Chapter 2 Theoretical Foundation
CHAPTER 2 THEORETICAL FOUNDATION 2.1 Restaurant Restaurant is a place or building that organized in a commercial way, which arrange a well-organized service to all guests whether it is food or drink. Restaurant plays a significant role in our lifestyle, and dining out is one of a favorite social activity. That is why restaurant industry keeps developing each time. According to Walker (1944) restaurants can be segmented into a number of categories: • Chain or independent and franchise restaurant, such as McDonald’s, Union Square Café, or KFC. • Quick service sandwich, such as burger, chicken, and so on; convenience store, noodle, pizza. • Fast casual, such as Panera Bread, Atlanta Bread Company, Au Bon Pain, and so on. • Family, such as Bob Evans, Perkins, Friendly’s, Steak ‘n Shake, Waffle House. • Casual, such as Applebee’s, Hard Rock Café, Chili’s, TGI Friday’s • Fine dining such as, Charlie Trotter’s, Morton’s The Steakhouse, Flemming’s, The Palm, Four Seasons. • Other such as, steakhouses, seafood, ethnic, dinner houses, celebrity, and so on. 5 2 In Jakarta, there are many choices of seafood restaurant. From the roadside tent until the expensive and exclusive restaurant, which has Indonesian taste until International taste. All can be found easily in every corner of Jakarta. There is one developing seafood restaurant that started to be known by the society, which is Rasane Seafood. This restaurant is well known with its crab dishes, especially smoked crab, eggs, and jumbo. Rasane Seafood is the pioneer on smoked crab, and since Rasane Seafood often covered by electronic and printed media, many other restaurant started to make their own smoked crab too.
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