Eat, Drink an Ready to Succeed!

TABLE OF CONTENTS

BIOGRAPHY 3

OVERVIEW 4

KEYNOTES 5 - 7

Eat, Drink and Succeed! Signature seminar based on the book Eat, Drink & Succeed

Eat, Drink and Get Ready to Succeed! A conference kickoff

Empowerment Through Service A motivating address that shows how giving back can play a key role in the foundation of success for an industry, organization and an individual

Setting the Bar Explores the lives of strong, courageous women, both past and present, to inspire the women of today and tomorrow

Must be Present to Win We must be present to win…because we cannot afford to miss a moment

THE WHITE HOUSE PRESENTATIONS 8

The Art of a State Dinner The Power of the Presidential Inauguration Holidays at the White House Tea Traditions Rose Garden Rendezvous

COMMENTS 9

CONTACT 10

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 2 BIOGRAPHY

Laura Schwartz Professional Speaker, Author of Eat, Drink & Succeed and Television Commentator

Laura Schwartz, the White House Director of Events for the Clinton Administration, created and executed more than 1,000 White House events including 12 State arrival ceremonies and dinners, America’s Millennium Celebration and NATO’s 50th Anniversary. While producing the President’s events on the world stage, Laura demonstrated the Presidency’s ability to inspire a nation and the world through powerful events. During her eight-year tenure with the Administration, Laura served as The White House Director of Television and Midwest Press Secretary for the President before being named Director of Events in 1997. Following the Administration, Laura traveled the world with Former President Clinton for his Foundation and Global Initiative.

In her first book, Eat, Drink & Succeed! Climb Your Way to the Top Using the Networking Power of Social Events, Laura shares the secrets that skyrocketed her onto the world stage, adding color with personal anecdotes from her life and White House years. As a professional speaker she takes those same details to stages, boardrooms, classrooms and ballrooms around the world in her acclaimed speaking series to empower, motivate and inspire each audience to Eat, Drink & Succeed!

Laura appears regularly as an international television commentator speaking about leadership, networking, domestic and foreign affairs, pop culture and special events. She covered the 2008 presidential campaign for the CBS Early Show, was the on-air political contributor for the Fox News Channel from 2004 to 2007, and was the special correspondent to Larry King Live and CNN for the 2008 presidential primaries. Laura has also appeared internationally on the BBC World News and Sir David Frost’s . Laura’s non- partisan commentary is well respected both domestically and internationally.

Laura is a well-known mistress of ceremonies for multi-day conferences and events including charity galas, sporting events, panel discussions and fashion shows. Whether addressing an intimate gathering of 30 or an audience of 30,000, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura is the annual emcee for several prominent charitable events, including the American Heart Association’s Heart Walk in Chicago’s Grant Park and the United Way’s Community Celebration, which recognizes the top corporate executives, volunteers and government officials throughout the country.

Laura has been named one of the Best Keynote Speakers by Meetings and Conventions Magazine and is a member of the National Speakers Association serving on the boards of the American Heart Association, the Clean the World Foundation, Common Threads and Event Solutions Magazine. She received the Steve Kemble Leadership Foundation Award for Excellence and was named one of the “100 Most Influential Women in Chicago” by Today’s Chicago Woman Magazine and one of Chicago’s “Most Bold and Beautiful” by Chicago Magazine. In 2007, American University in Washington, D.C. awarded Laura its “Leadership in Education” award and in 2009, the prestigious Oxford Union in England invited Laura to speak on the Foreign Policy Legacy of the United States and the role of Women in the World.

Laura is headquartered in Chicago, Illinois, where she founded White House Strategies in 2001. Laura travels extensively both domestically and internationally to work with Fortune’s Top 50 and 500 companies, independent businesses, industry associations, universities and nonprofit organizations, motivating people from all walks of life to EAT, DRINK & SUCCEED!

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 3

OVERVIEW

Laura Schwartz, named one of the Best Keynote Speakers by Meetings and Conventions Magazine, is an unforgettable, high-energy speaker who delivers customized seminars packed with powerful ways to propel your audience to the next level in business and beyond. Drawing on her experience as the White House Director of Events under the Clinton Administration and the guiding principles of her book, Eat, Drink & Succeed, Laura tailors each presentation to the audience at hand – providing concrete tools to unlock the networking power of social events that attendees can immediately put to work in their professional and personal lives.

Working closely with the designated organization, Laura designs a unique program to meet the specific goals and needs for the audience. Whether she is speaking to a room full of entrepreneurs, sales executives, consultants, women business owners or Fortune 500 CEO’s, Laura motivates her audience to turn relationships into partnerships and ideas into realities. From sharing relatable situations, encouraging stories and historical anecdotes from the White House to incorporating pop culture references and positive humor, Laura motivates, empowers and inspires each audience to apply the tools and techniques needed to Eat, Drink and Succeed!

In addition to keynoting, Laura also emcees conferences and events large and small, conducts interviews on stage with CEO's and organization leaders and moderates expert panel discussions.

“She (Laura) is organized and she delivers—our members loved her. She worked in association information and SWS details throughout her presentation. She had studied us and knew what we were all about. And we are a tough group—as people who hire and hear speakers all the time, we are hard to impress. But Laura brought out the best in everyone and she got outstanding reviews!”

- Beth Brooks, President & CEO TX Society of Association Executives

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 4 KEYNOTES:

Eat, Drink & Succeed! Based on Laura’s book Eat, Drink & Succeed! Climb Your Way to the Top Using the Networking Power of Social Events

In her signature seminar, Laura inspires her audience to unleash their own networking power to further their career and change their lives. Providing specific tools to maximize not only day-to-day business opportunities – but also how to turn ordinary social events into career opportunities – Laura provides a clear roadmap that motivates and empowers each audience to Eat, Drink & Succeed!

Through poignant and entertaining anecdotes from her behind-the-scenes experience at the White House, Laura reveals her secrets to success, sharing essential networking tools that helped her rise from Press Office Volunteer to Director of Events for the White House. She shows how the same keys that fueled her success have worked for business powerhouses like and , as well as CEOs, entrepreneurs, non-profit leaders and even stay-at-home parents. Most importantly, she shows how they can work for your audience!

“What Can I Do For You?” Offering a fresh and positive approach to climbing the corporate ladder, Laura believes in the networking mantra of “What can I do for you?” instead of the common “What can you do for me?” mentality. Through building bridges for others, she explains how positive, powerful networking leads to powerful outcomes on all sides.

As social as any event may appear, it’s business. Laura shows how to find valuable partnerships in everyday social events – cocktail parties, client dinners, annual conferences, political fundraisers, happy hours, even Little League games– the opportunities to turn relationships into partnerships are endless. Remember, no matter how social an event may appear, it is still business.

The Power of Research Why not take the same approach to social events as one would take to a business meeting? Laura teaches her audience how to leverage the powers of preparation, introductions and conversations to get more out of an event than just the food or drink. She shares useful techniques – including her insider tips about effective follow- ups, the etiquette of the business card and her essential event guest checklist – that will provide the audience with the tools to turn social occasions into tremendous business opportunities.

Laura tailors each signature presentation for the audience at hand and equips each individual with effective tips, tools and techniques they can use immediately in their personal and professional lives.

“You were so very energetic and offered an interesting approach to networking—‘what can I do for you’ instead of ‘what can I get from you.’ I’m now living by it and can’t wait to get back to work!” – Lisa M., Mercedes North America

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 5 KEYNOTES:

Eat, Drink & Get Ready To Succeed! A Conference Kickoff

This high-energy, 30- to 45-minute presentation is the perfect way to energize your group for the conference ahead, while also teaching them valuable tips about how to maximize their time there.

Based on her philosophy that every social and planned interaction is an opportunity for career development, Laura will teach your conference attendees proven tips they can immediately put to work to build partnerships and excel both during and in between conference events. Whether approaching registration, attending a class, walking the exhibit hall or enjoying conference happy hours or evening socials, attendees will feel empowered to take every facet of the conference and make it work to their full advantage.

Laura will incorporate your specific conference activities, initiatives or goals into her kick-off presentation, ensuring that the information is topical, relevant and valuable to your audience. Attendees will start the conference engaged, inspired and energized to Eat, Drink & Succeed!

“Laura Schwartz was awe-inspiring. Did I ever regret not having signed up for the Harrods Dinner. I thought I was saving money. She made me understand I was wasting an opportunity to network.” - Attendee of Executive Secretary Live Conference, London

Eat, Drink and Empower! How to Create and Host a Powerful Event

“We do not host events. We host guests.” – Laura Schwartz

Using this as her guiding philosophy, Laura teaches her audience how to produce an event that is fun and entertaining for guests while also achieving the objectives of the host person or host organization.

Drawing on her eight-year tenure at the White House, Laura shares the tools it takes to be a confident, effective host. CEO or socialite, entrepreneur or account executive, spouse or student – every audience member will learn the essential strategies to take their events to the next level. A confident, capable host is the core ingredient for any successful event, whether it is a client dinner, power lunch, annual conference, backyard barbeque or child’s birthday party. Laura will teach your audience the tricks of the trade and, in doing so, empower them to feel fully secure in that role.

Along the way, Laura colors her presentation with anecdotes from her time in the White House, discussing the intrigue and inside secrets of State Dinners and powerful White House conferences. She shares captivating visuals that will inspire and engage. Audience members will be motivated to set off on a social adventure in which they’ll explore new ideas, conquer their fears and empower themselves with the tools they need to become an effective host.

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 6 KEYNOTES:

Empowerment Through Service A motivating address that shows how giving back can play a key role in the foundation of success for an industry, organization and an individual

The 19th century French social scientist Alexis de Tocqueville once stated that the defining characteristic of America is its commitment to service. In this moving keynote address, Laura puts a modern-day twist on de Tocqueville’s statement, showing how giving back today can make a difference in your world and in your organization. Regardless of their role in organization, Laura will empower your audience members to strengthen their commitment, whether that means working harder, becoming more involved or giving greater. As Laura explains, volunteer associations and service organizations are instrumental in our society because they can often do things more effectively than our own government. She communicates the power of service using colorful examples and entertaining anecdotes from her work both in the White House and afterward traveling around the world with the Clinton Global Initiative. Audience members will feel empowered to give and continue to give back through the sponsoring organization because they’ll see that their service not only affects the lives of those they help directly, but also their own personal and professional communities.

Laura tailors this keynote address based on the association’s objectives and the audience in order to create a completely unique presentation that is appealing, engaging and, most importantly, effective. This presentation has been successfully used to inspire organizations for their annual conference, to motivate donors and raise funds for new non-profit initiatives, and to kick-start membership drives and raise awareness in the community. Corporations have also used this keynote as a way to motivate their employees for their internal campaigns and company-wide philanthropy. Laura has presented customized versions of this address to organizations such as the United Way, YWCA, American Heart Association, Illinois Governor’s Conference, General Federation of Women’s Clubs, Emergency Nurses Association and the Junior League of Chicago. Each organization has reported stronger results with this keynote than in previous years.

“You build self-awareness, confidence and a positive attitude, which will lead to opportunity for all of us!” – Liz Barnes, Vice President Community Investment HSBC

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 7 KEYNOTES:

Setting the Bar Explores the lives of strong, courageous women, both past and present, to inspire the women of today and tomorrow

This inspiring keynote focuses on the “bars” set by female leaders, both past and present, who have changed history and created the professional and community landscape for women today. Laura takes the audience on a journey that explores the lives of notable women from around the world and across a variety of fields – such as Eleanor Roosevelt, , Rosa Parks, Hilary Clinton, Oprah Winfrey and other females – to better understand how women today are shaped by the skills, strength and struggles of those who came before them. Looking also at those who set the bar for these famous women, Laura shows the audience how they too – as women who are leaders, mothers, spouses, sisters and friends – are setting the bar for themselves, their families and other women everyday, even if they don’t realize it.

This motivating message relates to women of all ages in every stage of their career and life and it can be specifically tailored for your organization. Whether it is a corporation, industry association, non-profit or other organization, Laura will ensure her message relates to your audience. She can incorporate your organization’s own founders, leaders or other strong females to demonstrate the setting of their bars to develop an even stronger connection with the audience.

Must be Present to Win We must be present to win…because we can’t afford to miss a moment.

A motivating and thought-provoking keynote based on Laura’s 2013 TED Talk, “Invented Here: The Present,” in which she focuses on the importance of being present in life, work, play, our communities and beyond and the impact it makes on our lives and on those around us. In an age where we are easily distracted by world events, business, family and individual pressures - we must work at being present because when we are; we are more valuable to our companies, organizations, families, relationships and ourselves. This keynote highlights just how effective we can be when we choose to live in the present instead of simply going through the motions in life. Laura brings this talk to life using strong relatable examples based on her experience working for President Clinton and post-White House years to prove that we must be present to win…because we can’t afford to miss a moment.

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 8 THE WHITE HOUSE PRESENTATIONS:

The Art of a State Dinner Laura discusses the intrigue and inside secrets of a state visit and unveils the foundation on which a successful state dinner is created. Discussing the social traditions started by Jacqueline Kennedy as well as the small details – seating, menu, entertainment – that make a big impact, Laura will emphasize the power and importance of the confident, gracious host. In this visually stunning presentation, Laura shares advice on how participants can create effective gatherings and events while incorporating their personal styles and respecting their budgets. Whether hosting a small, personal event with a budget of $50 or a large corporate function with a budget of $5 million, an event with a capable host has unlimited potential. Laura teaches her audience how to be that host and to produce state dinner-quality events for any occasion or objective.

The Power of the Presidential Inauguration Laura offers a sneak peak into the deep and colorful history of Presidential Inaugurations, their elements and details, including the swearing in, parade, and of course the balls. It’s one of the most coveted invitations in Washington. Laura discusses the power of an Inauguration, from how guests vie for an invitation to how they work the most powerful room in Washington. She also shares the traditional and sometimes unique locations as well as the planning and participation of the First Family that dates back to George Washington at the first Inauguration in New York City. After all, Inaugurations and their balls are so powerful they only happen every four years!

Holidays at the White House Laura takes her audience on a holiday adventure through her detailed descriptions and visuals of the incredible White House Holiday Celebrations. In this complete behind-the-scenes look at the evolution of the Holiday celebration, Laura leaves not a sprig of holly unturned, sharing all the details from the first planning session in January to the first holiday reception in December. Audiences will be enthralled by stories of the thousands of artisans and craftsmen who work tirelessly to create the White House holiday décor. Laura will provide a glimpse into the top-secret process of designing the Gingerbread House and the hunt for the official White House tree. Audiences of all ages delight in this upbeat presentation, one that promises to enchant, amaze and inspire participants to experience a bit of the White House holiday whimsy in their own home.

Tea Traditions Laura highlights and brings the traditions of White House Teas into the participant’s own home. Jacqueline Kennedy was known for hosting teas with reporters in the White House’s East Garden, which was her own power setting for tea. By looking at the history of tea and the powerful women that have partaken in the tradition, Laura teaches audiences how to realize the potential power of this time-honored practice.

Rose Garden Rendezvous Did you know the 18 acres The White House sits on is actually considered a National Park? Laura takes her audience on a journey through the history and development of the White House Gardens and their evolving uses through the decades. While the gardens have long been known as a place of respite and reflection for the most powerful man in the world, they are also the setting for thousands of historic and social events, from bill signings, press conferences and the traditional pardoning of the Thanksgiving turkey to weddings, teas, dinners, concerts and millennium celebrations. Laura offers her audience a glimpse into the secrets of the gardens and perhaps inspire them to grow a rose garden of their own!

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 9 APPLAUSE:

Behind the scenes at the White House, Laura saw firsthand that we can best ‘achieve ourselves’ by helping others, but that doing so requires us to go beyond our good intentions with a determination not to be distracted and a commitment to building partnerships with those who share our goals. – President

Laura is an outstanding communicator as I know from her sparkling appearances on Frost Over The World. I'm sure that her book will be an equal success. As she says 'Your career isn't 9-5, it's 24-7' and she's living proof of just how well that works. – Sir David Frost

Laura’s talent and command of the audience, as well as a well-presented keynote address made the show for all in attendance. I would highly recommend Laura as a keynote and emcee. I am proud to have worked with her and will leverage the fact that I know her in every circle I can! – Kevin Johnston, Director of Events, Collinson Media and Events

Laura Schwartz was my favorite speaker for her research into who we were and building that into her presentation. – Attendee of Executive Secretary LIVE Conference, London

You did a tremendous job emceeing! I have read the book from cover to cover. I especially enjoyed your Power Point reiteration in the back! – Candi Gilar, Sr. Manager, Business Development, American Express

Thank you for a phenomenal presentation at the EmCare Annual Kick-off. Your presentation will help move us to the next level. I received comments such as, “Thank you for an amazing meeting.” “It is a terrific vision for the company” “Best meeting I’ve ever attended.” “I’m pumped.” “Wow!” “We are changing healthcare.” “There is no limit to where we can take this company.” – Jay Taylor, Executive Vice President, Emergency Medicine Services Corporation

Laura, I can still you see materializing in front of us last Friday to close this very successful EUMA Conference in London. Getting to the podium, you passed by me and brushed my shoulder with your hand, making eye contact. You are very gifted and contagious in your energy, and that, is remarkable to witness. I feel privileged to have been in that room and to have the opportunity to read your very interesting book about networking and how to make sense out of it! – Angeliki Kallianou, European Commission in Brussels

Your presentation was wonderful, as always, and our team was fully engaged. We received much positive feedback about you as a speaker and the absolute relevance of the subject for our team. As always, you were a big hit! – Loretta Abrams, Senior Vice President HSBC

Laura, you were just terrific at our meeting and we received nothing but rave reviews back from our attending members! I can’t remember a time when one of our speakers received such all around praise from this many attendees. Great job and thank you for making us look so smart by booking you for the event! – Jason Carroll, Director of Events The Florida Aquarium, President Tampa Bay Meeting Planners International

Before attending Secretary LIVE, I wouldn’t know how to strike up a conversation at an event or dinner on an unfamiliar subject. Laura Schwartz was extremely inspirational and provided some really useful tips. – Attendee of Executive Secretary LIVE Conference, London

Laura’s enthusiasm as she presented each and every award kept the audience on their toes. What could have been a lengthy, uneventful program became a true celebration of everyone’s work to bring United Way’s mission to life. She was flawless! Attendees raved that this year’s program was by far their favorite due in large part to Laura’s energy. – Sarah Frick, Communications Director, United Way

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 10

For additional information on Laura Schwartz, her presentations and pricing, please contact:

Isabelli Media Relations Courtney Kenny [email protected] Julie Arends [email protected]

LAURA SCHWARTZ · USA 312.523.6220 · UK 07950 414151 [email protected] · www.WhiteHouseStrategies.com · Chicago, Illinois 11