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December 15, 2006 Is your community Kraft Hockeyville? Canada’s coolest competition, Kraft Hockeyville, is back! Kraft Canada, CBC Television, NHL and NHLPA are searching for the community that best embodies the hockey passion and hometown pride for the second season of the hit prime-time television series, Kraft Hockeyville. Whether your community is a small town or situated in a big city, like Leaside in Toronto, South Shore in Montreal or Kitsilano in B.C., every Canadian community is invited to demonstrate its love of the game and share grassroots hockey stories to earn the coveted title of Kraft Hockeyville 2007! Entries will be accepted from December 19, 2006 to January 22, 2007 at 5 p.m. EST. Communities will need to develop a video up to three minutes in length that spotlights their hockey passion and community spirit. Visit www.cbc.ca/hockeyville for more information and to download the application form. Becoming Kraft Hockeyville is a team effort. As a leader, we encourage you to rally your local community. On February 25, 2007, CBC Television will air a look back at some of the exciting events from last season's winning community of Salmon River, as well as a special look at Kraft Hockeyville 2007. In March 2007, the top communities will be announced and voted on by the public. The winning Kraft Hockeyville 2007 community will be named live on CBC’s Hockey Night in Canada on March 17, 2007, and will be featured in a CBC Television special to air in the fall. Visit www.cbc.ca/hockeyville for applications, sample videos and more information. The winning Kraft Hockeyville 2007 community will receive the Kraft Hockeyville 2007 title and trophy, host a one-of-a-kind NHL hockey event, featuring NHL players both in the community and in on-ice action, and receive $50,000 to be used for upgrades to the publicly-owned arena that the winning community endorses. As Kraft Canada’s public relations partner, we thank you in advance for your cooperation. We will follow up with your office in the next few days. In the meantime, if you have any questions, please do not hesitate to contact me at (416) 366-7735 or [email protected]. Yours truly, Mandy Plaizier Account Manager, Strategic Objectives .

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