FOR IMMEDIATE RELEASE:

“BROADWAY BALANCES AMERICA” INVITES YOU TO MEET THE WOMEN OF WAITRESS!

AIRING EXCLUSIVELY ON “THE BALANCING ACT®” ON LIFETIME TELEVISION ® MONDAY, OCTOBER 23rd AT 7:30AM (ET/PT)

New York, NY - Broadway Across America’s collaboration with the award-winning morning show “The Balancing Act®,” on the Lifetime® Channel continues Season Four of the five-part series “Broadway Balances America” with WAITRESS. This new episode debuts on Monday, October 23rd at 7:30 am ET and will re-air on Monday, October 30th at 7:30 am ET.

WAITRESS, presented by Associated Bank Broadway at the Marcus Center and Broadway Across America-Milwaukee, comes to Milwaukee as part of the 2017/2018 Broadway Series. Performances at the Marcus Center are January 2 to January 8. Season packages are currently available by calling 414- 273-2787 and group tickets are available by calling Groups Sales at 414-273-7121 x210 or x213. Information is also available at MarcusCenter.org.

In episode four, viewers will see what baking can do in the hit Broadway musical WAITRESS. Amber Milt, our Balancing Act® correspondent, will meet with the women who made Broadway history as the first all-female creative team. Discover how Tony Award® winning director Diane Paulus balanced Broadway’s sweetest story with music by 6-time Grammy® nominee Sara Bareilles (“Brave,” “Love Song”), book by acclaimed screenwriter Jessie Nelson (I Am Sam), and choreography by Lorin Lotarro. Learn how this powerhouse team, inspired by Adrienne Shelly’s beloved film, brought the indie film’s story to the stage. Along the way, viewers will get a sneak a peek at what’s inside and watch what the women of WAITRESS have in store for audiences across the country!

WAITRESS tells the story of Jenna, an expert pie maker in a small town, who dreams of a way out of her loveless marriage with her husband Earl. A baking contest in a nearby county and the town's new doctor may offer her a chance at a new life, while her fellow waitresses offer their own recipes to happiness. But Jenna must find the courage and strength within herself to rebuild her life. This new American musical celebrates friendship, motherhood, and the magic of a well-made pie.

Broadway Balances America provides behind-the-scenes access and interviews highlighting shows featured on Broadway Across America’s 2017-2018 Broadway series nationwide. The Balancing Act’s® hosts get up close and personal with casts and crews of this seasons national production. To learn more about the Broadway Balances America series, please visit: www.broadwaybalancesamerica.com

The John Gore Organization is the leading developer, producer, distributor and marketer of worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 40 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

BROADWAY ACROSS AMERICA (BAA) is part of The John Gore Organization family of companies, which includes Broadway.com and The Broadway Channel. Led by 11-time Tony-winning producer John Gore (Owner & CEO), BAA is the foremost presenter of first-class touring productions in North America, operating in 44 markets with over 400,000 subscribers. Current and past productions include Beautiful, , , , Groundhog Day, , Hello, Dolly!, Million Dollar Quartet, On Your Feet!, , School of Rock and Waitress. Broadway.com is the premier theater website for news, exclusive content and ticket sales. For more information please visit BroadwayAcrossAmerica.com and Broadway.com.

About The Balancing Act

Now in its eighth year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple – the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show weekday mornings on Lifetime® Television at 7:30 a.m. (ET/PT). For additional information or to view a segment visit www.thebalancingact.com.

For more information regarding BrandStar’s Branded Entertainment, Product Placement and TV Brand Integration, please go to www.brandstar.com/brandcontent/.

ABOUT THE MARCUS CENTER FOR THE PERFORMING ARTS

Established in 1969, the Marcus Center for the Performing Arts is the premier performing arts community gathering space in Southeastern Wisconsin. As the Marcus Center moves into its 48th year, it continues to build bridges between diverse members of our community through high-quality arts entertainment in the region and the state. The touring Broadway series, sponsored by Associated Bank, is recognized as bringing the best of Broadway entertainment to Milwaukee for the past 20 years and provides opportunities to educate, entertain and engage audiences. The Marcus Center is also the home to the Milwaukee Symphony, Milwaukee Ballet, Florentine Opera, First Stage plus a variety of other important community and family events throughout the year. For more information about events visit the Marcus Center website at www.MarcusCenter.org. The Marcus Center is a private non-profit 501(c) 3 corporation and is a dedicated veterans memorial in Milwaukee.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Local Press Contact:

Molly Sommerhalder

Email: [email protected]

Phone: 414-273-7121 x399

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