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Viral Marketing Bootcamp for the Fitness Entrepreneur

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Viral Marketing Bootcamp for the Fitness Entrepreneur “Let’s Go Viral is a comprehensive guide to viral marketing for fitness entrepreneurs.” So, you’ve put in the work at the gym. Now, you want to grow your client base. But where do you start? How do you get the most reach with the least amount of effort and the least amount of spend? Let’s Go Viral will teach you how to reach the masses with relevant messaging that compels viewers to share your content, and ultimately expand your reach! Let’s Go Viral will (power) walk you through the steps needed to develop a viral marketing campaign. We’ll include basic principles, quick tips, insights, advice, and key take-aways you can create a viral marketing campaign for your fitness, nutrition and weight loss business. Your business is all about driving RESULTS, Results, Results … and so are we! Now, let’s get started, shall we? Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! Viral Marketing Bootcamp 101 | What is Viral Marketing? Like any good meal plan or work out plan, we’ll first need to start out with the basic essentials. First, you’ll need to get a fundamental understanding of what Viral marketing is. Viral marketing utilizes modern communication technology to get your message out to a large group of people (Mulder, 2018). Viral Marketing is … content that is shares on a large scale. It can be an image, meme, short or long forum video that has reached an extraordinary amount of impressions and views in short amount of time (Mulder, 2018). Viral content generates buzz, likes, comments and discussion around content. Viral marketing is generally low cost and sometimes even, free (Mulder, 2018). We like FREE! When viral marketing is done right it turns viewers into your “extended marketing team,” sharing your content, expanding your reach and getting your message in front of more people at little to no cost to you. The catch is that there’s a lot of time and strategy that goes into it on the front end. Nothing is FREE guys, you know that! Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! Strategy | So, viral marketing is just content that get shared A LOT. Got it. But how do we come up with a strategy that we know will work? Really, you just need to keep it simple and think about what will grab attention (Sanfilippo, 2018). Viewers love content that appeals to their emotions. And are more likely to share content if it is something others will like. So, think of something that appeals your target audience as well as to the masses. With a majority of Americans being overweight you already have ‘a leg up’ in the viral marketing game. Think, client testimonials, extreme transformations and before and after images. You may already be sharing these types of posts but think about it on a larger scale. You may want to invest in a quality videographer, photographer to generate quality images and storytelling. EXAMPLE | Target Audience | Women 25+ interested in weight loss for an upcoming wedding, vacation, reunion or other special event. Type of Content | High Quality Video Text | include clear, compelling text in body of post. Emotion/Tone | Honest, relatable, Love, Romantic, warm hearted, happy ending, happy tears, inspirational Music Bed | Carefully choose a music bed that will set the tone Storyline | Follow a “bride to be’s” on her journey to weight loss for her special day. Interview both the Bride and Groom on day one of the fitness journey and again the day of their wedding. Perhaps capture the ‘first look’ (in slow motion) where the groom sees his bride to be for the first time on their wedding day. Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! Social Media Platforms | Certain types of content tend to perform better on different platforms, for example on Facebook, inspiration quotes perform well whereas on Instagram high quality images that tell a story perform best. See below list of social media platforms… Best Platforms to use to increase chances of “going viral” (Petrick, 2016) • Facebook – inspirational • YouTube – Funny, product reviews, “How to,” vlogger • Reddit – informative, funny • Twitter – short and sweet, informative • Instagram – high quality images that tell a story, influencer posts • Pinterest – inspirational quotes, infographics, recipes • LinkedIn – informative According to ThinkMarketing the below 5 factors should be considered when brainstorming ideas for sharable content… 1.)Laughter 2.)Inspiration 3.)Originality 4.)Shock 5.)Nostalgia Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! It’s all about posting the right content at the right time on the right channel. Here are the types of Facebook posts that are most likely to go viral (Lee, 2018). Inspiring quotes Humor Memes STAND OUT | Let me level with you. As you know the fitness industry is a competitive one. And newsfeeds are full of before and after images. You have to figure out a way for your brand to stand out among the rest. No one is going to randomly share a before and after picture of someone they do not know. You have to make is special. Make sure the transformation is dramatic enough to generate a strong response and give some insight into the life of the client (with their permission of course). WEIGHT LOSS IS EMOTIONAL | As you know much of this industry is psychological and emotional (Toa, 2013). When it comes to weight loss, confidence, self-love and self-care emotional eating, there’s so much emotion that goes on behind the scenes that many people of the sideline are not aware of (Tao, 2013). If there’s a way you as a fitness coach can expose that rawness and emotion to viewers and touch the lives of the masses, you’re more likely to generate sharable content. People do not but into your training program, they buy the trainer so let your personality shine through (Toa, 2013). One of the best social media platforms for fitness entrepreneurs to utilize in this emotional industry is Facebook (Petrick, 2016). Viewers respond to and crave a personal connection with their connections on Facebook and they want to get to know the “real you,” so be authentic (Petrick, 2016). Creating viral content should not be hard. Do not overthink it. BE creative, authentic and try to produce content that will resonate to your target audience on an emotional level (Sanfilippo, 2018). “THE BEST PLATFORM FOR THE FITNESS INDUSTRY IS FACEBOOK.” Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! VIRAL MARKETING CHECKLIST | Creative Bytes Design: Web & Marketing Agency Is there a call to action? Is your content branded? Is it useful? Or interesting? Unique? Will it appeal to a wide variety of people? Is it easily digestible/easy to understand? Is the quality to the video or image good? Does it appeal to viewers emptions? Funny? Emotional? Sweet? Inspirational? Did you post on multiple platforms? Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! References | Lee. 2018. Post Planner. An easy new way to get your posts to go viral. https://www.postplanner.com/get-posts-to-go-viral-on-facebook/ Mulder. 2018. Viral Marketing. Tools Hero. https://www.toolshero.com/marketing/viral-marketing/ Petrick. 2016. Most effective social media platforms for viral marketing. https://www.aumcore.com/blog/2016/06/29/most-effective-social-media-platforms-for-viral- marketing/ Sanfilippo. 2018. 4 strategies to make your content go viral. Business News Daily. https://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html Tao. 2013. Want to make your content go viral? Take a lesson from the fitness industry. https://www.forbes.com/sites/davidtao/2013/05/14/want-to-make-your-content-go-viral-take- a-lesson-from-the-fitness-industry/#292b08bc66e7 2017. How to create a viral video marketing with zero cost. Think Marketing. https://thinkmarketingmagazine.com/how-to-create-a-viral-video-marketing-with-zero-cost/ “15 Tips on How to Make Your Social Media Post Go Viral: Creative Bytes Design: Web & Marketing Agency.” Creative Bytes Design, https://www.creativebytesdesign.com/blog/15-tips- make-social-media-post-go-viral/. Let’s Go Viral | Viral Marketing Bootcamp for Fitness Entrepreneurs! .
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