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The Sixth National Sports Development Plan (2017

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The Ministry of Tourism and Sports The Sixth Thailand National Sports Development Plan (2017 - 2021) Acknowledgements Thailand’s 6th National Sport Development Plan 2017-2021 would not have been possible without the generous contribution of various parties. First and foremost, to H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, for her invaluable input and support. The National Sport Development Plan Steering Committee led by Mr. Pongpanu Svetarundra, Permanent Secretary of Ministry of Tourism and Sports, for their guidance and expertise toward shaping the direction of the National Sport Development Plan. Special recognition to the Sports Reform Committee of the National Reform Steering Assembly for dedication and in-depth knowledge of the various intricacies of Thailand sports industry. Sincere thanks to various public and private stakeholders, especially those who kindly participated in the multiple focus groups and public hearing sessions, who voiced their concerns, put forward their ideas, and inspired the working team to formulate the initiatives, that ultimately made up the National Sport Development Plan. Experts in Thai sports society who shared their past experiences, and provided their views on how to learn from the past and to build for the future. And lastly, to Roland Berger who conducted and facilitated analyses toward the successful development of this National Sport Development Plan. April, 2017 1 Table of Contents Executive Summary 6 Chapter 1: Diagnosis 10 Overview of sports development in Thailand 10 Status of sports development in Thailand 13 Physical education for children and youth 13 Sports for all 13 Performance of Thai athletes at international competitions 14 Professional sports 16 Sports industries 16 Sports science and technology 17 Sports management 17 Assessment of the 5th National Sport Development Plan 18 Global sports trends and implication for Thailand 21 Chapter 2: Vision 22 Thailand sports development vision 22 Thailand sports development strategic framework 22 Main goals of the 6th National Sport Development Plan 23 Chapter 3: Development Strategy 24 Strategic direction 1: Promoting basic exercise and sports education for children and youth 25 1.1 Develop physical and health education in schools across the country 25 1.2 Promote development of basic exercise and sports in local communities outside schools 25 1.3 Establish sports networks and connections among schools and communities 25 2 The Sixth National Sports Development Plan (2017-2021) Strategic direction 2: Providing accessibility to sports for all groups of citizen 36 2.1 Build, develop and ensure adequate and proper infrastructure for all groups of population 37 to exercise and play sports 2.2 Ensure equal accessibility to exercise and sports activities for all groups of population 37 2.3 Promote systematic development of sports personnel and volunteers to support sports for all 37 Strategic direction 3: Development of sports for excellence and professional success 54 3.1 Systematically identify and develop sports talents for excellence 54 3.2 Systematically develop sports personnel to support sustainable development 54 of sports for excellence and for professionals 3.3 Build and develop standard sports facilities and national training centers 55 3.4 Provide suitable welfare and benefits for athletes and sports personnel 55 3.5 Systematically support and develop professional sports 55 Strategic direction 4: Developing sports industries that create economic value 76 4.1 Promote and support sports industry 76 4.2 Develop, expand, and promote sports tourism 76 Strategic direction 5: Fostering sports knowledge capital and innovation 86 5.1 Build and develop sports science infrastructure and human resources adequate for local 86 and central needs 5.2 Establish and develop sports science knowledge capital and innovation networks 86 5.3 Promote R&D and utilization of sports science and technology 86 to improve the performance of athletes and health of general population Strategic direction 6: Enhancing sports management effectiveness 98 6.1 Promote collaboration between stakeholders, including both public and private sectors 98 6.2 Develop and renovate sports databases for effective monitoring 98 and collecting sports statistics from local to national levels 6.3 Upgrade sports management on the basis of good governance 98 Chapter 4: Conclusion 110 Chapter 5: Collaboration 112 Appendix 114 3 List of Figures 10 Figure 1: Overview of participants in Thai sports 12 Figure 2: Review of main public authorities involved in Thai Sports policy 13 Figure 3: Historical proportion of population who exercise regularly 14 Figure 4: Thailand’s historical performance at the past Asian Games 15 Figure 5: Thailand’s historical performance at the past Olympic Games 16 Figure 6: Revenues generated from sports clubs in Thailand 17 Figure 7: Historical performance of sports-related industry 21 Figure 8: Overview of 7 emerging sports and recreational trends 22 Figure 9: Keys elements for sports development 23 Figure 10: Overall strategic framework 23 Figure 11: 6th NSDP main goals 4 The Sixth National Sports Development Plan (2017-2021) List of Tables 18 Table 1: Key strengths and issues of sports developments under the 5th NSDP 25 Table 2: Summary of strategic direction 26 Table 3: Overview of initiatives under Measure 1.1 30 Table 4: Overview of initiatives under measure 1.2 34 Table 5: Overview of initiatives under measure 1.3 37 Table 6: Summary of strategic direction 38 Table 7: Overview of initiatives under measure 2.1 44 Table 8: Overview of initiatives under measure 2.2 51 Table 9: Overview of initiatives under measure 2.3 54 Table 10: Summary of strategic direction 3 56 Table 11: Overview of initiatives under measure 3.1 62 Table 12: Overview of initiatives under measure 3.2 66 Table 13: Overview of initiatives under measure 3.3 69 Table 14: Overview of initiatives under measure 3.4 72 Table 15: Overview of initiatives under measure 3.5 76 Table 16: Summary of strategic direction 4 77 Table 17: Overview of initiatives under measure 4.1 81 Table 18: Overview of initiatives under measure 4.2 86 Table 19: Summary of strategic direction 5 87 Table 20: Overview of initiatives under measure 5.1 90 Table 21: Overview of initiatives under measure 5.2 95 Table 22: Overview of initiatives under measure 5.3 98 Table 23: Summary of strategic direction 6 99 Table 24: Overview of initiatives under measure 6.1 102 Table 25: Overview of initiatives under measure 6.2 106 Table 26: Overview of initiatives under measure 6.3 5 Executive Summary The National Sport Development Plan (NSDP) is regarded as the development direction of the country with the aims of endorsing exercise and sports properly, in order to promote healthy lifestyles, good ethics, and sportsmanship. This would create harmonious unity among all groups of Thai citizen, develop sports excellence and enhance sporting success by using sports science and technology. Moreover, the plan aims to systematically manage sports in all dimensions, in order to generate revenues and strengthen the economy of the country. The success of the nation’s sports is a key indicator in a country’s economic growth. TODAY – Unremarkable sports development Sports development in Thailand has progressed moderately over recent years. While the world has seen more Thai rising-star professional athletes making names for themselves, sporting performance at international competitions (i.e., Olympic Games and Asian Games) has not improved from where Thailand was a decade ago. Due the irregular support and promotion of sports activities, less than 24% of Thai citizen exercise or play sports regularly. These are key issues that need to be resolved in order to sustainably develop sports for Thailand. During the course of this study, Thailand sports landscape was reviewed according to six key sports development segments: development of basic exercise and sports, sports for all, sports for excellence, professional sports, sports industry, sports science and technology, and effective sports management. To date, Thailand has focused largely on developing sports with high potential to win medals and creating rewarding campaigns for prevailing athletes, but suffers from failing to build a strong foundation to develop sports from young age. There is still inadequate number of physical education (PE) teachers in schools nationwide. Sports science knowledge has not been properly promoted and is underutilized. In addition, people in local communities still have limited access to quality sports infrastructure and services. These are key areas in which there are significant potential to improve sports development for Thailand. Thailand’s sports industry was also examined. Its growth rate is three times higher than the nation’s GDP growth rate in recent years and looks promising for Thailand’s sports industry development. There are also at least 3 million sports tourists being addressed annually. However, there is still room for improvement in the areas of policymaking to boost investment in the sports industry and promote Thailand as a sports destination for the region and beyond. 6 The Sixth National Sports Development Plan (2017-2021) Opportunities for growth There are six key areas of opportunity that can drive Thailand sports development: Promoting basic exercise and sports Providing accessibility to sports Developing sports for excellence education for children and youth for all citizens and professional success Developing the sports industry Fostering sports knowledge Enhancing sports management to create economic value capital and innovation effectiveness Fully capturing the potential of these six opportunities and ensuring proper execution of development projects in all dimensions will allow Thailand to encapsulate the 6th NSDP’s vision. 7 2017-2021 A Master Plan to rebuild for the future The vision is for Thailand to become a country where everyone is concerned with sports and where sports attractiveness contributes to economic and social development. The 6th NSDP has been carefully crafted to serve as an organized and consolidated roadmap, to make this vision a reality.
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