@acirujano #mowomocamp #yomequedoencasa Ana Cirujano Mis servicios Diseñadora especializada tipografía web y WordPress Proyectos web WordPress Mantenimiento WordPress

Sígueme en @acirujano Diseño y maquetación editorial

Proyectos: anacirujano.com Branding

Videocast: unbilleteachattanooga.com Formación

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa La tipografía es el traje con el que vestimos a las palabras.

@acirujano #mowomocamp #yomequedoencasa La tipografía es el traje con el que vestimos a las palabras.

@acirujano #mowomocamp #yomequedoencasa La tipografía es el traje con el que vestimos a las palabras.

@acirujano #mowomocamp #yomequedoencasa THE TYPE CLASSIFICATION SYSTEM THE VOX-ATYPI CLASSIFICATION SYSTEM

CLASSICAL CLASSICAL CLASSICAL HUMANIST GARALDE TRANSITIONAL

Also known as: Humanistic, Humanes, or Also known as: Aldine Also known as: Realist, Réales, or Baroque Venetian The garaldes are named after In the mid 18th century, the printer and type Humanist represent the designer Claude Garamond and printer and designer John Baskerville established handwriting within renaissance publisher Aldus Manutius. In the mid 16th transitional typefaces. These typefaces take manuscripts. Humanes include the first century, under the rein of King Francis I, inspiration from both old style and Roman typefaces created by Venetian garaldes were used to support the official neoclassical type designs, and use printers (such as Nicolas Jenson) during grammar and orthography used across characteristics from both of these styles. the 15th century. France. Baskerville’s developments with calendered paper and printing methods, opened up Characteristics: Characteristics: opportunities to create typefaces that • Low contrast between strokes • Stronger contrast between strokes maintained finer strokes and shapes. • Heavy and short bracketed serifs • Slanted axis • Slanted serifs on ascenders • Finer proportions than those of the Characteristics: • The lowercase ‘e’ features a diagonal Humanist category • Contrast is more distinctive cross stroke • Vertical axis on the strokes and inclined Examples include: axis for curved strokes Examples include: A Bembo, Garamond, Sabon • Bracketed serifs and slanted serifs on Centaur, Cloister, Jenson A ascenders A Examples include: hge hge Baskerville, Perpetua, Times New Roman hge

MODERN MODERN MODERN: LINEAR MECHANISTIC GROTESQUE

Also known as: Modern Also known as: Mechanical, Slab , or Originating in the 19th century, this category Mécanes contains early sans serifs, many of which First created in the late 18th century, become commercially popular. The grotesques didones are named after type-founders The design of mechanistic typefaces feature many awkward characteristics and Didot and Bodoni, masters of this style. coincides with the Industrial Revolution at quirks, including an odd distribution of line These typefaces provided the First French the start of the 19th century. This thicknesses on curved letterforms. A double Empire with a new letterforms. The mechanical style, with thick and rectangular story lowercase g, a spur on the uppercase G contrast between the thick and thin serifs became very popular at the time for and a curled leg on the uppercase are also strokes are dramatic and the designs look display advertising. In the Thibaudeau common characteristics. completely different to any other typeface classification system these Mechanicals are that had come before. named Egyptiennes. Characteristics: • Noticeable contrast between thick an thin Characteristics: Characteristics: strokes • Very strong contrast between thick and • Low contrast between thick and thin • Vertical axis thin strokes strokes • The lowercase ‘g’ often is double story or • Vertical axis for curved strokes • Heavy strokes with rectangular thick serifs ‘bowl and loop’ • Very little to no bracketing on serifs • Very little or no bracketing on serifs • ‘R’ commonly has a curled leg and the ‘G’ A • Terminals often have “ball” shapes A usually has a spur A Examples include: Examples include: Clarendon, Egyptienne, Ionic No. 5, Rockwell Examples include: Bodoni, Didot, Walbaum hge Headline, Monotype 215, Monotype hge hge Grotesque, Grot no. 6

MODERN: LINEAR MODERN: LINEAR MODERN: LINEAR NEO-GROTESQUE GEOMETRIC HUMANIST

Also known as: Transitionals Geometric typefaces are created with an Humanist typefaces are not inspired by the equal or almost equal stroke width and are Grotesque faces of the 19th Century but Based on the earlier grotesque designed using simple geometric forms, by earlier classical letterforms. The typefaces, the neo-grotesques which are repeated and used throughout uppercase of humanist typefaces relate to category contains some of the most the design. As a result, geometric Roman inscriptional letters and the famous sans serif designs. Developing typefaces are less readable and letters are characteristics of the lowercase are similar on the grotesque designs, the harder to differentiate from one another. to those of Carolingian . Because of letterforms are much more refined and this, humanist typefaces are said to be the simplified. There is less variation in Characteristics: most legible and readable of all the sans stroke weight and the lowercase g is • Little to no contrast between the serif classifications. now a single story. vertical and horizontal strokes • Character shapes are influenced by Characteristics: Characteristics: geometric forms • Noticeable contrast between strokes • Less variation between thick and thin • Proportions and characteristics match strokes than in Grotesques Examples include: serif typefaces and are influenced by • Single story lowercase g Avenir, ITC Bauhaus, Eurostile, Futura, calligraphic forms • No spur on the uppercase G Harmonia Sans A Examples include: A Examples include: Gill Sans, Optima, Tahoma Bell Gothic, DIN 1451, , Univers A hge hge hge@acirujano #mowomocamp #yomequedoencasa CALLIGRAPHIC CALLIGRAPHIC CALLIGRAPHIC GLYPHIC SCRIPT GRAPHIC

Also known as: Incised, or Incise Also known as: Scriptes Also known as: Manual, or Manuaires

Glyphic typefaces are based on Scripts represent the formal By far the broadest type category, these engravings or chiselings of letterforms penmanship and cursive writing, as a typefaces are not intended to be used for within materials such as stone or metal. result they have strong sloping forms body copy but for display purposes. They Because of this, they have small and letterforms can often be connected often reflect a particular time, period or triangular shaped serifs or flared together. Included in this category are theme but can also be based on hand- terminals. These typefaces particularly typefaces that imitate copperplate drawn designs written with a wide range of focus on the uppercase characters, and scripts. writing instruments. many of which don’t contain any lowercase letters altogether. Characteristics: Examples include: • Appear to be written with a quill Banco, Klang Characteristics: • Strong slope • Minimal contrast between thick and • Letters can often be connected thin strokes together • Vertical axis for curved strokes • A tapering effect at the terminals or Examples include: triangular shaped serifs A Francesca, Mistral, Shelley A A Examples include: Albertus, Copperplate Gothic, Trajan hge hge hge

CALLIGRAPHIC CALLIGRAPHIC OTHER NON LATIN

Also known as: Gothic script, Gothic Also known as: Irish character, Irish type, This category includes all non-latin minuscule, or Textura or Gaelic script typefaces (regardless of style) for example; Greek, Cyrillic, Hebrew, Based on the medieval scribe hands Used as early as the 16th Century, these Arabic, Chinese, etc. As the Vox type written with broad-nibbed pens, typefaces originated from Irish insular classification system is very Latin blackletter types were first used by scripts found on medieval manuscripts. based, non-latin types are very Gutenberg. They were used to print Gaelic type was used for mainly setting underrepresented. As a result, it is body text until eventually Humanist body text and was used throughout worth taking some time to discover the typefaces took over with the invention Ireland before falling out of favour in the other writing systems and their of in the early 20th mid 20th Century. In modern times, typographic designs and Century. Gaelic type is used for decorative considerations. purposes, commonly found on pub Examples include: signs, greeting cards and display Fracktur, , Textur advertising. Examples include: あ Ceanannas, Corcaigh, Doire, Duibhlinn A Ahge hge lisagarnerdesign.co.uk THE TYPE CLASSIFICATION SYSTEM THE VOX-ATYPI CLASSIFICATION SYSTEM

CLASSICAL CLASSICAL CLASSICAL HUMANIST GARALDE TRANSITIONAL

Also known as: Humanistic, Humanes, or Also known as: Aldine Also known as: Realist, Réales, or Baroque Venetian The garaldes are named after typeface In the mid 18th century, the printer and type Humanist typefaces represent the designer Claude Garamond and printer and designer John Baskerville established handwriting within renaissance publisher Aldus Manutius. In the mid 16th transitional typefaces. These typefaces take manuscripts. Humanes include the first century, under the rein of King Francis I, inspiration from both old style and Roman typefaces created by Venetian garaldes were used to support the official neoclassical type designs, and use printers (such as Nicolas Jenson) during grammar and orthography used across characteristics from both of these styles. the 15th century. France. Baskerville’s developments with calendered paper and printing methods, opened up Characteristics: Characteristics: opportunities to create typefaces that • Low contrast between strokes • Stronger contrast between strokes maintained finer strokes and shapes. • Heavy and short bracketed serifs • Slanted axis • Slanted serifs on ascenders • Finer proportions than those of the Characteristics: • The lowercase ‘e’ features a diagonal Humanist category • Contrast is more distinctive cross stroke • Vertical axis on the strokes and inclined Examples include: axis for curved strokes Examples include: A Bembo, Garamond, Sabon • Bracketed serifs and slanted serifs on Centaur, Cloister, Jenson A ascenders A Examples include: hge hge Baskerville, Perpetua, Times New Roman hge

MODERN MODERN MODERN: LINEAR DIDONE MECHANISTIC GROTESQUE

Also known as: Modern Also known as: Mechanical, , or Originating in the 19th century, this category Mécanes contains early sans serifs, many of which First created in the late 18th century, become commercially popular. The grotesques didones are named after type-founders The design of mechanistic typefaces feature many awkward characteristics and Didot and Bodoni, masters of this style. coincides with the Industrial Revolution at quirks, including an odd distribution of line These typefaces provided the First French the start of the 19th century. This thicknesses on curved letterforms. A double Empire with a new letterforms. The mechanical style, with thick and rectangular story lowercase g, a spur on the uppercase G contrast between the thick and thin serifs became very popular at the time for and a curled leg on the uppercase R are also strokes are dramatic and the designs look display advertising. In the Thibaudeau common characteristics. completely different to any other typeface classification system these Mechanicals are that had come before. named Egyptiennes. Characteristics: • Noticeable contrast between thick an thin Characteristics: Characteristics: strokes • Very strong contrast between thick and • Low contrast between thick and thin • Vertical axis thin strokes strokes • The lowercase ‘g’ often is double story or • Vertical axis for curved strokes • Heavy strokes with rectangular thick serifs ‘bowl and loop’ • Very little to no bracketing on serifs • Very little or no bracketing on serifs • ‘R’ commonly has a curled leg and the ‘G’ A • Terminals often have “ball” shapes A usually has a spur A Examples include: Examples include: Clarendon, Egyptienne, Ionic No. 5, Rockwell Examples include: Bodoni, Didot, Walbaum hge Headline, Monotype 215, Monotype hge hge Grotesque, Grot no. 6

MODERN: LINEAR MODERN: LINEAR MODERN: LINEAR NEO-GROTESQUE GEOMETRIC HUMANIST

Also known as: Transitionals Geometric typefaces are created with an Humanist typefaces are not inspired by the equal or almost equal stroke width and are Grotesque faces of the 19th Century but Based on the earlier grotesque designed using simple geometric forms, by earlier classical letterforms. The typefaces, the neo-grotesques which are repeated and used throughout uppercase of humanist typefaces relate to category contains some of the most the design. As a result, geometric Roman inscriptional letters and the famous sans serif designs. Developing typefaces are less readable and letters are characteristics of the lowercase are similar on the grotesque designs, the harder to differentiate from one another. to those of Carolingian script. Because of letterforms are much more refined and this, humanist typefaces are said to be the simplified. There is less variation in Characteristics: most legible and readable of all the sans stroke weight and the lowercase g is • Little to no contrast between the serif classifications. now a single story. vertical and horizontal strokes • Character shapes are influenced by Characteristics: Characteristics: geometric forms • Noticeable contrast between strokes • Less variation between thick and thin • Proportions and characteristics match strokes than in Grotesques Examples include: serif typefaces and are influenced by • Single story lowercase g Avenir, ITC Bauhaus, Eurostile, Futura, calligraphic forms • No spur on the uppercase G Harmonia Sans A Examples include: A Examples include: Gill Sans, Optima, Tahoma Bell Gothic, DIN 1451, Helvetica, Univers hgeA hge hge CALLIGRAPHIC CALLIGRAPHIC CALLIGRAPHIC GLYPHIC SCRIPT GRAPHIC

Also known as: Incised, or Incise Also known as: Scriptes Also known as: Manual, or Manuaires

Glyphic typefaces are based on Scripts represent the formal By far the broadest type category, these engravings or chiselings of letterforms penmanship and cursive writing, as a typefaces are not intended to be used for within materials such as stone or metal. result they have strong sloping forms body copy but for display purposes. They Because of this, they have small and letterforms can often be connected often reflect a particular time, period or triangular shaped serifs or flared together. Included in this category are theme but can also be based on hand- terminals. These typefaces particularly typefaces that imitate copperplate drawn designs written with a wide range of focus on the uppercase characters, and scripts. writing instruments. many of which don’t contain any lowercase letters altogether. Characteristics: Examples include: • Appear to be written with a quill Banco, Klang Characteristics: • Strong slope • Minimal contrast between thick and • Letters can often be connected thin strokes together • Vertical axis for curved strokes • A tapering effect at the terminals or Examples include: triangular shaped serifs A Francesca, Mistral, Shelley A A Examples include: Albertus, Copperplate Gothic, Trajan hge hge hge

CALLIGRAPHIC CALLIGRAPHIC OTHER BLACKLETTER GAELIC NON LATIN

Also known as: Gothic script, Gothic Also known as: Irish character, Irish type, This category includes all non-latin minuscule, or Textura or Gaelic script typefaces (regardless of style) for example; Greek, Cyrillic, Hebrew, Based on the medieval scribe hands Used as early as the 16th Century, these Arabic, Chinese, etc. As the Vox type written with broad-nibbed pens, typefaces originated from Irish insular classification system is very Latin blackletter types were first used by scripts found on medieval manuscripts. based, non-latin types are very Gutenberg. They were used to print Gaelic type was used for mainly setting underrepresented. As a result, it is body text until eventually Humanist body text and was used throughout worth taking some time to discover the typefaces took over with the invention Ireland before falling out of favour in the other writing systems and their of movable type in the early 20th mid 20th Century. In modern times, typographic designs and Century. Gaelic type is used for decorative considerations. purposes, commonly found on pub Examples include: signs, greeting cards and display Fracktur, Schwabacher, Textur advertising. Examples include: あ Ceanannas, Corcaigh, Doire, Duibhlinn A Ahge hge lisagarnerdesign.co.uk

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa yomequedoencasa Arial yomequedoencasa Helvetica yomequedoencasa

Roboto

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa Swung Note Stencil EF Rough

Horror Show Undergrad

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa Confía en nosotros para adaptar tu web al RGPD

@acirujano #mowomocamp #yomequedoencasa Confía en nosotros para adaptar tu web al RGPD

@acirujano #mowomocamp #yomequedoencasa Confía en nosotros para adaptar tu web al rgpd

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa Inicio Quiénes somos Servicios Tienda Contacto

SOMOS UNA EMPRESA DE ROTULADORES

Y COMO VENDEMOS SPRAYS PARA GRAFFITI, LE PONEMOS ESTE TIPO DE LETRA A LOS PÁRRAFOS, PARA DARLE A LA WEB UN ROLLITO ALTERNATIVO Y MOLÓN. SE LEE FATAL, PERO NOSOTROS VAMOS A LA MODA Y NOS ACERCAMOS A NUESTRO PÚBLICO OBJETIVO.

Comprar ahora

@acirujano #mowomocamp #yomequedoencasa Inicio Quiénes somos Servicios Tienda Contacto

SOMOS UNA EMPRESA DE ROTULADORES

Y como vendemos sprays para graffiti, le ponemos este tipo de letra a los párrafos, para darle a la web un rollito alternativo y molón. Se lee fatal, pero nosotros vamos a la moda y nos acercamos a nuestro público objetivo.

¡Comprar ahora!

@acirujano #mowomocamp #yomequedoencasa Inicio Quiénes somos Servicios Tienda Contacto

Un título diferente para ser más interesante

Montserrat es un tipo de letra que se ha utilizado mucho en los últimos años, es extremadamente popular. Combina una apariencia geométrica con proporciones modernas. Se ha usado demasiado, es omnipresente. La verdad es que es una tipografía excelente, de ahí su popularidad. Está disponible en 9 pesos, con sus cursivas, y también tiene versalitas.

Comprar ahora

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa ae ae ae ae Roboto Open Sans Montserrat Helvetica

@acirujano #mowomocamp #yomequedoencasa yomequedoencasa yomequedoencasa

Merriweather Baskerville

@acirujano #mowomocamp #yomequedoencasa Merriweather

@acirujano #mowomocamp #yomequedoencasa Playfair Display es un tipo de letra que me gusta mucho para encabezados pero no para párrafos porque tiene mucho contraste y eso hace que pierda legibilidad en tamaños más pequeños. Su propio nombre lo indica.

En este terreno se mueve mucho mejor, por ejemplo, Georgia, que es un tipo de letra que diseñó Matthew Carter, uno de los mejores tipógrafos de la Historia.

@acirujano #mowomocamp #yomequedoencasa yomequedoencasa

yomequedoencasa

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa yomequedoencasa yomequedoencasa yomequedoencasa yomequedoencasa

@acirujano #mowomocamp #yomequedoencasa @acirujano #mowomocamp #yomequedoencasa ¡Gracias!

@acirujano #mowomocamp #yomequedoencasa