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Media Kit 2020 Joanna Saltz Editorial Director, House Beautiful

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Media Kit 2020 Joanna Saltz Editorial Director, House Beautiful Media Kit 2020 Joanna Saltz Editorial Director, House Beautiful House Beautiful is a meeting place for ideas, from“ great designers and trustworthy brands—so that our audience feels empowered to make their dreams a reality. — JOANNA SALTZ 10/2019 EDITORIAL CALENDAR JANUARY/FEBRUARY MARCH APRIL/MAY Renovation The New Neutrals Color + Kids Next Wave Class of 2020 Jo’s Kitchen ON SALE: 3/17/20 Home & the Single Girl 2020 Visionaries SPECIAL PAPER ORDER: 12/20/19 AD / MATERIAL CLOSE: 1/31/20 ON SALE: 1/14/20 ON SALE: 2/18/20 SPECIAL PAPER ORDER: 10/21/19 SPECIAL PAPER ORDER: 11/22/19 AD / MATERIAL CLOSE: 11/26/19 AD / MATERIAL CLOSE: 1/2/20 SUMMER SEPTEMBER OCTOBER Lakehouse/Beach House/ Design School Kitchens Outdoors ON SALE: 8/18/20 ON SALE: 9/22/20 ON SALE: 5/26/20 SPECIAL PAPER ORDER: 5/29/20 SPECIAL PAPER ORDER: 7/2/20 SPECIAL PAPER ORDER: 3/6/20 AD / MATERIAL CLOSE: 7/6/20 AD / MATERIAL CLOSE: 8/7/20 AD / MATERIAL CLOSE: 4/10/20 NOVEMBER DECEMBER Whole Home Shopping Bathrooms ON SALE: 11/24/20 Live Better Awards SPECIAL PAPER ORDER: 9/4/20 ON SALE: 10/20/20 AD / MATERIAL CLOSE: 10/12/20 SPECIAL PAPER ORDER: 7/31/20 *All content and dates are subject to change. AD / MATERIAL CLOSE: 9/4/20 10/2019 Adult Demographics/MRI Boasting the Largest Audience in the Shelter Category House Beautiful reaches over 5.1 million of your best prospects— including millennials— more than any other shelter magazine. AUDIENCE COMP INDEX MEN/ WOMEN 560,000 / 4,539,000 11.0% / 89.0% 23 / 172 AGES 18-34 506,000 9.0% 55 AGES 35-44 457,000 8.3% 51 AGES 45-54 917,000 18.0% 105 AGES 35-54 1,374,000 26.9% 81 MARRIED 2,889,000 56.6% 107 ANY CHILDREN 1,520,000 29.8% 77 HHI $75,000+ 2,492,000 48.9% 102 HHI$100,000+ 1,764,000 34.6% 102 HHI $150,000+ 948,000 18.6% 113 GRADUATED COLLEGE+ 1,815,000 35.6% 113 PROFESSIONAL/MANAGERIAL 1,137,000 22.3% 89 OWN HOME 3,880,000 76.1% 114 HOME VALUE $250,000+ 2,199,000 43.1% 136 HOME VALUE $400,000+ 1,190,000 23.3% 152 SOURCE: GfK MRI Doublebase 2019 Report [Base: Adult]. 10/2019 CONTACT Your House Beautiful Sales Representative or Associate Publisher, Brenda Saget Darling at 212.903.5112 or [email protected]. Female Demographics/MRI Boasting the Largest Female Audience in the Shelter Category House Beautiful reaches 4.5 million targeted consumers who are women—more than any other shelter magazine. AUDIENCE COMP INDEX AGES 18-34 .........................437,000 .......... 9.6% ...........33 AGES 25-44 .........................701,000 .......... 15.4% ...........46 AGES 45-54 .........................790,000 .......... 17.4% ...........103 AGES 35-54 .........................1,212,000 ......... 26.7%. .81 MARRIED ...........................2,578,000 ........ 56.8% ..........111 ANY CHILDREN ......................1,4353,000 ....... 29.8% ..........74 HOUSEHOLD INCOME $75,000+ .....2,223,000 ........ 49.0% ..........108 HOUSEHOLD INCOME $100,000+ ....1,590,000 ........ 35.0% ..........110 HOUSEHOLD INCOME $150,000+ ....845,000 ......... 18.6% ...........122 GRADUATED COLLEGE+ .............1,605,000 ........ 35.4% ..........110 PROFESSIONAL/MANAGERIAL ......957,000 .......... 21.1% ...........85 OWN HOME .........................3,509,000. 77.3% ..........116 HOME VALUE $250,000+ .............1,979,000 ........ 43.6% ..........137 HOME VALUE $400,000+ ............1,070,000 ........ 23.6% ..........154 SOURCE: MRI Doublebase 2019 [Base: Women]. 10/2019 CONTACT Your House Beautiful Sales Representative or Associate Publisher, Brenda Saget Darling at 212.903.5112 or [email protected]. Affluent Adult Demographics Ranking #2 in the Set for Affluent Millennials House Beautiful reaches 847,000 affluent, educated, professional consumers AUDIENCE COMP INDEX MALE .......................................228,000 .......26.9% ......52 FEMALE .....................................619,000 .......73.1% ......151 AGES 35-44 .................................146,000 .......17.2% .......91 AGES 35-54 .................................352,000 .......41.6% ......101 AGES 45-54 .................................206,000 .......24.3% ......110 MARRIED ...................................757,000 .......89.4% ......110 ANY CHILDREN ..............................374,000 .......44.2% ......107 HOUSEHOLD INCOME $150,000+ ............614,000 .......72.5% ......101 HOUSEHOLD INCOME $200,000+ ............376,000 .......44.4%. .117 HOUSEHOLD INCOME $250,000+ ............235,000 .......27.7% ......131 GRADUATED COLLEGE+ .....................662,000 .......78.2% ......103 OWN HOME .................................784,000 .......92.6% ......106 LIQUID ASSETS/REVALUE OF $2M+ .......... 180,000 ....... 21.3% .......140 LIQUID ASSETS/REVALUE OF $1M+ ........... 306,000 ...... 36.1% ......124 SOURCE: Affluent Adult Ipsos Doublebase 2019, HHI $125,000+ 10/2019 CONTACT Your House Beautiful Sales Representative or Associate Publisher, Brenda Saget Darling at 212.903.5112 or [email protected]. Affluent Female Demographics The Largest Affluent Female Audience in the Shelter Category House Beautiful reaches over 613,000 consumers who are women— more than any other shelter magazine. AUDIENCE COMP INDEX HOUSEHOLD NET WORTH $1M+ ...............317,000 ......51.7% .......132 HOUSEHOLD NET WORTH $2M+ ...............168,000 ......27.4% ......146 LIQUID ASSETS/R.E. VALUE OF $1M+ ..........381,000 ......62.2% ......115 LIQUID ASSETS/R.E. VALUE OF $3M+ .........128,000 ......20.9% ......147 AGES 35-54 ..................................272,000 ......44.4% ......107 AGES 45-54 ..................................192,000 ......31.3% ......137 MARRIED ....................................547,000 ......89.2% ......114 ANY CHILDREN ...............................219,000 ......35.7% ......92 HOUSEHOLD INCOME $150,000+ .............473,000 ......77.2% ......107 HOUSEHOLD INCOME $200,000+ .............241,000 ......39.3% ......107 HOUSEHOLD INCOME $250,000+ .............117,000 .......19.1% .......99 SOURCE: Ipsos Affluent Survey Fall 2019 [Base: Women, Heads of House, Household Income $125,000+]. 10/2019 CONTACT Your House Beautiful Sales Representative or Associate Publisher, Brenda Saget Darling at 212.903.5112 or [email protected]. OCTOBER 2019 SOCIAL THE MEDIA Kitchen FOLLOWERS ISSUE Ideas & Inspiration Wait U n t i l Y o u You Won’t See the Find on Inside Pinterest 10.8 Million+ P. 50 VIDEO Dedicated TV LIES! The Truth Check Out About Our Wildest Editorial Team KITCHEN Renovation OF THE YEAR Costs and P. 72 Timelines P. 39 PRINT NEW CABINETS TOMORROW? How to Make Off-the-Shelf Look Custom READERSP. 42 5.1 Million+ TABLET Monthly Paid Distribution: 44,107 EXPERIENTIAL BRAND One-of-a-Kind NOVEMBER 2019 ENGAGEMENT Brand Experiences TELL EVERYONE TO • Spill-proof Sofas Your House • Cocktail Needs a Secret Door Nooks P. 19 • Sleepover Barns ...and Ping Pong Tables Made for Dinner Parties P. 54 A Home WITHOUT STRESS BELIEVE IT! P.50 DIGITAL 6,400,000 UV 14 Million PV 10/2019 SOURCE: MRI Fall 2019; AAM June 2019, Social Report October 2019, comScore October 2019 CONTACT Your House Beautiful Sales Representative or Associate Publisher, Brenda Saget Darling at 212.903.5112 or [email protected]. NOVEMBER 2019 HOUSEBEAUTIFUL.COM TELL EVERYONE TO 22 Million Total Brand Impressions — UP +12% YOY • Spill-proof Sofas Your House • Cocktail Needs a Secret Door Nooks P. 19 • Sleepover Barns HOUSEBEAUTIFUL.COM TOP TRAFFIC SECTIONS YTD: Lifestyle, Room & Decorating, Design Inspiration UNIQUE VISITORS: 6.4MM—UP 66% YOY ...and Ping Pong Tables Made for Dinner Parties PAGE VIEWS: 114MM—UP 17% YOY AVERAGE TIME SPENT: 2.2 MINUTES MULTI-PLATFORM UNDUPLICATED AUDIENCE: 10.6 MILLION—UP 17% YOY ORIGINAL CONTENT: UP 59% MOM AFFILIATE REVENUE YTD: $3,893,694—UP 224% YOY SOCIAL 10.8 MILLION Instagram: 2.5 MILLION Facebook: 7.3 MILLION Pinterest: 512,000+ CROSS-PLATFORM NOVEMBER 2019 EDITORS WHO DELIVER DESIRABLE ON-SITE AND SOCIAL CONTENT WHEREVER OUR DESIGN INSPIRED AUDIENCE IS! TELL EVERYONE TO JOANNA SALTZ, Editorial Director • Spill-proof ROBERT RUFINO, Style Director Sofas Your House • Cocktail Needs a Secret Door Nooks P. 19 • Sleepover Barns CARISHA SWANSON, Market Director AMANDA SIMS, Deputy Editor HADLEY KELLER, Senior Editor ...and Ping Pong Tables LAURA MARTIN, Video Producer Made for Dinner Parties P. 54 A Home WITHOUT BRAD HOLLAND, Videographer STRESS BELIEVE IT! P.50 SOURCE: *MPA TOTAL BRAND IMPRESSIONS, YTD 2019. + SOCIAL COMP REPORT, OCTOBER 2019; COMSCORE, SEPTEMBER 2019; ; AAM STATEMENT, JUNE 2019 10/2019 Advertising Specifications Trim Size Ad Size Bleed Trim Live SPREAD ...................16.75 x 11.125" ......16.5 x 10.875" .....16 x 10.375" FULL PAGE ................8.5 x 11.125" ........8.25 x 10.875" ....7.75 x 10.375" 2/3 PAGE .................5.625 x 11.125" ......5.375 x 10.875" ...4.875 x 10.375" 1/2 PAGE VERTICAL .......4.25 x 11.125" .......4 x 10.875" ........3.5 x 10.375" 1/2 PAGE HORIZONTAL .....8.5 x 5.5" ...........8.25 x 5.25" ......7.75 x 4.75" 1/2 PAGE HORIZ. SPREAD ....16.75 x 5.5" .........16.5 x 5.25" .......16 x 4.75" 1/3 PAGE VERTICAL .......2.75 x 11.125" .......2.5 x 10.875" ......2 x 10.375" 1/3 SQUARE ...............5.625 x 5.5" ........5.375 x 5.25" .....4.875 x 4.75" SUBMISSIONS: Submit creative to Hearst Ad Gateway at ads.hearst.com. All files submitted must be PDF X1A print ready. INK SPECIFICATIONS: 4/C process. Match colors available. DENSITY: Total density should not exceed 300%. MARKS: All trim and bleed marks should be included in all colors and must be located .25” from trim and not to invade the live or bleed areas. BINDING SPECIFICATIONS: Perfect bound; jog to foot. PRINTING METHOD: Web offset. GENERAL RULES: Allow .125” on all sides for bleed ads. Reverse type or 4/C black text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect registration or readability. White color objects cannot be set to overprint. LIVE MATTER: Safety: .25” from all TRIM edges. Gutter safety for TYPE: .125”-.1875” from each side of spread center.
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