007 ● New Delhi● India India and Brazil sign audiovisual co-production agreement India, Brazil Sign Treaty The treaty will have to be ratified by the Brazilian Parliament. It will take two years for this agreement to become practical. But, it is a win-win for both sides

greement Between the Government of the Republic of India And The The agreement Government of the Federative Republic of Brazil was signed AOn Audio Visual Co - Productions The Government of the Republic of during the visit India and the Government of the of Brazilian Federative Republic of Brazil (here- inafter referred to as "the Contracting President Parties") Seeking to enhance co-operation LUIZ INACIO LULA between their two countries in the audio-visual area; DA SILVA Desirous of expanding and facili- early this month tating the co-production of audio-vi- sual works, which may be conducive to the development of the film and audio-visual industries of both coun- (iii) entities which are established of shooting, approval of both the tries and to the expansion of cultural and/or incorporated in India. Competent Authorities. and economic exchanges between (b) as regards the Federative 2. Approvals are granted under them; Republic of Brazil: their respective national laws, shall Convinced that these exchanges (i) nationals/citizens of the be in writing and shall specify the will contribute to the enhancement of Federative Republic of Brazil; conditions upon which the approval relations between the two countries; (ii permanent residents of Brazil; and is granted. None of the co-produc- Have agreed as follows: (iii) entities which are established ers shall be linked by common man- and/or incorporated in Brazil. agement, ownership or control, save Article 1 4. "Competent Authority" means: to the extent that such links are in- DEFINITIONS (a) on behalf of the Federative herent in the making of the For the purposes of this Agreement Republic of Brazil, the Ministry of Audiovisual Co-production itself. 1. "Audiovisual Co-production" Culture; and means an audiovisual work jointly (b) on behalf of the Republic of 3. In considering proposals for the invested in and produced by one or India, the Ministry of Information making of an Audiovisual Co-pro- more Brazilian co-producers and one and Broadcasting. duction, both Competent Authorities or more Indian co-producers under a shall apply the rules and principles project approved by both Competent Article 2 set out in this Agreement as well as Authorities. BENEFITS in its Annex, with due regard for 2. "Audiovisual Work" means any 1. An Audiovisual Co-production their respective policies and guide- record of a sequence of related im- shall be treated as a national lines. ages, irrespective of length, which is Audiovisual Work by both intended to be made visible as a Contracting Parties and, therefore, Article 4 moving image through the use of shall be fully entitled to all the bene- CONTRIBUTIONS devices, regardless of the medium of fits which are or may be accorded to 1. For each Audiovisual Co-produc- initial or subsequent fixation, and for national audiovisual works by each tion: which there is an expectation for of the Contracting Parties under their (a) the performing, technical, craft public exhibition. It includes films respective national laws. and creative participation of the Co- and video recordings, animation and 2. Any benefits available in Brazil producers; and documentary productions for ex- may only be accorded to a Brazilian (b) the production expenditure of the ploitation in theatres, on television, Co-producer. Co-producer in the Republic of India DVD or by any other form of distri- 3. Any benefits available in India or in the Federative Republic of bution. New forms of audiovisual may only be accorded to an Indian Brazil shall be in reasonable propor- production shall be included in the Co-producer. tion to their respective financial con- present agreement by exchange of 4. The sharing of expenses and rev- tributions and as mutually decided Notes between the Contracting enues shall be as mutually decided by both the Co-producers. Parties. by the Co-producers. 2. Both the financial contribution, 3."Co-producer" shall be: and the managerial, performing, (a) as regards the Republic of India: Article 3 technical, craft and creative partici- (i) nationals/citizens of the Republic APPROVAL OF PROJECTS pation of each Co-producer shall ac- of India; 1. Audiovisual Co-productions shall count for at least 20% (twenty per (ii) permanent residents of India; and require, prior to the commencement cent) of the total budget of the

3 pickle May 26- June 9, 2007 ● New Delhi● India Screening of Portuguese movies will increase at Goa

FROM PREVIOUS PAGE (i) nationals/citizens of the third co- normally enter Audiovisual Co- producer's country; and productions in international festi- Audiovisual Co-production. (ii) permanent residents of the third vals. 3. Notwithstanding the contribution co-producer's country. 2. Audiovisual works produced on and participation rules set out in the basis of equal contributions paragraphs 1 and 2 of this Article, in 2. Participants in an Audiovisual Co- shall be entered as an Audiovisual exceptional cases both Competent production as defined in this Work of the country which the di- Authorities may approve Audiovisual Article must at all times through- rector is from. Co-productions where: out the production retain their na- (a) the contribution by one Co-pro- tional status, and may not acquire Article 9 ducer is limited to the provision of fi- or lose such status at any point LOCATION SHOOTING nance only, in which case the pro- during the course of production 1. The Competent Authorities may posed finance-only contribution activity. approve location shooting in a shall be 20% (twenty per cent) or 3. In exceptional cases, both country other than those of the more of the total budget of the Competent Authorities may ap- participating co-producers. Audiovisual Co-production; or prove Audiovisual Works 2. Notwithstanding Article 6, where (b) despite falling outside the contri- (a) where script or financing dictate location shooting is approved in bution rules, the Competent the engagement of performers accordance with the present Authorities consider that the project from other countries; and Article, citizens of the country in would further the objectives of this (b) where artistic or financing rea- which location shooting takes Agreement and should be approved sons dictate the engagement of place may be employed as crowd accordingly. technical personnel from other artists, in small roles, or as addi- 4. to the specific conditions and lim- countries. tional employees whose services its laid down in laws and regula- are necessary for the location tions in force in the Contracting Article 7 work to be undertaken. Parties, in the case of multilateral NEGATIVES, FIRST-RELEASE PRINT AND co-productions the minority con- LANGUAGES Article 10 tribution may not be less than 1. At least one negative and one du- CREDITS 10% (ten per cent), and the major- plicate negative shall be made of An Audiovisual Co-production shall ity contribution may not exceed all Audiovisual Co-productions. include a title, in the initial credits, 70% (seventy per cent) of the Each Co-producer shall be entitled indicating that the Audiovisual Work total cost of the Audiovisual to make a further duplicate or is an "Official Indian - Brazilian Co- Work. prints there from. Each Co-pro- Production" or an "Official Brazilian - ducer shall also be entitled to use Indian Co-Production". The promo- Article 5 the original negative in accor- tional material associated with the THIRD COUNTRY CO-PRODUCTIONS dance with the conditions agreed audiovisual work shall likewise in- 1. Where either the Republic of India upon between the Co-producers clude a credit reflecting the partici- or the Federative Republic of themselves. The storage of the o- pation of the Republic of India, the Brazil maintains with a third coun- riginal negative shall be as mutu- Federative Republic of Brazil and, try an Audiovisual Co-production ally decided by the Co-producers. when relevant, the country of a third agreement, the Competent co-producer. Authorities may approve a project 2. Audiovisual Co-productions shall for an Audiovisual Co-production be made and processed up to the Article 11 under this Agreement that is to be manufacture of the first release TEMPORARY ENTRY INTO THE COUNTRY made in conjunction with a co- print in the Republic of India or in 1. For approved Audiovisual Co-pro- producer from that third country. the Federative Republic of Brazil ductions, each Contracting Party 2. Approvals under this Article shall or, when there is a third co-pro- shall facilitate, in accordance with be limited to proposals in which ducer, in that third co-producer's the domestic law in force in its the contribution of the third coun- country. country: try co-producer is no greater than 3. The original soundtrack of each (a) entry into and temporary resi- the lesser of the individual contri- Audiovisual Co-production shall dence in its territory for technical butions of the Brazilian and be made in Hindi, or any other and artistic personnel of the Indian Co-producers. Indian language or dialect, or in other Contracting Party; English or Portuguese, or in any (b) the import into and export from Article 6 combination of those permitted its territory of technical and other PARTICIPANTS languages. Dialogue in other lan- film making equipment and ma- 1. The screenwriters, the director, guages may be included in the terials by producers of the other actors and other artistic and Audiovisual Co-production, as the Contracting Party; and technical personnel participating script requires. (c) the transfer of funds destined in an Audiovisual Co-production 4. The dubbing or subtitling into one for payments related to the shall be: of the permitted languages of the audio-visual co-productions. (a) as regards the Republic of India, Republic of India or into (i) nationals/citizens of Republic of Portuguese shall be carried out in 2. These dispositions also apply to India; and the Republic of India or in the third parties, approved under (ii) permanent residents of India. Federative Republic of Brazil. Any Article 5 of the present agree- (b) as regards the Federative departure from this principle must ment. Republic of Brazil, be approved by the Competent (i) nationals/citizens of the Authorities. Article 12 Federative Republic of Brazil; and JOINT COMMISSION (ii) permanent residents of Brazil. Article 8 1. A Joint Commission shall be es- (c) in cases in which there is a third INTERNATIONAL FESTIVALS co-producer, 1. The majority Co-producer shall SEE NEXT PAGE

4 pickle May 26- June 9, 2007● New Delhi● India Annexure of the India-Brazil Audiovisual Agreement

tablished comprising representa- interpretation or implementation of tution clause is permitted to pro- tives of the Competent Authorities this Agreement shall be settled con- vide for his/her replacement if from both Contracting Parties. sensually through consultation and necessary); 2. The role of the Joint Commission negotiation only. d) the budget, identifying the ex- shall be to evaluate the imple- penses to be incurred by each mentation and operation of this DONE at New Delhi, on the of June, Co-producer; Agreement and to make any pro- 2007, in two originals in Hindi, e) the financing plan; posals considered necessary to Portuguese, and English, each ver- f) a clause establishing the sharing improve the effect of the sion being equally authentic. In case of revenues, markets, media or a Agreement. of any divergence of interpretation, combination of these; 3. The Joint Commission shall be the English text shall prevail. g) a clause detailing the respective convened, whether by meeting or For the Government of the shares of the co-producers in any otherwise, at the request of either Republic of India For the over expenditure; the minority co- of the Contracting Parties within Government of the Federative producer's share may be limited six months of such a request. Republic of Brazil to a lower percentage or to a fixed amount, provided that the Article 13 Annexure to Agreement minimum proportion permitted ENTRY INTO FORCE between the Government of the under Article 4 of the Agreement 1. This Agreement shall enter into Republic of India and the is respected; force on the date of the second Government of the Federative h) a clause recognizing that admis- notification between the Republic of Brazil on sion to benefits under this Contracting Parties, through diplo- Audio Visual Co-Productions Agreement does not constitute a matic channels, conveying that (Rules of procedure commitment that governmental the requirements for the entry for applications for approval of authorities in India will grant a li- into force of this Agreement have co-production status under cense to permit public exhibition been satisfied. this agreement) of the Audiovisual Work; i) a clause prescribing the measures 2. This Agreement including the ANNEX to be taken where: Annex, which forms an integral 1. Applications for qualification of (i) after full consideration of the part of this Agreement, shall re- an Audiovisual Work for co-produc- case, the Competent Authorities in main in force for an unlimited pe- tion benefits under this Agreement either country refuse to grant the riod of time, unless terminated in must be made simultaneously to benefits applied for; terms of paragraph 3 of this both Competent Authorities at least (ii) either one or the other Article. 60 (sixty) days before shooting be- Contracting Party fails to fulfil its 3. Either Contracting Party may ter- gins. commitments. minate this Agreement by giving j) the period when shooting is to six months` written notice in ad- 2. The Competent Authority of one begin; vance of such intention to the of the Contracting Parties shall k) a clause stating that the majority other Contracting Party through communicate their decision to the Co-producer shall take out an the diplomatic channel. other Competent Authority within insurance policy covering at least 4. Termination of this Agreement thirty (30) days of the submission "all production risks" and "all shall have no effect on the com- of the complete documentation. original material production pletion of Audiovisual Co-produc- 3. The approval process under risks"; and tions approved prior to its termi- Article 3 of this Agreement shall l) a clause providing for the sharing nation. comprise of approval prior to of the ownership of copyright on a commencement of shooting of basis that it is proportionate to Article 14 the Audiovisual Work. the respective contributions of the PERMISSION FOR PUBLIC EXHIBITION 4. Documentation submitted in sup- Co-producers. 1. Permission for public exhibition port of an application shall con- 4.4 The distribution contract, if it has will be in accordance with local sist of the following items, drafted already been signed, or a draft if laws in both India and Brazil. in English in the case of India and it has yet to be concluded. in Portuguese in the case of 4.5 A list of the creative and 2. The approval of Co-production s- Brazil: technical personnel indicating tatus under this Agreement will their nationalities. not mean a commitment to per- 4.1 The final script and synopsis. 4.6 The production schedule. mit public exhibition of the 4.2 Documentary proof of having 4.7 Final shooting script. Audiovisual Co-production. legally acquired the copyright to 5. The Competent Authorities can produce and exploit the demand any further documents Article 15 Audiovisual Work. and all other additional informa- AMENDMENT 4.3 A copy of the co-production con- tion deemed necessary. 1. This Agreement may be amended tract signed by the Co-producers. 6. Amendments, including the re- by mutual consent of the The contract shall include: placement of a co-producer, may Contracting Parties through the a) the title of the co-production; be made in the original contract, exchange of notes between the b) the name of the original script but they must be submitted for Contracting Parties through diplo- writer or that of the adaptor if it is approval by the Competent matic channel. drawn from a literary source; nec- Authorities before the Audiovisual essary permission for adapting Co-production is finished. The re- Article 16 the literary work into a film from placement of a co-producer may DISPUTE RESOLUTION the author/legal heirs shall be at- be allowed only in exceptional Any dispute between the tached; cases and for reasons satisfactory Contracting Parties arising out of the c) the name of the director (a substi- to the Competent Authorities.

5 pickle May 26- June 9, 2007 ● New Delhi● India

MARKET INDICATORS SIVAJI SNAPSHOT Media & Entertainment Companies traded in the Bonbay Stock Exchange (value in Rs and crore) Company May 24 P/E Ratio Market Cap Adlabs Films 508.55 19.86 2051 Bag films 40.45 85.1 311 Balaji Telefilm 213.75 18.11 1435 Cinemax India 150.60 — 440 Crest Animation 115.60 — 271 Cyber Media 120.95 18 125 Deccan Chronicle 220.75 30.49 5494 ETC Networks — — — ENT Network India 382.85 95.4 1872 Galaxy Ent. 155.85 65.18 208 HT Media 221.75 53.38 5176 Inox Leisure 131 44.83 783 JagranPrakashan 450 38.17 2714 At $20 mn , Sivaji is the K Sera Sera 18.5 4.25 37 most expensive movie to Mid Day Multimedia 45.75 25.66 237 Moser Baer 429.30 61.51 4849 be made in India Mukta Arts — — — NDTV 368.35 — 2320 The $20 million Sivaji is the most expensive movie to Prime Focus 602.60 48.89 801 be produced in India by AVM Studios. While the trailer of next Yashraj movie PVR 216.35 49.74 507 Chak De India will be Pritish Nandy 67.60 27.81 102 screened with JBJ, the Pyramid Samira 336.30 639 960 promo of Rajinikanth's Sahara One — — — new animation film Saregama India 290.10 32.88 440 Sultan (Adlabs and Shringar Cinema 58.85 19.51 189 Ocher co-production) Sun TV 1344 44.69 9820 will be screened with TV 18 875 32.85 2738 Sivaji. This is a new TV Today Network 136.70 25.21 780 promotion trend in TIPS Industries 48.55 69.32 75 the Indian film indus- try. Over 700 prints UTV Software 500.50 33.01 1091 are to be released for Zee Entertainment 280.20 72.27 12028 Sivaji. This is the first time AVM Productions, Rajinikanth, AR CONTACT INFORMATION Rahman, and director Shanker have come together to Send your letters, views, suggestions to work on a project. The tickets have been sold out for The Editor Designed by the US premiere. Sivaji is also likely to figure in film festi- aneeta.saha vals at Japan, China and Latin America among others. PICKLE @gmail.com email: [email protected] More on Sivaji’s performance in the coming week.

Make your ad more powerful than the Edit in the PICKLE Block space for the special Cannes PICKLE print guide Write to: [email protected]

BY THE NUMBERS 10491 participants were accredited from 92 countries at the 2007 Cannes Film Market. 4082 companies were registered with the Marché du Film ( 3797 in 2006). Production and distribution companies, sales agents are the main activities of those companies. 5157 films have been on offer (4569 in 2006) with 2250 projects in development or in production.

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