PER COPY MARCH 28, 1955 35e NG BROAPtSTIeZx aBEg 89,Z0 ztlt Tïaaxap /l+l 95a1R 952i you-E:a£ suap_zstrll`uy QI c7 uui sIeIJ2;-. Fa>ïaqn E E f}rs.:or,Iu¡, aTt_; y. vv Complete Index Page 10 Bu,y G and get Iowa's METROPOLITAN AREAS, Engineers Unveil Technical Advances PLUS the Page 31 Remainder of Iowa! Saving Time Extension FOOD SALES PERCENTAGES Poses New Problems 4.9% Cedar Rapids MI 4.S% TriCilies Page 34 11.3% Des Moines SIM 3.1% Dubuque 4.6% Sioux City IM 4.4% Waterloo MI A B.T Interview: 32.1% TOTAL METRO. AREAS 2AB's Sweeney Details 61.2/, REMAINDER OF STATE 100.0% u l:134 Consumer \larkets eguresi Radio's Strength Iowa has six Metropolitan Areas which, all MINNESOTA S.A.M. DAYTIME Page 39 STATION combined, do 32.8% of the State's Food Sales, AUDIENCE AREt as shown above. oï;epublic Drops Barrier Quite a number of radio stations can give you Hoopers, To Television high etc., in ONE Metropolitan Area. WHO gives you high coverage in virtually ALL Page 62 the State's Metropolitan Areas, plus practically all the REMAINDER of Iowa, too! 'CC Brightens Business Prospects in Fm At 11 WHO gives you Page 72 a.m., 63,472 Actual Listening Homes MISSOURI ® for only $47.50 (13.4 LISTENING HOMES per PENNY!) According to the authoritative 1954 actual listening homes, per penny! BUY ALL of IOWA Iowa Radio- Television Audience That's the result of ALL -STATE Plus ith Survey, 63,472 homes all over Iowa Plus "Iowa " - programming, ALL -STATE Public are actually tuned to WHO at 11 Service, ALL -STATE thinking, here a.m., every average weekday. Fig- at WHO. uring time costs at our 1- minute, 26 -time rate, WHO gives you 13.4 Ask Free & Peters for all details! w Des Moines . 50,000 Walle: THE NEWSWEEKLY Cal. D. J. Palmer, President OF RADIO AND T FREE & PETERS, INC., National Representatives P. A. Loy et, Resident Manager GENERAL ELECTRIC COMPANY Jtitiona/4 in the /9u,Uic Con/deuce .. General Electric's continuing leadership in the electrical world is typified by this model of a future atomic plant for the production of electric power. It is an important example of G.E.'s pioneering and research in the atomic energy field, directed toward building for a better future. In the field of broadcasting, visual and sound, the Havens Sc Martin, Inc., Stations are outstanding for their leadership in the development of superior programming techniques. Techniques that convert a vast and loyal audience into sales for advertisers on Richmond's only complete broadcasting institution, WMBG -AM, WCOD -FM and WTVR -TV. Join with confidence the growing list of advertisers who use the First Stations of Virginia to reach one of the South's richest areas. PIONEER NBC OUTLETS FOR VIRGINIA'S FIRST MARKET AM WMBO WCOD FM WTVR MAXIMUM POWER 100,000 WATTS MAXIMUM HEIGHT 1049 FEET static) WTVR Represented Nationally by BLAIR TV, INC. first televiiion WMBG Represented Nationally by THE BOLLING CO. meet 52 STATIONS in UTAH MOUNTAIN COLORADO IDAHO MONTANA MIKE.... WYOMING NEW MEXICO NEVADA TEXAS Only Mountain Mike NEBRASKA can deliver the vast* and prosperous inter- mountain market with 52 hometown stations Brand new coverage map and located where market data available! See people live, your Avery -Knodel man. listen and BUY! art SALT IA *One-fourth*One- fourth of the total area of the nation - the nation's fourth largest a market in population. M ountain Onternetwork Lynn L. Meyer, President Represented by Avery- Knodel, Inc. Salt Lake City, Utah -146 South Main New York-Chicago-Los Angeles Denver, Colorado -Radio Station KIMN San Francisco- Dallas- Atlanta Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6. D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. ry .rJ Y`liaW. S v''teu ÿ +1T 7- ä . - ....áe_(I2. ... .. :'...11. .. .. the siory 5.> in a nutshell } 3,188,400 TEXANS That's exactly 37.8% of the total of all the hustling, bustling folks down in the heart of Texas, KRLD's primary coverage area within its 0.5 My line. When KRLD's Oklahoma coverage is added, a grand total of 3,555,300, 42% of Texas' total population is tuned to 1080, affiliate for CBS radio network programs in Dallas - Fort Worth and North Central Texas. KRLD's 50,000 watts, full time, 24 -hours per day service has cemented together one of America's largest and most productive selling markets with a degree of saturation that spells out positive sales increases for KRLD advertisers. In accumulative audience, KRLD is FIRST IN DALLAS 6:00 a.m. through 12:00 midnight, seven days a week.- Pulse, October- November, 1954. KRLD offers MASS Coverage of Texas and Southern Oklahoma at the lowest cost per unit. EIGHTH largest CBS Network station -circulation -wise -in the nation. OWNERS AND OPERATORS OF KRLD -TV, CHANNEL 4, MAXIMUM POWER THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE THE DALLAS TIMES HERALD STATIONS Exclusive Representative: THE BRANHAM COMPANY John W. Runyon, Chairman of the Board Clyde W. Rembert, President Page 4 March 28, 1955 BROADCASTING TELECASTING closed circuit.ir As result of Inquiries basis. There are about dozen such peti- NEW LIFE FOR FAX? PROOF OF PERFORMANCE FCC to allow functional music to verify use of tions or reconsideration requests on file. decision by government agencies operations on fm stations (see page 72), spots and programs their "public service" B.T is getting calls as to boomeranged to point Commission already on radio and tv have where facsimile stands. Since fax would Bureau is surveying underwritten by where U. S. Budget RADIO CAMPAIGN be allowed as one of several possible sub- reports indicate 20- radio set manufacturers has situation. Preliminary most of major sidiary services, some zealots hope that bureaus and agencies are up by Radio Advertising Bu- odd government been lined long dormant development may soon and tv stations everything and be spread over feeding radio reau, to total $100,000 spring to full commercial bloom. from 10- second spots and film clips to some 25 cities. It will promote portable half -hour programs. Obvious need for and gift radios from about May 15 to June B.T coordination may provoke action through 15; radios for bedroom and kitchen from NARTB. Many stations say they won't mid -September to mid- October. Objective: AUTOMATION-as it applies to running carry programs if agencies persist in check- to create $10 million in sales of new sets. radio and tv stations -may be big subject ing use. at NARTB convention. Papers on auto- B.T BT matic devices which permit radio station operation with minimum manpower sched- week were con- NO OBJECT Although it has CBS -TV executives last MONEY uled to be delivered at one convention top accounts on definite plans are tacting number of their not yet been announced, engineering session, evoking much interest. rescheduling of evening programs looking in talking stage at NBC on network's up- toward imminent revamping of schedules. coming revamp of radio programming BT this also entails what eventu- structure. Producers met last week for Presumably BIG CITY Headquarters ally may happen to Godfrey evening pro- initial discussion, reportedly were told sky of Westing- house Broadcasting Co., grams in event he undergoes further sur- is limit -that any valid program sugges- now divided be- tween New York and gery but this is side-bar aspect, with main tions, regardless of cost, will be considered. Washington, will be transferred permanently to premise long -range planning stemming New York by BT this summer, functioning under from ideas of CBS Inc. Chairman William immediate direction of Chris Witting, WBC president. S. Paley and President Frank Stanton. COMMITTEE Against Pay -As- You -See B.T Tv, following appointment of Dr. Dallas BT director of U. of Illinois' Institute Century- Smythe, GE -FILM PROJECT Twentieth of Communications, to study economic WITH expansion of Television Bureau of Fox Film Corp. reported to be negotiating of subscription tv Advertising membership (see page 68) 12 of impact and implications with Young & Rubicam on production to present "free airwaves" top -flight station representative firms have for as compared series of 13 one -hour filmed programs policy [BT, March 14], will not neglect joined this tv promotion arm or plan to do would be General Electric Co. Production technical aspects of problem. Leading so in near future. in Holly- at Fox's Ave. Studio technical firm is considering offer to in- to tv film BIT wood, which is to be converted vestigate effect of toll tv installations on it was said, studio. Plans being considered, reception of free telecasts by neighboring DELINQUENCY EXPERTS Herbert show consisting of call for Fox to produce sets to conduct research into problems Beaser and Richard content, and Clendenen, staff mem- 45 minutes of dramatic or musical of standardizing toll tv on single system bers of Senate Juvenile Delinquency and nine min- Sub- six minutes of commercials versus concurrent operation of number of committee during hearings last year on tv film clips of utes of behind -the -scenes systems. programming, planning to open It was re- consultant forthcoming motion pictures. firm on juvenile delinquency problems, telecast program BT ported that CBS -TV will making services available to city, county Wednesdays, starting at 10 on alternate PICTURE GALLERY NARTB's deep and state governments, mass media and sharing time period with box- p.m.