COMPANY PROFILE COMPANY PROFILE

ABOUT US

Ariella designs, manufactures, wholesales and retails exclusive and original Ladies Ariella is a leading member of various Trade Associations including: fashion, cocktail and eveningwear. — UKFT The UK Fashion and Textiles Association, of all major trade bodies in the Celebrating it’s 50th Anniversary it has been at the forefront of British Fashion since it industry, including the British Fashion Council (of which Ariella was a founder member) was founded in 1966 and is acclaimed as one of Europe’s leading fashion houses for and The Savile Row Bespoke Tailor’s Guild. Special Occasion wear for the fashion conscious woman of today. — FDPA The Fashion & Design Protection Association, of which Ariella is a It’s clients include some of the best known UK and European department stores and Founder Member. multiple retailers, selling under the Ariella brands or clients’ own labels. — SEDEX The Supplier Ethical Data Exchange which is a nonprofit membership organization dedicated to driving improvements in responsible and ethical business practices in global supply chains.

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ARIELLA HAS PEDIGREE AND HERITAGE

Ariella started trading in Carnaby Street in the swinging Vintage Aristos and Ariella Designs from the sixties psychedelia of Sixties London. onwards are now selling online as Collector’s Vintage Pieces, such as the Chenille Coat above, recently retailing It designed, manufactured and retailed its own designs, on TopShop Vintage online for £140. expanding to some 11 retail outlets in London‘s West End and surrounds, including three in Carnaby Street, two stores on Oxford Street, one in Duke Street opposite Selfridges, as well as franchise stores in Laussane, Switzerland, Washington DC and Chicago Illinois, USA.

HISTORY 3 COMPANY PROFILE

ARIELLA HAS WON ACCLAIM AND FASHION AWARDS IN EACH OF ITS 5 DECADES OF TRADING

In the 70’s In the 80’s Ariella was described as, “The Power in Ariella won two IPC Woman Fashion Carnaby Street“, by Punch Magazine, Awards for: 1970s. Best Cocktail Dress

Best Evening Dress In the 90’s Ariella won the British Apparel Export Ariella won, The Queen‘s Award for Award 1996, presented by HRH Export Achievement 1998, which was Princess Anne in 1997. celebrated by its visit to Her Majesty The Queen and Prince Philip at Buckingham Palace in 1999.

In the 00’s In the 2010’s Ariella won the UK Fashion Export Ariella won the UKFT Export Awards Award 2008 for outstanding export 2010 in the High Octane Glamour achievements in women’s fashion. category.

The award was presented at the Ariella won the HSBC Business Thinking Landmark Hotel, London, by Her Royal 2010 Competition for the London Highness Princess Anne. Region.

AWARDS 4 COMPANY PROFILE

Ariella’s administration Ariella’s Head Office in offices, North London. Hampstead, North London.

All production is processed through strict critical path procedures At its headquarters in Hampstead - Highgate, North London, in all its sub contractor factories in the UK and offshore. Ariella employs some 32 staff and has an experienced and technically efficient Design Studio including designers, pattern It employs factories and sub-contractors in London, Romania, cutters, CAD departments, sample machinists, quality controllers, Bulgaria, Turkey, India, Sri Lanka, China and Vietnam, giving production and dispatch departments. it an unlimited capacity of production units per month and enabling it to deal with any multiple orders, which it does on a Its team is expert in dealing with most European and UK multiple regular basis. and online clients’ garment specifications.

PRODUCTION: All its factories are bound by Ariella’s Code of Conduct and are It also houses their offices, boardroom and Bespoke and Haute compliant approved by Sedex, adhering to the strictest quality Couture Boutique for celebrity and VIP clients. CAPACITY control procedures and standards. & QUALITY CONROL 5 COMPANY PROFILE

The ARIELLA team at the Achilleas Constantinou, LLB (Hons) London UKFT Export Awards 2010 Founder and CEO

Ariella Team Achilleas Constantinou Our combined talents give us long and invaluable A graduate of Kings College London, with a LLB Hons experience of the fashion business, excellent technical degree in Law. He is a leading member of the British skills, unbeatable innovative designs and passionate Fashion Industry having served on numerous Trade sales promotion. Committees and Associations during his 40+ years in the trade. He is a founder of The British Fashion Council, an Weekly meetings ensure synchronised objectives are ex-member of the Graduate Fashion Week Industry and pursued. Media Board, and a Board member of The UK Fashion and Textiles Association which is the overseeing body of the British Fashion industry. He is also a chairman of The THE Fashion and Design Protection Association. ARIELLA TEAM 6 COMPANY PROFILE

Mr Poly Toumbas Lana Marie Constantine Managing Director Director, Senior Sales Executive & Creative Director of the Ariella Couture brand.

Mr Poly Toumbas Lana Marie Constantine Poly epitomises the open minded philosophy of Ariella, Lana has been bought up surrounded by Fashion, as the having been with the firm for over 30 years, he has CEO’s only daughter. Her numerous talents include singing, worked his way up from a Junior Stock Control clerk and was in fact signed by Matthew Knowles (father of to Dispatch Manager then Production Manager, then Beyonce), performed with Kelly Rowland and has written Sales Executive, then Sales Director and now Managing and recorded numerous wonderful songs (unpublished) but Director. He knows every part of the business inside out preferred the world of Fashion to the world of Music. She has and is well known and respected for his expertise and worked in and learnt every aspect of the business over the integrity by not only his loyal team, but all company last 8 years and her flair for the business, has now seen her suppliers and clients alike. become the company’s Creative Director. She is also a founder member on the Board of UKFT Rise which represents young THE emerging talent in the fashion industry. She won the RBS Focused Women’ Pearl Global Award 2015 for creative and ARIELLA innovative entrepreneurship. Lana has been a guest speaker at TEAM numerous seminars encouraging young entrepreneurs. 7 COMPANY PROFILE

Verity Weedon After graduating with a BA (hons) degree in Fashion Verity previously worked for ASOS and Next before joining Ariella in 2010. Her determination and managerial skills quickly led to her successive promotions and now oversees the running of the Design Rooms, Quality Control and Garment technology department; becoming an integral part of the Ariella team. Building great relationships with all members of staff, and also our clients and suppliers, Verity endeavours to maintain Ariella’s reputation by ensuring the companies high standards of working are always a priority. Verity has an enquiring mind and a great eye for detail, and therefore is always proactive in finding new ways to improve and update the company’s general running’s to achieve optimum quality and efficiency. As Director of Operations, Verity has been successful in implementing new systems, strategies and procedures enabling us to manage Ariella’s expansion efficiently.

Verity Weedon - Director of Operations

THE ARIELLA TEAM 8 COMPANY PROFILE

Founders of Ariella, brothers Aristos and Achilleas in the 70s HAS ALWAYS EMPLOYED FRESH AND INNOVATIVE DESIGNERS... THIS IS WHY ARIELLA’S USP OF ORIGINAL EXCLUSIVITY HAS ALWAYS BEEN MAINTAINED.

Aristos & Achilleas Ariella’s past Designers have included Aristos, a Graduate called ‘The London Girl’s Uniform’, the famous china print of the London College of Fashion, who founded the chiffon double layer dress, and the fox fur and velvet coat company with his brother Achilleas (pictured above), was and trouser suit (as pictured right). Since 1985 Achilleas the first young designer to bring Couture to the high street, has directed design through his own vast experience and and who created the famous Chenille Coat that was by employing innovative talent. DESIGNERS 9 COMPANY PROFILE

Anthony Price styles Christina Stambolian with Princess Diana, Mr & Mrs Constantinou and the Chairman of Sotheby’s

Anthony Price who dressed such stars as Michelle Pfieffer Christina Stambolian pictured above (2nd from left) with and Jerry Hall. One of his styles is pictured above. Princess Diana, Mr & Mrs Constantinou and the Chairman of Sotheby’s, London. Christina designed Princess Diana’s famous Revenge dress which sold for $74,000 at the Sotheby’s auction, New York, 1997. She is now a valued consultant designer on the Ariella Couture Collection.

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WE ARE DIFFERENT FROM OUR COMPETITORS BECAUSE…

Ariella has always been at the forefront of British fashion “It looks like handmade fashion because it is. because it always produces... EXCLUSIVE, ORIGINAL & FEMININE fashion. We create garments on the stand, we hand craft

It is Designer fashion at an affordable price. them and crucially we have a woman in mind who we’re designing for”

—Achilleas Costantinou, CEO

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WE SELL TO

The Wholesale Division sells under clients’ own labels or under our wholesale brand Lana Marie by Ariella. We sell to some of the best retailers in the UK and Europe. House of Fraser lookbook with ARIELLA dress exclusively for HoF as seen in Vogue. Ariella is proud to be one of In the UK its current clients include such accounts as House HoF’s key suppliers. of Fraser Stores, including Biba, Untold Kenneth Cole, Pied a Tierre, Mary Portas and Episode, John Lewis, Phase Eight, Debenhams, Laura Ashley, Coast, M&S, Hobbs, Austin Reed, BHS, and overseas C&A, El Corte Inglés, Halonen and many more…

Ariella is pleased to report that feedback from its UK & Export multiple clients confirms that Ariella styles WHOLESALE are currently selling at attractively high full price sell- DIVISON throughs. 12 COMPANY PROFILE

A few of ARIELLA’s designs exclusively for John Lewis, An example of an ARIELLA dress exclusively designed including the ‘Uma Dress’ which recently featured on for Laura Ashley and featured on their website. BBCs ‘Hustle’.

Examples of Ariella designs created exclusively for Debenhams.

WE SELL TO... 13 COMPANY PROFILE

Examples of ARIELLA dresses exclusively C&A is one of the biggest retailers in the world with over designed and produced for Phase Eight. 1,500 stores in Europe. Ariella’s export clients include C&A in Germany and Worldwide. Ariella is proud to be Ariella is proud to be one of Phase Eight’s key suppliers. one of C&A’s key suppliers. Other export clients include El Corte Ingles in Spain, Cubus, Vivikes, Til Henne and Halonen in Scandinavia and many more. Mail order + online clients in Europe have historically included, Ellos in Sweden, Charles Veillon, Ackerman and Vedia in Switzerland, Quelle and Universal Versand in Germany and Austria. In the UK Ariella is a proud supplier to M&S Best of British the company has dealt with such mail order companies department featuring high quality garments in silks and as GUS, Empire Stores, Grattans and Freemans, and tweeds which are all manufactured in the UK currently with John Lewis, House of Fraser, Debenhams and Shopstyle.

WE SELL TO... Examples of Ariella designs created exclusively for Coast. 14 COMPANY PROFILE

Ariella produced the launch limited edition union jack uniforms and classic, black, red and pewter uniforms for The Playboy Club, London.

Other Wholesale Divisions:

→ Ariella Plus → Ariella Casino → Tailoring → Knitwear

ARIELLA ARIELLA PLUS CASINO

In 2009 Ariella introduced outsize fashion to its product Ariella designs and dresses the croupiers and staff range. Due entirely to its multiple clients demanding the of London’s Top Casino’s, including: flair of Ariella designs for their outsize market. It sells this — The Ritz range in sizes 18-32 UK, and always in exclusive fabrics — The Playboy Club, London and exciting designs, to such clients as Ann Harvey of the — The Palm Beach Alexon Group and Evans of the Arcadia Group. — Les Ambassadeurs — Aspinals — Crockfords — London Park Tower — The Clermont — The Rendezvous — The Mint — The Sportsman — The Casino at The Empire, Leicester Square WE SELL TO... 15 COMPANY PROFILE

Ariella Couture tailored suit.

TAILORING DIVISION

In 2009 Ariella introduced this new division of high fashion tailored trousers, skirts and jackets. Sold both under clients own labels or under The “Lana Collection” label, it has achieved spectacular success. KNITWEAR DIVISION Ariella Tailored suit exclusively for the Ariella Couture catwalk In 2011 we launched the Ariella Knitwear Division under the Label “Lana collection (above). Marie” to coordinate knitwear pieces with our dresses and separates.

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ARIELLA LONDON IS OUR RETAIL LABEL

Ariella London is our retail label available in John Lewis online, Debenhams Oxford Street store and online, House of Fraser Oxford Street store and online, Westfield Shepherds Bush and selected stores and online, Ariella Flagship stores Brent Cross and Bluewater London, and at www.ariella.com online.

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Ariella’s stand alone store at Brent Cross Shopping Centre, London.

RETAIL DIVISION 18 COMPANY PROFILE

Ariella’s stand alone store at Brent Cross Shopping Centre, London.

RETAIL

Ariella’s retail format which is a copyrighted design in a modular form to fit any retail space, whether an in-store DIVISION fitted concession or a standalone store. 19 COMPANY PROFILE

ARIELLA COUTURE IS OUR DESIGNER LABEL

The Ariella Couture collection is as exquisite as it is “Ariella has always been inspired by wearable, combining stunning couture detailing with a range of fabrics from traditional silk chiffons, lacquered old Hollywood glamour and the traditional lace and knitted chainmail accentuated with ruching, draping and peplums. couturier techniques of corsetry and cut have long been a key part of our work. We have The range of silhouettes vary from hourglass to empire line, knee skimming hems to dramatic fishtails, punctuated with teamed these techniques with new and a palette that moves from Jet to Ivory, through bright and bold hues to sugary shades. innovative fabrics to create a collection that echoes the luxury of a bygone era for the ARIELLA modern glamorous woman” COUTURE — Lana Constantine - Creative Director 20 COMPANY PROFILE

Available from www.ariella.com

Worn by stylish women globally, as seen on Press pages The Ariella Couture brand always offers ultimate below. The Ariella Couture DNA is influenced by effortless occasion wear; from wedding day to red-carpet glamour and timeless elegance. premier.

ARIELLA COUTURE 21 COMPANY PROFILE

Ariella has been selected by numerous celebrities for their red carpet events, including the following:

Amanda Holden. Darcey Bussel. Michelle Rodriguez. Tulisa Contostavlos. Michelle Keegan. Holly Willoughby. Leona Lewis. Kelly Rowland. Miss England. Alex Jones. Myleene Klass. Denise van Outen. Beverley Knight. Susanna Reid. Ahsley Roberts. Melanie Sykes. Kimberley Walsh, Nicola Roberts, Cheryl Fernandez-Versini and many more.

PRESS 22 COMPANY PROFILE

PRESS 23 COMPANY PROFILE

PRESS 24 COMPANY PROFILE

Ariella dresses all the bridesmaids at Kimberley Walsh’s wedding February 2016

Susanna Reid Spectre Premier 2015

Melanie Sykes in Ariella Couture 2016 PRESS 25 COMPANY PROFILE

Ariella will never supply the same style to two of its Ariella‘s greatest strength is its ability to supply major clients in the same country and this way its client the fashion market place with the richest variety of has exclusivity on that style in that fabric, and is able exclusive, wearable, and original glamorous designs at to enjoy maximum mark-up and a unique product, not the right price. available to its competitors. This has been a winning formula for Ariella across the UK and Europe, made All our designs are original, exclusive and protected by possible by the strength of its Design resources, including copyright and design right. its archive library collection of over 4000 best selling styles from the last 40 years.

MARKETING 26 COMPANY PROFILE

Apart from the profuse celebrity endorsements Ariella commercials sponsoring: The Oscars,The Grammys, The has been favoured with, it has also been pro-active in Golden Globe Awards, The Emmy’s, The People’s Choice promoting the image of the ARIELLA brand. Throughout Awards, Screen Actors Guild, The Billboard Awards, and 2015 it procured through the services of its renowned The American Music awards along with all “Live from the agents Media Com the exclusive sponsorship, held by Red Carpet” and “ Fashion Police” shows. Establishing LVMH and Moet Chandon for the previous 10 years, of ARIELLA as “The Home of Red Carpet Fashion” all the Hollywood Academy Awards Season on SKY and MARKETING E! TV Channels. Ariella was featured in over 3000 TV 27 COMPANY PROFILE

Leona Lewis at The Ariella Couture Ariella Fashion Show 2012 Fashion Show 2012

Ariella has an excellent relationship with its Bankers In conclusion, whether you are a private client, an RBS Natwest due to its impeccable business ethics Independent store seeking catwalk designs, a Multiple underpinned by it’s 40+ years of continuous trading. It is group, a Casino or an online e-tailing company, Ariella therefore willing and able to finance production of any can satisfy your requirements for cocktail, evening, quantity of orders. It also factors all its invoices, giving and special occasion wear in today’s up-to-the-minute it smooth cash flow, whilst at the same time offering fashion trends. its clients the credit terms they require, whether it be maximum discount for quick payment, or 30, 60 or 90 days‘ credit.

FINANCE 28 COMPANY PROFILE

COCKTAIL CLOTHING COMPANY GROUP

For further information on Ariella, please contact:

Ariella House, 94-96 Great North Road London, N2 0NL, United Kingdom

T 0044 (0)20 8883 7288 F 0044 (0)20 8883 2384 E [email protected] W www.ariella.com

Registered in London: Tuscan Studios, 14 Muswell Hill Road, Highgate, London, N6 5UG, United Kingdom CONTACT Registration No: 1429782 VAT Reg No: GB 849 0559 92

Updated October 2018 29