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Data to the People!

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Data to the People! Data to the people! A practical approach What if you were in control of all your personal data? Or rather, what would happen if everyone exercised their GDPR rights as citizens, and started to ask for their data everywhere? What if companies didn’t need to worry about GDPR anymore? What if we could prevent digital dictatorships, by both corporations and governments? These questions and the ideas that ensued occurred to PwC in 2018, at a time when the General Data Protection Regulation (GDPR) was all over the news and all organisations were required to comply. Like any good idea, we were not the only ones to think of it... We soon discovered that Sir Tim Berners Lee had already launched an initiative under the name, SOLID: SOcial LInked Data. The idea’s very simple: put people (back) in control of their own data. But the implications are tremendous. It gives any individual complete control over their It makes administration much easier for governments personal data – individuals choose what personal data and service industries, such as the Healthcare and to share and with whom (companies and others). food industries. It breaks the data monopolies, so companies can all It erases problems with data retention, because a innovate and compete, creating a truly data-based person can keep as much data about themselves as economy. they want, for as long as they want, and will be in full control of what personal data’s shared and for how long. It allows for so many new IT services, applications and services for businesses, governments and citizens alike. It allows an artificial intelligence (AI) agent to be designed in the best interest of individuals (and not that of a company or country), and thus forces organisations to truly focus on what matters to its customers and citizens. The idea of giving control of personal data to those that generate it isn’t new, but the technology and methodology for doing it certainly is. PwC’s purpose is to build trust in society and solve important problems, and many of us at PwC have realised that this approach, enabled by this technology, could really make a difference. We see this shift as a huge game Gartner identifies technologies that Not content to just follow the ongoing changer for companies, governments enable a composable enterprise and and growing buzz, we wanted to and individuals. It has all the aspire to regain society’s trust, as well contribute. characteristics of a Blue Ocean as AI-assisted design, as some of the Strategy on at least a European scale. top technologies to watch in its Hype Five emerging technology trends cycle for emerging technologies, https://www.gartner.com/en/newsroom/ press-releases/2020-08-18-gartner- 2020 (August 2020). The study also identifies-five-emerging-trends-that- will-drive-technology-innovation-for- places “Digital me” as one of the five the-next-decade emerging trends for the next decade. The idea has been picked up in Flanders, Belgium and Europe as well. In recent weeks, two important In a video recording, Jambon said: events have shown that it’s a growing trend. The first, was the “Themanamiddag SOLID” on 28 September 2020, Citizens and companies should, organised by the Flemish once again, become the Government. It took place on the masters of their own data. same day as the State of the Union (Septemberverklaring) of the Flemish Government. This online event had © janjambon.be almost four hundred participants! The Minister-President of Flanders, Jan Jambon, announced a budget and other Member States are a SOLID environment. This included to be invested in the SOLID concept, also moving. creating a decentralised profile, and the need for a data-facility participating in a chat and using a The second event took place on company (data-nutsbedrijf) in demo app where participants could 6 October 2020, organised by the Flanders. “marry” virtually. European Commission’s SEMIC Team Tim Berners Lee gave a live talk of the ISA² programme, together with In the plenary, it became clear that stating that, “Flanders is ready, Ghent University. there’s an eagerness to explore because the government gets it.” and develop this, preferably in During a hands-on workshop, joint efforts and by working across This places Flanders at the centre people from different Member States Member States. of this digital revolution, but Europe learned to take their first steps within To show the full potential, let’s look at some practical examples and use cases. If you’ve a supermarket customer Now what if a couple of thousand card, the supermarket knows what people have this information? you’re buying and when. Suppose Then you have a representative you are in control of this data yourself sample of the buying behavior of a Grocery shopping – not just the data from your activity population. Supermarket A might at one supermarket, but of all the be very interested in knowing what 1 supermarkets where you shop. you buy at supermarket B, and how Maybe even from other shops or much and for what price. Would you restaurants. want to get some discounts on your shopping by just sharing this data This creates opportunities for with them for that specific purpose? applications that can see how healthy For companies, this is a way to enrich the food products you buy are, and their data and thus market knowledge whether you buy a lot of organic or in ways that can’t be done today. local products. Imagine an application that suggests you try apples instead of that extra chocolate bar or can predict your next grocery list? Anyone who’s done this in their life From a decentralised perspective, knows it comes with quite a lot of you only need to update your address administration. Just changing your once: in your own data pod. And address means emailing and phoning all people and organisations that Moving house a lot of companies and government have access to that information are agencies, just so they know where immediately updated. 2 you live and stop sending parcels, letters and official documents and bills to your old address. Life involves learning and experience. is added to your CV. When you share When looking for a job, you need this with the company you work to update your CV, but companies for, they can immediately see what also use your CV for tenders or for relevant experience and information Work, jobs, vacancies pooling people within the company you have for a new task. They and training for a new project. Finding the people can see which skills you lack for a 3 with the right skills, or knowing what possible promotion and suggest to learn next for your career isn’t an appropriate training. easy task. Job vacancies can be automatically Suppose that whenever you learn matched to the centralised, most up- something, the appropriate skill and to-date and detailed information on skill level gets added to your personal your data pod. data pod. When you do a project, for example, the associated information Of course, you don’t want to end This means that there’s a market for up monitoring who has access to companies who’ll provide these data your personal data on a daily basis management services for you and or negotiating the best price to rent serve as a go-between for companies A personal information access to your data. You want to on the data market. management company have a secure environment where it’s Note that these companies don’t 4 safely stored and properly curated. In need to have access to your data the same way, you wouldn’t keep all to conduct data management. And your money in your own personal safe if you don’t like their services, you or have automated payments and simply go to another “data-bank”. income in one account. With today’s social media, it’s advise us in lifestyle choices, identify clear how you can be targeted by solutions to possible challenges or companies aiming at influencing give valuable insights… we truly your buying and voting behaviour. want that influence to be in our best Your personal advisor This isn’t necessarily a bad thing, interests. but when it comes to personal Having control of your personal 5 development, it might be good if data means that you can pay for the advice provided supports your those future services based on your interests rather than those of a personality profile, goals, ambitions company or government. When and choices. we imagine AI that can guide and There are so many more possible applications and examples. We’re sure you’re thinking of a few right now. SOLID starts with SOLID is a set of SOLID is an SOLID is a SOLID is a SOLID has the decoupling standards, so it’s ecosystem: movement: the community: servers: it acts of data and not a company it provides shift to decouple it requires like a web applications so or a platform and standards data from cooperation server as well data can stay can be used by that enable applications. between as supporting with the rightful anyone in many interoperability. different people, access control owner. forms. companies and and linked data. organisations. As a server, SOLID is application agnostic and allows for any service. So far, PwC Belgium has contributed to this movement in various ways: In 2018, we launched an initial workshop in collaboration with Imec and Ghent University. Together with one of the biggest contributors to SOLID, Professor Ruben Verborgh, we explored the concept, considered possible business cases and tried interacting with We pitched the idea at the SOLID using different programming languages (R, Python, Java).
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