Publisher Dr KKJohan Editor in Chief Chew Bee Peng Editorial Team Francis Leong Ian Gregory Edward Masselamani Nur’Ain MC Nurilya Anis Rahim Gerald Chuah Creative Manager Ibtisam Basri Assistant Creative Manager Mohd Shahril Hassan Senior Creative Designer Mohd Zaidi Yusof Multimedia Designer Zulhelmi Yarabi Project Manager Lau Swee Ching Secretariat Kalwant Kaur accept nothing less The BrandLaureate Special Edition World Awards 2017 1st Edition : March 2018 it’s the brandlaureate awards Published by: TBL Brand Awards Sdn Bhd 39A, SS21/60, Damansara Utama, 47400 Petaling Jaya, Selangor Tel: 603-77100348 Fax: 603-77100350 Email:
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[email protected] 3 THE ASIA PACIFIC BRANDS FOUNDATION Founded in 2005, the Asia Pacific Brands Foundation (APBF) is a non-profit organization dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister, together with a Board of Governors who are experienced captains of industries and established brand icons. The power of branding is a visual, auditory and sensory experience which is undoubtedly vital to the success of brands. Brands are catalysts that transcend achieving objectives, making profits or establishing one’s status so that it appeals to consumers. In reality, consumers’ buying preferences are determined by the way brands attract and engage them. It is crucial that organizations realize the significance of brands and branding.