www.picklemag.com From theindianentertainment.com ● Volume No: I-34 pickle● May 26- June 9, 2007 ● New Delhi ● India Jhoom Barabar Jhoom will hit screens on June 15 WILLWILL JHOOM CROSS $12.5 mn IN BOX OFFICE The key to the success of JBJ lies in its overseas run. It is expected to be a winner in UK theatres rom the very first promo of the film, Jhoom Hall with flavour of Lahore, it’s expected to open strongly Barabar Jhoom has created a buzz. JBJ music has in UK. So far the overseas box office has been disappoint- also added to the hype of the film. The question is ing for Hindi films in comparison to 2006 where overseas will all this hype translate into box office num- box office of Hindi films touched over $10 million (Kabhi bers? Will it be the first Hindi film of 2007 to hit Alvida Na Kehna), $ 8 million (Don & Dhoom 2). 2007 has Fthe $12.5 million mark? JBJ is a Yashraj release directed served below $5 million figures with the bare exception by Shaad Ali Sahgal and the comedy film stars Abhishek of Salam-E-Ishq ($ 5.1 million). Bachchan, Bobby Deol, Preity Zinta, Lara Dutta, Amitabh In their last outing Bunty aur Babli (2005) Shaad Ali (di- Bachchan. rector) and Abhishek Bachachan collected $2.75 million JBJ arrives in theatres on June 15 and till Cash (directed in overseas box office. Will JBJ cross the $6.25 million by Anubhav Sinha, plus mark in over- Adlabs release) hits the seas box office? The screen on July 20, the film going looks tough is expected to have a vir- but then JBJ looks tually free run at the box Jhoom Barabar like perhaps the only office. 2007 has so far film in near future to been dominated by Guru, Jhoom unveils deliver the numbers - Tara Rum Pum and a new look of that is till Shah Rukh Namaste London. Of the Khan's Chak De three, Guru stands tall Amitabh (August 10) and with a combined box of- Hrithik-Ash's Akbar- fice gross of $12 million Bachchan. The Jodha hits the screen ($7.5 million domestic box (October 12). We are office + $4.5 overseas colour, music not comparing JBJ box office). with Rajnikanth's But the key to JBJ's box and dance is Tamil film Sivaji The office glory will lie in its o- spectacular Boss -- which is also verseas run. With a story- releasing on June 15 line that combines South (see page 6). 1 pickle May 26- June 9, 2007 ● New Delhi● India Apne is set for worldwide release on June 29 by Shemaroo Dharmendra is Back For the first time legendary actor Dharmendra has acted with sons Sunny and Bobby Deol. Apne by the makers of hit film Gadar is about family ties, relationships, aspirations eventy-one year old forever…Same fate awaited Dharmendra is back in Baldev. action. Thanks to APNE: When in the US fighting for Filmmaker Anil Selling Points the World Heavy-weight S ● Sharma for his patience (He Return of Championship, the betting kept thinking of it for seven Dharmendra mafia conspired against him years) to bring three Deols in ● Dharmendra and got doping charges lev- a single screen. ``We were with Sunny, eled against him, which got waiting for this moment for Bobby him banned from boxing. For the last so many years. We ● Family an athlete nothing can be were searching for a script to entertainment worse than doping charges. work together and got it,’’ ● He wanted to get rid of this says the legendary actor. Global stigma and pain by training ``Apne has a wider global appeal, his elder son Angad (Sunny appeal,’’ says Hiren Gada, especially NRIs Deol) in the sport of boxing vice-president, Shemaroo and make him a World Entertainment, which has got Heavy-weight Champion and the world-wide distribution create history, which eluded rights of the movie. ``It is a him, but… complete family drama and Angad had some other it is a great occasion to have dreams… some other aspira- Dharmendra back on tions… some other commit- screen.’’ ments... Karan (Bobby Deol), Synopsis the younger son, a musician Apne is the story of a fam- at par, despite wanting to ful- ily…their relationship and fill his father’s dream was their dreams…a father and helpless. Inspite of loving his sons each have their de- and living for each other, sires…aspirations…and hopes… why were these two sons not able to work along with each Baldev Singh Chaoudhary (Dharmendra) won a silver other to achieve their father’s dream? Will they ever suc- medal in the Olympics and made India proud. His only ream ceed? Will Baldev’s dream ever be achieved or will it die was to make history by becoming India’s first World Heavy- along with him? As he has decided to end his life today… weight Champion. But sometimes dreams shatter before For trade enquiries and international distribution email to they can be realized and make the heart bleed [email protected] and [email protected] LongTale Inc bets on India alifornia-based LongTale International, a global Cityzens in association with Los Angeles based intellectual property rights management com- Netrikan Entertainment and with Omar Kaczmarczyk, C pany is bullish on India. The company is in the Managing Director of Long Tale as executive pro- process of acquiring Indian product for global distri- ducer. The strategic alliance also envisages, Accel bution beyond the NRI spectrum and is in the process Animation Studios to provide digital re-mastering of setting up a strong presence in India. LongTale al- services for Long Tale’s Shockwave Collection of digi- ready has a library of over 150 Indian films for over- tal assets. seas distribution. The person behind LongTale is its founder Omar LongTale has recently entered into a strategic al- Kaczmarczyk. His ground breaking segmented sales liance with Accel Animation Studios, a division of and distribution system made him a legend in the Accel Transmatic Limited and engaged in 3D anima- Hollywood film industry. tion content development and visual effects (VFX). He has been has been responsible for the world- Accel is in the process of producing 133 episodes of wide sales of The Three Musketeers, The Four Thirukkural based stories and the same will be distrib- Musketeers, Superman – The Movie, Superman 2, uted by Long Tale to global audiences. Superman 3, Supergirl, Santa Claus – the movie, The New Accel will also jointly develop and co-produce an Adventures of Pinocchio, Sir Arthur Conan Doyle’s Lost English language animation feature film, named World, among others. 2 pickle May 26- June 9, 2007 ● New Delhi● India India and Brazil sign audiovisual co-production agreement India, Brazil Sign Treaty The treaty will have to be ratified by the Brazilian Parliament. It will take two years for this agreement to become practical. But, it is a win-win for both sides greement Between the Government of the Republic of India And The The agreement Government of the Federative Republic of Brazil was signed AOn Audio Visual Co - Productions The Government of the Republic of during the visit India and the Government of the of Brazilian Federative Republic of Brazil (here- inafter referred to as "the Contracting President Parties") Seeking to enhance co-operation LUIZ INACIO LULA between their two countries in the audio-visual area; DA SILVA Desirous of expanding and facili- early this month tating the co-production of audio-vi- sual works, which may be conducive to the development of the film and audio-visual industries of both coun- (iii) entities which are established of shooting, approval of both the tries and to the expansion of cultural and/or incorporated in India. Competent Authorities. and economic exchanges between (b) as regards the Federative 2. Approvals are granted under them; Republic of Brazil: their respective national laws, shall Convinced that these exchanges (i) nationals/citizens of the be in writing and shall specify the will contribute to the enhancement of Federative Republic of Brazil; conditions upon which the approval relations between the two countries; (ii permanent residents of Brazil; and is granted. None of the co-produc- Have agreed as follows: (iii) entities which are established ers shall be linked by common man- and/or incorporated in Brazil. agement, ownership or control, save Article 1 4. "Competent Authority" means: to the extent that such links are in- DEFINITIONS (a) on behalf of the Federative herent in the making of the For the purposes of this Agreement Republic of Brazil, the Ministry of Audiovisual Co-production itself. 1. "Audiovisual Co-production" Culture; and means an audiovisual work jointly (b) on behalf of the Republic of 3. In considering proposals for the invested in and produced by one or India, the Ministry of Information making of an Audiovisual Co-pro- more Brazilian co-producers and one and Broadcasting. duction, both Competent Authorities or more Indian co-producers under a shall apply the rules and principles project approved by both Competent Article 2 set out in this Agreement as well as Authorities. BENEFITS in its Annex, with due regard for 2. "Audiovisual Work" means any 1. An Audiovisual Co-production their respective policies and guide- record of a sequence of related im- shall be treated as a national lines. ages, irrespective of length, which is Audiovisual Work by both intended to be made visible as a Contracting Parties and, therefore, Article 4 moving image through the use of shall be fully entitled to all the bene- CONTRIBUTIONS devices, regardless of the medium of fits which are or may be accorded to 1.