NATIONAL FOOTBALL LEAGUE 280 Park Avenue, New York, NY 10017 (212) 450-2000 * FAX (212) 681-7573 WWW.NFLMedia.com Joe Browne, Executive Vice President-Communications Greg Aiello, Vice President-Public Relations

FOR IMMEDIATE RELEASE CONTACT: Darlene Capiro (212/450-2175) 1/25/07 NFL, TELEMUNDO NETWORK & COORS LIGHT TEAM TO HOST TAZÓN LATINO I DURING SUPER BOWL WEEK

The NFL has teamed with Telemundo Network and Coors Light® to present Tazón Latino I, the first nationally televised flag football game between former NFL players and Latino celebrities.

The event will take place on Thursday, February 1 at 3:00 P.M. at the NFL Experience Built By The Home Depot adjacent to Dolphin Stadium and will air nationally on Telemundo Network on Saturday, February 3 at 5:00 P.M. ET

Former NFL players taking part in this event include MARCUS ALLEN, WAYNE CHREBET, ERIC DICKERSON, ANTHONY MUÑOZ and FUAD REVEIZ.

Latino celebrities include LETI COO, MARY GAMARRA, , DON OMAR, EDGAR LOPEZ , PAOLA TURBAY and MIGUEL VARONI.

“We are excited to partner with Telemundo and Coors Light to share the excitement surrounding the Super Bowl with our Hispanic fans nationally via new programming,” said PETER O’REILLY, NFL director of marketing.

Tazón Latino I will be hosted by KARIM MENDIBURU and ALEJANDRO BLANCO of Telemundo. FRANKIE J will perform the national anthem and DON OMAR will perform at halftime.

“Telemundo is proud to have partnered with the NFL throughout the season,” said JORGE HIDALGO, Telemundo senior executive vice president of news and sports. “Tazón Latino I presented by Coors Light and Pepsi Smash Super Bowl Fiesta are the culmination of our joint efforts to create more awareness and connection with the game among the Hispanic community. Telemundo, together with the NFL, is doing its best to provide Hispanics with first-class entertainment at one of the most high-profile events in the world.”

The Pepsi Smash Super Bowl Fiesta featuring DON OMAR, IVY QUEEN and AVENTURA will air on Telemundo on Saturday, February 3 at 4:00 P.M. ET.

For each touchdown scored during Tazón Latino I, Coors Brewing Company will donate $1,000 to the Cuban American National Council, a Miami-based charitable organization. The funds will support the Cuban American National Council’s leadership development program. Coors will present a check to the charity following the game.

“Football and leadership go hand in hand,” said RAFAEL FANTAUZZI, Hispanic corporate relations director for Coors Brewing Company. “Coors is pleased to support the Hispanic community and promote the development of Hispanic leaders in Miami and nationwide.”

About Telemundo: Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93 percent of U.S. Hispanic households in 142 markets through its 16 owned-and- operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About Coors Brewing Company: Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP). It is the third- largest brewer in the U.S. The company’s U.S. brands include Coors Light, Molson Canadian, Coors, Killian’s Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Coors, visit the company’s Web site, www.coors.com. # # #