Contact Michael Castañeda 7430 S 40TH LN Phoenix, AZ 85041 575-386-9290 (Mobile) Profile [email protected] Aftersales business management expertise working with OEMs and retail LinkedIn warranty administration focusing on customer centricity, business www.linkedin.com/in/mike- performance, expense controls, customer pay and growth retention. castaneda45 Assisted 250+ dealer partners, management & service professionals with strategy, technique, training, forecasting & budgets of $70M+. Building Top Skills positive working relationships with business colleagues/partners & being Retention self-motivated have been key in my 29 years of experience Marketing Customer Experience Experience

Languages MSX International / Service Development Manager - , , , GMC & OnStar® Divisions Bilingual Phoenix, Arizona / AZ District Oct 2019 - Present

English / Spanish • Management Consultation, Training, Business Development, Coaching & Facilitation. Certifications • Leading OnStar® sustainability in revenue growth initiative to assist Dealer- Partners with best practices & Connected Services Technologies. General Motors • Field Mastery Engaging & assisting customers with activation's for Emergency Services, Dealer Maintenance Notifications & Dealer Preferred criteria through Financial Connected Services, Digital Marketing Campaigns, Outbound direct contacts exclusively offered by GM Certified Service Professionals increasing & Digital Communications generating revenue with digital automated retention platforms and technology. Service Development Manager BMW of North America, LLC / Aftersales Area Manager BMW / MINI USA Divisions / Western Region BMW North America, LLC Phoenix, Arizona / Western Central Sept 2017 – Oct 2019 Automotive Distributor Factory License State of Colorado & Utah • Provided Fixed Operation expertise to service, parts, body-shop within WR. In 2018, achieved Parts Target at 100%. Field Force Certification • Green on Metric KPI Balance Score Card, 100% utilization on Marketing Co- op, Service Effectiveness #1 in Region and Top 3 Nationally, OSAT and NPS LinkedIn Top 3 Nationally, applied annual marketing plan, audit with Service Drive & Digital Strategy Center Workshop Reviews. Education ASU Customer Experience Manager Arizona State University / Bachelor of Arts - BA May 2021 • Organizational Leadership Disney Building a Culture of Service • Minor: Digital Audiences Excellence New Mexico State University / Associate Business Management May 2016