COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21 WELCOME TO THE 2020/21 SEASON AT

SEASON 2020/21 IS UNDERWAY AT TYNECASTLE PARK. FOLLOWING A STRONG START TO THE SEASON, HEARTS WILL COMPETE IN THE 2020 FINAL AND ROBBIE’S TEAM SEEK A LEAGUE TITLE AND A RETURN TO THE IN THE YEAR AHEAD.

Lockdown and restrictions may have impacted supporters coming to games, but the Club has designed some innovative advertising and sponsorship products that are boosting our partners’ brands and helping them to get their business back on track.

All home games are broadcast either on television or through our own enhanced Hearts TV service. With the League opener versus Dundee achieving record highs and our own broadcasts for Hearts TV viewers reaching around 25,000 supporters, we continue to boast an impressive reach.

Supporter loyalty is at an all-time high. Once again Hearts is ranked top of all Scottish clubs for supporter engagement (source: insider.co.uk). Our numbers on social media have rocketed too with our following doubling to over 200K in the past three years.

We will work with you to galvanise this passionate support by letting them hear about your business across a range of media. From more traditional static and LED advertising to live match streams and harnessing the incredible reach of our social media presence, there are a variety of ways to make sure people know who you are and what you offer. Talk to our team about the best option for your business.

WE THANK YOU FOR YOUR CONTINUED SUPPORT.

Ann Budge Executive Chairman Andrew McKinlay Chief Executive

02 CONTENTS

OUR REACH...... 04 IN STADIUM ADVERTISING...... 06 HEARTS TV...... 08 ADVERTS SOCIAL MEDIA OPPORTUNITIES...... 12 HIGHLIGHTS MOMENT OF THE MONTH VIRTUAL MATCH SPONSORSHIP...... 18 VIRTUAL MATCH BALL SPONSORSHIP VIRTUAL CAPTAINS’ TABLE SPONSORSHIP VIRTUAL ‘SAFE HANDS’ SPONSORSHIP TESTIMONIALS...... 20

HMFC COMMERCIAL OPPORTUNITIES 20.21 OUR REACH

IN ADDITION TO OUR 11,500+ SEASON TICKET HOLDERS FOR THE 2020/21 SEASON, THE CLUB HAS BUILT UP AN ENGAGED SOCIAL MEDIA BASE IN EXCESS OF 200,000 FOLLOWERS.

Our content is carefully tailored to our audience, combining still images, video and audio to give supporters an insight into life at the club beyond the 90 minutes on a Saturday. On average, our videos are viewed over 1 million times every month. Our engaged followers interact with and share our content, resulting in a broad reach across the UK and beyond – with our posts enjoying an average of 8 million views per month.

Our bespoke content, found across Twitter, Facebook, Instagram, YouTube and LinkedIn, regularly incorporates sponsor logos, messages and links, allowing our partners to reap the benefits of our reach on social media and gain exposure to a large, highly engaged audience.

OUR AUDIENCE

The majority of our followers are based in and across Scotland’s central belt, however, our reach is global – with a particularly strong follower base in North America.

Main age group: 18-34

04 GROW WITH US

Our audience continues Sept 2019: 32,100 to grow significantly year Sept 2020: 41,100 on year. YOY Growth: 28%

OUR NUMBERS

1 MILLION 8 MILLION TOP 3 Average video views Average monthly number of The number of interactions every month times our content is seen by on our Instagram account users on our social channels is behind only Celtic and Rangers in Scotland.

100,000 1ST PLACE 500,000 Average number of times Our dedicated GIF page on giphy. Average number of our followers click on a com has 485 million views, the monthly interactions (likes, link in our social posts per largest in Scotland - ahead of both comments, shares) month Celtic (312m) and Rangers (171m). Our GIFs can be used by anyone on platforms such as Instagram, hence their popularity - and they can incorporate sponsor logos! 05 ADVERTISING

ADVERTISING WITH HEARTS IS MORE THAN JUST PUTTING UP AN ADVERTISING BOARD. Special Deals available for the second IT IS ABOUT ENTERING INTO A PARTNERSHIP half of the season. Contact our THAT WILL SEE OUR BUSINESS PROMOTE Commercial team - [email protected] YOUR BUSINESS.

With a reputation for over-delivering, Hearts’ experienced commercial team will work with you to deliver real value and attention to detail in promoting your brand. “I have found our partnership with Hearts to be a huge boost to Braehill Developments, We offer a range of advertising options including state of generating enquiries and awareness of the the art LED boards, delivering powerful, up to the minute building services we offer. campaign messages and large-scale seating area advertising (while we are playing behind closed doors). This season, our in-stadium advertising has ensured maximum exposure for our We have many ways to make sure your brand is at the company during these exceptional times” heart of the action and this season, we are offering fairly Braehill Developments priced options.

06 07 HEARTS TV PACKAGES

08 PACKAGES OVERVIEW

With approximately 25,000 engaged fans tuning in to our Hearts TV broadcasts on a matchday, advertising your business to this captive audience, combined with the power of our social media presence, offers direct engagement opportunities with the country’s most engaged supporters.

“Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our business over the years.

We have a presence within Tynecastle Park and more recently we have moved onto the club’s highly engaged social media and Hearts TV offerings. This has driven further growth in enquiries for our scaffolding services.

Hearts offer a varied platform to businesses and we are delighted to have such a positive partnership with the club”

ASC Scaffolding

09 ADVERTS

THIS SEASON, HEARTS ARE INTRODUCING AN ENHANCED CLUB TV OFFERING. WITH OVER 11,500 SEASON TICKET HOLDERS TUNING IN WITH FRIENDS AND FAMILY AND THOUSANDS OF HOME AND AWAY SUPPORTERS WATCHING ON PAY-PER-VIEW, NUMBERS ARE EXCEEDING THE USUAL STADIUM CAPACITY.

We are offering prime time advertising slots on Hearts TV so you can share your messages with supporters pre-match, at half-time and full-time. Please note all prices within this brochure are exclusive of but subject to VAT.

OPTIONS: 1x 30 second advert shown 2 times during a live match programme, you provide the advert

1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team

Half Season Special – 2x 30 second match bundle at all remaining games, with free advert production

PRE-RECORDED FEATURES

MAKE SURE YOUR BRAND IS PART OF THE MATCH DAY EXPERIENCE BY SPONSORING MATCH CONTENT CREATED FOR HEARTS TV AND SHARED ACROSS ALL SOCIAL MEDIA PLATFORMS.

Player, Legend and Ambassador Interview features will feature in match day programming and remain on the Hearts TV platform for the season. Recent player interviews have reached over 75,000 views across our channels.

OPTIONS: 1 match feature Half Season Special

10 11 12 SOCIAL MEDIA

HEARTS BOASTS AN EXTENSIVE SOCIAL MEDIA FOLLOWING, WITH SOME OF THE BEST PERFORMING PLATFORMS IN SCOTTISH FOOTBALL. WITH A DEDICATED IN-HOUSE TEAM, OUR SOCIAL MEDIA OFFERINGS BRING BRANDS TO HUNDREDS OF THOUSANDS OF ENGAGED EYES

Many of our existing social media packages are now sold out. We have added additional packages which are available for the remainder of the season.

13 HIGHLIGHTS PACKAGE

THE HEARTS TV HIGHLIGHTS PACKAGE IS ONE OF THE MOST VIEWED ASSETS ACROSS OUR PLATFORMS.

The package includes branding on all highlight videos produced, including the full match replay and goal clips for home and away matches.

OPTIONS: 1 Match Highlights Package Half Season Special (plus cup games)

14 MOMENT OF THE MONTH

WE ARE BRINGING ALL THE BEST MOMENTS OF A MONTH’S ACTION TOGETHER AND INVITING FANS TO VOTE ON THEIR ‘MOMENT OF THE MONTH’

It could be the best goal, save, celebration or any other memorable moment.

We are sharing the individual moments across social media and Hearts TV with fans voting for their favourite, offering a unique chance to engage with our passionate fanbase.

OPTION: Half Season Special (plus cup games)

15 MULTIMEDIA SPECIAL OFFER

HEARTS TV ADVERT AT 3 GAMES Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV truly are a captive audience and advertising directly to them offers you the perfect chance to boost your brand. Your advert will be seen by our huge audience twice during the live match broadcast, ensuring you total recognition by our supporters over the course of the next three home games.

PITCH-SIDE LED BOARDS AT 3 GAMES Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life by the side of the pitch, which could put your brand alongside some truly memorable moments this season. Your ad will be shown twice during game time.

3 SOCIAL MEDIA POSTS We will include your company logo and social media handles in 3 pieces of our social media content, ensuring your brand is recognised alongside some memorable moments. The 3 sponsored posts could include goal videos, match highlights or our very well-received ‘On This Day’ content. These posts receive incredible engagement from our passionate following of over 200,000 fans. We will leverage our extensive online fanbase to increase awareness and recognition of your brand amongst our support.

16 HALF-SEASON OFFER

HEARTS TV ADVERT AT REMAINING HOME GAMES Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV truly are a captive audience and advertising directly to them offers you the perfect chance to boost your brand. Your advert will be seen by our huge audience twice during the live match broadcast, ensuring you total recognition by our supporters over the course of the remaining home games.

PITCH-SIDE LED BOARDS AT REMAINING HOME GAMES Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life by the side of the pitch, which could put your brand alongside some truly memorable moments this season. Your ad will be shown twice during game time.

6 SOCIAL MEDIA POSTS We will include your company logo and social media handles in up to six pieces of our social media content, ensuring your brand is recognised alongside some memorable moments. The six sponsored posts could include goal videos, match highlights or our very well-received ‘On This Day’ content. These posts receive incredible engagement from our passionate following of over 200,000 fans. We will leverage our extensive online fanbase to increase awareness and recognition of your brand amongst our support.

17 VIRTUAL MATCH SPONSORSHIP

VIRTUAL MATCH SPONSORSHIP PACKAGES PUT YOU AND YOUR “VIRTUAL” GUESTS RIGHT AT THE HEART OF MATCH DAY ACTION WHEREVER YOU OR THEY ARE.

This season, we are offering your business the chance to be at the heart of the action for our games which are distributed across the world via Hearts TV. Your business will benefit from social media exposure, global viewership, unique interactions with our first team players and much more as we put you at the front and centre of the matchday experience.

18 19 VIRTUAL MATCH SPONSOR Sponsor’s Man of the Match – your chance to pick the man of the match with your viewing party Framed signed Hearts home and away shirts Special supporters’ pack to enhance your match day viewing Credit from Hearts TV Commentator recognising your sponsorship Recognition in the virtual matchday magazine Matchday social media post mentioning Match Sponsor Zoom/FaceTime call with Man of the Match Zoom/FaceTime call with Manager, Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke 1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team 1 minute of LED Advertising at sponsored game 10 x Hearts TV passes for the game for you and your guests.

VIRTUAL CAPTAIN’S TABLE SPONSOR

1x Hearts top, signed by the Captain Special supporters’ pack to enhance your match day viewing Zoom/FaceTime call with the Captain Recognition in virtual matchday magazine Credit from commentator recognising your sponsorship 1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team 6x Hearts TV passes for the game Social Media post mentioning Captain’s Table sponsor

20 VIRTUAL MATCH BALL SPONSOR Signed Match Ball in presentation case Special supporters’ pack to enhance your match day viewing Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke Social media post mentioning Match Ball sponsor Credit from commentator recognising your sponsorship 1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team 6x Hearts TV passes for the game

VIRTUAL ‘SAFE HANDS’ SPONSOR

1x Hearts top, signed by Special supporters’ pack to enhance your match day viewing Zoom/FaceTime call with the Goalkeeper Recognition in virtual matchday magazine Credit from commentator recognising your sponsorship 1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team 6x Hearts TV passes for the game Social Media post mentioning Safe Hands sponsor

*Should lockdown measures ease you will be given an option to take a table of 10 as our VIP guests at the Big Matchday Experience. You will enjoy a first-class menu of fine food and drink, a short stadium tour and a champagne reception for your party for an additional £1,000.

**Should lockdown measures ease you will be given an option to take a table of 6 as our guests at the Big Matchday Experience. You will enjoy a first-class menu of fine food and drink and top entertainment throughout 21 for an additional £600. TESTIMONIALS

“Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our business over the years.

We have a presence within Tynecastle Park and more recently we have moved onto the club’s highly engaged social media and Hearts TV offerings. This has driven further growth in enquiries for our scaffolding services.

Hearts offer a varied platform to businesses and we are delighted to have such a positive partnership with the club.”

ASC Scaffolding

“Our partnership with Hearts has enabled us to reach a highly engaged fanbase in Scotland. Through social media, Hearts TV advertising and pitch-side adverts on the LED boards at Tynecastle Park, we are already seeing positive momentum and look forward to building further on this into the new year.”

Carabao Energy Drink

22 “I have found our partnership with Hearts to be a huge boost to Braehill Developments, generating enquiries and awareness of the building services we offer.

This season, our in-stadium advertising has ensured maximum exposure for our company during these exceptional times.”

Braehill Developments

“Heart of Midlothian’s Virtual Matchday Sponsorship has been greatly beneficial to my brand as well as bringing my family and clients together.

At our last sponsorship, members of my family residing in New York and Australia were able to watch a Hearts game with me as part of a group for the first time in years.

My guests enjoyed getting behind-the-scenes access on a matchday with the opportunity to speak with Hearts ambassadors and guests directly.

Virtual Matchday Sponsorships are a really innovative way to enjoy a Hearts game in style during these changed days.”

J Jordan Steel Fabricators Ltd CONTACT US

If you are interested in becoming a Commercial Partner please email [email protected] and one of our team will be in touch to discuss your requirements and find the perfect package for your business

HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21