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Guidelines for Using the Nordic Swan Ecolabel on Liquid Foods Packaging

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Guidelines for Using the Nordic Swan Ecolabel on Liquid Foods Packaging Guidelines for using the Nordic Swan Ecolabel on liquid foods packaging VERSION 2.0 / NOVEMBER 2019 Welcome To make it very clear to the consumers, that it is the packaging alone, and not the liquid food inside, that is ecolabelled, a specific packaging mark must be used on ecolabelled packaging for liquid foods. These guidelines have been created to illustrate the basic rules on how to use the Nordic Swan Ecolabel on ecolabelled packaging. As a licensee or brand owner you have gone through great efforts to obtain a Nordic Swan license for your packaging. By using the Nordic Swan Ecolabel actively on ecolabelled packaging, you not only get an official proof of your environmental efforts, you also get an effective marketing tool which enjoys high credibility and recognition, and helps you position your product to consumers and professional buyers. XXXX XXXX Note! Nordic Swan Ecolabel in marketing materials This guideline does not provide rules for use of the Nordic Swan Ecolabel in promotion materials such as advertisements, brochures, displays, exhibitions, etc. We are always happy to help you, if you have questions. Please contact your local marketing department. See the contact information on page 3. 2 In November 1989, the Nordic Council of Ministers implemented an measure to implement an official voluntary ecolabelling scheme, the Nordic Swan Ecolabel. The organizations listed below are responsible for the Nordic Swan Ecolabel on assignment of their national governments. Need help? If you have questions or need help, please contact your local ecolabelling organisation or visit their homepage: Ecolabelling Denmark, Ecolabel Finland, Ecolabelling Iceland, Ecolabelling Norway Ecolabelling Sweden AB Danish Standards Foundation Motiva Services Oy Umhverfisstofnun NO-0255 Oslo SE-100 64 Stockholm DK-2150 Nordhavn FI-00101 Helsinki IS-108 Reykjavík Tel.: +47 24 14 46 00 Tel.: +46 8 55 55 24 00 DK-9670 Løgstør Tel.: +358 9 6122 5000 Tel.: +354 591 2000 [email protected] [email protected] Tel.: +45 72 300 450 [email protected] [email protected] www.svanemerket.no www.svanen.se [email protected] www.joutsenmerkki.fi www.ust.is www.ecolabel.dk 3 Introduction Important steps to correct use of the Nordic Swan Ecolabel on liquid foods packaging 1 2 3 4 Get the Nordic Swan Ecolabel Get your eight-digit licence Place mark including licence Check that use of the mark is in artwork files for liquid foods number number on your product compliance with the guidelines packaging Each Nordic Swan Ecolabel licence is Follow the rules in this guideline when Use the checklist to ensure that the artwork As a licensee with an active license for the assigned an eight-digit licence number. you place the Nordic Swan Ecolabel mark for your packaging complies with guidelines. Nordic Swan Ecolabel you will get access to The licence number shall be shown on your product packaging. download the Nordic Swan Ecolabel for liquid together with the Nordic Swan Ecolabel If in doubt: foods in various file formats. when used on packaging for liquid foods. Send the final artwork for the product packaging to your local ecolabelling officer If you are in doubt whether you have the Please note that this licence number who is responsible for managing your most recent version of the mark, please must replace "1234 5678" under the licence or application. contact customer service at your local Nordic Swan logo in the packaging mark ecolabelling organisation by email – or go shown on page 6-9. to their website. See the contact information on page 3. Do you have a licence to use the mark? Share this guideline! Do not use the mark if your licence Only companies with a valid licence for Share these guidelines with your design has expired! the Nordic Swan Ecolabel can use the mark agency to ensure correct use. The right to use the Nordic Swan Ecolabel case if the licence is invalid or the relationship – and only on their ecolabelled packaging for ceases at the end of the licence period, between the licensee and the ecolabelling liquid foods. unless a renewal is approved. This is also the organization ends in any other way. 4 Introduction Disclaimer, responsibilities and misuse information Disclaimer Responsibilities Misuse of the Nordic Swan Ecolabel These guidelines have been developed by: The Licensee is responsible for the product labelling, packaging and information. In case of misuse of the Nordic Swan Nordic Ecolabelling, Also, it is the responsibility of the licensee Ecolabel, the following steps will be taken Box 38114, SE-100 64 Stockholm, Sweden to ensure that the product packaging or by the local ecolabelling organisation in the Tel.: +46 8 55 55 24 00 labelling comply with national standards country where the misuse has taken place. [email protected] and legislation. www.nordic-ecolabel.org • The misuse will be reported and logged The Licensee is responsible for ensuring into a register. Nordic Ecolabelling or the local ecolabelling correct use of the Nordic Swan Ecolabel, • The company misusing the Nordic Swan organisation grants permission to use the and for ensuring that the licence number Ecolabel will be contacted – to investigate Nordic Swan Ecolabel on liquid foods packaging is correct. the misuse. for licensees that have a valid licence. • Corrective actions will be required Nordic Ecolabelling does not take within a time frame. The time frame The right to use the Nordic Swan Ecolabel on responsibility for any other marks or will depend on the type of misuse, the Intellectual property rights: packaging for liquid foods is only granted for claims on the product. media/channel, and the severity the products listed in your licence certificate. of the misuse. The Nordic Swan Ecolabel name and mark is intellectual property belonging to the Nordic Ecolabelling • Follow-up actions will be conducted to organisations. Nordic Ecolabelling reserves the right to ensure that the misuse has stopped or Only organisations that have obtained a licence for the change the guideline. All licensees will be been corrected. Nordic Swan Ecolabel are allowed to display the Nordic informed of such a change in writing. Swan Ecolabel on their products. For more information please see section Unauthorised use of the mark is prohibited and will be 2.7 in Regulations for the Nordic Ecolabelling treated as an infringement of intellectual property rights. of products. 5 Use of the Nordic Swan Ecolabel for liquid foods packaging Sizes and placement options Full version Short version Consumers prefer the version with explanatory information Sizes: Minimum Size: 32 x 15 mm Minimum Size: 24 x 10 mm (full version) The mark is available in 3 versions: Licence number font: Licence number font: Results from a Danish consumer • Full version Core Sans 65 bold p.t. 4,4 Core San 65 bold p.t. 5,0 survey (YouGov 2017) showed • Short version that 8 out of 10 prefer the full version, • Mini version for special use only 1234 5678 as they value that the benefits are (approval needed - see red box) explained. 1234 5678 Only use a version of the mark provided by your national ecolabelling organisation. Minimum Size: 15 x 32 mm Minimum Size: 10 x 16 mm The mark must never be changed or Licence number font: Licence number font: distorted. The mark must never be smaller Core Sans 65 bold p.t. 4,4 Cores Sans 65 bold p.t. 4,0 than the min. sizes listed here. Placement options: The mark must never be placed on the front 1234 5678 1234 5678 (shelf facing) of the package. The mark must be placed on the non-shelf facing sides and together with, if feasible, other labels/ symbols/pictograms that relate to the packaging. On packaging where it is unclear what is the Mini version non-shelf fronting side (e.g. round packs), For very small packaging only the surface with the ingredients list/nutrition – approval needed. Hight of Nordic Swan symbol: Hight of Nordic Swan symbol: facts is considered to be the back side. The mini version is for very small min. 3 mm min. 3 mm packaging or if very limited available Licence number font: Licence number font: The mark must be placed with distance unprinted space. Use of the mini version Core Sans 65 bold p.t. 4,0 Core Sans 65 bold p.t. 4,0 to other lables/symbols and / or items on must be specifically approved by your 1234 5678 the packaging. 1234 5678 national ecolabelling organisation. 6 Use of the Nordic Swan Ecolabel for liquid foods packaging Colour versions Green Black Black Green, black and white are the brand colours of the Nordic Swan Ecolabel and the mark for liquid foods packaging is available in two colour versions, green/white and black/ 1234 5678 1234 5678 1234 5678 white. Green is the recommended version. If you have problems complying with the rules for use of colours, please contact your 1234 5678 1234 5678 1234 5678 local ecolabelling organisation. NOTE! Any deviation from the standard colours must be approved by your local ecolabelling organisation. 1234 5678 1234 5678 1234 5678 1234 5678 1234 5678 1234 5678 1234 5678 1234 5678 1234 5678 Pantone: 347 CMYK: 100 / 000 / 090 / 000 1234 5678 1234 5678 1234 5678 RGB: 000 / 154 / 068 HTML: #009a44 Pantone: Black CMYK: 000 / 000 / 000 / 100 RGB: 000 / 000 / 000 HTML: #000000 7 Use of the Nordic Swan Ecolabel for liquid foods packaging Language versions English Danish Norwegian All versions of the mark are available in six different languages: International version: 1234 5678 1234 5678 1234 5678 The English versions can be used across all Nordic markets or in countries outside the Nordics.
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